Internet Retailing and Future Perspectives · 2017. 3. 5. · Bill Merrilees, Griffith University,...
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December 2016: 234x156: 342pp 41 illustrations Hb: 978-1-138-94051-2 | £125.00 Pb: 978-1-138-94052-9 | £38.99 eBook: 978-1-315-67430-8 TABLE OF CONTENTS: 1. The world of e-retailing 2. The business of e-retailing in practice ; 3. Integration of e-retailing into an organisation; 4. Understanding and communicating with the e-consumer; 5. Information search on the web ; 6. E-store design navigability, interactivity and web atmospherics ; 7. E-service; 8. Branding on the web ; 9. E-malls; 10. E-retailing models; 11. M-shopping; 12. U-shopping; 13. Multi-channel success and the future of e-retailing 20% Discount with this flyer. 2ND EDITION Internet Retailing and Future Perspectives Eleonora Pantano, Middlesex University, UK, Bang Nguyen, East China University of Science and Technology, China, Charles Dennis, Middlesex Business School, UK and Sabine Gerlach, University of Lincoln, UK Bill Merrilees, Griffith University, Australia This long-awaited new edition provides a thorough and substantial update to its solid core principles and is still one of the few textbooks dedicated to internet retailing. The underlying principles of e-retailing are explained clearly and practically to provide students and professionals with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include Search Engine Optimization, new and updated case studies, including on Ray-Ban's "virtual mirror" and IKEA's mobile interactive catalogue, social networking and a brand new chapter on ubiquitous retailing. It also includes a new companion website to support tutors. 20% Discount Available - enter the code FLR40 at checkout* Hb: 978-1-138-94051-2 | £100.00 Pb: 978-1-138-94052-9 | £31.19 * Offer cannot be used in conjunction with any other offer or discount and only applies to books purchased directly via our website. For more details, or to request a copy for review, please contact: Amy Laurens, Editor, +442033773665, [email protected] For more information visit: www.routledge.com/9781138940529
Transcript of Internet Retailing and Future Perspectives · 2017. 3. 5. · Bill Merrilees, Griffith University,...
December 2016: 234x156: 342pp41 illustrations
Hb: 978-1-138-94051-2 | £125.00Pb: 978-1-138-94052-9 | £38.99eBook: 978-1-315-67430-8
TABLE OF CONTENTS:
1. The world of e-retailing 2. The business of e-retailing inpractice ; 3. Integration of e-retailing into an organisation; 4.Understanding and communicating with the e-consumer; 5.Information search on the web ; 6. E-store design navigability,interactivity and web atmospherics ; 7. E-service; 8. Brandingon the web ; 9. E-malls; 10. E-retailing models; 11. M-shopping;12. U-shopping; 13. Multi-channel success and the future ofe-retailing
20% Discount with this flyer.
2ND EDITION
Internet Retailing andFuture PerspectivesEleonora Pantano, Middlesex University, UK, Bang Nguyen, East China University of Science and Technology, China, Charles Dennis, Middlesex Business School, UK and Sabine Gerlach, University of Lincoln, UKBill Merrilees, Griffith University, AustraliaThis long-awaited new edition provides a thorough and
substantial update to its solid core principles and is still one of the few textbooks dedicated to internet retailing. The
underlying principles of e-retailing are explained clearly and practically to provide students and professionals with
a reliable guide to the implementation and operation of a successful online retailing business.
Updates to this edition include Search Engine Optimization, new and updated case studies, including on Ray-Ban's
"virtual mirror" and IKEA's mobile interactive catalogue, social networking and a brand new chapter on ubiquitous
retailing. It also includes a new companion website to support tutors.
20% Discount Available - enter the code FLR40 atcheckout*Hb: 978-1-138-94051-2 | £100.00Pb: 978-1-138-94052-9 | £31.19* Offer cannot be used in conjunction with any other offer or discount and only applies tobooks purchased directly via our website.
For more details, or to request a copy for review, please contact: Amy Laurens, Editor,+442033773665, [email protected]
For more information visit:www.routledge.com/9781138940529
