International Marketing - Barclays - Abbott

7/30/2019 International Marketing - Barclays - Abbott

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International MarketingPresented to:

Idrees Hussain

Presented by:

Kazim Asghar

Arooj Zahid

Muneeb Usmani

Anum Iqbal

Ghania Shoukat

Ashar Khan


2/16

Chosen Companies

Barclays Bank Abbott Laboratories


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Barclays Bank

British multinational bank headquartered in London, The UK

Operates in over 50 countries

All the continents except Antarctica

48 million customers

total assets of US$2.33 trillion

the fourth-largest bank worldwide


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Barclays: Global Products/ServicesIndividual

Personal Banking

Premier Banking

Business Banking

Wealth and InvestmentManagement

Corporate

Business Banking

Corporate Banking

Investment Banking

Research

Global Markets International Banking


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Barclays in Pakistan

Operating in Pakistan since 3 years Started with the initial funding of $100 million

BRANCH NETWORK

Lahore 2

Karachi 3

Islamabad 2

Rawalpindi 1

Akora Khatak 1


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Barclays: Products/Services offered in

Pakistan

Personal Banking Premier Banking

Corporate Banking

Brancassurance

Joint venture with EFU

Educational insurance policies


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Barclays: Strategy

Marketing

Almost non-existent Management Standardization

Corporate Governance in Barclays

A documented form of governance rules, framework ethics used globally at Barclays

Services Adaptation strategy


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Barclays (Global) Barclays (India) Barclays (Pakistan) Barclays (Chin

Personal Banking

Premier Banking Business Banking

Wealth and

Investment

Management

Personal banking Personal Banking

Premier Banking Brancassurance

Wealth and

investmentmanageme

Business Banking

Corporate Banking

Investment Banking Research

Global Markets

International

Banking

Corporate Banking

Loans & financing

Deposits Payments & cash

management

Trade finance

Treasury solutions

International banking

Corporate Banking

Cash Management

Deposits & Liquidity Online Banking

Working Capital &

Trade Solutions

Internation

banking

Investment

PersonalBank

ing

Corporate

Bank

ing


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Abbott Laboratories

Founded by Dr. Wallace Calvin Abbott in 1888 A Chicago-based pharmaceutical company

Global

Multi-division

Diverse

Headquarters at Abbott Park, North Chicago, Illinois Over 90,000 employees

Operating in over 130 countries

Over $35 billion in revenue in 2010


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Abbott: Global Products/Services

Pharmaceutical Products Nutritional Products

Diagnostic Instruments & Tests

Medical & Surgical Devices

Animal Health

Vision Technologies


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Abbott in Pakistan

1948, Abbott came to Pakistan Current work force of over 1500 employees

2 manufacturing facilities

Landhi, Karachi

Korangi, Karachi

Boast the use of:

innovative technology

producing top quality products

One of the market leaders in Pakistan


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Abbott: Products/Services offered in

Pakistan

Abbott Pharma Abbott Nutrition

Abbott Diagnostics

Abbott Diabetes Care


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Abbott Laboratories: Strategy

Marketing - Adaptation strategy Localized, lacking high standards

Management - Standardization strategy

Production - Think Globally, Act Locally


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Abbot (Global) Abbott (India) Abbott (Pakistan)

Pharmaceutical Products

Nutritional Products

Diagnostic Instruments &

Tests

Medical & Surgical Devices

Animal Health

Vision Technologies

Men's Health

Thyroid Disorders

Depression

Epilepsy

Sleep Disorders

Diabetes

Abbott Pharma

Abbott Nutrition

Ensure

Ensure Plus

Formance

Glucerna RTF

Glucerna SR

Pedialyte Pediasure

Abbott Diagnostics

Abbott Diabetes C

Prod

uctsand

Services


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References

http://www.abbott.com/index.htm http://www.abbott.com.pk/

http://www.abbott.com.in/

http://www.barclays.pk/

http://group.barclays.com/home
http://www.abbott.com/index.htmhttp://www.abbott.com.pk/http://www.abbott.com.in/http://www.barclays.pk/http://group.barclays.com/homehttp://group.barclays.com/homehttp://www.barclays.pk/http://www.abbott.com.in/http://www.abbott.com.pk/http://www.abbott.com/index.htm


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Thank you!

International Marketing - Barclays - Abbott

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