Internet Marketing Archie Warnock
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Transcript of Internet Marketing Archie Warnock
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IBMA 1999
Summary and ChecklistGet a dialup providerGet your domain nameGet a hosting serviceDesign your siteGather materialsBuild your siteMaintain your site
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IBMA 1999
Get a Dialup Provider• Your connection to the Internet• Dialup is probably adequate - AOL,
MSN, Erol’s, many others• If you are doing your own design
and maintenance, faster is better• Where your email usually winds up• Do you need access from the road?
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IBMA 1999
Get Your Domain Name• On the Web: www.yourband.com• Email: [email protected]• How to choose?
•Many good names are taken•Memorable•Short•How about www.desotoband.com?
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IBMA 1999
Get a Hosting Service• Where your web site lives• Where your e-mail is handled• Not necessarily your dial-up provider• Ads in Internet World, other trade
journals for Web2010, FrontHost,...• $10/month (10 - 50 Mb) to $50/month
or more, depending on storage and service requirements
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IBMA 1999
Design Your Site - Mandatory
• You Need To Provide– General Introduction– Contact Information– Who’s In The Band– Appearance Calendar
• with maps from MapQuest, others– Recordings
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IBMA 1999
Design Your Site - Options• Digital music & downloads• Videos• Netcasting• Online ordering, with credit cards• Online features and specials• Personal web sites, fan clubs and other
projects• Chat rooms, email lists
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IBMA 1999
Gather Materials• Write your copy, or have it written• Scans of your recordings• Graphics design - do your own, or
contract it out• Don’t be cheap - this is your face
to the world
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IBMA 1999
Build Your Site• Good editing tools are not expensive
(under $100)• FrontPage, DreamWeaver, HomeSite• If you keep your site simple, tools can
be simple, too• Test, test, test - make sure everything
works• Publish to your site
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IBMA 1999
Maintain Your Site• Don’t build a cobweb site• Band sites are largely static• Only the calendar has to be changed
regularly• Occasional changes - new recordings,
personnel changes, special gigs• Keep backups!
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IBMA 1999
Resources• General Information• Web Design
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IBMA 1999
Resources• Examples
– http://www.bluegrassmusic.com– http://www.seldomscene.com– http://members.home.com/warnock/
desoto– http://www.pa-kid.com