Internet Marketing Strategies - Internet Marketing Training 101
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Online Marketing
Presented By: Kristin Slice, MA, Business Analyst
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IntroductionSmall Business Development Center of Maricopa
Online Marketing Program
Agenda:
E-Commerce and Online Tools
Marketing Tools Overview
Key Action Steps
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E-Commerce / Online Business Marketing E-Commerce means the display and purchasing of products online.
E-Commerce Businesses (Examples Amazon, E-Bay, Zappos) - Over 25 Products- Non- Flexible Prices - Little / Non Human Interaction
Online Business Marketing- Store Front - Service or Products - Driving traffic to a website
Your business plan is the foundation for your online strategy ...
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Online Strategy
Business Plan is the foundation of your marketing plan
Leverage time and resources
If you build it….
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They will NOT come……
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Marketing Plan
Integration Your Target
What tools work for your business
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3 Elements of Effective Marketing
Relationship Value
Strategy
“In many cases, an E-Commerce company will survive not only based on its product, but by having a competent management team, good post-sales services,
well-organized business structure, network infrastructure and a secured, well-designed website.” – Gspay
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Internet Marketing
Website
Social Media
Marketing Strategy
SEO
Website
Social Media
Advertising
Databases / Listings
Marketing Strategy
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Websites
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Social Media
Definition
Waste of time? Not if done properly!
Relationship, Value and Strategy
Tool Works Best With:
B2B, Investments, Well
Developed Sales, Word
of Mouth
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Social Media
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SEO (Search Engine Optimization)
Definition
Organic (creative) / Created
Relationship, Value and Strategy
Tool Works Best With:
Impulse Purchase,
Services that People
“Search for”
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Advertising / Pay Per Click
Definition
Needs the strongest Strategy!
Relationship, Value and Strategy
Tool Works Best With:
Impulse Purchase, niche
purchases, E-Commerce
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Database Listings / Review
Definition
Google, Yelp, Local First AZ
Relationship, Value and Strategy
Tool Works Best With:
Fun-tivities, Restaurants,
Everyone that wants to
drive traffic
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Action Steps Choose Strategy for your Business
Learn the Tool or Get Help
Integrate, Monitor, STICK WITH IT and Adjust
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Where do we go from here…
Remember Value, Relationship, Strategy
Find the Right Tool
The Opportunities are Endless!