International Marketing for NRI-MNC
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Transcript of International Marketing for NRI-MNC
RE/MAX Mumbai Gujarat Maharashtra
International Marketing
for NRI & MNCs
RE/MAX Mumbai Gujarat Maharashtra
AgendaIndian Real Estate – A Macroeconomic overview
Why International Markets
Reaching out to NRIs and MNCs
Using International Marketing Channels
Search Engine Optimization
Social Media Marketing
Building referrals
RE/MAX Mumbai Gujarat Maharashtra
Macroeconomic FactorsGovt. Policy and
Regulations
Interest Rate Cycle
Exchange Rate Fluctuations
Real Estate Funds
Political Stability
RE/MAX Mumbai Gujarat Maharashtra
Why Money from International Markets?
India growth story makes a compelling pitch for foreign investors
Foreign Remittances and NRI affluence is increasing Indian government is more open to foreign fund Developers are becoming more and more corporatized Sector is getting more transparent Possibilities of regulation by government body
RE/MAX Mumbai Gujarat Maharashtra
Reaching out to NRIs Geographies
• Middle East
• USA • Canada• Australia • UK • Australia • Singapore
Above the line Promotion
• Television• Media• Radio• Print• Exhibitions
Below the line Promotion
• Direct mailers
• Sales promotion
• Fliers• Point of
Sale • Telemarketi
ng
RE/MAX Mumbai Gujarat Maharashtra
International Marketing Channels
Concept of Exclusive Channel Partner
Find out who the leader is in the local market
RE/MAX Mumbai Gujarat Maharashtra
Right Channel PartnersBring in Local expertise Local relationships KnowledgeExperience of market Brand buildingPenetration Connectivity
RE/MAX Mumbai Gujarat Maharashtra
Major Players in Brokerage IndustryCompany Owned Company
Operated
• Knight Frank
• JLLM • Colliers• CBRE • Cushma
n & Weikfield
Franchise Owned Franchise Operated
• RE/MAX• Century
21• ERA• Long &
Foster • Better
Homes • LJ
Hooker
Individual Professionals
• ???
Building Channels is the KEY
RE/MAX Mumbai Gujarat Maharashtra
Search Engine Optimization 90% of foreign buyers
search online before contacting the company/agent
Making your presence felt in all search sites is very important
Using Google Adwords to target the right audience
RE/MAX Mumbai Gujarat Maharashtra
Digital Asset Optimization
RE/MAX Mumbai Gujarat Maharashtra
Listing Penetration
Increases penetration
RE/MAX Mumbai Gujarat Maharashtra
www.global.remax.com650,000 property listings 31 languages30 currencies 1.3 million unique visitors 25% from CHINA
RE/MAX Mumbai Gujarat Maharashtra
Social Media Marketing• Facebook Page
• Track what is being said about you
• Facebook Advt
• Build a set of people who are listening to you and vice versa
• Professional platform to network
TwitterLinkedIn
RE/MAX Mumbai Gujarat Maharashtra
Building Referrals • Zero cost of marketing • Power of networking • Build relations• Get access to local Indian associations • Get access to local religious bodies and trusts • Work with private wealth managers of various banks• Provide property management, rental, leasing solutions to attract NRI by tying up with experts of the respective field
RE/MAX Mumbai Gujarat Maharashtra