International Trade Fair for Interiors • Inspiration ... promotional measures Exhibition space ......
Transcript of International Trade Fair for Interiors • Inspiration ... promotional measures Exhibition space ......
International Trade Fair for
Interiors • Inspiration • Lifestyle
Messe München
60 years of
organising exhibitions
35,000attendees/fair
14 Interiors & Lifestyle Fair Areas
plus 3 Topic AreasTwicea year
115,000 sq mexhibition space
2.500 brands and collections
from about 40 countries
TrendSetInternational Trade Fair for Interiors, Inspiration, Lifestyle
2
Economically
strong location
Easy forattendeesto find their way
18* modern,
best equipped
exhibition halls(*starting fall 2018)
GoodTransport connections
180,000 sq mexhibition space
High-performance technical
infrastructure
Sufficient
parking
Messe Müncheninternational exhibition location
3
“As the first fair for trends in the new year,
including the holiday, TrendSet draws the
visitors from the trade. We are very satisfied
here. Everything is running top-notch, also
thanks to the good work of the TrendSet team.“
Monika Exner (Managing Director, Exner
Garden and Living Accessories)
“The location of Munich, the clientele,
and the work of TrendSet — everything
is just right. It’s a super trade fair in
Munich.“ Jeroen Blaauw (Management,
Jodeco Glas)
4 |
Extensive promotional measures
Exhibition spaceincluding walls
Excellent trade fair management
Exhibitors, brands, and collections
from nearly 40 countries
Manufacturers, importers, and commercial
agents of international companies
from 64 EUR/sq m
5
“TrendSet consists of a variety of industry sectors and products. The trade fair clientele from Germany, Austria, Switzerland, northern Italy, and the neighbouringEU member states, which because of the Munich being an exhibition location, is high-quality and possesses purchasing power, is able to become informed of the latest trends in the various areas and to order early in the season in a most accessible manner.“ Tatjana Pannier (Managing Director of TrendSet)
6 |
14 Interiors & Lifestyle Fair Areas plus 3 Topic Areas
7
Decorations & Accessoires
Home & Textiles
Furniture & Lighting
Kitchen & Tabletop
Food & Drink
Gifts & Fun
Symbolic & Souvenirs TrendSet Bijoutex
TrendSet Newcomer
TrendSet Country & Style
Christmas & Seasonals
Floristry & Garden
Office & School
Stationery & Papery
Hobbies & Toys
Fashion & Jewellery
Beauty & Wellness
7
“Earlier, we also used to be in Paris. Today, we
prefer to be at TrendSet in Munich. We find
everything that one needs — from good support of
the fair to a clientele that has purchasing power —
right here. And we feel very well here.“
Petra Steenblock (Exhibition Management,
Ambiente Europe)
“We always come first thing in
the new year to Munich to
TrendSet because the early
date simply makes sense for
the sector. Retailers and buyers
come here to fill their stocks
after Christmas. We were even
able to greet customers from
quite far north. There is a lot
going on and we are doing well
with turnover. TrendSet
organises in a friendly and
helpful way and ensures that
everything flows smoothly.“
Bodil Larsson (Representative,
IB Laursen)
8 |
Attendees from the
region of Europe with the
most purchasing power
Optimum international
transport connectionsto the exhibition location of Munich, Germany
Attendees from
a radius of about 500 km
9
Number of Attendees at TrendSet
0
10.000
20.000
30.000
40.000
1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018
Winter SummerAttendees from the trade in the past 22 years
10
11
Numbers and Facts
TrendSet Winter 2018
International Exhibitors, Brands, and Collections
68%
25%
4%
2%
1%Germany
Europe
Asia
America
Africa + Australia/Oceania
12
International Attendees from the Trade
83%
17%
Deutschland
EU/Drittland
Austria
Switzerland
Italy
Netherlands
Czech Republic
Liechtenstein
Slovakia
Luxembourg
France
Denmark
Slovenia
Great Britain
Poland
Hungary
Spain
Estonia
Greece
USA
Albania
Latvia
Top 20 countries of Attendees
13
Industry sector of Attendees from the Trade
59%
3%5%
2%3%3%3%3%
3%1%
15%
Specialty trade/Retailer
Wholesale trade
Online trade
Furniture/furnishing store/kitchen studio
Catering/Hotel trade
DIY/Home improvement store/Garden centre
Jewellery trade/Jeweller
Architecture/Building planning/Interior design
Beauty and wellness
Advertising agency
Other
14
Size of Company of TrendSet Attendees
86%7%
4%
3%
1-15 employees
15-50 employees
50-250 employees
more than 250 employees
15
Positions of TrendSet Attendees
71%
8%
7%
6%
2%1%
6%
Entrepreneur (self-employed)
Managing director, member of the board
Manager
Buyer
Seller, sales representative
Product manager
Other
16
Reason for attending
49%
28% 5%
8%
9%
Ordering
Information
Advertising material
Furnishings/decorations
Cash and carry (TrendSet Bijoutex)
17
Frequency of Attendance
45%
32%
9%
14%Regularly for many years
More than once
Once
Never before
18
Attendance at TrendSet in Comparison to at other Fairs
71%
29%
TrendSet is the only trade fairattended.
Other fairs are attended as well.
19