Slide 1 Arizona Assn. of REALTORS

Frances Flynn Thorsen, e-PRO, SRS

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Social Media Asset◦Take photos

◦Write ad copy

◦Create detailed listing

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Distribution Trumps Destination – Saul Klein

What is Listing

Syndication?

Syndication usually refers to any type of

feed that pushes data from the source to

other portals. Listing syndication takes

your listing data and publishes them to

multiple other listing websites. Listing

syndication has become one of the most

sought-after marketing methods for listing

data by real estate professionals in recent

years and rightfully so, as we all

understand the importance of taking your

listings and having them found

everywhere. Syndication makes this easy

as in many cases, website providers take

your listing data and syndicate to a select

group of listing websites automatically.

Listing syndication is a vital marketing tool

that is available to real estate professionals

and should not be underestimated.

How does it work?

An automated listing syndication provider

will take your listing data as entered and

ensure that it is sent out in regular feeds to

the set list of 'partners' that they have

established agreements with. In the past,

listing feed partners all used different

formats for entering the data in their system

so sometimes setting up a functional listing

syndication feed was a challenge to ensure

that the data would carry over correctly.

Recently, continued work on RETS - the

Real Estate Transaction Standard, has

ensured continued growth towards a unified

system that uses the same data fields. The

hope is that if everyone uses RETS that

more syndication can occur, easier, and

more successfully. Having a listing

syndication provider who is working to be

RETS compliant is going to be successful

now and into the future.

All you need to do is enter your listing once

at your website provider. Automatically,

your listing data is converted into the

required multiple formats to be sent to the

various listing feed partners. Some of the

major listing feed partners include Google

Base, Yahoo! Classifieds, Oodle, Trulia,

Propsmart, LiveDeal, Zillow,

and many more. The more feed partners

your syndication provider offers, the more

exposure your listings are going to receive

automatically.

Why Syndicate?

As a real estate professional, you already

know that getting your listings on the web in

as many places as possible is important.

You have a couple different options. You

can take the listing data you have already

entered into your website and enter them

again, manually, on the various listing

websites. Consider the time involved in re-

entering your listing data and re-

formatting for various types of platforms.

Listing syndication is the perfect solution for

any busy real estate professional. It just

makes sense to enter your listings once

and let the system do all the work for you,

with little to no effort required by you. All

you need to do is select what syndication

partner you want to advertise on and the

rest is done for you. Syndication means

the best exposure for you and your listings

by getting them out there. Consumers are

searching for listings. Having yours in front

of as many eyes as possible, in as many

venues as possible, is clearly a wise

business decision.

What next?

Having your listings syndicated is just the

start. A key factor of a great syndication

provider is one that takes the listing data,

sends it out, keeps track of how they are

doing, and report that information right back

to you. Why are reports on how your

listings are doing at the syndication

partners important? Knowing which

partners are doing well, where you could

use additional exposure, and being able to

gauge the traffic each listing is getting helps

you to ensure that your listings are being

marketed in the best way for you. Quality

syndication reports will show you the

number of detailed views or referral clicks

each listing has. This allows you to see

exactly how well your listings are

performing.

A syndication provider that includes all of

this automatically and continues to grow the

list of partners will be ready for the long

haul. Make sure that your syndication

needs are handled by experts who are

working to be RETS compliant, gives

control over who you choose to syndicate

to, and provides detailed statistics and

reports for you to evaluate. Point2 Agent

provides seamless syndication to over 30

partners and continues to add new and

exciting partners all the time

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Point2Agent Web Sites offer lisitng

syndication services for brokers and

agents. Try for 3 months FREE.

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These people are competing with us!

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Check accuracy

Data feed source?

Branded or unbranded?

Company or agent lead?

Listing support

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http://Realtor.org

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87% percent of all home buyers

94% of buyers aged 25 - 44 years used Internet to search for homes.

For 1/3 of home buyers, 1st step in home-buying process was looking online for properties.

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5 million unique visitors72% buyers expect to purchase in 12

months70% unrepresentedTrulia VoicesTrulia BlogsRealtyTrac

http://Trulia.com

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$39/mo – no contract

$29/mo – 12 mos

Featured listings (ALL listings)

Spotlight ad

http://Trulia.com/pro

Use code F44NN for 2 extra months

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Enhanced Listings

Check ROI

http://Realtor.com

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7 million unique visitors

Zestimates

Mortgage quotes

Zillow Discussions

FSBOs allowed

Parcel-based platform

http://Zillow.com

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Featured listings $10 each

Spotlight ads pay per zip code◦25% views

◦50% views

◦75%

◦100%

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400 – 500% more exposure

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No agent photo!

Property ads

Services

◦Buyer Agent

◦Auction

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Agency Logic

SinglePropertySites

Realbird

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150 million users

Growing at 5 million/week

Pay per click best bet

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http://NoBloggerLeftBehind.com

Updates and additional resources will be

posted at http://NoBloggerLeftBehind.com

Frances Flynn Thorsen, e-PRO, SRS

CEO, Socialebb Strategies and Solutions

3935 N. Country Club Rd. #20A

Tucson, AZ 85716

520-327-1370

AUTHOR:

HUD Homes for Sale – A Complete Buyer’s Guide

HUD Homes For Sale – Sales and Marketing Guide for Real Estate Agents

Twitter Soup for the Soul

CREATOR:

No Blogger Left Behind Blog Coaching and Webinars