Internet Broadcasting Webex Training

Rich Media

Today’s Plan

• Define Rich Media• Examples and Best Practices• Key Selling Points

Rich Media

• Rich media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.

• Refers to advertising that utilizes new technology such as Flash, Java applets, streaming video and interactivity.

Rich Media ExamplesOut-of-the-Box ad executions

– Pushdown Ads– Expandable Ad Units– “Floaters”– Webvision/Flash Video– Flash IAB Ad Units– Expandable Titlebars

Pushdowns

• Pushdowns greet web users with an eye-catching visual message for seven seconds, then retracts to Expandable Pushdown (Leave-behind) bar and Leaderboard ad.

• The Pushdown is an exclusive advertising opportunity on the Homepage and Index pages of the sites.

• Pushdown ads will be live ALL DAY on the days the Pushdown runs.

How To Sell: (Flat Rate)

Once per viewer per day per client.

One advertiser per week, one day per week. (1 local, 1 national)

Where To Sell:

Homepage or other section Index pages of the site (each day must be limited to one section).

Served with Leaderboard.

Who Can Sell:

Local stations and national IB.

Production Guidelines:

Please allow 10 days for production and testing of ad unit.

If third-party built or served, please contact your Partner Sales Specialist to review details.

Click here for a Pushdown Example

Pushdowns

Expandable Ad Units

• Expandable Ad Units pop-out as the mouse rolls over it • The expanded ad provides viewer with additional information

• Higher impact

• Better recall

Click here for a Expandable Ad Unit Example

Available Units:Skyscraper:Unexpanded Ad - 160x600Expanded Ad - 320x600

Display Ad:Unexpanded Ad - 300x250Expanded Ad - 600x250

Positioning:Ad Units: Display, SkyscraperPages: Index, Detail (except Homepage, Health and Weather

Cox and Indys:Display – HomepageSky – Detail pages

Production Timeline:Expandable Ad Units require 5-7 business days for production*

* Delays in creative details and revisions will prolong the production process

Sales Production RulesStations will be limited to

producing Expandable Ad Units for a maximum of two advertisers per

month (per sales management)

Expandable Ad Units

Floaters

• “Floating” Rich Media ads utilize Flash technology to give the user an animated ad experience outside the confines of the traditional IAB ad sizes.

• These ads have the ability to grab viewers attention by flying across the users screen, floating in the middle of the page, or

Floaters

RECOMMENDATIONS:

• Can be sold impression-based, however ads should be capped at a once-per-user-per day experience. Thus, impressions are not guaranteed.

• Run for 8-10 seconds of animation.

• Schedule to specific pages or sections to maximize exposure and minimize intrusiveness.

• Run in rotation, not on guaranteed impressions.

• Best used for promotional flights.

Click here for a Floater Example

“Webvision”/Flash Video

• This video revolution allows

you to create a look-live message that literally jumps off the page.

• Just like the power of television, this message delivers the site, sound, motion and emotion that your customers have never before seen on their computer screens.

• This units should be sold with section sponsorships when the client’s message is tied in with other ad units within the section.

• Video messages within Buffer pages offer more of a personal explanation of a client’s products, along with a call-to-action to learn more about the sponsor.

• WebVision ads can run on index pages (not homepage), client buffer pages and most special sections

• Can be longer than pre-roll- but recommend no longer than :30• Spots should be customized for the web• Sent in same format as Pre-roll for best quality• Weighted placement (not impression-based)• Can rotate between more than one advertiser, no more than 6

ads recommended at any given time, or exclusive to one advertiser on a given section.

• Can be set to autoplay once per viewer per day, or can only run when the viewer hits the play button

“Webvision”/Flash Video

Click here for a Live Flash Video Example

• Available on Hearst site only.

• Schedule to Homepage for an impactful advertising message.

• Delivery to the viewer is controlled and monitored- generally a rich media ad will not be shown to a single viewer more than once every 24 hours.

• Rich Media: drop-down animation plays once-per-user-per-day. Permanent logo and link allows viewers to re-animate the ad for future reference.

• Should be sold in a weighted rotation (not impression-based) to high-profile clients, with a premium price attached

Expanding Titlebar

New Creative Gallery

http://sales.ibsys.com/creative-showcase/index.html

• Demo ads in front of clients• Use as a tool for prospecting

Keys to Selling • Rich Media interacts with users as they seek

information, thus causing a compelling message, being careful not to be intrusive.

• It works as a visual teaser and can suggest that users “play along”

• A story can be created within the ad to heighten the connection with consumers

• There are many different rich media options, all conveying the sponsor’s message in a captivating, interactive experience for the user.

Rich Media

Thank you for your time

and attention!

Questions?