Internet management hints tips google analytics 101
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Transcript of Internet management hints tips google analytics 101
Internet Hints & Tips
Google Analytics 101
Presented by:Barry Baker, Director of Professional Services
Twitter Handle: @OnlineAutoCoachV Krishna Lakkineni, Online Marketing Manager
Twitter Handle: @lakkineni
Google Analytics
• Purpose
• Like Comscore for individual web sites
• Primary Tool: the Analytics Dashboard
How to Access Google Analytics
URL: www.Google.com/analytics
How to Access the Dashboard
The Dashboard
The Dashboard
Advanced Segments - Criteria
Advanced Segments - Report
The DashboardSite Usage
The DashboardSite Usage
The DashboardSite Usage
Map Overlay
Map Overlay – Country Detail
Traffic Sources
Traffic Sources
Goals
Goals
Goals - Overview
Goals – Conversion Funnel
Internet Hints & Tips
Google Analytics 101Presented by:Barry Baker, Director of Professional ServicesV Krishna Lakkineni, Online Marketing Manager