Internet Marketing: SEO vs PPC
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Transcript of Internet Marketing: SEO vs PPC
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SEOSearch Engine Optimization
A process involving the use of relevant keywords to tailor web content, including visual content, to a specific industry or niche.
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PPCPay-Per-Click
A marketing tool that allows businesses to create advertisements or search engine results that are sponsored, and only pay each time a click is made.
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SEO is...Practically free
Easy to integrate
A must-have tool, even in social media
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PPC is... Based on the going rates of various
keywords used
Costly for those with small marketing budgets
An option in addition to SEO, not instead of
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Which is Better?SEOFree or cheapEasy to integrateMust-have marketing toolBetter ROI
PPCCosts vary and can get expensiveOften takes time to launchEffective with low-cost keywords
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SEO vs. PPC: The Bottom Line
It isn’t a battle. SEO and PPC both have their place in internet marketing. You have to develop a marketing strategy that fits your budget and utilize the tools that fit your needs. This may or may not include PPC campaigns, but must include SEO.
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