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Internet Marketing Recommendation Assignment

Submitted By :Rahul Sharma (810-149-583)Submitted to:Christina ClementLists of Indian festivalshttp://12indianfestivals.blogspot.ca/Date: 24/04/2012

Table of Content

1. Perspective2. Overview3. Business Review4. Recommendation5. Rationale

Perspective1. Internet Marketing

comScore Releases March 2012 U.S. Online Video Ranking

According to techcrunch.comGoogle Biz Chief: Over 10M Websites now using GoogleAnalytics

Internet marketing lead generation process (Core Matrix.com)

In 2014,it would be double than 2009 inUS online Ad spending.

2. OverviewBlog topicPersonaList of blog posts titlesFacebook page, Twitter, YouTube channel, PinterstSummary

Blog Topic: List of Indian festival Why????I am International student belong from India. I want to share my cultural festival so that people can aware how Indian celebrate their festival. So this was the best time to share something about my culture and festival.

PersonaJamesBusiness man in CanadaWant to go to IndiaFind out some information about festivals season so that he can enjoy over there.Target Market:Age: 18-above Interest: TouristSex: Male and femaleIncome : Upper to middle classGeography: All over the world

List of blogpost titles:

I have posted 12 main festivalof India, onein each week.

Facebook Page: 58 facebook Page likeshttp://www.facebook.com/pages/12Indianfestivals/265024713564617

YouTube Channel:http://www.youtube.com/user/12Indianfestivals?feature=mhee 24 videos on my favorite lists8 likes

Pinterst: http://pinterest.com/indianfestival1/ 5 boards4 likes It has not help me to get traffic because Indian do not use pinterst more.

Twitter Account: https://twitter.com/#!/Indianfestival1138 Tweets171 followings50 Follower

SummaryGoogle Analytics262 visits00:05:41 time on sitePage per visit- 2.67 Bounce rate- 67.94%Traffic Source:A) Facebook 35% b) Direct 16% c)Blogger.com 13% d) google/organic 8%Yahoo.com 4%Twitter 3%

SummaryTwitter 50 Follower 171 Following 138 TweetsUsing of Twitter Deck is very valuable and convenient for me ,just schedule tweet for week .Find statics from Twitter counter

SummaryYouTube and Pinterst 24 videos in my channel 8 vies by peoples 2 subscribers Has not give any response for my blog site Added some link to my every blog post Pinterst is not giving any response for my site 5 boards and 15 pins with 4 likes

SummaryFacebook Page:Facebook insight is showing 58 likes for my page 88 reachesViewer from different countries Mostly from India 69 % are male viewers

SummaryHubspot:

week7 week8 week9 week10

week11 week12 week13

3.Business review: Key learning Blog Communicate blog through social mediaGrab target market from social sitesMake your blog attractivePut attractive thing on top FacebookThe presence of large target marketEasily track the demographic and geographic record of target market Direct drive traffic to blog

3.Business review: Key learning TwitterHelp to communicate all over the world via tweetConnect with blog and facebookFollower help to get traffic for blogDo tweet and retweets Use twitter deck to schedule your tweetYouTubeAdd video to blog related topicMake your channel which help to grab trafficIncrease your rank in Google searchFind your target area

4. RECOMMENDATIONWebsite Share your website via social sites Bookmark your related links and pages example shareaholic Social site like digg, reddit and stumbleupon.

4. RECOMMENDATIONBLOG Write above 250 words in content need to create Blogroll Need to have privacy policy and about page of your blog Add appropriate widget to your blog like search widget Add follow us to link with social mediaLink up previous blog in your new blog post Add labels to every blog post

4. RECOMMENDATIONSEO Should have good content with more than 250 words Use of blog heading name in content Use of keywords Use of social media sites with same name for example facebook, twitter, pinterst, YouTube.

4. RECOMMENDATIONPPC Search for some good keywords by searching Search for keywords for local monthly search and approximate CPC and global monthly searches Add campaign ended Set amount of PPC $ 0.20 No average cost per click available

4. RECOMMENDATIONDISPLAY Ads Add some attractive information for your blog Display ads should have some impressive image Insert your link on display ad.

4. RECOMMENDATIONAffiliated MarketingIs promote business through using an network of associates. They are rewarded for grab visitors or customers to the site.Not apply to our blog as we are not using them, on behalf we using PPC, Display Ads and other.

4. RECOMMENDATIONPersonnel Relation Marketing Have to make a pitch for your blog Enter interesting heading to grab market Add blog related picture to enhance your pitch Ending with ###

4. RECOMMENDATIONEmail Marketing Email is based on your blog postYour First content paragraph should be impressive Add some related pictures to get attention by the customer Based on upcoming event and some special offer

4. RECOMMENDATIONMobile Marketing Recommendations Add pages to your mobile appsMandatory for marketingNeed to develop different apps for different OSMake it more interactive

5.Rationale

1. Hitting a global audience is now possible through technology2. Blog provides all the details for India 3. Blog needs some improvements to make it more viable 4. SEO needs to more customized to improve rank in Google search and to grab traffic on blog5. Do regular participation in social sites and blog

Thanks