Internet Marketing Explained - Internet Marketing Academy Australia
Internet marketing imppp
-
Upload
vinesh-pathak -
Category
Documents
-
view
389 -
download
0
description
Transcript of Internet marketing imppp
![Page 1: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/1.jpg)
“Do YOU Make These Internet Marketing Mistakes?”
Presented by:Pete Kennedy and Phil Frost
Internet Marketing ConsultantsGrowthink, Inc.
![Page 2: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/2.jpg)
Areas Covered
• Who is Growthink?
• Why Internet Marketing Now?
• What, Exactly, Is Internet Marketing?
• What Goes Wrong?
• How to Do it Right?
![Page 3: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/3.jpg)
Growthink Credentials
• Inc. 100 Fastest-growing Business Services Company in U.S.A.
• Better Business Bureau “A” Rating
• Recognized for our thought leadership regarding entrepreneurship, strategic planning and online marketing
• Have built multi-million dollar Internet businesses, managed millions of dollars in online advertising
![Page 4: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/4.jpg)
Why Internet Marketing Now?
• Traditional Marketing Tactics Becoming Less Effective
• Benefits of Internet Marketing– Targeted– Measurable– Cost-Effective– “Early Mover” Advantage Still Exists
• Smart Allocation During a Downturn
![Page 5: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/5.jpg)
But What, Exactly, Is Internet Marketing?
Key Components1. Website Design
2. Search Engine Optimization
3. Social Media Marketing
4. Pay Per Click Advertising
5. Email Marketing
![Page 6: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/6.jpg)
What Typically Goes Wrong?
• Website Design
• Search Engine Optimization
• Social Media
• Pay Per Click Marketing
![Page 7: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/7.jpg)
Top Website Design Mistakes
1. Impeding search engines
2. Poor cross-browser compliance
3. Egocentric site copy
4. Lacking clear USP
5. Lacking clear call-to-action
6. “Brochure”
Website Design
![Page 8: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/8.jpg)
What is SEO? Why Does it Matter?
• Reach people who are specifically seeking your information and products
• Investment in SEO provides on-going streams of relevant website traffic
SEO
![Page 9: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/9.jpg)
Top Search Engine Optimization Mistakes
1. Web design impediments
2. Believing SEO is only a web design issue
3. Not identifying words that people actually search
4. Not optimizing pages for desired “keywords”
5. Keyword-stuffing / over-optimizing
SEO
![Page 10: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/10.jpg)
Top SEO Mistakes (continued)
6. Writing for “robots” instead of humans
7. Duplicate content and “near” duplicate content
8. Stagnant content
9. Not building links to website
10. Focus on rankings vs. traffic (or transactions)
SEO
![Page 11: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/11.jpg)
The New Kid on the Block
Why Social Media Matters
• Communicate with and gain insights from target customers
• Social media provides tremendous reach at a fraction of the cost of traditional marketing methods
• Create awareness and buzz around your brand, service, or product
• Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts
Social Media
![Page 12: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/12.jpg)
Top Social Media Mistakes
1. Not doing it“I don’t have time…”
2. Not having a purpose + planRandom, meaningless content
3. Being too promotionalBeware of the “Amway” guy
4. Not sticking with it
“I got busy…”
Social Media
![Page 13: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/13.jpg)
What is Pay Per Click?
• Reach people who are specifically searching for your information and products• Receive immediate and detailed feedback on performance of campaign• Reach thousands of potential customers within minutes
PPC
![Page 14: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/14.jpg)
Top PPC Mistakes
1. Not being targeted
2. Not being relevant
3. No conversion tracking
4. No email capture
5. Not testing
PPC
![Page 15: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/15.jpg)
The Power of Email Marketing
• Guide customers through buying cycle
– Browser
– Shopper
– Buyer
– Lifetime Customer
• Cost-effective, automated, scalable
• Newsletters, follow-up campaigns
Email Marketing
![Page 16: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/16.jpg)
Top Email Marketing Mistakes
1. Not opting-in
2. Not being relevant
3. Not adding value
4. Not taking advantage of powerful technologies
Email Marketing
![Page 17: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/17.jpg)
How to Do it Right?
![Page 18: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/18.jpg)
Take an Integrated Approach
You might be thinking• “I’m comfortable with SEO…”
• “I’m used to PPC…”
• “I’m afraid of social media…”
Why not just do one piece?
Integrated Approach Provides:
• Synergy
• Cumulative Results
• and Spreads/Limits Risk
How to Do it Right
![Page 19: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/19.jpg)
In-House vs. Outsourced Internet Marketing
Why not just do it yourself?
• Great option if you have the interest, resources, commitment
But outsourcing has its own benefits
• You can remain focused on your core business activities
• Often produces better ROI
Both choices have their Pros / Cons
How to Do it Right
![Page 20: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/20.jpg)
How We Work with Clients
• Initial Call to Determine Business Goals– What is your current status? What do you want to achieve? – Who is your audience, who are your competitors?– How will your business benefit from an integrated internet marketing campaign?
• Create Customized Action Plan– Audit website– Perform research (keyword, competitive research)– Develop custom SEO, social media, PPC, and email strategies to achieve business goals
• Implement Campaign– Typically Structure: 6 month retainer– Fees range from $1K-10K/month, depending on complexity/amount of work required
How to Do it Right
![Page 21: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/21.jpg)
Next Steps
• Consultation to discuss business goals
• If there’s a fit, you receive a complimentary website audit as
part of the consultation/proposal process
• Email [email protected] to learn more
![Page 22: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/22.jpg)
Resources
Online Tools, Resources, Products
• Keyword Research– Google Adwords Keyword Tool (free)
– Wordtracker (subscription)
– Keyword Spy (subscription)
• Duplicate content checker– Copyscape
• Free site analysis tool– HubSpot Website Grader
• Books
– Don’t Make Me Think
by Steve Krug
– The New Rules of Marketing and PR
by David Meerman Scott
• Blogs– AllTop.com (various categories of top blogs
for SEO, Content Marketing, etc.)
• Growthink– We’ll be creating more content, resources,
products and services on the topic of Internet
Marketing in the coming weeks and months
![Page 23: Internet marketing imppp](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4729e4a79595c7d8b45d0/html5/thumbnails/23.jpg)
Contact
Pete Kennedywww.twitter.com/petekennedy
Phil Frostwww.twitter.com/philfrost