Internet como fonte de paciente para o consultório
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Transcript of Internet como fonte de paciente para o consultório
Internet como fonte de paciente para o consultório
Gustavo AlonsoFaculdade de Medicina do ABC
MBA in Business and Marketing
cancer de pele
http://www.pewinternet.org/2013/01/15/health-online-2013/
81%
http://www.pewinternet.org/2013/01/15/health-online-2013/
59%
46%
Paciente busca informação antes, médico depois.
King RH. The totally wired doctor. Kindle Edition. Denver, 2012
Conteúdo Propaganda Mobile Rede Social
Rate your doctor
Conteúdo
• Qualidade• Confiável• Fácil acesso
Bupa health pulse 2012 - PATIENT power - Why better informed patients are good for themselves, doctors and health systems. bupa.com/healthpulse
KISS
• Keep It Simple and Short
Nielsen Normam - www.useit.com
Outros recursos
• Imagens• Vídeos
WSI. Digital Minds: 12 things every business needs to know about digital marketing. Kindle Edition, London, 2013.
SEO
Google Ads
Usuário Anúncio
https://www.youtube.com/watch?v=lDpri8pzSeA
Quality Score
• CTR• Relevance• Landing page
https://www.youtube.com/watch?v=lDpri8pzSeA
Google Auction
Anúncio Bid Quality Score Ad Rank Ranking
A U$ 1,00 8 8 2º
B U$ 2,00 6 12 1º
C U$ 3,00 2 6 3º
D U$ 4,00 1 4 4º
https://www.youtube.com/watch?v=lDpri8pzSeA
WSI. Digital Minds: 12 things every business needs to know about digital marketing. Kindle Edition, London, 2013.
http://pewinternet.org/Reports/2012/Mobile-Health.aspx
53%52%
19%9%
http://www.pewinternet.org/2014/03/11/digital-life-in-2025/
Social Medial
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
King RH. The totally wired doctor. Kindle Edition. Denver, 2012
• 100% positivo
• Primeira impressão
https://credibility.stanford.edu/publications.html
Consumidor “On line”
• Maior escolaridade• Maior renda• Melhor prognóstico• Melhor relacionamento com o médico• Mais satisfeito
1. http://www.pewinternet.org/2013/01/15/health-online-2013/2. Bupa health pulse 2012 - PATIENT power - Why better informed patients are good for themselves,
doctors and health systems. bupa.com/healthpulse