International Probiotics Association Anvisa Probiotic · PDF file“The Global Voice of...

“The Global Voice of Probiotics”“The Global Voice of Probiotics”

International Probiotics Association –Anvisa Probiotic Workshop

George Paraskevakos, MBA

Executive Director, IPA

Monday November 30, 2015


Executive Summary

Probiotics – the fastest growing category

Growth across all regions – EU being the exception*

Even though science is the same Regulations vary across all global regions

Review and rethink probiotic regulations

Create a clear and concise path via…

Stakeholder meetings

Probiotic workshops

Opinion calls

IPA the global voice of probiotics will lead the initiative worldwide


Many industry associations all independent

Geographic variability

Their missions – Intersecting and overlapping

Governance varies

Membership also intersecting and overlapping

Information informally shared between associations via members

Friendly yet competitive environment

Result:

Probiotic Industry is not unified

Credibility

Confusion

Industry needs a strong recognizable voice

Probiotic Associations – the landscape


The IPA - Who we are Non profit international organization

Members

50+ member companies

over 600 scientists researchers academics etc…

Bringing together the probiotic sectors stakeholders:

Researchers/Scientists

Academics / Education providers

Health Care Professionals

Consumers

Industry

Regulators

NGO status before Codex Alimentarius

The Probiotic industries ombudsman


The IPA - Mission

Bring together all stakeholders in the probioticsector and be the unique platform where all thesepeople and entities interact and collaborate toincrease probiotic awareness among users and helpenable the industry’s sustainable growth.


IPA Objectives Reinforce our position as ‘The Global Voice for Probiotics’

Be the “Go to” probiotic association for the sector

Regulators, Press, Industry, End Users

YOY Growth

Member companies

And scientific representation

Instill credibility and confidence

For probiotic issues

Market place queries

Government agencies

Market presence and inclusion

IPA Member Companies engagement and participation

o Board and Committee

Educators, HCP, Consumers


Initiatives to get there Increased IPA visibility

Press releases

IPA Member alerts

Trade shows presence

Speaking engagements

Increase technical paper publications ‘At risk’ populations guideline

Probiotic Labelling best practices guideline

Stability guidelines

Criteria to qualify micro organisms as probiotic

Comment on stakeholder opinion calls

Creation of Education platform for Consumer and HCP

IPA WC and Probiota expansion


Supported byProbiotic website for end users collaborating with WRBM

Probiotic tool application for consumers

IPA Board Participation

Center for Digestive Health of the New Jersey Institute for Food, Nutrition and Health (IFNH), Rutgers U

AEP – Alliance for Education on Probiotics

New IPA committee objectives

Establishing global scientific standards

Regional regulatory affairs teams

Growing stakeholder meetings

Market data initiative with Euromonitor, WRBM, others

Webinars, education hubs


IPA Organizational Chart

Executive Director

Board of Directors

Executive Committee

Scientific Committee

Regulatory Affairs Committees

Marketing & Education Committee

Independent Scientific Advisory Board

Nominating Committee


IPA’s BOD Geographical Composition

“The Global Voice of Probiotics”


Recent Merge International Probiotics Association (IPA)

Global Alliance for Probiotics (GAP)

Yoghurt Live Fermented Milks Association (YLFA)

A single representative platform in Europe:

International Probiotics Association Europe (IPA Europe)


Recent Merge IPA Europe Official launch date was September 30 2015

Brussels HQ

Key stakeholders and European officials in attendance

Head of Unit EFSA

Head of Unit DG Sante

MEP’s

Commitment for more dialogue

Commitment to a framework towards a solution


Market Overview from a

Global Perspective


Global (Retail Value 2015 Estimates)

Probiotics: The fasting growing category globally

*Euromonitor International

Vitamins and Dietary Supplement

US$88.3 billion

Probiotic supplements

US$3.8 billion

Americas

US$1.9 billion

Fortified Functional Packaged Foods

US$166.6 billion

Total Probiotic Yoghurt

US$30.8 billion

Americas Probiotic Yoghurt

US$7.3 billion


Global (Retail Value 2015 Estimates)

Probiotics: The fasting growing category globally


Vitamins and Dietary Supplement

US$88.3 billion

Probiotic supplements

US$3.8 billion

EU

US$1.2 billion

Fortified Functional Packaged Foods

US$166.6 billion

Total Probiotic Yoghurt

US$30.8 billion

EU Probiotic Yoghurt

US$5.7 billion


Probiotics: The fasting growing supplements globally



Global Brands: who is leading the way



Distribution channels

34%

36%

30%

N. America

FDM HFS Direct

90%

10%

S. America

Pharmacy All other

80%

20%

Europe

Pharmacy All other

60%

40%

Australasia

HFS Pharmacy*NBJ and Research and Markets

Consumers

dependant on

HCP’s counsel


Pharmacy 100%

Niche shops 50%

50% Others: Pharmacy, MLM, etc.

Food, Mass 75%

Pharmacy 25%

TV shopping, Direct, MLM, 75%

HFS, Pharmacy 25%

Distribution channels

*NBJ and Research and Markets


Probiotic supplements: US the largest growth market




Probiotic supplements: Italy largest consumer usage


Top countries Americas - probiotic supplement value

Top three countries

hold 96% of retail

value share


Americas

US$1.9 billion

market


Americas Probiotic supplements –Growth rate and Per capita spending

USA

GR 14% to 24%

$5.26 per capita spend

*Euromonitor International / NBJ

CANADA

GR 13% to 15%


BRAZIL

GR 2% to 3%



Top countries EMEA probiotic supplement value in 2015

Top five countries hold

80% of retail value share


EU

US$1.2 billion

market



GERMANY

GR 0%


FRANCE

GR 2%


ITALY

GR 8 to 10%


BELGIUM

GR 0%


W.Europe Probiotics supplements Growth rate and Per capita spending

Coincidence or

Regulatory

environment

Stagnating Growth

Russia -1%

Poland 4%

Ukraine -3%

Finland 2%

Norway -7%

Sweden 1%

Mature market and

probiotic guidelines for Italy


Y-on-y %

Growth

2008-

2009

2009-

2010

2010-

2011

2011-

2012

2012-

2013

2013-

2014

2014-

2015

Average in EU 20 4.5 3.4 -0.8 -2.0 -2.6 -1.3 -1.2

Probiotic yoghurt, Retail value year on year growth

Does the regulatory environment make a difference?


Probiotic regulations and claims ban


-250

-200

-150

-100

-50

-

2012 2013 2014 2015 2016 2017 2018 2019 2020

EU

R m

illio

n, fixe

d 2

01

5 e

xch

an

ge

ra

tes

Potential Lost Retail Value Sales for Spoonable Yoghurt 2012-2020

France Netherlands UK

Euromonitor International Research and Industry Demand Model, Data based on the Health and Wellness 2016 Edition



-250

-200

-150

-100

-50

-

2012 2013 2014 2015 2016 2017 2018 2019 2020EU

R m

illi

on

, fi

xed

201

5 e

xc

ha

ng

e r

ate

s

Potential Lost Retail Value Sales for Probiotic Drinking Yoghurt 2012-2020

Austria Belgium France Germany Netherlands UK

Euromonitor International Research and Industry Demand Model, Data based on the Health and Wellness 2016 Edition



Digestive wellness platform -Erosion in the EU and explosion in China



Markets particularly affected: Austria, Belgium, France,

Germany, Netherlands and the UK

The EU probiotic claims ban will continue to constrain the

market

Estimate of what the ban has cost the yoghurt market in lost

retail sales is valued at over EUR500 million since 2012 in

these countries.

Future outlook between 2015 and 2020 the market stands to

lose a further EUR1 billion in retail sales as a direct result of

the restrictive regulatory environment.



News and Events


USP meet

Probiotic round table, USP HQ, Washington DC, Nov 20, 2015

The Food Chemicals Codex (FCC) Model for Probiotic

Monographs

Strain Specificity

Reference Materials - scientific literature

Tests for Contaminating Microorganisms

Identify and become more specific as per usage

Enumeration / Overages / Label Claims

Standards and guidelines which will be accepted with

regulators and industry

Next steps – Summary, Framework, Timeline


IPA meet at FDA HQ, Washington DC, Nov 19, 2015

IPA member companies and FDA workshop

FDA presentation at IPA World Congress

Revised NDI’s notification draft publishing shortly

How can we work efficiently

Reduce workload for FDA and industry

Logical solutions

Commitment for more dialogue

Public health and Consumer – Top priority

FDA meet


IPA World Congress 2016 Program details

May 31, June 1&2, Chicago, Westin North Day One

Women’s health Workshop & Scientific frontiers posters Opening cocktail reception

Day Two Regulatory track and round table with EFSA, Health Canada, FDA, FSANZ, ANVISA? Our Microbiome Probiotics and insights from Health Practitioners Standards Speed Networking and Opening diner reception

Day Three Brand success stories Manufacturing and delivery forms Gut Brain Scientific frontiers presentation Panel Discussion


References Euromonitor International

NBJ / New Hope media

Research and Markets

Disclaimer: Some of the information in this presentation is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Analyses may not totally reflect the companies’ opinions, viewer discretion is advised.


Obrigado Pela Atencao.


Contact:

George Paraskevakos

[email protected]

+514.612.0472

+514.571.5949

Questions and Information

mailto:[email protected]

International Probiotics Association Anvisa Probiotic · PDF file“The Global Voice of...

Documents

Transcript of International Probiotics Association Anvisa Probiotic · PDF file“The Global Voice of...