Internet marketing 101 MATI course

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@shari_pw

Transcript of Internet marketing 101 MATI course

Page 1: Internet marketing 101 MATI course

@shari_pw

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@shari_pw

Who Am I?

I am a the owner of Shar-i Digital Marketing

I am a mom, friend, and partner

I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…

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What Does Your Business Need? Bring users into your

website /blog/listing Credibility - Visibility Build brand awareness on the

web Stay connected to your

audience Customer service Bottom line: Increase your company sales

Objectives

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How are YOU going to do that?

Internet Marketing 101

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WHAT IS INTERNET MARKETING?

It’s the one term that is used to describe the digital tools, strategies and techniques to boost your business.

It is how to tell your story using digital tools.

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Make contact with potential customers and communicate

your message to them.

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60 Seconds Go

If you have 60 seconds that amount of time that takes you to get to the 55 floor to tell someone what you do…. What would you say?

GO

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Who are You? Company name Products / services Who do you help /

serve What Problem do you

solve?

Now put that all together.

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Add a few more Deets

Why Who Where Why you are the best

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Meet Jack and Jill

People

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Who are they? How old are they? What do they like? What don’t they like?

What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?

People

My Name Is And I Am….

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Visualize Your Company

What is your position?

What are your clients looking for?

What are their needs?

What's the best way of communicating with them?

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Just to Make Sure…

Who is your client? Label you top 2-5 target audiences Personify each one

Make them feel real – story board Demographics and behavior Use a quote to describe what they think

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Create Experiences

Strategy

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@shari_pwMulti Channel

Rent and Own

Technology

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Own Your Real Estate Website: This is your most

important digital channel and the place where your online clients will learn the most about you.

Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.

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Basics

Website description – clear Landing pages should have one clear idea and a

call to action Testimonials – Media references Amazing images – Strong Copy! Important information above the fold Responsiveness Seo – titles, meta description, headings, image alts

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Website

www.Yourname.com Hosting Typography Responsive Speed Content Technology Interaction

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Speed

Load fast (technical speed)

To the point (speed of content)

Scannable (structure speed)

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Keywords

Do you know what do to with them? Where to put them when building your website

and writing your blog? Page title Meta Description Headline (H1) Subheads Image Alt Tags In your content!

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Content Marketing

Create a blog. Write about a specific area Don’t post about yourself but about what you have

learned Quality over Quantity Post regularly – pick a schedule Create guides, mini books – it pays off! Reuse your content on other platforms – blogs to

Slideshare or YouTube Create a mailing list for people who read your blog

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So what do you have to ask yourself?

My audience is I’m offering them … They will find it via… They will care because… They will interact by… Their next step will be… They will share it because….

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Content Publish – regularly Editorial calendar Value – relevant content News

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Where is your Blog?

B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)

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Blog Objectives Increase brand awareness Increase thought leadership throughout your

industry Encourage comments and engagement Lead generation through blog subscription External linkingAction Items Choose managing editor to own the blog Choose a blogging platform Create an internal blog evangelist program to

get employees to contribute Decide on a weekly cadence Recruit guest bloggers Add social sharing icons Add a Tweet This button Promote each blog on social channels

BLOGKey Metrics X number of posts X number of bloggers X number of social shares Audience growth—unique and

return visitors Conversions Subscriber growth Inbound links Directory listings for infographics SEO improvement

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Emails – Grab them! Still one of the best marketing tools

Research

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Let them Interact

Let them contribute Social Sharing – make it easy

Twitter, Blogs, Facebook, LinkedIn, Google+, Pinterest

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“Social is how customers hear about you,

search is how they find you, and content is how they qualify

you.”

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Social Media Marketing

Social Media describes the online technologies and practices that people use to share content opinions, insights, experiences, perspectives and media

Social media uses web=based (mobile) technologies to turn communication into interactive dialogues

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What?

Forget that last slide…..

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Social Goals

Bring users to your website Sales Contest Credibility Brand Awareness Stay connected Customer service Engage

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Create Content To Be Shared

Strategy

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“Idealizations are out. Realism is in.”

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Really – How? Research – which social media platforms will work for you

(Facebook – LinkedIn – Twitter –Pinterest- Website – Blog- App). Research, Listen and understand (listen to what your target is

saying about your business, understand who's talking about you and who is not.

Follow people of common interests – start a discussion – share content that your target audience will find useful hit them in the gut with emotion.

Remember your communication objectives. Plan your action! Go!

Strategy

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Research Search Tools

Google Analytics Google adwords, Keyword planner Google alerts

Social Tools Social Mention twtrland Klout Swayy

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Which Social Network Drives the Most Traffic?

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Trends for 2014

Content Marketing is King Social Media deep in SEO Images for Success Mobile is Moving Faster

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Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you! Use your real estate – cover image, bio, short description, call to action, links, custom

background Include keywords in your bio (a word that reflects your business) 160 Characters

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Twitter

Remember you want people to RT your tweets keep them short! 120-130 characters

Include links – measure them! Build lists – listen, tweet, follow Use scheduled posts

(hootsuite, buffer)

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Facebook

Who do you want to talk to? Who is your target market

Where do they live How old are they Family status Hobbies Industry Financial status

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Facebook Get found! Connect and engage Create Engaging CONTENT

Videos, updates, events, links….. Create a community Promote Customer service

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Be interactive, fun and helpful, give tips, advice that are related to your product or service

Give! Perks – fans love perks!

Industry News – keep everyone updated about the niche

Measure!

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Talk to People

Join groups and communities Search for influencers (Klout, Followerwonk, twtrland.com/

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Trends

Everybody knows what a hashtag is, and it has become a part of contemporary culture. Hashtags are an efficient way to find content relating to specific topics, as well as the people talking about those topics.

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Content Strategy

Set your goals – Can they be measured? Target Audience – Identify your typical customer Define your story – What is your storyline? Content – Who produces your content and how

does it speak to your audience? Schedule your content – stick with it Distribution – Is it getting to your audience? Measure – Everything then optimize Keep going – Persistence

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Take Away’s Set up Google Alerts

(company name, priority keywords, competitors, events, product/service)

Go to where your audience is!

Listen First Conversation – not

publishing or broadcasting

Be useful Build relationships

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Resources and Thanks http://distributedmarketing.org http://www.marveo.com http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com Kerianne Mellott http://www.facebook.com/kerianne http://www.business2community.com/pinterest/beginners-guide-pinterest-0951245 http://blog.bizzabo.com/8-great-free-image-resources-for-your-event-website http://www.facebook.com http://memeburn.com/2015/01/heres-your-ultimate-social-media-cheat-sheet-for-2015-info

graphic https://twitter.twimg.com/ownthemoment http://blog.thewholebraingroup.com/sensible-social-media-checklist-v30-infographic

http://expandedramblings.com/index.php/pinterest-stats/2/

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You Can Find Me Here:

www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: [email protected]

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Thank You