International SAP® Conference for Chemicals

September 30–October 1, 2013Frankfurt, Germany

WELCOME

Drive Agility and Growth in the Chemical Industry with Innovationfrom SAP.

Join us in Frankfurt on September 30–October 1 for the inaugural International SAP® Conference for Chemicals. This event is packed with opportunities for you to learn from SAP experts and high-profile global customers representing a diverse range of chemical operations. Discover how the latest innovation from SAP is allowing global chemical companies to maximize commer-cial success and bring new products to market without compromising safety, compliance, or quality.

Today’s chemical industry is highly globalized, with new emerging economies driving a continued need for efficiency in estab-lished markets. Over the course of our two day event, you will have a unique opportunity to learn about how innovative solutions from SAP can allow you to safely optimize asset performance and utilization, synchronize supply chain management, meet de-mand at maximum profitability, increase returns on product innovation, reduce energy consumption, and protect your brand.

With “jump-start” preconference workshops, SAP keynotes, solution updates, insights from distinguished industry analysts, and multiple networking opportunities, this event gives you the chance to learn how SAP’s suite of solutions for the chemical in-dustry can help ensure that your organization continues to prosper in a demanding commercial and operational environment. Your knowledge will be further augmented through a range of customer case studies, from the likes of Celanese, Evonik, Henkel, Merck, Total Refining and Chemicals, and more, who will share with you their lessons learned and business benefits realized since implementing solutions from SAP.

This event offers a compelling opportunity for you to meet with peers from around the world and gain a comprehensive under-standing of how solutions from SAP can support your organization’s strategic growth plan, allowing you to synchronize your processes, from supply chain management through to product development, operations, and risk management.

We look forward to welcoming you to Frankfurt for what promises to be a very productive two days!

Don MahoneyVice President and Global Head of Chemicals, Industry Business SolutionsSAP

Jean-Marc DelbosIndustry Principal EMEA – Energy and Natural ResourcesSAP

The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot switch between workshops.

For comprehensive details relating to these workshops, please visit www.tacook.com/sapchemicals-workshops.

The following workshops will take place between 10:00 a.m. and 1:30 p.m.

Workshop 1: Enabling Compliance and Product Innovation

Today, regulators, corporate customers, retailers, nongovernmental organizations, and consumers all expect both safe and eco-friendly products. Such demands make it increasingly difficult for chemical companies to grow their business and avoid risk when introducing new products or entering new markets. Helping ensure that products are safe, compliant, and trustworthy can mitigate product compliance risks while increasing customer satisfaction. This is even more imperative for innovative products that are sustainably made and tailored to customer needs.

In this preconference workshop, concepts will be discussed that help you to ensure the integrity of innovative products. Discover how solutions from SAP can help to achieve this goal, while discussing your own challenges with SAP experts and industry peers.

Workshop highlights: • Gain an appreciation of chemical regulations in all business operations from research and development, through purchasing and manufacturing, to sales and distribution• Streamline your own product development process to enable rapid time to market at minimal cost, while enabling global marketability and meeting customer demands • Help ensure consistent product safety, constant control, and monitoring along your supply chain for trustworthy products to protect brand and avoid product risks • Manage chemical information risks to protect intellectual property and comply with export regulations

Dr. Marko Lange, SAP

Workshop 2: Operational Excellence in Manufacturing

In today’s competitive chemical industry, manufacturing operations must be fully synchronized with production requirements and asset management in order to utilize critical human and mechanical resources. Systems, people, and organization have to be tuned in to another, to ensure all potential is realized – quite a challenge.

In this preconference workshop, attendees will first learn about how SAP solutions can help ensure that quality and compliant products are delivered across the value chain through managing the entire planning, execution, and tracking lifecycle. Just as important, they will learn how to maximize the benefits of these solutions. The answer lies within the organization, as operational excellence principles will show. Learn how the asset management organization matures and how and in which order solutions fit in.

Workshop highlights:• Efficient operations: Manage overall plant performance with effective planning and execution• Sustainable operations: Manage all assets – including inputs like energy, water, or other natural resources – as effectively as financial assets• Operational risk: Mitigate safety and compliance risks as a critical factor in margin protection• Continuous performance improvement: Implement and sustain continuous performance improvement to enhance visibility and manufacturing-performance management• Operational excellence principles in relation with enterprise asset management• Enablers for success in asset management: Find out what it takes to realize asset management objectives, and how mobile and condition-based maintenance fit in

Andreas Rizzetti, SAPArne Saal, Vesta Partners

PRECONFERENCE WORKSHOPSMONDAY, SEPTEMBER 30, 2013

Workshop 3: Managing Volatile and Complex Supply Chains

In order to thrive in the era of real-time, demand-driven visibility and fast response, chemical companies must embrace the need to adjust plans “on the fly” by understanding their market and customer demand. In addition, supply chain decisions must be made in context in order to ensure maximum impact on financial targets. Decision processes must be effective and user-friendly to meet the requirements of today’s business user, who expects higher automation of standardized processes and better integration of both processes and systems.

Innovative technologies can completely change the game for supply chain organizations by enabling them to leverage Big Data from structured and unstructured sources, while turning data into real-time decision support. In this workshop, you will gain a comprehensive understanding of how solutions from SAP can enable chemical companies to manage their supply chain. Take this opportunity to learn from SAP experts and have your questions answered.

Workshop highlights: • Sales and operations planning: Incorporate and align demand and operations with financial targets• Logistics fulfillment: Enable best-in-class freight and shipping operations with transparency• Track and trace: Provide supply network traceability and visibility into both product creation and the movement of goods and assets across the supply chain• Supply chain monitoring: Measure and manage supply chain performance and get real-time supply chain information

Dr. Hans-Heiner Wüst, SAP

PRECONFERENCE WORKSHOPSMONDAY, SEPTEMBER 30, 2013

Optional jump-start workshops will take place between 10:00 a.m.–1:30 p.m.For more details, please see previous page or visit www.tacook.com/sapchemicals-workshops.

1:30 p.m. Registration and Browse the Exhibition

2:30 p.m. Chairman’s Opening RemarksJean-Marc Delbos, SAP

2:40 p.m. Driving Agility and Growth in the Chemicals Industry with Innovation from SAP

• The chemical industry today – current trends and landscape• SAP’s corporate strategy – acquisition, innovation, and how SAP is helping to drive performance and growth in the chemical industry• SAP’s road map for the chemical industry• Specific examples of how SAP is helping to transform its customers’ business in chemicalsDon Mahoney, SAP

3:10 p.m. Evonik PROVE – The Link Between Process- and Value-Oriented Excellence and One SAP Platform

• How a holistic approach to value orientation, business process organization, and SAP application management has supported our growth strategy• Uniform standards for value-oriented management and master data organization• Brownfield approach and guiding principles for SAP platform consolidation• Management of large SAP consolidation projects in an international group contextGunnar Weider, Evonik Industries

3:55 p.m. Refreshments, Visit the Show Floor, Networking

4:25 p.m. Managing Diverse Products and Diverse Regulations with SAP Solutions at Kimberly Clark • Highlights of Kimberly Clark – products, business, and background• Diverse regulatory environment – issues and challenges• An introduction to our product range – from low to high levels of regulation• Challenges of managing this portfolio• Why we chose SAP EHS Management – business drivers, how we are using the solution, and business benefits realized Jason Williamson, Kimberly-Clark

5:10 p.m. The Real-Time Enterprise with SAP Business Suite powered by SAP HANA

• Understand how SAP Business Suite powered by SAP HANA will:• Change the way people work with ERP systems• Drive agility and insight into your business• Enable completely new business processes

• Gain insight into the first customer projects running SAP Business Suite powered by SAP HANAUwe Grigoleit, SAP

5:55 p.m. Chairman’s Closing Remarks and Close of Day One

6:45 p.m. Departure for Evening Event - Sponsored by Vendavo

AGENDAMONDAY, SEPTEMBER 30, 2013

For comprehensive details relatingto this event, please visitwww.tacook.com/sapchemicals

AGENDATUESDAY, OCTOBER 1, 2013

8:45 a.m. Chairman’s Opening Remarks and WelcomeJean-Marc Delbos, SAP

9:00 a.m. Long-Range Scenarios of the Transformation of the Chemicals Industry

• Mechanisms of transformation• Smooth evolution or disruptive developments• Transformation of chemical products, production and supply chain models, and business models through

changes in:• Innovation and technology, sciences and arts• Energy and resources • Economy and agriculture• Personal development, society and international cooperation

• The impact of IT on business transformation and vice-versa • Maximizing opportunities and minimizing riskDr. Valentijn de Leeuw, ARC

9:45 a.m. Use of Procurement and Vendor Invoice Dematerialization as Part of Business Reorganization at Total Refining & Chemicals

• Business context:• Brief introduction of Total Refining & Chemicals, with emphasis on the activities of Total Refining &

Petrochemicals Americas Business case and the need for IT tools to allow greater productivity• The development of shared services models in finance and accounting through the procurement-to-pay

process • The IT response:

• The drive for the global standardization of tools, emphasizing scalability, dematerialization (going “paperless”), and ease of use

• For purchasing, convergence on front-end applications such as Ariba e-procurement and the use of b-process for invoice dematerialization

• Project details:• Implementation of b-process in Houston headquarters, and adjustment of the procurement and invoice

payment processes in the ERP system – development of a new global template• Strong collaboration between business and IT • Status of the project, initial results, and next steps (including the use of b-process for dematerialization of

outgoing invoices)Geoffrey Moore, Total Refining & Chemicals

10:30 a.m. Refreshments, Visit the Show Floor, Networking

11:00 a.m.. Managing Information Risks for Chemicals Companies in Global Consolidation

• Trends and business drivers driving ERP consolidation• Challenges for chemicals companies:• Complying with global export• Protecting intellectual property• A framework for information risk managementDr. Marko Lange, SAPSandeep Chopra, NextLabs

11:45 a.m Earning Money with IT: Price and Margin Optimization with Predictive Analytics on SAP HANA

• Ciber ProfitBoost solution overview• Identifying opportunities, exploring options, and finding potential profit in sales and procurement• What are the profit leaks?• Using predictive analytics to explore profit leaks in a mass data environment• Architectural design• Benefits of the Ciber ProfitBoost solution to the business – customer experiencesWolfgang Hilgenhaus, SAPDieter Roskoni, Ciber

12:30 p.m. Lunch and Networking

AGENDATUESDAY, OCTOBER 1, 2013

2:00 p.m. A SAP Solutions in the Cloud

Do You Have the Power to Procure?

• Current trends and challenges for the chemical chief procurement officer in today’s market

• Best-in-class benchmarks for the chemical industry that can help you leverage benefits on both the buyer and supplier side

• How SAP and Ariba are working together to achieve win-win opportunities for you and your suppliers

• Examples of real-life customers in the chemical industry who have achieved best-in-class procurement performance through the Ariba network

• How easy it is to integrate with our rapid-deployment solutions

Monica Gassmann, SAP

B Sustainable Assets and Operations

Streamlining Maintenance Service Processes with Mobile Technology from SAP

• The mobile maintenance process: A new and efficient way

• Innovative tools for technicians: PDAs and tablet PCs • Pilot processes: Emergency and preventive

maintenance • Benefits• Challenges and lessons learnedBenedikt Ulmke, Merck Martin Ilijevec, Merck

2:45 p.m. How Clariant Is Maximizing Its SAP Software Sys-tems with Ariba

• The SAP Supplier Relationship Management application and Ariba catalogs: A perfect combination

• The advantages of the Ariba Network• E-invoicing at Clariant and how 40 business rules

make sure of getting clean invoices• AchievementsOliver Dohle, SAP

3:30 p.m. Refreshments, Visit the Show Floor, Networking

How Salalah Methanol Company (SMC) Is Accelerating the Journey to Operational Excellence with Rolta OneView

• SMC company background and context:• The need to reduce operational costs while improving

product and process quality • The need for real-time information and analysis

across SMC’s business and operations • How Rolta OneView is enabling SMC to move faster on

its journey to operational excellence, enabling asset performance and responsiveness gains, reduction of operational risk, and providing actionable insight per role for timely decision making

• How IT and operational technology are being integrated to give holistic analytics – spatial, diagnostic, and predictive –across such functions as operations, assets, maintenance and reliability, safety, sustainability, supply chain, business, and projects

• Leveraging SAP products and technologies including the SAP HANA platform

Masoud Al Maashani, Salalah Methanol CompanyAbhimanyu Prabhavalkar, Rolta

AGENDATUESDAY, OCTOBER 1, 2013

4:00 p.m. C Managing Volatile and Complex Supply Chains

Demand and Supply Chain Planning at Celanese with SAP Advanced Planning & Optimization (SAP APO)

• Overview of Celanese and our SAP software environment

• Use of SAP APO at Celanese• Background of first implementation of the SAP

APO component at Celanese in 2004• Challenges of SAP APO usage 2004 through 2010• Evaluation of planning tools and decision criteria • Business case and implementation approach

for the SAP Supply Chain Management 7.0 application – starting end of 2012

• Next steps/plan related to the planning road map at Celanese

Nico Scialdone, Celanese

D Product Innovation and Integrity

Helping Ensure Integrity of Innovative Products with the Latest Product Innovations from SAP

• The importance of mitigating product (compliance) risks for global business expansion

• How product integrity can make process manufacturers more successful

• Update on recent product innovations from SAP for the process industry in product life cycle management and product safety and stewardship

Dr. Marko Lange, SAP

4:45 p.m. Supply Chain Transformation at Henkel with SAP APO

• Strategic drivers for Henkel’s supply chain transformation program

• Supply chain planning solution at Henkel• Road map and implementation program• Lessons learned Matthias Kloth, Henkel

How to Improve Compliance with the Help of the SAP EHS Regulatory Content Package for Dangerous Goods Management

• Challenges:• Regulations, globalization, dangerous goods analyses,

company’s general concept• Possibilities:

• Environment, health, and safety (EHS) and ERP• Business caseIsabel Adam, Evonik Industries

5:30 p.m. Chairman’s Closing Remarks and Close of Conference

Ciber

Ciber is a global IT consulting company with more than 7,000 consultants in North America, Europe, and Asia/Pacific, and approximately US$1 billion in annual revenue. Client focused and results driven, Ciber partners with organizations to develop technology strategies and solu-tions that deliver tangible business value. With nearly 40 years of proven IT experience, world-class credentials, and a wide range of technology expertise, Ciber has the business acumen, technical expertise, and consulting experience to support your business and supplement its IT resources. Ciber offers application development and management, IT strategy, business intelli-gence, quality assurance, and testing.

For more information, please visit: www.ciber.com/de

NextLabs

NextLabs Entitlement Manager is an SAP-endorsed business solution for information risk management. It extends standard SAP authorization to provide dynamic policy-driven, attri-bute-based access control to authorize user access to specific transactions and business data within SAP. The NextLabs solution helps chemicals companies accelerate adoption of global ERP consolidation, enable secure global collaboration, improve export and regulatory compli-ance, and enhance data and intellectual property security.

For more information, please visit: www.nextlabs.com

Rolta

Rolta is a multinational company with services and solutions covering the entire lifecycle for the process industries, from engineering design through to operational excellence, and includ-ing business intelligence and analytics to enable effective decision making. Rolta has unique intellectual property in the geospatial arena, where it provides enterprise-level solutions and geographic information system (GIS) integration with ERP systems.

Rolta OneView is an innovative business intelligence (BI) solution with field-proven benefits for asset-intensive process industries including chemicals and petrochemicals, and upstream and downstream oil and gas, to significantly improve operational efficiencies and reliability. This solution has been developed by leveraging Rolta’s deep understanding of process and power operations, coupled with its expertise in business intelligence/analytics and enterprise integra-tion technologies. Rolta has entered a strategic partnership with SAP to deliver its business in-telligence technology platform as part of Rolta OneView Enterprise Suite for customers worldwide.

For more information, please visit: www.rolta.com

Vendavo

Vendavo is the leader in front-line profit optimization. We help companies be more profitable by delivering simple, actionable guidance to the front lines, enabling salespeople to negotiate con-fidently close faster, win more, and boost margins on every deal.

For more information, please visit: www.vendavo.com

Premium Sponsors

Camelot Management Consultants AG

Camelot Management Consultants AG is the strategic and organizational consultancy within the Camelot Group and is part of the worldwide leading management consultancies for value chain management. The experienced team of consultants works with international customers in the chemical, pharmaceutical, and consumer goods industries. The main areas of focus are concepts and solutions across the entire value chain, including strategy and management con-sulting, processes and value chain management, as well as organization and business transfor-mation. Value Chain Excellence. Strategy to Results.

For more information, please visit: www.camelot-mc.com

Camelot ITLab GmbH

Camelot ITLab is an independent, process-oriented IT consulting firm and a member of the Camelot International Group. We customize our innovative technology solutions to your pro-cesses and individual needs. Camelot ITLab combines systems to optimize business processes focusing on topics like IT strategy consulting, business intelligence, strategic enterprise man-agement, supply chain management, supplier relationship management, enterprise applica-tion integration portals, and master data management. Camelot ITLab is one of the few service providers with excellent links to SAP technologies and their future development. From Innova-tions to Solutions.

For more information, please visit: www.camelot-itlab.com

Maihiro

Your sales get better and better! With this performance promise, maihiro has become one of the leading customer relationship management (CRM) specialists. We advise the manage-ment, optimize the processes, and deliver solutions to support your planning and monitoring as well as strengthen your marketing, sales, and service. Founded in 2000, the company is based in Hamburg, Munich, and Vienna and today employs more than 90 staff. Join us on the exhibition floor to learn more about our industry-specific packages based on the SAP CRM application:• “CRM-to-Go” package with predefined processes for the chemical industry• Opportunity management and forecasting for sales analysis and customer development proj ects including account management

For more information, please visit: www.maihiro.com/en/home/

Panaya

Panaya software-as-a-service (SaaS) solutions reduce up to 70% of the risk and cost of SAP upgrades, rollouts, and functional changes. Panaya empowers users to fix and test less by pin-pointing what will break, how to fix it, and what to test. By introducing automation into user testing, Panaya significantly improves the quality and speed of testing. Panaya’s automatic analysis of thousands of testing projects also enables users to continuously leverage best practices.

For more information, please visit: www.panaya.com

Standard Sponsors

SI PRO

SI PRO Consulting is specialized in conception and implementation of environment, health, and safety management, compliance, and sustainability solutions from SAP. Its consulting ser-vices cover the entire project lifecycle including documentation of functional requirements, de-sign phase, implementation, rollout, and hyper care. SI PRO is an SAP services partner with SAP-validated expertise in chemicals, SAP product lifecycle, and innovation management.

For more information, please visit: www.si-pro.de

Vesta Partners

Vesta Partners is a professional SAP services firm with deep domain expertise in work/asset management and reliability. We provide our customers with industry best practices in business process, brought to life through proven enterprise asset management (EAM) technology from SAP, including but not limited to plant maintenance, materials management, quality manage-ment, and project systems. In addition to the SAP software, Vesta supports third-party applica-tions within the SAP ecosystem around EAM to provide customers with solutions specific to their unique business environment.

Vesta’s mission is to deliver the highest-quality, most efficient maintenance process and tech-nology consulting solutions to our clients. Our real-world experiences and practical solutions deliver results that directly translate into efficiency improvements and real cost savings.

For more information, please visit: www.vestapartners.com

Media Partners

Contact for InquiriesLuba JersovaT: +44 (0) 121 200 3810F: +44 (0) 121 212 1623 E: info@tacook.com This event is organized by: T.A. Cook Conferences in cooperation with SAP

The registration fee includes participation in the conference and/or workshop, lunch on all days, refreshments, an evening event for conference attendees, and documenta-tion material for download. Please note that costs for accommodation and travel are not included in the registration fee.

HOW TO REGISTER

To register online for this event, please visit www.tacook.com/sapchemicals

Event VenueSheraton Frankfurt Congress Hotel, FrankfurtLyoner Straße 44-48, 60528 Frankfurt, Germany

Copy and Fax to +44 (0) 121 212 1623Register online at www.tacook.com/sapchemicals

You can register for the International SAP® Conference for Chemicals online at www.tacook.com/sapchemicals or by faxing this form to the number below.

Please copy the form, complete it, and sendit to the following address (one form for eachparticipant):

Registration and Contact OfficeT.A. Cook Conferences4th Floor, Mclaren Building46 The Priory QueenswayBirmingham, B4 7LR, UKT: +44 (0) 121 200 3810F: +44 (0) 121 212 1623E: info@tacook.com

Registered in England and Wales Company Registration Number: 4263656

Event Fees

Type SAP and SAP Customers

Partners and Others

Conference €890 €1090

Half DayWorkshop

€275 €325

*All fees are subject to 19% German VAT All cancellations must be received in writing. Please fax your cancellation notice to +44 (0) 121 212 1623 or send an e-mail to info@tacook.com before the 16 September, 2013, deadline. When canceling before 16 September, 2013, you will be liable to pay an administration charge of €200. Cancellations received after 16 Septem-ber, 2013, as well as registrants not attending without canceling, will be liable for the full regis-tration fee. Substitutions must be received in writing, must be addressed to the registration office, and must include the names of both the original and the substitute registrants.

It may be necessary for reasons beyond the con-trol of the organizer to alter the contents and the timing of the program or replace speakers. The organizer reserves the right to cancel the con-ference in the event of an insufficient number of registrants. In this case, registrants will be reim-bursed for the registration fee only. Cancellation of travel reservations and hotel reservations is the exclusive responsibility of the registrant.

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REGISTRATION FORMINTERNATIONAL SAP® CONFERENCE FOR CHEMICALSSEPTEMBER 30 - OCTOBER 1, 2013FRANKFURT, GERMANY

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