Internet & Social Media - Day One
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Internet & Social Media Unlocking the power of the web
description
Day one slides from the DLDC Social Media course, held on 11/10/2010
Transcript of Internet & Social Media - Day One
Internet & Social Media
Unlocking the power of the web
Welcome
facebook.com/MarbleMultimedia
@WebDesignIE
@hughlaw
facebook.com/hughlaw
linkedin.com/in/hughlaw
Agenda
Introduction to Social Media
Setting up your Facebook Page
Setting up Twitter
Setting Up LinkedIn
Managing you accounts
Assignment
Feedback / Questions
What is a Social Network and Social Media?
so·cialadj. - Of or relating to human society and its modes of organisation
medianoun - means of communication that reach large numbers of people, such as television, newspapers, and radio
SOCIAL MEDIA DOES NOT MAKE YOU MONEY
Facebook Twitter LinkedIn
Traditional Marketing
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Social Media Marketing
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Setting up on Facebook
Creating a business profile
Over 500 Million Facebook users worldwide
1.5 million users in Ireland alone
60/40 Male to Female split
Facebook Uses
Advertising
General Promotion
Build Trust
SEO
Setting up a pageGo to www.facebook.com/pages
Exercise
Create your bio
We are.... (a little history)
that provides... (your service / product)
We are unique because... (what makes you special?)
You should choose us because... (benefits to customer)
Now make a 140 character version
Setting up on Twitter
you can fit a lot into 140 characters
Over 145 million registered users
Quick short bursts of information on the go
Twitter Uses
Customer Service
Search Tool
Promotion
Setting up on LinkedIn
Facebook for professionals
LinkedIn Uses
Job Search Tool
Build a network of professional contacts
Get introduced to new contacts
Online CV / Portfolio
Now what do I do?
So many networks... so little time...
Help is at hand
Social Media Tips
Find People
Genuine Interest in your field
Family & Friends
Provide Quality Content
DON’T SPAM
Some advertising ok
Keep a 2-way communication open
8 Tips to build your tribe1. Be unique, but be yourself
2. Participate in conversation
3. Provide value
4. Get some loyal followers
5. Become an authority
6. Be creative
7. Reward your followers
8. Always have fun with it
Assignment
Create a Facebook Business Listing
Create a Twitter account for your business
Create a LinkedIn profile for yourself
Until next time...
What’s your web address?
Slides will be available on
Slideshare.com
facebook.com/MarbleMultimedia
@WebDesignIE
@hughlaw
facebook.com/hughlaw
linkedin.com/in/hughlaw
087 661 4581
