FB.COM/YAROSLAV.AZHNYUK

INTERNET MARKETING FOR STARTUPS

Yaroslav Azhnyuk

17 Oct 2012

FB.COM/YAROSLAV.AZHNYUK

ABOUT ME

FB.COM/YAROSLAV.AZHNYUK

WHAT IS MARKETING

FB.COM/YAROSLAV.AZHNYUK

THE ROLE OF MARKETING

• Vision• Strategy• Tactics

FB.COM/YAROSLAV.AZHNYUK

VISION

• What are the current technology trends• Viral by design• Internet for research

– Quora– Youtube and videos– Expert communities and personal network– Slideshare

• Testing assumptions– Messages testing– Market demand (

https://adwords.google.com/select/KeywordToolExternal )– Sales– A/B testing

FB.COM/YAROSLAV.AZHNYUK

STRATEGY

• Paid Owned Earned Media

http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html

FB.COM/YAROSLAV.AZHNYUK

OLD APPROACH VS POEM APPROACH

FB.COM/YAROSLAV.AZHNYUK

TACTICS

1. Website2. SEO and traffic buying3. Advertizing4. PR5. Viral campaigns6. Community building

Internet marketing tools:

FB.COM/YAROSLAV.AZHNYUK

RECOMMENDED READING - INTERNET

FB.COM/YAROSLAV.AZHNYUK

RECOMMENDED READING - ENTREPRENEURSHIP

Notes from Peter Thiel’s Stanford course on startups(write me an email and I will send you the pdf)

FB.COM/YAROSLAV.AZHNYUK

fb.com/yaroslav.azhnyukyaazhnyuk@gmail.com