Internet Think Differently
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08-Jul-2015Category
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With Internet, we need to start to think differently.
Transcript of Internet Think Differently
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Avec Internet,il faut dsormaispenser autrement
Henri Kaufman11 03 10
With Internet,we need to startthinkingdifferently
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The new functionalities of the World Wide Web are leading to profound changes in our vision of the world and the behaviour of individuals and consumers.
And by the same token in their relationships with brands.
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Think differently
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Thinking with the right-hand
side of your brain
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We are now in a Far West period: space belongs to the first to grab it.
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We are now in an era of surfing and constant flow
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A flow that is moving ever faster, in real time, everywhere
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Internet sera partout. Comme lair. On ne va plus parler dinternet . Ni d e.commerce . Tout simplement, on sera en ligne 24 heures sur 24, 7 jours sur 7 grce nos systmes mobiles go-localiss, nos vtements intgrant des puces RFID, nos jouets lintelligence artificielle, nos cerveaux
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We are all interconnected
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Towards new Customer/Brand relationships
Companies will have to learn
to loosen their grip,
whether they like it or not
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New consumers = new behaviour
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How to reinvent new Relationships with Customers:
- who are no longer loyal to the brand in the way they were before
- who are no longer won over by card-based loyalty programmes
- who no longer keep quiet unless spoken to
- who often have more Internet expertise than companies
- who want to be acknowledged and listened to
- who have ways of making sure that they are acknowledged and listened to
-,
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Consumer as media
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Customers no longer want dialogue with a brand or a website; they want dialogue with a real person.
Your brand no longer belongs to you. Your brand is
what people are saying and not you say it is.
-
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Your brands welcome page is now the Google search page.
And bad buzz can be referenced ahead of your brand!
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Allow your customers and your employees to express themselves on your website.
Uh - oh!
Let them express themselves!
Tom SMITH nous a aid conclure 10 contrats au cours du trimestre pass moi je dis : on lui accorde une augmentation et un bureau avec plus de standing !
Je veux bien, Henry, mais cela va tre un peu difficile Tom nest pas un de nos salaris, cest un client.
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Internet and social media: are no longer options.Internet IS a social medium
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Become more addicted than your customers
Understand how social networks work by experiencing them from inside, day by day
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Commerce is being transformed intoe-Commerce
Internet is not an add-on it is taking over.
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Social networks e-Commerce
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Social networks e-Commerce
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Lets bet on the Web!
Join the community
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L
Social networks invited in by the strategy of FDJ, the French national lottery company
A communication strategy with more impact
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Totally fresh, amazing
new ideas
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Google Goggles les lunettes de GOOGLE
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And you get the result a few seconds later:
And you get the result a few seconds later:
I recommend this book to all those who no longer look for a job by
looking at the small ads, all those who no longer buy a product without
looking at the opinions of other consumers, all those who no longer
book a trip without looking for the lowest price, etc. etc.
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aa
Paying with your IPhone: Square
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AUGMENTED CULTURE
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When you look at a product on a website, Workit displays the prices on competitors websites!
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When you visit a store, your IPhone tells you in real time what the prices are in competing stores
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thinking
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Should you devote 10 years work to developing a product completely?
Or
Should you devote two years to launching a product under development and ask its users to finalise it?
: a simpler, quicker process more fit for purpose andwhich fosters customer loyalty
involves a loss of control by companies
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Try out tweet-commerceVideo
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Really learn about live marketing
by going on line to blogs and the websites of certain
companies
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Zappos amazon
iPhone mystarbucksidea
1-800-flowersDellTwitter jetblue
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Collective intelligence
More heads are better than just one
A idea that is shared is an idea that gets better
open-coffee, bar-camps, down-up, canteen, webinars
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New jobs:
Social Commerce ManagerCommunity ManagerWeb designer/authoriPhone developerEtc. etc.
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The five key terms:
Real time Conversation Mobility Ubiquity Community
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The Internet has changed everything
Things will never be the same again
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Thank you!Hip ip ip
Google : henri kaufmantwitter : henrikaufmanFacebook : minurl.fr/bmrtel : 0607 372822
To be continued
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