Internet becomes your stage with actor domains
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Transcript of Internet becomes your stage with actor domains
Marketing Kit
Marketing Kit
2
Contents
Introducing .ACTOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Market and Audience Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Premium Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Messaging & Taglines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Display Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Email Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Audience Engagement & Social Media . . . . . . . . . . . . . . . . . . . . . . . . . .9
Ad Concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Blog content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Tweets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Contact Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Marketing Kit
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Introducing .ACTOR
The new .ACTOR TLD is an online space created specifically for professionals
and passionate enthusiasts to express their talent, experience and deep love of
acting. It’s the place to be seen for anyone serious about the business or art of
performance; who want to be recognized by their peers, potential employers
and audiences alike. It’s somewhere creativity, craft and talent can be
respected, acknowledged and shared. It is also home to brands, organizations
and institutions whose services appeal directly to the profession.
Like most professions, rapid development in technology over the last couple
of decades has profoundly impacted the acting profession. New distribution
channels and types of media have brought opportunity and also new challenges.
The audience has become exponentially bigger, but also spread out more thinly
than ever before. Digital content, downloading, streaming, mobile devices,
broadband, TV and movies on demand are all changing how we interact with
actors, and they too have had to change how they interact with us, the audience.
Twitter, Facebook, Instagram and many more online platforms now exist not
as a stage from which actors can perform, but as intimate, in-the-round social
spaces where the audience can get closer to the star than ever before.
The new age of online media means content is king, and a voracious public are
demanding more and more. From back catalog to brand new ways of making
content, actors are being seen more frequently on more devices
For professionals and amateurs alike, managing their identity online is now as
essential a part of the repertoire as a showreel or headshot once was. Given
the unrelenting shift towards digital, making the most of a .ACTOR domain is
one vital, impactful, low-cost branding step for a professional’s career or an
enthusiast’s passion.
Why .ACTOR?
THE .ACTOR TLD IS ASSOCIATED WITH:
• Professionalism
• Art, technique and training
• Creativity and performance
• Rich traditions across many cultures
• Community and camaraderie associated with the ensemble
REASONS FOR MOVING TO A .ACTOR DOMAIN INCLUDE:
• Identifying and branding yourself for better promotion and opportunity
• Being associated with a professional community, a recognized industry
1,206,311IMDB Actors
721,389IMDB Actresses
Marketing Kit
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• Instantly making your artistic intent clear
• Showcasing your talent, experiences and work
• Getting ‘discovered’
Market and Audience overview
Target Markets for .ACTOR
• Professional actors
• Acting coaches and teachers
• Amateur actors and acting fans
• Acting Studios
• International entities representing actors, acting, stage and screen
• Institutes / professional organizations
Target Audiences
PRIMARY AUDIENCE
Professional actors, both union and non-union, fulltime and part-time, form
the primary audience for the .ACTOR TLD. It will appeal to actors who take
part in live or filmed entertainment of all kinds. Talent agents and agencies,
production companies, acting studios and institutions teaching acting also
form part of our primary audience.
SECONDARY AUDIENCE
Channel Partners: – both registrars and resellers. We will target them through
marketing, business development, operations directors and managers.
TERTIARY AUDIENCE
Professional and trade organizations that support actors, including:
• Screen Actors Guild – www.sag.org
• Actors’ Equity – www.actorsequity.org
• National Alliance for Musical Theater – www.namt.org
• Educational Theater Association – www.schooltheatre.org
• Equity – www.equity.org.uk
• Actors Guild of Great Britain – www.actorsguild.co.uk
180,091Screen Actors Guild
(SAG) membership
49,000Actors’ Equity
Association (AEA)
membership
3,600Art drama and music
schools
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• Alliance of Canadian Cinema, Television and Radio Artists – www.actra.ca
• Media, Entertainment and Arts Alliance – www.meaa.org.au
Marketing Strategy
The new .ACTOR TLD is extremely specialized. It should be adopted strongly by
existing acting organizations and individuals with a web presence.
EXISTING REGISTRANTS:
• Renewal – bundle and upsell with current domain and other related
domains
• Email existing registrants to promote availability
NEW REGISTRANTS:
• Bundle and merchandise with other domains upon look-up or domain
selection
• Market directly to companies through email and phone with in-house
list compilation based on company name or purchase of names via a list
broker
• Partner with and market through professional trade organizations and
associations.
• Purchase conventional ads on acting, theater, film blogs and fan sites
Premium Domains
LOCATION + ACTOR
hollywood.actor, newyork.actor, london.actor, chicago.actor, bollywood.actor,
california.actor
MEDIUM + ACTOR
musical.actor, movie.actor, television.actor, theatre.actor, video.actor,
voice.actor
SERVICE + ACTOR
agent.actor, coach.actor, training.actor, voicecoach.actor, accountant.actor,
auditions.actor, photographer.actor, extra.actor
LITERARY GENRES + ACTOR
classic.actor, horror.actor, comedy.actor, romance.actor, drama.actor
Marketing Kit
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Messaging & Taglines
Actors
Lights, Camera, .ACTOR. Reach for the stars.
Get that callback with a .ACTOR domain
Step into the spotlight with a .ACTOR domain
Get your name up in lights with a .ACTOR domain
Trade Organizations
Expand your network with a .ACTOR domain
Reach for the stars with a .ACTOR domain
Represent your industry with a .ACTOR domain
Additional Messaging
TALENT AGENTS:
Your clients’ success is your success with a .ACTOR domain.
ACTING STUDIOS:
Let students know you have the method for success with a .ACTOR domain.
7
Display Ads
Marketing Kit
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Email Template
Marketing Kit
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Audience Engagement & Social Media
Ad Concepts
ACTORS
The world wide web’s your stage with a .ACTOR domain
Cast a wider net online with a .ACTOR domain, the new home for professional
actors and the people who hire them.
TRADE ORGANIZATIONS
Help your members shine online
Show them the way with a new .ACTOR domain.
Blog content
The Force is Strong with the .ACTOR TLD
Last year saw casting come of age online. Star Wars VII, possibly the most
eagerly anticipated movie sequel of all time, opened a casting call online to
every single teen boy or girl (of a certain age) worldwide. Not since Willy Wonka
slipped a few Golden Tickets inside his chocolate bars has there been such an
excited reaction to a (potentially) slick marketing initiative. Eager participants
could choose to turn up at real world venues to audition, or submit their video
online. Needless to say, potential Lukes, Hans and Leias turned up in tens of
thousands to apply in person, with countless others making their submissions
online.
The advanced promotional benefits of creating an instant audience for a new
movie aside, the online call points towards a new trend in casting actors in
general. Online submissions are now commonplace as a means to filter results
before real life casting begins.
This means that more actors can be ‘pre-cast’ than ever before. For an
experienced casting director, first impressions count and they generally know
within a few minutes if an actor fits the bill. Today, with more content being
created for more channels than ever before, the need for fresh and experienced
faces has never been greater. The role of the casting director is becoming
focused more and more online where the decisions can be made instantly to
reject or call an actor to an audition.
For actors to succeed and bag the big roles these days, they need to be seen
where the industry professionals hang out. That what makes .ACTOR such a
force to be reckoned with, both for the players and those who cast them.
Rightside and the Rightside logo are trademarks of Rightside Group, Ltd. in
the United States and/or other countries.
© 2014 United TLD Holdco, Ltd. t/a Rightside Registry. All rights reserved.
Marketing Kit
thank you!Claire Mason
Channel Manager
Tweets
ACTORS
Become the next big thing with a .ACTOR domain. Click here for more.
TRADE ORGANIZATIONS
Be seen as stars in your industry with a .ACTOR domain. Click here for more
ACTORS
SUBJECT:
HEADLINE:
BODY:
Join the A-listers with a .ACTOR domain
Network for success and cast your net wider
These days, with online pre-casting the norm, it pays to put
your best foot forward with a .ACTOR domain and email
address. Not only does it brand you, and let your fans find you
online, it also helps casting directors and industry professionals
zero in on you as a contender.
To start performing, click here.
ACTING ORGANIZATIONS
SUBJECT:
HEADLINE:
BODY:
Be seen as the in-crowd with a .ACTOR domain
The one place online where it’s always showtime
A new .ACTOR domain is the place online where industry
professionals and talent come together. It’s where you’ll find
actors of all types, from up and coming stars of tomorrow, to
established performers looking to broaden their appeal. Put
yourselves in the spotlight with a .ACTOR domain and email
address.To start performing, click here.
To act for your clients, click here.
Contact Us