International Strategy Management Phases in MGX 5181
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International Strategy Management Phasesin MGX 5181
Strategy Formation
Mgt ToolsEnvironment
Scanning
Scenario PlanningGame Theory
Conceptual Mapping
Country Assessment
Strategy Planning
Corporate Strategy Planning
Business Level Planning
Strategy ImplementationPlanning & Execution
Internationalisation Process
Corporate LevelConfiguration &
Coordination
Foreign Market Strategies evaluation &
selection
Leadership, innovation & governance
Organisational Design & Control
Country Strategy DevHere now
Last Week
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Scenario Planning
Country Based Scenario Planning(Outcomes = Modes of Entry/Operations
Strategic What-If Scenarios(Outcomes = Which Strategies are likely to
succeed/fail under what conditions Plan the best Strategic Scenario specifics &
with the best choice of Countries’ modes of
entry/operationsScenario optionsCo
untr
y-m
odes
of
entr
y/op
s op
tions
Introduction to Scenario Planning: https://www.youtube.com/watch?v=yVgxZnRT54E (4.03m)
Shell Scenarios – Imaging the Future - https://www.youtube.com/watch?v=srY-hJuqYTM (3.23 m)
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Game TheoryThe Current Environment
Everyone understand the drivers of IB Competition
The Smart IB organisationchanges the Drivers of Competition
& takes advantage when everyone does not understand the new “rules” yet
Eventually become common knowledge until someone changes the rules for their strategic advantage
Video: Game theory & Business Strategy https://www.youtube.com/watch?v=sU1RvicQkvM (3.22m) How Apply changed the phone market https://www.youtube.com/watch?v=WlZrRuHBzAs (3.4m)
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Conceptual Mapping – Strategic Groups & Industry Dynamics
Example Granite Coy’s SGID Map
Strategic group analysis identifies groups of competitors (within or across an industry) with similar strategic characteristics market positioning strategies.
Strategic Group Mapping: https://www.youtube.com/watch?v=sQMn9AUjAZ0 (3.06m)Strategic Group Mapping: https://www.youtube.com/watch?v=CcF3ZMgXQrA (5.41 m)
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Assignment 1 and 2
Checking Progress
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Country Assessment
Strategy Formation
Mgt ToolsEnvironment
Scanning
Scenario PlanningGame Theory
Conceptual Mapping
Country Assessment
Country Strategy Dev
If your case development is about applying the concept of country assessment, then you need to:
1. Identify which method your case used to decide which country/countries to enter or grow ; or if the case has not entered its intended country, you will then have to recommend which ES method you are using and justify why
2. Describe the ES method and summary the findings to decide which country/countries to enter / grow existing business
3. Your country assessment will also give you clues to possible business scenarios and current competition rules of the selected country/countries – state these country situations and how your case position itself strategically to address these situations.
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If you are not doing Country assessment
Strategy Planning
Corporate Strategy Planning
Business Level Planning
Strategy ImplementationPlanning & Execution
Internationalisation Process
Corporate LevelConfiguration &
Coordination
Foreign Market Strategies evaluation &
selection
Leadership, innovation & governance
Organisational Design & Control
Which aspects of strategy planning, implementation & execution mgt are you addressing?
Specifically which topics and concepts you intend applying in your case development.
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Groups with Companies
Approved
STUDENT_CODE FIRST_NAME LAST_NAME Company
25658867 YAFAN GAO AESOP into China
25636901 WEIWEI JIANG AESOP into China
20062737 KA KEI NG AESOP into China
24877255 FAN QIAN AESOP into China
25008978 GENGDUO TIAN AESOP into China
25497715 NICHOLAS FITZGERALD Keija - coy tba
25059114 MINSOO KIM Keija - coy tba
23340428 HOI LEI KOU Keija - coy tba
23714913 KEJIA (Angela) LIU Keija - coy tba
25729179 GEMMA MATAINAHO Keija - coy tba
22614060 TIM DILLON Rodd & Gun Fashion Retailer
24887153 OMAR MD MAINUDDIN Rodd & Gun Fashion Retailer
21468796 ALEXANDRA JANE PAUL Rodd & Gun Fashion Retailer
23134577 YINAN (Kelly) SHEN Rodd & Gun Fashion Retailer
25342827 YANJUN WANG Xiaomi Inc
24941425 YUFEI WANG Xiaomi Inc
25386506 GUYI YING Xiaomi Inc
25095382 JUNJIE YU Xiaomi Inc
25015532 YUE ZHAO Xiaomi Inc
25401696 YINING HE
25042939 QIANHAO HUA
25468588 VATCHARIT JONGPAISANSILP
24907316 SHUXI MEI
25463217 NHU THACH DUY NGUYEN
25311875 ARVIND PRAKASH VENKATRAMAN
24912778 TONG WU
25691937 WEILIN YANG
24904929 YONGCHONG ZHU
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Assignment 3 Presentations
Week 4 Tim Dillon Ally J Paul Abercrombie & Finch case study
Week 5 Guyi Ying JunJie Yu GM Holden
Tong Wu 24912778
Weilin Yang 2569193
Prahalad. C. & Hamel. G, The core competence of the corporation case
Week 6 Gemma Matainaho Angella Liu Reading 5.1 by Porter. M on
Competitive Strategy.
Yufei Wang KA KEI NG reading 5.4 Barney. J, Firm resources and sustained competitive advantage plus
Week 7 Yinan Shen Gengduo tian Reading 8.3 Moore, G. Living on the fault line
Shuxi Mei Porter. M's changing patterns of international competition
Week 8 WEIWEI - 25636901 Jiang Cotton On Case
Week 9 Yafan Gao 25658867
Fan Qian 24877255
7.1 Hamel G, Doz Y & Prahalad, C.K Collaborate with your competitors -and win. pp 383 - 387
Min Soo Hoi Lei Kou Dyer J. et al How to make strategic alliances work plus pp409-413
Week 10 Nick Fitzgerald Topic - pls advise
Week 11
QIANHAO HUA 25042939
YINING HE 25401696 AirAsia
Week 12
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Game Theory Activity Split into 4 groups, each representing an engineering company
Negotiation Scenario:
1. AUD$1 billion Request for Tender – to build 6 new bridges over a large river in Upper Volta
2. Rumour that Government of Upper Volta wants to award the work to 6 different companies each doing one bridge (therefore two bridges will be done by overseas companies) or all of it will go to a consortium (minimum of two companies)
3. Have each group negotiate with each other (keeping the results of agreements secret) decide your strategic goals and how you would apply game theory to win the RFT.
4. Post Game Reflections: What did each agree to in the end? What games were played and their impact?
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Scenario PlanningSplit into 4 groups, each a company wanting to enter a selected country - pick you country
Your company wants to build a nuclear power plant in your chosen country, to bolster its current energy system under pressure from a rapid increase in demand from industry.
1. Select 2 issues you think are importance2. Break up the issues into 4 high/low trend scenario options3. For each scenario, anticipate what would happen and the impact on your choice of entry .
For example: consider a government policy issue – where the main opposition party wants “green power” and the current ruling party accepts all offers, and there is an election in year 1.
Assume that cost of enriched Uranium required for the plant is changing - in 2 possible directions: (a) More uranium is available now and future prices would drop; (b) Uranium is getting scarce and future prices are likely to rise. Therefore there are 4 scenarios for this govt policy issue:
Option 1Uranium scarce - Green Power in
Option 2Uranium scarce- current party wins election
Option 3abundant - Green party wins
Option 4Uranium abundant - Current party wins