Internet Marketing Demystified 3 - Video
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INTERNET MARKETING
DEMYSTIFIEDpresented byErik Contzius
Make Tech Better, Inc.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MARKETING 101REVIEW
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the Three
bigquestions
• Who are you?
• What are you providing?
• What’s in it for your target audience?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
AND ALWAYS ASK YOURSELF:WHAT ARE YOUR GOALS?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.
Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.
Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.
Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.
Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.
Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.
Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
session 3:all about
video
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
You have a website.
now what?
You refer back to the previous webinar all about how to leverage Social Media to get the attention of your new audience.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
What else can i do to
get people’s attention?
How about a medium which is familiar to practically everyone, is easy and fun to interact with, and will engage your audience?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
VIDEO!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF VIDEO:
• Huge number of people who prefer to digest information via video
• People engage with video more often than with text alone
• 80% of people recall watching a video ad on a website they visited in the past 30 days!
(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF VIDEO:
• Websites with videos have much greater levels of engagement than those without
• Intro videos increase click-through rates by as much as 96%!
(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
BENEFITS OF VIDEO:
• SEO (Search Engine Optimization)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
With the right set up,and the added benefit of Youtube
being a Google property,you can “win” at video SEO
where conventional seo fails.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
1st page on google!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
so where do we start?
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
it’s all about the messageand the medium
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• What are you trying to communicate?
• You only have 90-120 seconds!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the message
• You need to be terse
• You need to be clear
• You need to be engaging
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
the medium
• Your video quality should be professional
• Your audio quality should be top rate
• Your music should go with your message
• Your animations (if you use them) should look really sharp!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
please obeycopyright law!
Thank you.
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on YouTube for SEO & traffic to YouTube Channel
• Use comments for links to content elsewhere, like on your website
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
use of videos
• Post on front page of your website for stronger engagement and calls to action
• Post on Facebook to lead to your website
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
When getting startedwith video marketing,there are a few typesof videos you can make:
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of videos to
make:
• Explainer/Tutorial
• Webinar
• Reviews
• PSA
(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
types of videos to
make:
• Culture (Personal window)
• Testimonial
• Animation
• Instagram/Vine (Short form - 6 seconds)
(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Let’s look atsome examples:
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Explainer video with animation:
mtb: Let’s get real.(Source: http://youtu.be/XkjfUSTIifI)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Webinar:you’re soaking in it!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
culture, explainer, testimonial all in one!
mcleod brothers(Source: http://youtu.be/zRwGNZo4k3s)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
how to make a video!oy vey!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)
Let’s make an explainer
video
• Write a script
• Record a voiceover
• Shoot the video
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)
Let’s make an explainer
video
• Bring video into an editor (iMovie on Mac)
• Add music & sound effects
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
Want to do it even more easily? Try “adobe voice.”
(Source: http://youtu.be/jJ5-8PPyn9g)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
here’s an adobe voicevideo i made this morning:
(Source: http://youtu.be/jJ5-8PPyn9g)
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great resources
• How to write a great explainer script (from DemoDuck.com): http://tinyurl.com/m32xvl3
• How to make videos aimed at B2B and B2C (from videobrewery.com): http://tinyurl.com/nejwm4w
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
great resources
• Learn the specifics of how to make a killer explainer video from Miguel Hernandez: https://www.udemy.com/u/miguelhernandez/
• Get subscribers to your YouTube channel (from reelseo.com): http://tinyurl.com/kddf849
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
q & a
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
If you’ve enjoyed the third webinar of this series,
please...
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
“like” us on facebook.And share with your friendsa link to our next webinar!
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
internet marketing
demystified
• June 5 (Thursday), 7 pm EST - Email
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014
super secret bonus:if you’re registered for this and our last webinar, you will be emailed a special offer! Watch for it after
next week!