Internet Think Differently

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Copyright Hipipip 29 04 09 Droits réservés * Avec Internet, il faut désormais penser autrement Henri Kaufman 11 03 10 With Internet, we need to start thinking differently

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With Internet, we need to start to think differently.

Transcript of Internet Think Differently

Page 1: Internet Think Differently

Copyright Hipipip 29 04 09 Droits réservés *

Avec Internet,il faut désormaispenser autrement

Henri Kaufman11 03 10

With Internet,we need to startthinkingdifferently

Page 2: Internet Think Differently

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The new functionalities of the

World Wide Web are leading to

profound changes in our vision

of the world and the behaviour of

individuals – and consumers.

And by the same token in

their relationships with

brands.

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Think differently

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Thinking with the right-hand

side of your brain

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We are now in a “Far West” period: space belongs to the first to grab it.

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We are now in an era of surfing and constant flow

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A flow that is moving ever faster, in real time, everywhere

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« Internet sera partout. Comme l’air. On ne va plus parler « d’internet ». Ni d’« e.commerce ». Tout simplement, on sera en ligne 24 heures sur 24, 7 jours sur 7 grâce à nos systèmes mobiles géo-localisés, nos vêtements intégrant des puces RFID, nos jouets à l’intelligence artificielle, nos cerveaux »

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We are all interconnected

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Towards new Customer/Brand relationships

Companies will have to learn

to loosen their grip,

whether they like it or not

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New consumers =

new behaviour

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How to reinvent new Relationships with Customers:

- who are no longer loyal to the brand in the way they were “before”

- who are no longer won over by card-based loyalty programmes

- who no longer keep quiet unless spoken to

- who often have more Internet expertise than companies

- who want to be acknowledged and listened to

- who have ways of making sure that they are acknowledged and listened to

-,

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Consumer as media

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Customers no longer want dialogue with a brand or a website; they want dialogue with a real person.

Your brand no longer belongs to you. Your brand is

what people are saying and not you say it is.

-

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Your brand’s welcome page is now the

Google search page.

And bad buzz can be referenced ahead of

your brand!

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Allow your customers and your employees to

express themselves on your website.

Uh - oh…!

Let them express

themselves!Tom SMITH nous a aidé à conclure 10 contrats au cours du trimestre passé – moi je dis : on lui accorde une augmentation et un bureau avec plus de standing !

Je veux bien, Henry, mais cela va être un peu difficile – Tom n’est pas un de nos salariés, c’est un client.

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Internet and social media: are

no longer options.

Internet IS a social medium

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Become more

addicted than your

customers

Understand how social networks work by

experiencing them from inside, day by day

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Commerce is being transformed into

e-Commerce

Internet is not an add-on … it is taking over.

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Social networks e-Commerce

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Social networks e-Commerce

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Let’s bet on the Web!

Join the community

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L

Social networks invited in by the strategy of FDJ, the French national lottery company

A communication strategy with more impact

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Totally fresh, amazing

new ideas

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Google Goggles – les lunettes de GOOGLE

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And you get the result a few seconds later:

And you get the result a few seconds later:

I recommend this book to “all those who no longer look for a job by

looking at the small ads, all those who no longer buy a product without

looking at the opinions of other consumers, all those who no longer

book a trip without looking for the lowest price, etc. etc”.

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aa

Paying with your IPhone: Square

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AUGMENTED CULTURE

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When you look at a product on a website, Workit displays the prices on competitors’ websites!

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When you visit a store, your IPhone tells you in real time what the prices are in competing stores

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Βετα thinking

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Should you devote 10 years’ work to developing a product completely?

Or

Should you devote two years to launching a product “under development” and ask its users to finalise it?

βετα : a simpler, quicker process more fit for purpose andwhich fosters customer loyalty

βετα involves a loss of control by companies

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Try out tweet-commerce

Video

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Really learn

about live marketing

by going on line to blogs

and

the websites of certain

companies

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Zappos amazon

iPhone mystarbucksidea

1-800-flowersDellTwitter jetblue

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Collective intelligence

More heads are better than just one

A idea that is shared is an idea that gets

better

open-coffee, bar-camps, down-up, canteen,

webinars…

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New jobs:

Social Commerce ManagerCommunity ManagerWeb designer/authoriPhone developerEtc. etc.

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The five key terms:

Real time

Conversation

Mobility

Ubiquity

Community

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The Internet has changed everything

Things will never be the same again

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Thank you!Hip ip ip

Google : henri kaufmantwitter : henrikaufmanFacebook : minurl.fr/bmrtel : 0607 372822

To be continued