Editor-In-Chief Chair Dr. Shiv Kumar

Ph.D. (CSE), M.Tech. (IT, Honors), B.Tech. (IT), Senior Member of IEEE, Member of the Elsevier Advisory Panel

CEO, Blue Eyes Intelligence Engineering & Sciences Publication, Bhopal (M.P.), India

Additional Director, Technocrats Institute of Technology and Science, Bhopal (MP), India

Associated Editor-In-Chief Members Dr. Hitesh Kumar

Ph.D.(ME), M.E.(ME), B.E. (ME)

Professor and Head, Department of Mechanical Engineering, Technocrats Institute of Technology, Bhopal (MP), India

Dr. Gamal Abd El-Nasser Ahmed Mohamed Said

Ph.D(CSE), MS(CSE), BSc(EE)

Department of Computer and Information Technology , Port Training Institute, Arab Academy for Science, Technology and Maritime

Transport, Egypt

Associated Editor-In-Chief Members Dr. Mayank Singh

PDF (Purs), Ph.D(CSE), ME(Software Engineering), BE(CSE), SMACM, MIEEE, LMCSI, SMIACSIT

Department of Electrical, Electronic and Computer Engineering, School of Engineering, Howard College, University of KwaZulu-

Natal, Durban, South Africa.

Scientific Editors Prof. (Dr.) Hamid Saremi

Vice Chancellor of Islamic Azad University of Iran, Quchan Branch, Quchan-Iran

Dr. Moinuddin Sarker

Vice President of Research & Development, Head of Science Team, Natural State Research, Inc., 37 Brown House Road (2nd Floor)

Stamford, USA.

Dr. Fadiya Samson Oluwaseun

Assistant Professor, Girne American University, as a Lecturer & International Admission Officer (African Region) Girne, Northern

Cyprus, Turkey.

Dr. Robert Brian Smith

International Development Assistance Consultant, Department of AEC Consultants Pty Ltd, AEC Consultants Pty Ltd, Macquarie Centre, North Ryde, New South Wales, Australia

Dr. Durgesh Mishra

Professor (CSE) and Director, Microsoft Innovation Centre, Sri Aurobindo Institute of Technology, Indore, Madhya Pradesh India

Executive Editor Dr. Deepak Garg

Professor, Department Of Computer Science And Engineering, Bennett University, Times Group, Greater Noida (UP), India

Executive Editor Members Dr. Vahid Nourani

Professor, Faculty of Civil Engineering, University of Tabriz, Iran.

Dr. Saber Mohamed Abd-Allah

Associate Professor, Department of Biochemistry, Shanghai Institute of Biochemistry and Cell Biology, Shanghai, China.

Dr. Xiaoguang Yue

Associate Professor, Department of Computer and Information, Southwest Forestry University, Kunming (Yunnan), China.

Dr. Labib Francis Gergis Rofaiel

Associate Professor, Department of Digital Communications and Electronics, Misr Academy for Engineering and Technology,

Mansoura, Egypt.

Dr. Hugo A.F.A. Santos

ICES, Institute for Computational Engineering and Sciences, The University of Texas, Austin, USA.

Dr. Sunandan Bhunia

Associate Professor & Head, Department of Electronics & Communication Engineering, Haldia Institute of Technology, Haldia

(Bengal), India.

Technical Program Committee Dr. Mohd. Nazri Ismail

Associate Professor, Department of System and Networking, University of Kuala (UniKL), Kuala Lumpur, Malaysia.

Technical Program Committee Members Dr. Haw Su Cheng

Faculty of Information Technology, Multimedia University (MMU), Jalan Multimedia (Cyberjaya), Malaysia.

Dr. Hasan. A. M Al Dabbas

Chairperson, Vice Dean Faculty of Engineering, Department of Mechanical Engineering, Philadelphia University, Amman, Jordan.

Dr. Gabil Adilov

Professor, Department of Mathematics, Akdeniz University, Konyaaltı/Antalya, Turkey.

Manager Chair Mr. Jitendra Kumar Sen

Blue Eyes Intelligence Engineering & Sciences Publication, Bhopal (M.P.), India

Editorial Chair Dr. Arun Murlidhar Ingle

Director, Padmashree Dr. Vithalrao Vikhe Patil Foundation’s Institute of Business Management and Rural Development, Ahmednagar

(Maharashtra) India.

Editorial Members Dr. J. Gladson Maria Britto

Professor, Department of Computer Science & Engineering, Malla Reddy College of Engineering, Secunderabad (Telangana), India.

Dr. Wameedh Riyadh Abdul-Adheem

Academic Lecturer, Almamoon University College/Engineering of Electrical Power Techniques, Baghdad, Iraq

Dr. S. Brilly Sangeetha

Associate Professor & Principal, Department of Computer Science and Engineering, IES College of Engineering, Thrissur (Kerala),

India

Dr. Issa Atoum

Assistant Professor, Chairman of Software Engineering, Faculty of Information Technology, The World Islamic Sciences & Education University, Amman- Jordan

Dr. Umar Lawal Aliyu

Lecturer, Department of Management, Texila American University Guyana USA.

Dr. K. Kannan

Professor & Head, Department of IT, Adhiparasakthi College of Engineering, Kalavai, Vellore, (Tamilnadu), India

Dr. Mohammad Mahdi Mansouri

Associate Professor, Department of High Voltage Substation Design & Development, Yazd Regional Electric Co., Yazd Province,

Iran.

Dr. Kaushik Pal

Youngest Scientist Faculty Fellow (Independent Researcher), (Physicist & Nano Technologist), Suite.108 Wuhan University, Hubei,

Republic of China.

Dr. Wan Aezwani Wan Abu Bakar

Lecturer, Faculty of Informatics & Computing, Universiti Sultan Zainal Abidin (Uni SZA), Terengganu, Malaysia.

Dr. P. Sumitra

Professor, Vivekanandha College of Arts and Sciences for Women (Autonomous), Elayampalayam, Namakkal (DT), Tiruchengode

(Tamil Nadu), India.

Dr. S. Devikala Rameshbabu

Principal & Professor, Department of Electronics and Electrical Engineering, Bharath College of Engineering and Technology for

Women Kadapa, (Andra Pradesh), India.

Dr. V. Lakshman Narayana

Associate Professor, Department of Computer Science and Engineering, Vignan’s Nirula Institute of Technology & Science for

women, Guntur, (Andra Pradesh), India.

S. No

Volume-9 Issue-4S, March 2020, ISSN: 2278-3075 (Online)

Published By: Blue Eyes Intelligence Engineering & Sciences Publication

Page No.

1.

Authors: Gauri Prabhu, Rohit Alandikar

Paper Title: Information Communication Technology (ICT) in Public Sector Banks: Bane or Boon?

Abstract: ICT has occupied almost every single vertical of human endeavour. For the meticulous services in

banks, it has well equipped with the ICT. It increases an efficacy and usefulness of services tendered to the

customers, and boosts business procedures, directorial decisions, and joint ventures, which underpins their

abilities rapidly of altering and emerging economies with the help of ICT. The present paper emphasises the

sways and drifts of ICTs on the banking industry of in this ear of technology. Market structure, innovation,

productivity, and value chain these are the four dynamics which used for touchstone in the banking industry.

Case studies of computer platform exercised selected Indian banks were considered for a clear conversant

implication.

Keyword: Banking, ICT, Innovation, Economic growth, Productivity. References: 1. Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe, "Information Technology for Management: Transforming

Organizations in the Digital Economy", 3rd edit., John Wiley & Sons, Inc., pp.10-15. ISBN 978-0-471-78712-9.

2. Akinlolu Agboola, "Information And communication Technology (ICT) In Banking Operations in Nigeria –An Evaluation Of Recent

Experiences", African Journal of Public administration and Management Vol XVIII, No. 1 January 2007. 3. Zhao, T., Casu, B. and Ferrari, A. “Deregulation and Productivity Growth: A Study of The Indian Commercial Banking Industry”.

International Journal of Business Performance Management, 10(4): 318-343, 2008

4. Goyal, K. A. and Joshi, V. “Mergers in Banking Industry of India: Some Emerging Issues”. Asian Journal of Business and Management Sciences, 1(2): 157-165, 2011a.

5. Fernando, A. C. “Business Environment”. Noida: Dorling Kindersley (India) Pvt. Ltd. (2011), pp. 549-553.

6. Clark, M. “Modelling the Impact of Customer-Employee Relationships on Customer Retention Rates in a Major UK Retail Bank”. Management Decision, 35(4): 293-301, 1997.

7. Clark, M. “The Relationship between Employees’ Perceptions of Organizational Climate and Customer Retention Rates in a Major UK

Retail Bank”. Journal of Strategic Marketing, 10(2):93-113, 2002 8. 8. Arend, R. J, "Emergence of entrepreneurs following exogenous technological change", Strategic Management Journal, Vol. 20, pp.

31-47, 1999

9. Clayton M. Christensen, "The Innovator’s Dilemma: when new technologies cause great firms to fail" Harvard Business School Press Boston, 1997

10. Peter Yannopoulos," Defensive and Offensive Strategies for Market Success ", International Journal of Business and Social Science

Vol. 2 No. 13 [Special Issue - July 2011 11. Bartel, A. P. “Human Resource Management and Organizational Performance: Evidence from Retail Banking”. Industrial and Labor

Relations Review, 57(2): 181-203, 2004.

12. Dev, S. M. “Financial Inclusion: Issues and Challenges”. Economic & Political Weekly, 41(41): 2006. 13. Sekaran, U. “Paths to the job satisfaction of bank employees”. Journal of Organizational Behavior, 10(4): 347-359, 1989.

14. Mitchell, T R., Holtom, B. C., Lee, T. W. and Graske, T. “How to Keep Your Best Employees: Developing an Effective Retention Policy”. The Academy of Management Executive, 15(4): 96-109, 2001

15. Jovanovic, B. and Rousseau, P. L. "General Purpose Technologies", Handbook of Economic Growth edited by Philippe Aghion &

Steven Durlauf Edition 1, Vol. 1, No.1, Elsevier. 16. Brynjolfsson E., Malone T. W., Gurbaxani V., and Kambil A. "Does Information Technology Lead to Smaller Firms?", Management

Science, Vol. 40, No. 12, pp. 1628-1644, 1994.

1-5

2.

Authors:

Suspend

Paper Title:

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3.

Authors: Damodar R. Kulkarni, Ashok G. Ranade

Paper Title: Examination of UNDP Goal Orientation of CSR Activities towards Sustainable Development by

Corporates in Pharmacy Sector

Abstract: In recent decade, the two words viz. “Corporate Governance” and “Corporate Social Responsibility

(CSR)” have been seeking increasing attention stake holders. The ultimate result of them is assumed that they

should turn into sustainable development of the country.

There are two dimensions to these concepts. The one dimension is of statutory compliance and another is non

statutory initiatives. Thus, every company is spending on activity in some form which falls under the task of

discharging the social responsibility.

However, it is interesting to look at these activities from the goals of the sustainable development. The

indicators of sustainable development are the results of these activities. These goals are also reflected from the

nature of activities undertaken by a corporate.

United Nations Development Program (UNDP) has given the list of 17 goals which are in recommendatory

nature and it is expected that all countries should work towards the achievement of these goals.

The authors intend to study these goals and analyses these activities from the direction point of view towards

the goal. There are in all 17 goals/results are considered for the purpose of analysis. The data is taken from the

most authentic source i.e. annual reports of the companies from Pharmacy sector for the year 2018-19. The

activities are classified based on their nature.

14-27

Further, they are examined in the light of these goals/objectives in which there are very high propensity to

result into these goals. Comparison is made on the parameters that whether conducting the activities in a

particular sector will lead to progressing towards achievement of these goals.

With reference to above said analysis and the literature regarding Corporate Responsibility and Corporate

Governance have given their suggestions. These suggestions shall be useful in creation of objectivity for the

Corporate towards the Sustainable Growth and discharge their responsibilities more meaningfully.

Keyword: Sustainable Development, CSR Initiatives, UNDP, Domain Sector, Direction Orientation towards

Sustainable Development Goals (SDGs). References:

1. Voluntary National Review Report – India (2017), Report to be presented to The High-Level Political Forum on Sustainable Development, New York/July 2017

(Source: https://www.in.undp.org/content/india/en/home/about-us.html) 2. UNDP Sustainable Development Goals

(Source https://www.undp.org/content/dam/undp/library/corporate/brochure/SDGs_Booklet_Web_En.pdf.)

3. AmbarishVerma (2019) – Top 15 Pharma Companies in India. 4. (Source:https://www.marketresearchreports.com/blog/2019/04/11/top-15-pharma-companies-India)

5. Elena Giovannoni and GiacomoFabietti (2014): What is Sustainability? A Review of The Concept and Its Application

6. Annual report of 10 Pharma companies In India, for the year ended as on 31st Mar 2019 7. Definition of CSR given by World Business Council for Sustainable Development, WBCSD (http://www.gaea.bg/about-

GAEA/corporate-social-responsibility.html)

8. Definition of Sustainable Development: (The Brundtland Commission report released in 1987 by United Nations World Commission

on Environment and Development) (Source :https://www.slideshare.net/pamelalibrarian/sustainable-development-

powerpoint?next_slideshow=2)

9. Definition of Sustainable Consumption (Source: https://sustainabledevelopment.un.org/index.php?menu=204) 10. HawkenP,Lovins LH(1999) Natural capitalism:creating the next industrial revolution. Little, Brown, Bostan MA

11. Davis K (1960) Can business afford to ignore social responsibilities? CalifManag Rev 2;70-76

4.

Authors: Swamini Pandit

Paper Title: Sustainable Development Goals and Media Coverage by English Language News Channel Websites

in Indian and International Context

Abstract: Environmental sustainability should be the highest priority of each new generation. A toxic-free

future can only be achieved if the goal of environmental sustainability, clean production, improved health and

democratic decision making for the entire human race are at the core of policy making. The Brundland

Commission established by the World Commission on Environment and Development in year 1987, gave equal

value to economic growth, social progress, ecological health, and, in more recent interpretations, cultural and

informational sustainability. But, mainstream approaches to green governance of environmental protections are

mostly human centred and focus on saving lives, infra structure and heritage from environmental risks. [1]

At this juncture, the role of mass media becomes pertinent as it can play a vital role in awakening people

about recent trends and developments for protection and preservation of environment and ultimately meeting the

SDGs (Sustainable Development Goals).

Where the Mass Media relies on mono-directional communication, the modern media namely social media is

more interactive and involves webs of communications. This form of communication is effective in sharing or

expressing opinions or even expressing alternate and opposing views on current issues. This emerging form of

media is strengthening the role of media as the watchdog for democracy in this era [2]. Considering the role that

media websites can play in enhancing the awareness, triggering the discussions and subsequently accelerating

public participation in meeting the SDGs, I found the medium of news channel websites more appropriate for

this study. This paper analyses the coverage of topic ‘SDGs’ in four leading news channel websites.

This is a qualitative analysis to figure out the extent of coverage of the topic ‘SDGs’ both at National and

International level through these websites. The secondary literature review method is used for this paper.

Content survey of news channel websites and research work through internet are the sources of this study.

Keyword: Media, News channel websites, Sustainable Development Goals References:

1. https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781444395433

2. Gesa Luedecke, Maxwell T. Boykoff. "Environment and the Media", Wiley, 2017

3. https://sdgintegration.undp.org UNDP official website 4. http://www.cmsenvis.nic.in/qnewsletter/Apr-to-June-2014.pdf

5. Matthew S. VanDyke, John C. Tedesco. "Understanding Green Content Strategies: An Analysis of Environmental Advertising Frames

From 1990 to 2010", International Journal of Strategic Communication, 2016 6. https://www.internationalhispanicmedia.org/el-ambiente-y-las-noticias-understanding-u-s-spanish-language-newsrooms-coverage-of-

environmental-issues/

7. https://sustainabledevelopment.un.org/?menu=1300 8. https://postcourier.com.pg/zero-progress-school-places-decade-un/

9. https://www.bbc.com/news/business-41149083

10. https://www.bbc.com/news/world-35370021 11. https://www.bbc.com/aboutthebbc/reports/policies/sustainability

12. https://afrimasterweb.com/home/african-news/nigeria-news/news/foreign/bad-governments-cannot-meet-un-goals-obama

13. https://www.aljazeera.com/amp/news/2015/10/bolivia-morales-blames-capitalism-climate-change-151013084626123.html 14. http://worldnewsnetwork.co.in/blue-economies-growth-through-humanitys-relationship-with-water/

15. https://www.aljazeera.com/news/2019/10/world-food-day-fight-food-waste-191016120808684.html 16. https://www.aljazeera.com/programmes/planet-sos/

28-32

17. http://www.ndtv.com/india-news/kailash-satyarthi-calls-for-child-related-sustainable-development-goals-at-un-summit-1223308?ndtv_related=

18. https://sustainabilitynext.in/category/news/page/4/

19. http://m.ndtv.com/india-news/india-will-be-late-by-50-years-in-achieving-education-goals-unesco-1454898 20. https://www.dailypioneer.com/2018/india-abroad/india-s-success-in-2030-un-sdgs-can-change-face-of-the-world--unga-president.html

21. http://motoring.iafrica.com/newsbriefs/1057090.html

22. https://www.news18.com/newstopics/bill-gates.html

5.

Authors: Gouri S Joshi, Erach Bharucha

Paper Title: Coherence in Cross-Sectoral Policies is Imperative For Sustainable Management of Ecosystems

Abstract: Sustainable management of ecosystems is a priority concern for biodiversity conservation and climate

change resilience. India has enacted various policies and statutes governing natural resources that form an

integral part of ecosystem governance. The federal structure of India's governance confers the power on vertical

(three layers of government) and horizontal (various ministries, departments of government) sectors, to legislate

on a variety of environmental issues. Under the Constitution of India, subjects related to the protection of the

environment, conservation of biological diversity are governed by the Union List; while subjects of water and

land are governed by the State List. Subjects concerning forest and wildlife are governed by the Concurrent List

of Schedule VII.

Implementation of statutes, governing different environmental subjects, is done by various ministries and

departments including local self-governments established by 73rd and 74th Constitutional Amendment Act,

1976. Activities defined in the policies are implemented through schemes, plans, programmes or projects. As the

ecosystem management is a major sector of biodiversity management, the schemes are divided into core and

congruent sectors and related sectoral plans.

Nexus approach is used to understand the importance of interlinks in the resource governance of India. This

research work is ascertaining that conventional fragmented and isolated approach for governance of natural

resources is detrimental to the sustainable management of ecosystems. On the background of climate change and

increasing international cooperation for sustainable development, attaining coherence in the cross-sectoral

policies governing ecosystem management is imperative.

Keyword: cross-sectoral policies, nexus approach, ecosystem management, coherence.

References: 1. Boas, I., Biermann, F. and Kanie, N., 2016. Cross-sectoral strategies in global sustainability governance: towards a nexus

approach. International Environmental Agreements: Politics, Law and Economics, 16(3), pp.449-464. 2. Le Blanc, D., 2015. Towards integration at last? The sustainable development goals as a network of targets. Sustainable

Development, 23(3), pp.176-187.

3. Pinkse, J. and Kolk, A., 2012. Addressing climate change—sustainable development nexus: The role of multistakeholder partnerships. Business & Society, 51(1), pp.176-210.

4. Griggs, D., Stafford-Smith, M., Gaffney, O., Rockström, J., Öhman, M.C., Shyamsundar, P., Steffen, W., Glaser, G., Kanie, N. and

Noble, I., 2013. Policy: Sustainable development goals for people and planet. Nature, 495(7441), p.305. 5. Griggs, D., Stafford Smith, M., Rockström, J., Öhman, M.C., Gaffney, O., Glaser, G., Kanie, N., Noble, I., Steffen, W. and

Shyamsundar, P., 2014. An integrated framework for sustainable development goals.

6. Biermann, F., Stevens, C., Bernstein, S., Gupta, A. and Kabiri, N., 2014. Integrating governance into the sustainable development goals (No. 3). UNU-IAS.

7. Weitz, N., Nilsson, M. and Davis, M., 2014. A nexus approach to the post-2015 agenda: Formulating integrated water, energy, and

food SDGs. SAIS Review of International Affairs, 34(2), pp.37-50. 8. Le Blanc, D., 2015. Towards integration at last? The sustainable development goals as a network of targets. Sustainable

Development, 23(3), pp.176-187.

9. Boas, I., Biermann, F. and Kanie, N., 2016. Cross-sectoral strategies in global sustainability governance: towards a nexus approach. International Environmental Agreements: Politics, Law and Economics, 16(3), pp.449-464.

10. Boas, I., Biermann, F. and Kanie, N., 2016. Cross-sectoral strategies in global sustainability governance: towards a nexus

approach. International Environmental Agreements: Politics, Law and Economics, 16(3), pp.449-464. 11. Gupta, J. and Nilsson, M., 2017. 12 Toward a Multi-level Action Framework for Sustainable Development Goals. Governing through

Goals: Sustainable Development Goals as governance innovation, p.275.

12. Stafford-Smith, M., Griggs, D., Gaffney, O., Ullah, F., Reyers, B., Kanie, N., Stigson, B., Shrivastava, P., Leach, M. and O’Connell, D., 2017. Integration: the key to implementing the Sustainable Development Goals. Sustainability Science, 12(6), pp.911-919.

13. Stafford-Smith M, Griggs D, Gaffney O, Ullah F, Reyers B, Kanie N, Stigson B, Shrivastava P, Leach M, O’Connell D. Integration:

the key to implementing the Sustainable Development Goals. Sustainability Science. 2017 Nov 1; 12(6):911-9. 14. Barrass, R. and Madhavan, S., 1996. European economic integration and sustainable development: institutions, issues and policies.

McGraw-Hill.

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pp.1-22.

17. Runhaar, H., Driessen, P.P. and Soer, L., 2009. Sustainable urban development and the challenge of policy integration: an assessment of planning tools for integrating spatial and environmental planning in the Netherlands. Environment and Planning B: Planning and

Design, 36(3), pp.417-431.

18. Aall, C., Dodds, R., Sælensminde, I. and Brendehaug, E., 2015. Introducing the concept of environmental policy integration into the discourse on sustainable tourism: a way to improve policy-making and implementation?. Journal of Sustainable Tourism, 23(7),

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S.D., 2017. Climate policy integration in the land-use sector: Mitigation, adaptation and sustainable development linkages. Environmental Science & Policy, 67, pp.35-43.

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practice. Geography Compass, 9(8), pp.445-460.

34. Gain, A.K., Giupponi, C. and Benson, D., 2015. The water–energy–food (WEF) security nexus: the policy perspective of Bangladesh. Water International, 40(5-6), pp.895-910.

35. Pahl-Wostl, C., 2017. Governance of the water-energy-food security nexus: A multi-level coordination challenge. Environmental

Science & Policy. 36. Liu, J., Hull, V., Godfray, H.C.J., Tilman, D., Gleick, P., Hoff, H., Pahl-Wostl, C., Xu, Z., Chung, M.G., Sun, J. and Li, S., 2018.

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37. Tosun, J. and Lang, A., 2017. Policy integration: mapping the different concepts. Policy Studies, 38(6), pp.553-570. 38. Griggs, D.J., Nilsson, M., Stevance, A. and McCollum, D., 2017. A guide to SDG interactions: from science to implementation.

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39. Timko, J., Le Billon, P., Zerriffi, H., Honey-Rosés, J., de la Roche, I., Gaston, C., Sunderland, T.C. and Kozak, R.A., 2018. A policy nexus approach to forests and the SDGs: tradeoffs and synergies. Current opinion in environmental sustainability, 34, pp.7-12.

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51. Young, J.C., Waylen, K.A., Sarkki, S., Albon, S., Bainbridge, I., Balian, E., Davidson, J., Edwards, D., Fairley, R., Margerison, C. and

McCracken, D., 2014. Improving the science-policy dialogue to meet the challenges of biodiversity conservation: having conversations rather than talking at one-another. Biodiversity and Conservation, 23(2), pp.387-404.

52. England, M.I., Dougill, A.J., Stringer, L.C., Vincent, K.E., Pardoe, J., Kalaba, F.K., Mkwambisi, D.D., Namaganda, E. and Afionis, S.,

2018. Climate change adaptation and cross-sectoral policy coherence in southern Africa. Regional environmental change, 18(7), pp.2059-2071.

53. Cotton, D.R., Warren, M.F., Maiboroda, O. and Bailey, I., 2007. Sustainable development, higher education and pedagogy: a study of

lecturers' beliefs and attitudes. Environmental Education Research, 13(5), pp.579-597. 54. Muff, K., Kapalka, A. and Dyllick, T., 2017. The Gap Frame-Translating the SDGs into relevant national grand challenges for strategic

business opportunities. The International Journal of Management Education, 15(2), pp.363-383.

55. JADHAV, A., SAINI, P., RAVINDRA, A. and SINGH, S., 2019. Increasing forest or forest cover in India. CURRENT SCIENCE, 116(2), p.158.

56. Mall, R.K., Gupta, A., Singh, R., Singh, R.S. and Rathore, L.S., 2006. Water resources and climate change: An Indian

perspective. Current science, pp.1610-1626. 57. Abram, N.J., Gagan, M.K., Cole, J.E., Hantoro, W.S. and Mudelsee, M., 2008. Recent intensification of tropical climate variability in

the Indian Ocean. Nature Geoscience, 1(12), p.849.

58. Sharmila, S., Joseph, S., Sahai, A.K., Abhilash, S. and Chattopadhyay, R., 2015. Future projection of Indian summer monsoon variability under climate change scenario: An assessment from CMIP5 climate models. Global and Planetary Change, 124, pp.62-78.

59. WATER, R., 2018. Education and Sustainability. ENSURE HEALTHY LIVES AND PROMOTE WELL-BEING FOR ALL, p.103.

60. Onial, M., Jasmine, B., Singh, Y., Pande, A., Ramesh, C., Sivakumar, K. and Mathur, V.B., 2018. Updating India’s National Biodiversity Action Plan: the process and way forward. CURRENT SCIENCE, 115(3), p.422.

61. JADHAV, A., SAINI, P., RAVINDRA, A. and SINGH, S., 2019. Increasing forest or forest cover in India. CURRENT

SCIENCE, 116(2), p.158. 62. Percival, R.V., Schroeder, C.H., Miller, A.S. and Leape, J.P., 2017. Environmental regulation: Law, science, and policy. Wolters

Kluwer Law & Business.

63. Tilak, J.B., 2018. Education poverty in India. In Education and Development in India (pp. 87-162). Palgrave Macmillan, Singapore. 64. Saidi, K. and Hammami, S., 2015. The impact of CO2 emissions and economic growth on energy consumption in 58 countries. Energy

Reports, 1, pp.62-70.

65. Dey, J., Sakhre, S., Gupta, V., Vijay, R., Pathak, S., Biniwale, R. and Kumar, R., 2018. Geospatial assessment of tourism impact on land environment of Dehradun, Uttarakhand, India. Environmental monitoring and assessment, 190(4), p.181.

6. Authors: Suspened

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Authors:

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8.

Authors: Neha Mahesh Inamdar

Paper Title: Role of Spirituality in Sustainable Development

Abstract: Looking beyond the materialistic boundary of the conventional development paradigm, it is very

important to keep a balance between the external changes and the changes which needs to be done within.

Unfortunately Conventional development’s overemphasis on external changes, and it ignores inner changes, it

may be because of the reflection of the prevailing general belief. Now a day the sense of ‘I’, self-centeredness

and greed which is actually an inherent human characteristics common to all human beings is seen to be taking

the charge of the personality and becoming dominant. As we all are talking about the Globalization, Artificial

Intelligence, Machine Learning, Robotics all this put together will definitely create a competition where the

human beings will have to prove themselves better than the machines, this may lead to various problems such as

stress, anxiety, depression, performance anxiety so forth and so on. The fundamental differences between the

machines and human beings can be explained as; human beings are having (1) Empathy – the capacity to sense

others’ feelings, (2) Loving kindness – the wish of others’ happiness, (3) Compassion – the wish to alleviate

others’ suffering and (4) Generosity – the willingness to share one’s wealth with others in order to reduce their

suffering. In other words we can say that the human beings are having thought ware. There is a need to

understand that merely achieving money or position cannot be the sole measure to decide the success or failure

of a person.

Currently various initiatives are taken on design thinking, positive thinking and meditation. Even the school

children are also having meditation as a part of their daily routine. It is seen that many of the youngsters are

becoming victim of depression and fail to maintain their mental balance. The researcher strongly feels that for

having a sustainable development people need to be spiritually ignited. In this paper the researcher has tried to

relate the sustainable development with spirituality. For material development to be sustainable, spiritual

advancement must be seen as an integral part of the human development algorithm

Keyword: Spirituality, empathy, compassion, thoughware. References: 1. Paper published by Mr. Sandeep Kumar on

2. Spirituality And Sustainable Development: A Paradigm Shift 3. http://iesd.org.in/jesd/Journal%20pdf/2017-XIII-1%20Spirituality%20and%20Sustainable%20Development.pdf

4. Book - Spirituality and Sustainable Development by Rohana Ulluwishewa.

5. article - the rising culture and worldview of contemporary spirituality: a sociological study of potentials and pitfalls for sustainable development.

6. https://www.sciencedirect.com/science/article/pii/S0921800911000486

7. Master Degree Project by Nidhi Jain on Connection between Spirituality and Sustainable Development https://prism.ucalgary.ca/bitstream/handle/1880/41193/2001_Jain?sequence=1

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10.

Authors: Deepak Powdel

Paper Title: The Changing Consumption Pattern of Agricultural Products, Industrial Goods and Services in

Pune City

Abstract: Consumption pattern of any country is influenced by its culture. Any society which preserves its

culture thinks about the future. An agrarian economy with the aim of self sufficiency at every village in

consumption and production was the essence of a harmonious and peaceful existence. As agrarian economy

paved the path for the industrial economy, competition was an inherent qualities imbibed by mankind. This

changed the pattern of consumption and production every 20 years in the early fifties whereas, as of now the

pattern changes faster than expected. In the above context this paper has attempted to find out the changes in

consumption pattern of agricultural and industrial products, and services. The study covers a developed district

in the state of Maharashtra.

100 elite consumers from Pune district is the sample for the study. Electronic media and face to face interaction

to fill the structured questionnaire has been used to collect the data from the district. The collected data is

analyzed using simple ratio and percentage method. Chi square is considered for the non parametric data.

The study incorporates the structural changes taking place in the consumption pattern. The sustainability of

consumption in urban areas is explored in the context of the available resources. The feasibility of sustainable

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consumption and its effects on the socio economic development is the focus of the study.

This paper is related to Responsible consumption and production which is the twelfth SDG.

Keyword: Consumption, Elite, Sustainability, Urban Areas and Socio Economic Development. References: 1. Amita Baviskar & Raka Ray “Elite and Everyman” Rutledge Publication, 2011

2. Devendra B. Gupta, “Consumption Pattern in India: A study of inter regional variations”, Tata McGraw Hill Publishing Co. Ltd.

Bombay, 1973. 3. GOI, Ministry of Finance, Economic Survey 20011-12, Oxford University Press,

4. GOI, Ministry of Finance, Economic Survey 20013-14, Oxford University Press,

5. Jean Dreze and Amartya Sen “India Developments and Participation” Oxford University Press, 2002 6. John C. Lee “Business and Financial Statistics Using” World Scientific, 2010

7. Martin Hollis “The Philosophy of Social Science” Cambridge University Press, 1994 8. Michel Morisset and Pramod Kumar “Trends and Pattern of consumption of value added foods in India”

9. Ghosh Amitabha “ Rising consumption and its impact” The ICFAI University, Hyderabad, 2009

10. Milton Friedman, “A theory of the consumption functions” Princeton University Press, London, 1957. 11. National Family Health Survey Data of 2015-16

12. Rodrigues Cleophas P, “A study of economy of India with reference to a survey of consumption pattern and consumer for the period

1982-87 in Pune city”. Pune 13. Ronald L Meek “The Economics of Physiocracy” Rutledge Publication, 1962

14. World Development Report 2012” Gender Equality and Development”, the World Bank, Washington D.C

15. World Development Report 2013 “Jobs”, the World Bank, Washington D.C, Page 79

11.

Authors: Vishwas Iresh Swami, Deepa Naidu

Paper Title: Social Media Marketing: Gateway to Success for Homepreneurs

Abstract: As stated by the International Labour Organization (ILO), unemployment rate in India was at 3.5%

in 2018 and 18.9 million people were jobless. The government of India constantly motivates its citizens to

become entrepreneurs and create employment opportunities for others by launching programs like start up India,

mudra bank, fund of funds and many others. As per the Indian government data, Micro, Small and Medium

Enterprises (MSME) contribute nearly 8 percent of the country's GDP which reflects they play a significant role

in the country's GDP. Each year, thousands of determined entrepreneurs start new businesses however only

handful of them survives and plenty of small business are gone by the end of four years of their establishment.

The major reason behind business failures are lack of experience, insufficient capital and poor location.

Entrepreneurship is so dynamic in nature that it gives plausible solution for all potential entrepreneurs out there.

One of the solutions for budding entrepreneurs is becoming a homepreneur. Homepreneurs are business

entrepreneurs operating from their home. They are managing their business operations from home. It is a

splendid opportunity for those who want to start something new without investing huge capital and taking bigger

risks. The question arises is how do they attract their target audience without investing larger amount and time to

meet them. One of the answers to this question is social media. Social media are interactive websites and

applications that are designed to allow people to share content quickly, effectively and real time. Social media

channels and online marketplaces have made it simple for homepreneurs to reach new audience, deliver products

and receive payments. Platforms like Face book, Instagram, Watsapp, YouTube, Twitter, Google Ad, Mobikwik

and various other applications are useful for marketing. Almost every individual is connected on one of above

mentioned platforms. Social media has changed the face of marketing and completely taken communication,

advertising and online marketing to the next level. The researcher will use phenomenology as the method of

research. This research paper will explain the concept of homepreneurs; will put a light on various social media

platforms for homepreneurs; will talk about their advantages and highlight its working. It will also share many

examples of homepreneurs actively participating on these platforms and achieving success. This will definitely

help the group who want to start a small business to understand the framework of homepreneurship and

functional for those who want to expand their business operation online. As said by late prime minister Atal

Bihari Vajpayee “Empowering the individual means empowering the nation. And empowerment is best served

through rapid economic growth with rapid social change”. Entrepreneurship is pivotal for individual

empowerment, economic growth and sustainable development.

Keyword: Entrepreneurs, Homepreneurs, Economic Growth References:

1. International Labour Organization, Statistics and Database, retrieved from https://www.ilo.org/global/lang--en/index.htm

2. United Nations Development Programme, Sustainable Development Goals, Decent Work and Economic growth, retrieved from

https://www.undp.org/content/undp/en/home/sustainable-development-goals/goal-8-decent-work-and-economic-growth.html 3. Collins Dictionary, retrieved from https://www.collinsdictionary.com/submission/7872/Homepreneur

4. Forbes, Innovation, Suparna Dutt D'Cunha, May 18, 2017, retrieved from

https://www.forbes.com/sites/suparnadutt/2017/05/18/startups-in-india-fail-due-lack-of-innovation-according-to-a-new-ibm-study/#36da0dc7657b

5. Under 30 CEO, retrieved from : https://www.under30ceo.com/10-qualities-of-a-successful-entrepreneur/

6. The Times of India, Start Ups, Trend Tracking, Shubra Pant, December 17, 2017, retrieved from https://timesofindia.indiatimes.com/trend-tracking/homepreneurs-social-media-ecomm/articleshow/62095397.cms

7. The Economic times, Wealth, Earn, Chandralekha Mukerji, May 07, 2016, retrieved from

https://economictimes.indiatimes.com/wealth/earn/homepreneurs-setting-up-ecommerce-shops-to-scale-up-businesses/articleshow/51286711.cms?from=mdr

8. Search Engine Land Guide, retrieved from https://searchengineland.com/guide/what-is-social-media-marketing 9. Kabita Singh, Kabita’s Kitchen, retrieved from https://www.youtube.com/channel/UCChqsCRFePrkyAA

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10. Aileen Xu, Lavendaire Channel, retrieved from https://www.youtube.com/user/Lavendaire

12.

Authors: Seema Nair, Amruta Jog.

Paper Title: Teacher Training and Skill Enhancement in India using Innovative Techniques

Abstract: In the present workforce, it is observed that most people are either unskilled or they find their jobs to

be redundant or changing so rapidly that their skills become irrelevant. Earlier research suggests that the present-

day education system is marks-oriented, based mostly on rote learning, and does not train people with the skill

sets required by the industry, thus creating a skill gap. Prior research points out that academicians and industry

should work together to bridge this gap. In India, various initiatives have been undertaken by the Indian

government, like "ITI Finishing Schools" which are implemented with the help of the Confederation of Indian

Industry,or initiatives like "Skill India" and "Startup India", which focus on skill development.

Quality education and training are the strategic necessities that can deliver employment skills. As a part of

skill enhancement, an employee should not only plan for the skills required for the automated world, but also

acquire those that go beyond technical competence. Researchers observed that generic skills like creativity,

innovation, imagination, decision making, analytical skills, and design skills will take up the priority spots on

the employer's agenda. These skills have to be encouraged in the coming years and should be included in the

course of formal education. To handle this daunting task, teachers have to anticipate and plan their activities,

which would enhance their students' creativity. This asks for the skill development of teachers in the form of on-

the-job training while performing regular teaching duties, which is a lifelong learning process.

It has been observed that the children educated through Finnish education system have been doing consistently

well. Their skill anticipation and teacher training programs have been yielding good results. So, would it be

possible to adapt their model to train teachers in India? If so, then how effectively? What changes need to be

incorporated for implementing the same in Indian conditions? This research paper attempts to do a comparative

study of education systems prevalent in Finland and India, with emphasis on teacher training and skill

enhancement. In the process, also find ways for sustained development of prominent stake holders in

education.The paper is based on analogies between Finnish education systems and Indian initiative towards

quality education in the form of Draft National Education Policy 2019. The paper outlines the comparisons and

possible changes in the Indian education system, based on the review of various literature available today.The

conclusion is that, though Finnish education system cannot be adapted as it is in the Indian scenario but can

definitely be implemented in certain areas which have been mentioned in the recommendations.

Keyword: Draft National Education Policy 2019, Finnish education system, teacher training program,

skill enhancement of teachers. References: 1. (n.d.). Retrieved from https://www.apnaahangout.com/teacher-training -courses/

2. (n.d.). Retrieved from https://surejob.in/10-fundamental-problems-with-education-system-in -india.html 3. (n.d.). Retrieved from https://mhrd.gov.in

4. (n.d.). Retrieved from Faculty of Educational Sciences,

5. (n.d.). Retrieved from http://archive.mu.ac.in/myweb_test/ma%20edu/Teacher%20Education%20-%20IV.pdf 6. (2018). Retrieved from oced.org

7. concept of teacher education. (n.d.). Retrieved from archive:

http://archive.mu.ac.in/myweb_test/ma%20edu/Teacher%20Education%20-%20IV.pdf 8. COUNCIL FOR CREATIVE EDUCATION, FINLAND. (n.d.). Retrieved from https://www.ccefinland.org/finland-education-model-

c1yvm

9. esakal 14 Feb. (2019, february 14). Retrieved from www.esakal.com 10. esakal 18 july. (2019, july 18). Retrieved from www.esakal.com

11. esakal 18 july. (2019, july 18). Retrieved from www.esakal.com

12. financial express. (2018, september 11). Retrieved from https://www.financialexpress.com/education-2what-is-pisa-test-india-is-taking-part-first-time-since-2009-chech-questions-rankings-scores-subject/1309185/

13. Finnish Education Act. (1998). Retrieved from http://ncee.org/2017/01/finland-basic-education-act-1998/

14. FTTS.mov. (2011, may 12). Retrieved from https://youtu.be/vUMrMSGiym4 15. Gayatri Mann, A. V. (2019, october). Draft National Education Policy 2019. IIMM, pp. 35-39.

16. glossary. (2013). Retrieved from https://www.edglossary.org/education-system/

17. helsinki. (2019). Retrieved from https://www.helsinki.fi/en/news/teaching-studying-at-the-university/jari-lavonen-the-finnish-education-system-cannot-be-copied-but-parts-of-it-can-be-exported

18. Helsinki, p. b. (2019, february 14). infofinland. Retrieved from infofinland.fi

19. Helsinki, U. o. (Director). (12 Apr 2019). Why is Finnish Teacher Education excellent? [Motion Picture]. 20. OCED. (2018). Retrieved from oced.org

21. Samhita. (2016, April 22). The parody that is teacher education in India. Retrieved from http://www.forbesindia.com/blog/economy-

policy/the-parody-that-is -teacher-education-in-india/ 22. Teacher training india. (n.d.). Retrieved from ncte/india.org/NCTEACT

23. university, h. (2019, Apr). Retrieved from https://www.helsinki.fi/en/news/education-news/why-is-finnish-teacher-education-excellent-

teacher-training-schools-provide-one-explanation 24. Ustun, U.-0.-9.-6. A.-0.-2.-6. (Dec 31,2018). Analysis of Finnish Education System to question the reasons behind Finnish success in

PISA. Studies in Educational Research and Development, 93-114. Retrieved from https://files.eric.ed.gov/fulltext/ED591431.pdf

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13.

Authors: Parul G Munjal

Paper Title: Integrating Built Heritage in Development Planning: Small and medium towns of Gurgaon District

Abstract: : Rapid growth of cities is a reality addressed in the formulation of Sustainable Development Goals

(SDGs) as a part of the United Nations Development Programme (UNDP). Goal 11 proposes ‘improving urban

planning and management through participatory and inclusive ways’ [1]. While this is an obvious ideal, the 77-87

challenge lies in operationalizing it. In the many layers of a typical urban context in India, one is that of built

heritage. One that is marginalized in the process of development planning, particularly in areas such as the

Gurgaon District of Haryana that has seen unprecedented urban growth and transformation over the last few

decades [2]. The study approaches sustainable development from the lens of built heritage and socio-cultural

processes revolving around it in the given context.

The research focus is on built heritage of small and medium towns in the Gurgaon District and its linkages

with the physical, socio-political and developmental context. The towns of Sohna, Farrukhnagar and Garhi

Harsaru in the District have been taken up for study. The three towns are spread across three different

Development Plans prepared for Sohna, Farrukhanagar and Gurgaon-Manesar Urban Complex. A critique of the

developmental planning approach highlights it’s disconnect with built heritage [3]. Mapping of the socio-

political context and various on-ground processes of maintaining and managing of built heritage by the local

community point towards connections with development that helps sustain the built heritage. There are

community linkages, associations and values grounded in the context that play a significant role in the process.

The study reveals that built heritage has an integral relationship with its physical and ecological context, and

represents, along with being impacted by, social and political events in the past and present. Hence, historical as

well as contemporary positions find a place in the narrative. The community led processes of present day are

layered with meanings, understanding which can pave the way for a participatory and inclusive approach

towards development, rather than forcing a one size fits all solution.

Keyword: built heritage, community linkages, participatory approach, inclusive approach, sustainable development,

planning. References: 1. UNDP, “Goal 11: Sustainable Cities and Communities”, Sustainable Development Goals, 2019. Available:

https://www.undp.org/content/undp/en/home/sustainable-development-goals/goal-11-sustainable-cities-and-communities.html (accessed Sept. 15, 2019).

2. Directorate of Census Operations, District Census Handbook: Gurgaon, Chandigarh, Haryana: Directorate of Census Operations, 2011.

3. P.G. Munjal, “Participatory Approach for Cultural Heritage Resource Management in Small Towns”, in Public Participation in Planning in India, A. Kumar, A & P. Prakash, Eds. Newcastle upon Tyne: Cambridge Scholars Publishing, 2016, pp. 155–184.

4. Delhi Development Authority, Master Plan for Delhi-2021. New Delhi: DDA, 2017. Available:

https://dda.org.in/tendernotices_docs/may1/MPD-2021_31.03.2017260417.pdf (accessed Oct. 14, 2019). 5. Department of Town and Country Planning Government of Haryana, Development Plans and Notifications. Haryana: TCP Haryana,

2019. Available: https://tcpharyana.gov.in/DevelopmentPlan.htm (accessed Oct. 14, 2019).

6. F. Bandarin, J. Hosagrahar and F. S. Albernaz, “Why Development Needs Culture," Journal of Cultural Heritage Management and Sustainable Development, vol. 1, no. 1, pp. 15-25.

7. United Nations, New Urban Agenda. United Nations, 2017. Available: http://habitat3.org/the-new-urban-agenda/ (accessed Oct. 15,

2019). 8. HSMI-HUDCO Chair-NIUA Towns of India: Status of Demography, Economy, Social Structures, Housing and Basic Infrastructure.

2016.

9. UNESCO Recommendation on the Historic Urban Landscape, including a glossary of definitions. 2011. Available: http://portal.unesco.org/en/ev.php-URL_ID=48857&URL_DO=DO_TOPIC&URL_SECTION=201.html (accessed Oct. 15, 2019).

10. L. Smith, Uses of Heritage, London and New York: Routledge, 2006.

11. World Heritage Center. The World Heritage Convention. UNESCO. Available: https://whc.unesco.org/en/convention/ (accessed Oct. 15, 2019).

12. S. S. Imon, “Public Participation and Sustainable Urban Conservation,” Context: Built, Living and Natural, vol. 12, 2016, pp. 21-30.

13. A. Galla, “Culture and Development in New Urban Agenda: Learning from Hoi An and Amravati,” Context: Built, Living and Natural, vol. 12, 2016, pp. 11-20.

14. F. Matero, “Ethics and Policy in Conservation,” Conservation, A Getty Conservation Institute Newsletter, vol. 15, no. 1, 2000, pp. 5-9. 15. TCPD, Final Development Plan of Gurgaon-Manesar Urban Complex 2031 A.D. Chandigarh: Government of Haryana, 2012.

16. TCPD. Final Development Plan of Sohna 2031 A.D. Chandigarh: Government of Haryana, 2012.

17. A. Cunningham, Report of a tour in Eastern Rajputana in 1882-83, vol. XX. New Delhi: ASI, 2000. 18. Punjab Government, Punjab District Gazetteer, Vol. IV A: Gurgaon District. Lahore: Punjab Government, 1910.

19. TCPD. Draft Development Plan of Farrukhnagar 2031 A.D. Chandigarh: Government of Haryana, 2012.

20. MoEF. The Gazette of India: Extraordinary, Part II section 3 Sub-section (ii). New Delhi: Government of India, Jan. 27, 2010

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15.

Authors: Jagdeesh Ramchandra Lanjekar

Paper Title: ‘ICT Supported Financial Inclusion for Inclusive Growth – For New Age Private Banks in India’

Abstract:: “Financial Inclusion is a delivery of Banking Services at an affordable cost to the vast sections of

the disadvantaged and low income groups.”

In this research work, an attempt has been made to have an insight into the different activities undertaken by

the Government for the Financial Inclusion in India during the last few years. The programmes launched by

some selected New Generation Private Sector Banks in India are also studied to know the present status of

Financial Inclusion in India. It is a descriptive type of research work based on secondary data which has been

collected from the web sites of the R.B.I., Ministry of Finance and the Banks selected for the study. The data

related to the Financial Inclusion in India over the last 10 years has been considered for the research work.

Financial Inclusion inculcates the savings habits among the people, saves the poor people from the vicious circle

of debt from the informal sector.The New Age (Generation) Private Sector Banks are those which are

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established after 1993 under the new rules and regulations of R.B.I. These Banks have proved themselves as the

most efficient Banks providing technology enabled Banking and Financial Services. ICICI Bank, HDFC Bank,

Axis Bank, Kotak Mahindra Bank, etc. are some of the examples of out of total 9 Banks of this type. The private

Banks have been intentionally selected to know how much they are serious about the problem of financial

exclusion and what efforts they are taking for the improvement of the deprived class of the society.

Financial Inclusion is the key factor for the inclusive growth of the society. So as per the recommendations of

the Khan Committee (2005). RBI issued guidelines to the Banks to extend their services to the unbanked areas

through Business Correspondents with the help of ICT support. Pradhan Mantri Jan Dhan Yojana is playing an

important role in the Financial Inclusion in the country. The National Digital Mission (NDLM) is working for

the digital literacy among the people for improving their communication and accessibility to financial and other

services. Attempts through various schemes like Zero Balance Account, Relaxation on KYC Norms, General

Purpose Credit Cards, Easy Credit and Free Money Transfers, Financial Literacy Camps, Business

Correspondents, Use of Technology, Branches in Unbanked and Rural Areas, etc. will definitely improve the

financial condition of the people and it will boost the economic development of the nation. However, there is

need to include more number of beneficiaries for the improved status of Financial Inclusion in the country.

Keyword: Financial Inclusion, Financial Literacy, Inclusive Growth Jan Dhan Yojana, New Generation Private Sector

Banks References: 1. Doorstep Banking (n.d.) retrieved from https://www.idfcfirstbank.com/csr-activities.html

2. Educate one and all Yes Bank Community Magazine Volume I Issue I (2014, January) retrieved from file:///C:/Users/Admin/Downloads/Yes_Bank_Book_Final_Lowrez.pdf 14-15

3. Financial Inclusion (n.d.) retrieved from https://www.kotak.com/en/personal-banking/financial-inclusions/financial-inclusion.html

4. Financial Literacy & Inclusion (n.d.) retrieved from https://v1.hdfcbank.com/csr/initiatives/financial-literacy-inclusion.aspx 5. G. Rajendra Kumar. Business Economics (Fortnightly) (2013, December 16-31) Financial Inclusion reduces poverty and boosts shared

prosperity

6. Indus Easy Savings Account (n.d.) retrieved from https://www.indusind.com/personal-banking/products/accounts/individual-savings-account/indus-easy-savings-account.html

7. Pradhan Mantri Jan Dhan Yojana (PMJDY) (n.d.) retrieved from https://pmjdy.gov.in/literacy

16.

Authors: S. Wagh

Paper Title: Shrinking Gender Barriers, - Sustainable Business Opportunity in Unisex Beauty Salons for

Entrepreneurs in Urban India

Abstract: The paper attempts to explore the potential for entrepreneurial opportunities in Unisex beauty

salons in urban India. It also explores the cultural and socio-economic factors creating this unique business

domain which attempts to enlarge the space of beauty practices breaking gender barriers. India in particular,

presents a paradoxical situation where in one hand, the Unisex Salons are growing craze in metros particularly,

among the youth, yet it largely remains a caste-based profession. Hence, it becomes imperative to carry out a

study exploring the cultural, socio-economic factors and the stigma that surrounds the beauty salon practices in

India today. The shrinking gender spaces which are engendering the places of beauty practices can be seen as

reflecting the shift in, the ‘people’ aspect of sustainability. From secondary data analysis and review of literature

it is found that India as an emerging market has potential for entrepreneurship and job creation in the wellness

and beauty segment. As beauty is becoming an important discourse of modern lifestyle changing gender

identities in the metro cities of India and favorable socio-economic condition are creating unique opportunity

which can be explored by females and male entrepreneurs. The unisex salons segment has the potential of

creating jobs for beauticians and hairstylist in both organized and unorganized sector.

Keyword: Cultural factors, Entrepreneurial opportunities, Gender, Socio-economic factors, Unisex Beauty Salons. References: 1. Somay Lakhani, ‘Ahead of Saturday ‘mulakaat’, inmates’ throng Tihar Beauty Parlour’, Indian Express, September 8, 2019. 2. Report Human Resource and skill requirement in the beauty and wellnesssector.https://nsdcindia.org/sites/default/files/Beauty-

Wellness.pdf

3. Smergersreport,https://www.smergers.com/businesses/beauty-and-wellness-businesses-for-sale-and-investment-opportunities-in-pune/s603/c9/t0/

4. World Health organization on Health and gender available https://www.who.int/health-topics/gender

5. Goffman, E. Gender advertisements New York: Harper & Row 1976. 6. Giddens, Anthony. Modernity and Self-identity: Self and Society in the Late Modern Age. Stanford, CA: Stanford UP, 1991

7. Kenneth Lipartito, “Culture and the Practice of Business History”, Business and Economic History, 1995.pp 1-41. 8. Garry D. Bruton and David Ahlstrom Krzysztof Obloj, Entrepreneurship in Emerging Economies: Where Are We Today and Where

Should the Research Go in the Future Research Gate Page”1-15.

9. Muntean, S. C. Embracing entrepreneurship. Indiana Business Review, 2011 Vol 86(1). 10. Ndubisi, N. O. Entrepreneurship and service innovation. Journal of Business & Industrial Marketing, 2014 Vol 29, 449-453.

11. Schaltegger, S., & Wagner, M. Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business

Strategy and the Environment, 2011, Vol 20, pp.222-237. 12. Gobble, M. M. Innovation and sustainability. Research Technology Management, 2012, Vol 55(5), pp. 64-66.

13. Rajasekaran, B. Sustainable entrepreneurship: past researchers and future directions. Journal of Entrepreneurship and Management,

2013. 2(1), pp.20-27 14. Chrysostom, E. The success factors of necessity immigrant entrepreneurs: In search of a model. Thunderbird International Business

Review, 2010 Vol 52, pp.137-152.

15. Hanson, S. Changing Places through Women's Entrepreneurship. Economic Geography, 2009 Vol 85(3), pp.245-267. 16. Danielle Kost, HBR working knowledge for Business leaders, retrieved from https://hbswk.hbs.edu/item/what-s-really-disrupting-

business-it-s-not-technology

100-105

17. McKinsey report, on Urban world rise of the consuming class report. https://www.mckinsey.com/~/media/McKinsey/Featured%20Insights/Urbanization/Urban%20world%20Cities%20and%20the%20rise

%20of%20the%20consuming%20class/MGI_Urban_world_Rise_of_the_consuming_class_Full_report.ashx

18. Census report, 2011 retrieved from http://censusindia.gov.in/2011-provresults/paper2/data_files/India2/1.%20Data%20Highlight.pdfhttps://www.forbes.com/sites/ranisingh/2016/06/30/jawed-habib-the-

hair-stylist-with-a-30-million-salon-empire/#473e33d44b

19. Deepmala Baghel, D. Parthasarathy & M. Gupta (Will you walk into my parlor? Spaces and practices of beauty in Mumbai, South Asian Popular Culture, 2014 Vol 12:3, pp.163-179.

20. Yuval Noah Harari, Sapines A Brief History of Humankind. Vintage Book London. Random House, UK. ISBN 9780099590088. Pg.51

21. Graeme Burton, Media and Society critical perspective. Rawat Publication Second Edition, 2010, ISBN 978-81-316-0888-3. 22. ForbesIndiahttps://www.forbes.com/sites/ranisingh/2016/06/30/jawed-habib-the-hair-stylist-with-a-30-million-salon-

empire/#2d6598f14bf7

17.

Authors: Mrugakshi Rajhans, Sakshi Borde

Paper Title: Need of Financial Sustainability in the Service Sector Msmes of India

Abstract: The United Nations is taking an active part in the promotion and implementation of a sustainable

approach in our surrounding environment, with the help of its 17 sustainable development goals (S.D. Gs). This

paper touches upon the 8th and 9th Goals which propose Decent work, Economic growth, Industry, Innovation

and sustainable Infrastructure. Researchers propose that these goals are very crucial in the development of our

economy. The industrial sector of the country is the backbone of its economy and in India the Micro, Small and

Medium Enterprises (M.S.M. Es) are the soul of its exponential growth. Keeping in mind the Importance of the

M.S.M. Es and their growing potential, the government has taken various initiatives in the form of schemes and

policies, to promote and sustain these small businesses. Service sector contributes to more than 54.40% to Gross

added value (G.V.A.) whereas the manufacturing sector contributes significantly less than the services sector.

Despite of this fact researchers have found out that the Government is more inclined towards M.S.M.E’s in

manufacturing sector and have opened a greater number of schemes and opportunities for them than the

M.S.M.E’s in the service sector. Today, 54.6 billion total M.S.M. Es are registered in India, 33% are of the

service sector. Review and comparison of the statistics and contributions of the M.S.M. Es in both these sectors

presents a clear picture regarding the extensive contribution of the service M.S.M. Es and hence has outlined the

need of differentiation. The research presents a factual analysis, of the need of more action plans especially the

ones aiming at making the service M.S.M. Es financially strong and sustainable. They have a great potential of

expansion, growth and can help create many new employment opportunities. Therefore, this paper is an attempt

to highlight their contributions and emphasize how making these thriving M.S.M. Es, stand on their own feet is

the need of the hour. Researchers believe that government schemes and action plans are one of the best and

efficient mediums to achieve the SDGs and contribute towards sustainable development.

Keyword: M.S.M.Es, Service Sector, Financial Sustainability, SDGs. References: 1. Lahiri, Rajib. (2019). PROBLEMS AND PROSPECTS OF MICRO, SMALL AND MEDIUM ENTERPRISES (M.S.M.Es) IN INDIA

IN THE ERA OF GLOBALIZATION. 2. Mukherjee, Sonia. (2018). Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global

Entrepreneurship Research. 8. 10.1186/s40497-018-0115-5.

3. Bhasin, Niti. (2015). Determinants of Foreign Direct Investment in India’s Service Sector. MUDRA: Journal of Finance and Accounting. 1. 10.17492/mudra. v1i1.2457.

4. Ghosh, Aniruddha. (2015). Financial gap analysis in MSME - A Study of Financial Position of MSME’s In India. Vidya International

Journal of Management Research. 5. Economic Survey report 2018-19 https://pib.gov.in/newsite/PrintRelease

6. Experts committee report on MSME 2019 https://www.rbi.org.in 7. Statistics times of India

8. http://statisticstimes.com/economy/sectorwise-gdp-contribution-of-india.php

9. Sector wise contribution towards GDP https://www.jagranjosh.com/general-knowledge/what-is-the-sectorwise-contribution-in-gdp-of-india-1519797705-1

10. Economic survey 2017-18 report – service sector contribution in GVA

11. https://www.indiainfoline.com/article/news-union-budget-economic-survey/economic-survey-2017-18-services-sector-contributed-almost-72-5-of-gva-growth-in-2017-18-118012900155_1.html

12. Banga, Rashmi. (2005). Critical Issues in India's Service-Led Growth.

13. Department of Industrial Policy and promotion (2016) SKILL DEVELOPMENT SECTOR – THE ACHIEVEMENT REPORT 14. RBI (2019) REPORT ON EXPERT COMMITTEE OF MSME

15. ECONOMIC SURVEY REPORT (2018-19)

16. CII (2017) India Services Sector, A Multi-trillion Dollar Opportunity for Global Symbiotic Growth

17. IBEF (2018) SERVICES IN INDIA

106-112

18.

Authors:

Suspend

Paper Title:

113-117

19.

Authors: Pali Gaur, Bharti Wadhwa

Paper Title: Impact of 3i’s on Green Municipal Bonds-A Step towards Environmental Sustainability: Indian

Scenario

Abstract: The objective of the paper is to study a new and innovative financing instrument which is focusing

towards the environmental sustainability as the proceeds are invested only in the projects which are categorized 118-127

as green. Today everyone is concerned about the sustainability as the environment around us is trying to combat

climate change and contribute towards green growth. The research objective is to identify factors determining

the development of the green bonds market and analyze the potential of such market to shift towards a

sustainable economy. The benefits and potential of the green bond as an investment tool and as a tool for green

growth with the international and domestic guidelines will help in expanding the market with a proper and

mandatory regulatory structure in place. The paper summarizes some vital insights from the experts in this area,

and formalizes a sequence of steps which will be required by these bonds developing them into a significant and

reliable tool in the sustainability finance toolkit.

Keyword: Green Bonds, Sustainability, Environment References: 1. Baker, Malcolm., Bergstresser, Daniel., George, Jeffrey.,Serafeim., Wurgler, 2018. Working Paper 25194. NATIONAL BUREAU OF

ECONOMIC RESEARCH http://www.nber.org/papers/w25194

2. Bieliński, Tomasz., (2018), “Green bonds as a financial instrument for environmental projects funding”. European Union.pl / Unia

Europejska.pl Nr 1 (248). 3. Becchetti, Leonardo., Bachelet, Maria Jua., Manfredonia, Stefano. (2018), “The Green Bonds Premium Puzzle: The Role of Issuer

Characteristics and Third-Party Verification”. https://www.mdpi.com/journal/sustainability

4. Banahan, M.Christina ,. (2019), “The bond villains of green investment: Why an unregulated securities market needs government to lay down the law” , Vermont Law Review, [Vol. 43:841].

5. Climate Bond Initiative. 2018. “Green Bonds Policy: Highlights from

2018.”https://www.climatebonds.net/resources/reports/2018green-bond-market-highlightsbonds/publications/reports/green_bond_market_01.pdf.

6. OECD, Bloomberg Philanthropies (2015). Green bonds: mobilising the debt capital markets for a low-carbon transition: policy

perspectives. OECD Publishing. OECD (2017). Green investment banks. Innovative public financial institutions. Scaling up private, low-carbon investment. OECD Environment Policy Paper No. 6.

7. JOHN CHIANG,CAL.STATETREASURER, GROWING THE U.S.GREENBONDMARKET:

VOLUME1:THEBARRIERSANDCHALLENGES11(Jan.23,2017),http://www.treasurer.ca.gov/gree , https://ec.europa.eu/environment/enveco/pdf/potential-green-bond.pdf

8. Kaminker, C. and F. Stewart (2012), “The Role of Institutional Investors in Financing Clean Energy”,OECD Working Papers on

Finance, Insurance and PrivatePensions, No. 23, OECD Publishing, Paris. National Association of State Energy Officials (NASEO), State Energy Offices, n.d

9. Laskowska, A. (2017). The Green bond as a prospective instrument of the global debt market. Copernican Journal of Finance &

Accounting, 6(4), 69–83. http://dx.doi.org/10.12775/CJFA.2017.023 10. Moid, Sana., (2017), “Green Bonds: Country Experiences, Challenges and Opportunities”, Rajagiri Management Journal Volume 11,

Issue 2.

11. Park, Stephen Kim. (2018), “Investors as Regulators: Green Bonds and the Governance Challenges of the Sustainable Finance Revolution”. Stanford Journal of International Law

12. Trompeter, Luke., (2017), “ Green GreeD iS GooD: how Green bonDS cultivateD into wall Street’S environmental paradox”, Journal

of Sustainable Development Law & Policy. 13. Wang, Echo Kaixi. (2019), “Financing Green: Reforming green bond regulation in the United States”. Brooklyn Journal of Corporate,

Financial & Commercial Law.

20.

Authors: Pradnya B. Bansod, Sanjaykumar Gaikwad

Paper Title: Fuel Efficiency in Aircraft and Its Financial Performance with Reference to Indian Airline

Companies

Abstract: The Airline business is mostly depended on aircrafts as aircrafts are most important asset for a

company. The main focus of airline is to utilize the fuel efficiently as it is the biggest cost for a company. Hence

utilizing fuel efficient aircraft becomes a necessity. This paper has an objective to study the aircrafts used by

airline companies and which aircraft is found out to be most profitable to Indian airline context. The research is

based on secondary data taken form authentic sources and analyzed using various methods. The conclusion is

based on various calculation and comparison done on the data and observations. The research is in the context of

Indian airline companies.

Keyword: Fuel efficiency aircrafts, Airline business, financial performance of aircrafts, performance of Airlines References:

Research papers and Journals:

1. Csereklyei, Z., & Stern, D. I. (2017). Airline Fleet Fuel Efficiency. Retrieved from

ttps://www.monash.edu/__data/assets/pdf_file/0003/1168401/Zsuszanna.pdf 2. Kharina, S., & Rutherford, D. (2015). Fuel efficiency trends for new commercial jet aircraft: 1960 to 2014. (August), 27. Retrieved

from https://www.theicct.org/sites/default/files/publications/ICCT_Aircraft-FE-Trends_20150902.pdf

3. Maria, M. (2013). Future directions of fuel efficiency in aviation industry. Incas Bulletin, 5(4), 71–86. https://doi.org/10.13111/2066-8201.2013.5.4.8

Books:

1. Peter Morrell Airline Finance: Text , USA, Ashgate Publishing, Ltd., 2007 . 2. M.Y. Khan P K Jain Financial Management: Text, Problems and Cases [Book]. - New Delhi : McGraw Hill, 2006.

Web reference:

1. https://science.howstuffworks.com/transport/flight/modern/question192.htm 2. https://theicct.org/blog/staff/work-travel-in-the-age-of-flygskam-2019

3. https://wingsoverkansas.com/features/a1037/

4. https://www.airbus.com/aircraft.html

128-131

21. Authors: Suspend

Paper Title:

132-136

22.

Authors: Smita Pandey, Bindu Ronald

Paper Title: Social Responsibility of Pharmaceutical Industries: Feasibility of CSR for Corporates

Abstract: International Human Rights Law regards certain rights as inherent to all human beings. These rights

are granted to them regardless of race, sex, nationality, ethnicity, language, religion, or any other status. The

responsibility of granting these rights to its citizens falls as an obligation on government. On the contrary,

corporate have evolved on the basic premise of profit devoid of any human rights responsibility. It's not

erroneous to say that Human rights and corporate are incongruous nexus since the ages. The corporates are

bound by certain moral obligations though. This moral responsibility of corporates towards society which is

commonly termed as Corporate Social Responsibility (hereinafter CSR) is nothing new as a concept. The

corporates world over have been taking refugee under this and shrugging their responsibility towards the society

in the name of CSR as it was at their whims and fancy. In 2008, responding to the invitation by the Human

Rights Council for the Special Representative of the Secretary-General on the issue of human rights and

transnational corporations and other business enterprises to submit his views and recommendations for its

consideration, Prof. John Ruggie, of Harvard University, presented a report as conceptual and policy framework

to anchor the business and human rights debate, and to help guide all relevant actors. The framework comprised

of three core principles: the State duty to protect against human rights abuses by third parties, including

business; the corporate responsibility to respect human rights; and the need for more effective access to remedies

(which can be termed as Protect, Respect & Remedy). Ruggie report and recent changes in the trend has brought

worldwide attention to the conditions of those living in less developed countries and their human rights. India

also amended its Company Law in 2013 to make CSR mandatory for certain bracket of companies. Recently

Pfizer put on hold on the sale and marketing of its products which was used by the state as lethal injections for

capital punishment in its country. The reason cited was moral responsibility towards society. The question arises

that do the pharmaceutical companies have heightened responsibility towards society? Is 2% mandatory CSR

enough for pharmaceutical companies? Do pharmaceutical companies have a common but differentiated

responsibility towards society because of basic reason of its customer are choosing their products by choice but

because they need it to fulfill their basic human right of right to life? By answering these questions and

analyzing Ruggie report with special reference to pharmaceutical companies, the researchers have looked into

the merging responsibility of corporate and government towards human rights. The research is purely a doctrinal

study with the help of secondary data. The research article has limited its universe to the Pharmaceutical

Companies, as they need to have a heightened sense of moral responsibility because of the nature of their

consumers and products. The researchers have also tried to posit a theory of CSR for protection of basic human

rights of access to medicines by pharmaceutical companies, which will be ultimately helpful towards policy-

making decisions of southbound countries.

Keyword: CSR, Human rights, Pharmaceutical Companies, Pfizer References: 1. “Almashat, S., Preston, C., Waterman, T., & Wolfe, S. (2010). Rapidly increasing criminal and civil monetary penalties against the

pharmaceutical industry: 1991 to 2010”. http://www.citizen.org/documents/rapidlyincreasingcriminalandcivilpenalties.pdf

2. “Alston, P. (2005). Has presented the issue in The 'Not-a-Cat' Syndrome: Can the International Human Rights Regime Accommodate Non-State Actors? Published by Oxford: Oxford University Press, p.3-36.”

3. “Angell, M. (2008). Industry-sponsored clinical research: A broken system. Journal of the American Medical Association, 300(9),

1069–1071.” 4. “Backer, L.C. (2006). Worldwide Corporations and Transnational Law: The United Nations' Norms on the Responsibilities of

Transnational Corporations as a Harbinger of Corporate Social Responsibility in International Law which was published by Columbia Human Rights Law Review, v. 37, p. 287-389.”

5. “Bilchitz, D. (2010). The Ruggie Framework: An Adequate Rubric for Corporate Human Rights Obligations. Sur International Journal

on Human Rights, 12, 199-232.” 6. “Brody, H. (2007). Hooked: Ethics, the medical profession, and the pharmaceutical industry. Lanham: Roman & Littlefield”

7. “Harris, G. (2004). Drug companies seek to mend their image. The New York Times.”

http://www.nytimes.com/2004/07/08/business/drug-makers-seek-to-mend-their-fractured-image.html?pagewanted=all&src=pm

8. “Huebner James M. (July 2014), Moral Psychology and the Intuition that Pharmaceutical Companies Have an 'Extraordinary'

Obligation to Society, Journal of Business Ethics, Springer 122 (3), 501-510”

9. “Human Rights Watch, for example, has discharged a report that diagrams the effect that companies can have on an entire scope of fundamental rights. The report focuses on the requirement for universal intergovernmental principles on business and human rights, to

manage the maltreatment.”

10. “Klaus M. Leisinger (Oct., 2005), The Corporate Social Responsibility of the Pharmaceutical Industry: Idealism without Illusion and Realism without Resignation, Business Ethics Quarterly, Vol. 15, No. 4, pp. 577-594 Published by: Cambridge University Press Stable

27-07-2019 10:19”

11. “Koski, E. G. (2005). Renegotiating the grand bargain. In M. A. Santoro & T. M. Gorrie (Eds.), Ethics and the pharmaceutical industry (pp. 393–403). New York: Cambridge University Press.”

12. “Nolan, J (2005) in his article With Power Comes Responsibility: Human Rights and Corporate Accountability. College of New South

Wales Law Journal, v. 28, p. 581–613.” 13. “Paust, J., (2002) discussed Human Rights Responsibilities of Private Corporations which was published in Vanderbilt Journal of

Transnational Law, v. 35, p. 801-825.”

14. “PricewaterhouseCoopers.(2006). Recapturing the vision—Restoring trust in the pharmaceutical industry by translating expectations into actions.” http://www.pwc.com/gx/en/forms/download-anelectronic-version-of-recapturing-the-vision-restoring-trust-inthe-

pharmaceutical-industry-by-translating-expectations-intoactions.jhtml

15. “Resnik, D. B. (2001). Developing drugs for the developing world: An economic, legal, moral, and political dilemma. Developing

137-145

World Bioethics, 1(1)” 16. “RUGGIE, J. (2007). Was published on specific issue of Business and Human Rights: The Evolving International Agenda. presented in

American Journal of International Law, v. 101, p.819-840.”

17. “Santoro, M. A. (2005). Introduction: Creating a sustainable path for the twenty-first century pharmaceutical industry. In M. A. Santoro & T. M. Gorrie (Eds.), Ethics and the pharmaceutical industry (pp. 1–5). New York: Cambridge University Press”

18. “The voluntary activities incorporate The Organization for Economic Co-operation and Development (OECD) Guidelines for

Multinational Enterprises; the International Labor Organization (ILO) which is a Tripartite Declaration of Principles Concerning Multinational Enterprises and Social Policy; and the United Nations (UN), The United Nation Global Compact. The focal point of this

article will be on the endeavors to affirm, additionally restricting commitments upon partnerships.”

19. “UNITED NATIONS. (2000.) The panel which discussed the issue on Economic Social and Cultural Rights. The Right to the Highest Attainable Standard of Health (General Comment no 14), UN Doc. E/C.12/2000/4 (11 August 2000). Accessible at:

<http://www.unhchr.ch/tbs/doc.nsf/(image)/E.C.12.2000.4.En>. 31 Mar. 2019.”

20. “Weissbrodt, D.; Kruger, M. (2003). Standards on the Responsibilities of Transnational Corporations and Other Business Enterprises concerning Human Rights, which was published in the American Journal of International Law, v. 97, p. 901-922.”

23.

Authors: Jha Suchita

Paper Title: Understanding Purchase Intention of Youth towards Cause Related Marketing

Abstract: Originality/Research need:Transformation is the key for the success of any business today. The

marketing function cannot be an exception and we see the adoption of a new trends in the integrated marketing

communication space. Cause Related Marketing (CRM) is one such methodology which gives a chance to do

something for society. This gives marketers a choice for connecting and engaging with consumers at their

convenience since cause related marketing gives satisfaction to consumer, makes it fascinating and also

enhances brand engagement. Limited research has been done in the area of cause related marketing and what

factors influence the purchase intention

Objective of the study: Hence the objective of this study is to determine the factors which influence the

purchase intention towards cause related marketing products.

Methodology: The researcher has used quantitative research methodology for this study. A structured

questionnaire was circulated to the experimental group in order to gather their opinion and was the source of

primary data for the analysis. Data analysis was done using statistical methods.

Implications of the study: The study will prove helpful to academicians, managers and for companies by

providing insights into the impact of using cause related marketing for advertising or marketing communication

purpose.

Keyword: Brand Attractiveness, Cause Related Marketing, Consumer purchase intention References: 1. Psychol Vol One, 1(2011), 438.

2. Barone, M.J., Miyazaki, A.D. and Taylor, K.A. (2000), “The influence of cause-related marketing on consumer choice: does one good turn deserve another?”, Academy of Marketing Science Journal, Vol. 28 No. 2, p. 248.

3. Berger, I.E., Cunningham, P.H., & Kozinets, R.V. (1999). Consumer persuasion through cause-related advertising. Advances in

Consumer Research, 26, 491-497. 4. Bettman, J.R. (1979), An Information Processing Theory of Consumer Choice, Addison-Wesley, Reading, MA.

5. Bhattacharya, C.B., and Sen, S. (2003), “Consumer-company identification: a framework for understanding consumers’ relationships

with companies,” Journal of Marketing, Vol. 67, April, pp. 76-88. 6. Bigné-Alcañiz, E., Currás-Pérez, R., & Sánchez-García, I. (2009). Brand credibility in cause-related marketing: the moderating role of

consumer values. Journal of Product & Brand Management, 18(6), 437-447.

7. Brown, T.J., and Dacin, P.A. (1997), “The company and the product: corporate associations and consumer product responses,” Journal of Marketing, Vol. 61 No. 1, pp. 68-84.

8. Bucklin, L.P. and Sengupta, S. (1993), “Organizing successful co-marketing alliances,” Journal of Marketing, Vol. 57 No. 2, p. 32.

9. Caesar, P. (1986). Cause-related marketing: The new face of corporate philanthropy. Business and Society Review, 15-19. 10. Demetriou, M., Papasolomou, I., & Vrontis, D. (2010). Cause-related marketing: Building the corporate image while supporting

worthwhile causes. Journal of Brand Management, 17, 266-278.

11. Dr. Mahmood M. Hajjat Ph.D. Journal of Nonprofit & Public Sector Marketing Vol. 11, Iss. 1,2003 Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

12. Drumwright, M.E. (1996), “Company advertising with a social dimension: the role of non-economic criteria,” Journal of Marketing,

Vol. 60 No. 4, pp. 71-87. 13. Ellen, P.S., Mohr, L.A. and Webb, D.J. (2000), “Charitable programs and the retailer: do they mix?”, Journal of Retailing, Vol. 76 No.

3, pp. 393-406.

14. Gadhavi, D.D., Shukla, Y.S., & Patel, J.D. (2014). Moderating role of cause-related marketing campaign between attitude towards products and purchase intention: An experimental analysis. Indian Journal of Marketing, 44 (3), 35-42.

15. Hou, J., Du, L., & Li, J. (2008). Cause's attributes influencing consumer's purchasing intention: Empirical evidence from China. Asia

Pacific Journal of Marketing, 20 (4), 363-380. DOI:10.1108/13555850810909704 16. Irwin, R.L., Lachowetz, T., Cornwell, T.B., & Clark, J.S. (2003). Cause-related sports sponsorship: An assessment of spectator beliefs,

attitudes, and behavioral intentions. Sports Marketing Quarterly, 12 (3), 131-139.

17. Kim, J. E., & Johnson, K. K. P. (2013). The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination. Journal of Business Ethics. https://doi.org/10.1007/s10551-012-1233-6

18. Luk, S. T. K., & Yip, L. S. (2008). The moderator effect of monetary sales promotion on the relationship between brand trust and

purchase behaviour. Journal of Brand Management. https://doi.org/10.1057/bm.2008.12 19. Kim, J. E., & Johnson, K. K. P. (2013). The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural

Examination. Journal of Business Ethics. https://doi.org/10.1007/s10551-012-1233-6

20. Luk, S. T. K., & Yip, L. S. (2008). The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour. Journal of Brand Management. https://doi.org/10.1057/bm.2008.12

21. Janet Hoek & Philip Gendall (2008) An Analysis of Consumers' Responses to Cause Related Marketing, vol 2(1) 283-297

22. Langen, N., Grebitus, C., & Hartmann, M. (2013). Success factors of cause-related marketing in Germany. Agribusiness, 29(2), 207–227. doi:10.1002/agr.21331

23. Laurenţiu, D. A., Georgiana F.G., Mihai, R. ( 2011), Cause Related Marketing –Part of Corporate Social Responsibility and its Influence upon Consumer’s Attitude, Amfiteatru Economic, Vol. XII, No. 29, pp. 72-83.

24. Lavack, A.M., & Kropp, F. (2003). A cross-cultural comparison of consumer attitudes toward cause-related marketing. Social

146-150

Marketing Quarterly, 9 (2), 3-16. DOI: 10.1080/15245000309103 25. Mohr, L.A., Webb, D.J. and Harris, K.E. (2001), “Do consumers expect companies to be socially responsible? The impact of corporate

social responsibility on buying behavior”, The Journal of Consumer Affairs, Vol. 35 No. 1, pp. 47-72.

26. Pringle, H., & Thompson, M. (1999). Brand Spirit: How cause-related marketing builds a brand. Chichester: John Wiley. 27. Ross, J.K., Patterson, L.T. and Stutts, M.A. (1992), "Consumer perceptions of organizations that use cause-related marketing,” Journal

of the Academy of Marketing Science, Vol. 20 No. 1, pp. 93-7.

28. Ross, J.K., Stutts, M.A. and Patterson, L.T. (1990-1991), "Tactical considerations for the effectiveness of cause-related marketing,” The Journal of Applied Business Research, Vol. 7 No. 2, pp. 58-65.

29. Sen, S. and Bhattacharya, C.B. (2001), “Does doing good always lead to doing better? Consumer reactions to corporate social

responsibility”, Journal of Marketing Research, Vol. 38, May, pp. 225-43. 30. Shabbir, S., Kaufmann, H. R., Ahmad, I., & Qureshi, I. M. (2010). Cause-related marketing campaigns and consumer purchase

intentions: The mediating role of brand awareness and corporate image. African Journal of Business Management, 4(6), 1229.

31. Shell, A. (1989), "Cause-related marketing: big risks, big potential,” Public Relations Journal, Vol. 45 No. 7, pp. 8-13. 32. Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research

in Advertising, 26(2), 53-66.

33. Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52 (3), 58-74.

34. Webb, D.J., & Mohr, L.A. (1998). A typology of consumer responses to cause-related marketing: From skeptics to socially concerned.

Journal of Public Policy & Marketing, 17 (2), 226-238. 35. Yanli, C., Trent, E.S., Sullivan, P.M., & Matiru, G.N. (2003). Cause-related marketing: How Generation Y responds. International

Journal of Retail and Distribution Management, 31 (6), 310-320.

36. Youn, S., & Kim, H. (2008). Antecedents of consumer attitude toward cause-related marketing. Journal of Advertising Research, 48(1), 123-137.

24.

Authors: Massarat Ghazal, Jha Suchita

Paper Title: College-goers Psychographic Shopping Behavior towards Luxury Fashion in India

Abstract: In India as well as globally the usage of fashion apparel is an integral part of college-goers lifestyle.

The present study tries to explore the buying behavior pattern of clothing of students in India with respect to

demographic factors like gender and income .The study is conducted among the post graduate students studying

in Pune. From the sample data collected it was noticed that buying behavior of clothing is same across the

different income and social classes of teenagers. The data collection is done with structured questionnaire and

focus group interview. Analysis of the data suggested the fact that there is significant difference in behavior

noted with various demographic factors.

Keyword: Clothing, College-goers, Buying behavior References: 1. Ajzen, (1985) “From Intentions to Actions: A Theory of Planned Behavior”, Action Control, pp

2. 11-39

3. Aron O’Cass, Hmily Frost, (2002) "Status brands: examining the effects of non‐product‐related brand associations on status and

conspicuous consumption", Journal of Product & Brand Management, Vol. 11 Iss: 2, pp.67 – 88

4. Bhardwaj & Fairhurst (2010), “Fast fashion: response to changes in the fashion industry”, The International Review of Retail,

Distribution and Consumer Research, Pages 165-173

5. Chao & Schor, (1998) “Empirical tests of status consumption: Evidence from women's cosmetics”, Journal of Economic Psychology ,

1998, vol. 19, issue 1, pages 107-131 6. Deeter-Schmelz, Moore & Geobel, (2000), “Prestige Clothing Shopping by Consumers: A Confirmatory Assessment and Refinement

of the Precon Scale with Managerial Implications”, Journal of Marketing Theory and Practice, Vol. 8, Issue 4, Pages 43-58

7. Eastman J. Eastman K. 2011, “Perceptions of Status Consumption And The Economy”, Journal of Business & Economics Research, Volume 9, Number 7

8. Fishbein, M., & Ajzen, I. (1975). “Belief, attitude, intention, and behavior: An introduction to theory and research.”

9. Gao, L., Norton, M.J.T., Zhang, Z. and To, C.K. (2009a), “Potential niche markets for luxury 10. fashion goods in China”, Journal of Fashion Marketing and Management: An International

11. Journal, Vol. 13 No. 4, pp. 514-526. 12. Gollwitzer, P. M., & Wicklund, R. A (1981) “Symbolic self-completion and self-presentation”.

13. Handa, M., & Khare, A. (2013). Gender as a moderator of the relationship between materialism and fashion clothing involvement

among Indian youth. International Journal of Consumer Studies, 37(1), 112-120. 14. Jovey Wai Kwan Leung, Gail Taylor, (2002) "Fashion buying criteria of X Generation consumers in Hong Kong", Journal of Fashion

Marketing and Management: An International Journal, Vol. 6 Iss: 1, pp.63 – 76

15. Jung‐Im Seo, Jan M. Hathcote, Anne L. Sweaney, (2001) "Casualwear shopping behaviour of college men in Georgia, USA", Journal

of Fashion Marketing and Management: An International Journal, Vol. 5 Iss: 3, pp.208 – 222

16. Karthikeyan, S. (2011). An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15–25.

17. Khare, A., & Rakesh, S. (2010). Predictors of fashion clothing involvement among Indian youth. Journal of Targeting, Measurement

and Analysis for marketing, 18(3-4), 209-220. 18. Kumar, R. V., & Sarkar, A. (2008). Psychographic segmentation of Indian urban consumers. Journal of the Asia Pacific Economy,

13(2), 204-226.

19. Mathews, S., & Nagaraj, H. (2011). An Analytical Study of VALS of Youth–Implication to Marketers. Management convergence, 1(1), 11-23.

20. Narang, R. (2011). Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth.

Young Consumers, 12(2), 133-144. 21. Nandini. R1, Dr S. Jeevananda2 (2014). To Study the Factors of Consumer Involvement in Fashion Clothing. International Journal of

Science and Research (IJSR), Volume 3 Issue 7.

22. Newman, A.J. and Foxall, G.R. (2003), “In‐store customer behaviour in the fashion sector: some

23. emerging methodological and theoretical directions”, International Journal of Retail & 24. Distribution Management, Vol. 31 No. 11, pp. 591-600.

25. O'Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing involvement. European Journal of

Marketing, 38(7), 869-882. 26. Peck, J. and Childers, T. (2003), “Individual differences in haptic information processing: the

27. ‘need for touch’ scale”, Journal of Consumer Research, Vol. 30 No. 3, pp. 430-442.

28. Piacentini, M. and Mailer, G. (2004), “Symbolic consumption in teenagers’ clothing choices”, Journal of Consumer Behavior, Vol. 3

151-155

No. 3, pp. 251-262 29. Roy, S., & Goswami, P. (2007). Structural equation modeling of value-psychographic trait-clothing purchase behavior: a study on the

urban college-goers of India. Young Consumers, 8(4), 269-277.

30. Sarah Giovannini , Yingjiao Xu , Jane Thomas , (2015) "Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations ", Journal of Fashion Marketing and Management, Vol. 19 Iss: 1, pp.22 – 40

31. Solomon, M., Bamossy, G. and Askegaard, S. (2002), Consumer Behaviour – A European

32. Perspective, Pearson Education, Harlow, p. 144.

33. Sudas Roy, Paromita Goswami, (2007) "Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study

on the urban college‐goers of India", Young Consumers, Vol. 8 Iss: 4, pp.269 – 277

34. Subhadip Roy, Raj Sethuraman , Rashmita Saran , (2016) "The effect of demographic and personality characteristics on fashion shopping proneness: A study of the Indian market", International Journal of Retail & Distribution Management, Vol. 44 Iss: 4, pp.426

– 447.

25.

Authors: Sandip Solanki, Krishna Murthy Inumula

Paper Title: A Benchmarking of Major Seaports of India

Abstract: This research study uses annual time series data 1999-2017 on selected physical performance

indicators vessel traffic, average pre-berthing waiting time, average turn round time (ATRT), percentage of idle

time at berth to time at working berth (PIBTW) and average output per ship berth day (AOPBD) of major ports

in India. These selected physical performance indicators analysed by the method of principal component factor

analysis which had given equal weights to the indicators thereby ranked the ports based on the overall score.

Result found that JNPT port occupies the first position with a total score of 966 awarded rank 1, followed by

Ennore port second rank with a score of 789 and Kandla port occupying with rank three with a total score of

712, Kolkata, Haldia and Tuticorin ports showed poor performance and are ranked 13, 12 and 11th positions

respectively.

Keyword: Port Ranking, Physical Performance Indicator, Benchmarking and Factor Analysis References: 1. Atul Deshmukh, “Indian Ports – The Current Scenario” Working Paper No. 14, Dr. Vibhoothi Shukla Unit in Urban Economics &

Regional Development, Mumbai.

2. Cheon, S. (2007). The productive efficiency of ports: lessons from the Pacific Rim Seaport’s corporatization and Strategic

Management: University of California at Berkeley, Institute of Urban and Regional 3. Chudasama, K. M. (2009). Performance appraisal of Indian major ports using port ranking model. IUP Journal of Infrastructure, 7(1),

7.

4. Coto-Millan, P., Banos-Pino, J., & Rodriguez-Alvarez, A. (2000). Economic efficiency in Spanish ports: some empirical evidence. Maritime Policy & Management, 27(2), 169–174. https://doi.org/10.1080/030888300286581

5. Cuadrado, M., Frasquet, M., & Cervera, A. (2004). Benchmarking the port services: a customer oriented proposal. Benchmarking: an

International Journal, 11(3), 320–330. https://doi.org/10.1108/14635770410538781 6. De, P. (2006). Total factor productivity growth: Indian ports in the era of globalisation. Maritime Economics & Logistics, 8(4), 366–

386.

7. De, P., & Ghosh, B. (2003). Causality between performance and traffic: an investigation with Indian ports. Maritime Policy & Management, 30(1), 5–27. https://doi.org/10.1080/0308883032000051603

8. Dwarakish, G. S., & Salim, A. M. (2015). Review on the Role of Ports in the Development of a Nation. Aquatic Procedia, 4, 295–301.

https://doi.org/10.1016/j.aqpro.2015.02.040 9. Estrada, M. A. R., Jenatabadi, H. S., & Chin, A. T.H. (2017). Measuring Ports Efficiency under the Application of PEP-Model.

Procedia Computer Science, 104, 205–212. https://doi.org/10.1016/j.procs.2017.01.107

10. Feng, M., Mangan, J., & Lalwani, C. (2012). Comparing port performance: Western European versus Eastern Asian ports. International Journal of Physical Distribution & Logistics Management, 42(5), 490–512. https://doi.org/10.1108/09600031211246537

11. Jim Wu, Y.‐C., & Lin, C.‐W. (2008). National port competitiveness: implications for India. Management Decision, 46(10), 1482–1507.

https://doi.org/10.1108/00251740810920001

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Envelopment Analysis. The Asian Journal of Shipping and Logistics, 33(2), 67–77. https://doi.org/10.1016/j.ajsl.2017.06.004

13. Langen, P. de, Nidjam, M., & van der Horst, M. (2007). New indicators to measure port performance. Journal of Maritime Research, 4(1), 23–36.

14. Nardo, M., et al. (2005). Tools for Composite Indicators Building, EUR 21682 EN © European Communities, 2005 weblink:

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protection legislation, Economics department working papers NO. 226, ECO/WKP(99)18. http://www.oecd.org/eco/eco

16. Pantouvakis, A., & Dimas, A. (2010). Does ISO 9000 series certification matter for the financial performance of ports? Some preliminary findings from Europe. Maritime Policy & Management, 37(5), 505–522. https://doi.org/10.1080/03088839.2010.503714

17. Park, R.-K., & De, P. (2014). An Alternative Approach to Efficiency Measurement of Seaports. In H. E. Haralambides (Ed.), Port

management (pp. 273–292). Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. https://doi.org/10.1057/9781137475770_13 18. Pettit, S., & Beresford, A. (2008). An Assessment of Long-Term United Kingdom Port Performance: A Regional Perspective.

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Case of India” Page 1 – 33.Rajasekar, T., Ashraf, P. S., & Deo, P. M. (2014). Measurement of efficiency of major ports in India–a data envelopment analysis approach. International Journal of Environmental Sciences, 4(5), 926–936.

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Management” Working Paper 2007-03, Institute of Urban and Regional Development, University of California at Berkeley.Tongzon, Jose. (2001). Efficiency measurement of selected Australian and other international ports using data envelopment analysis.

Transportation Research Part a: Policy and Practice, 35(2), 107–122.

22. Tongzon, Jose L. (1995). Determinants of port performance and efficiency. Transportation Research Part a: Policy and Practice, 29(3), 245–252. https://doi.org/10.1016/0965-8564(94)00032-6

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approaches. Journal of the Eastern Asia Society for Transportation Studies, 5(10), 698–713.

26. Woo, S.-H., Pettit, Stephen, & Beresford, Anthony. (2011). Port evolution and performance in changing logistics environments. Maritime Economics & Logistics, 13(3), 250–277. https://doi.org/10.1057/mel.2011.12

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Economics & Lo

29. gistics, 12(3), 215–236. https://doi.org/10.1057/mel.2010.6

26.

Authors: Reena (Mahapatra) Lenka, Anand B. Dadas

Paper Title: Artificial Intelligence a Revolution for HR in Talent Management in IT Sector

Abstract: This research paper is based on the idea that artificial intelligence can do wonders for the HR sector of

the company in terms of Talent Management. People tend to have a wrong notion of artificial intelligence being

a threat to human beings in terms of jobs. This is not true as it is mankind who has created machines and not vice

versa. This research will help clear out the fear in people’s mind in terms of artificial intelligence and would

prove that artificial intelligence is such a revolution for human being and when handled properly, can prove to

be a boon for HRM. In today’s world most of the IT companies are multinational, fully automated and undergo

constant technology change and the work force is of distinct cultures and diverse mindsets. It becomes difficult

for the HR Manager to cope up with so much change and go for effective Talent Management. Through artificial

intelligence HR Manager can have help in developing effective Talent Management in terms of Talent

Acquisition, Performance Management, Career Development and Retention of employees and this in turn would

lead to employee satisfaction and employee motivation which is critical in the IT sector. The IT sector workers

undergo so much work-related stress that it is the need of the hour that their morale should be always boosted.

This can be achieved when artificial intelligence joins hands with HR.

Keyword: Talent Acquisition, Performance Management, Career development and Retention References: 1. Acktar, Reese, Dave Winsborough, Uri Ort, Abigail Johnson, Tomas ChamorroPremuzic. 2018. Detercting the Dark Side of

Personality Using Social Media. Personality and Individual Differences, 132:90-97.

2. Clemence R.V., (ed.) 2009, Essays on Entrepreneurship, Innovations, Business Cycles and the Evolution of the Capitalism, Joseph A.

Schumpeter, Transaction Publishers, New Brunswick, New Jersey. 3. Cowgill, Bo (2017) The Labor Market Effects of Hiring through Machine Learning Working Paperowgill, Bo. 2018. “Bias and

Productivity in Humans and Algorithms. Theory and Evidence from Résumé Screening.” Working paper.

4. Dr. Aruna Deshpande, Talent Acquisition through Technology, IOSR Journal of Business and Management, e-ISSN: 2278-487X, p-ISSN: 2319-7668, 2018, PP 72-79.

5. Dr. Saundarya Rajesh, Ph.D, Mr. UmasankerKandaswamy, Ms. Anju Rakesh. "The impact of Artificial Intelligence in Talent

Acquisition Lifecycle of organizations: A global perspective", International Journal of Engineering Development and Research

(IJEDR), ISSN:2321-9939, Vol.6, Issue 2, pp.709-717, June 2018.

6. Eldho Jacob Joy, Arjun S Menon and Biju N, Multi-Modal Parameter Based Delamination Detection in Composite Structures Using

Methods of Artificial Intelligence. International Journal of Civil Engineering and Technology, 8(8), 2017, pp. 1105–1113. 7. FREEMAN, C. 1987, Technology Policy and Economic Performance: Lessons from Japan, Frances Printer Publishers, London, New

York.

8. Geetha R&BhanuSree Reddy D, Recruitment Through Artificial Intelligence: A Conceptual Study, International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue 7, July 2018, pp. 63–70, Article ID: IJMET_09_07_007.

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15. Srivastava, Sameer and Amir Goldberg. 2017. “Language as a Window into Culture.” California Management Review 60(1): 56-69.

163-171

27.

Authors: Tanaya Verma, Tejwant Singh Brar

Paper Title: Vernacular Havelies of Bikaner: Indigenous Method for Thermal Comfort

Abstract: Vernacular architecture based on bioclimatic concepts was developed and used through the centuries

by many civilizations across the world. Bikaner is a non basin settlement in the hot and dry climatic region of

India and cooling is the single main agenda for habitation as the temperature is very harsh. The vernacular

architecture of the Bikaner Haveli’s has provided a comfortable shelteragainst the harsh climatic conditions of

the region and has survived for may decades. Physical analysis of the Haveli’s povidewith substantial data on

their thermal comfort. The indigenous approach of its inhabitants for achieving comfort in these harsh climatic

conditions is an interesting study area. Acclimatization plays an important role in the perception of thermal

comfort, younger generation does not perceive the same situation as comfortable as their parents. Bikaner have

many haveli dating over 150 to 100 year old, these are master examples of vernacular havelis built by the

indigenous community in response to the geographical location and climatic condition. The objective of the

investigation was to understand indigenous cooling systems employed by the people and how they work. The

process of physiological adjustment that takes place when we are subjected to stress situations. The results show

that the natural and passive design systems provide comfortable indoor environment irrespective of the outdoor

172-178

climatic variation. Is it more effective to re-introduces them to the native ways of living practices rather

thenadapting global ways of living.In this paper attempt has been made to bring forth the climate responsiveness

and appropriateness of the Haveli’s of Bikaner and the adaptive life style of its inhabitants.

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28.

Authors: Shilpa Kulkarni, C.N.Rawal

Paper Title: Learnings from Sustainability Audits in Automobile Industry in Around Pune: Practices and

Procedures

Abstract: The sustainability is now considered as a paradigm shift. Challenging business environments, less

availability of resources and much more competitive markets force business to rethink about the offerings in

order to sustain for a greater time. Organizations across the globe are tending to apply many sustainability

measures in order to make the business balance and holistic. The audit of such sustainability-oriented efforts is

done by various methods like Carbon Credits, Dow Jones sustainability index etc. The most popular method of

audits is Global Reporting Initiative (GRI). GRI evaluates the organization on all the three Aspects-Economic,

Environmental and Social sustainability. The research papers discuss the sustainability audits in light of

Automobile sector and also furnishes the analogy between the efforts of the five passenger vehicle

Manufacturing Units (PVMU) reports. The research paper discussed the similarity between social engineering,

environmental measures and economic impacts. The final conclusion suggests that global companies do not have

localize approach of sustainability whereas Indian organizations lack the global viewpoints in accepting new

technologies.

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29.

Authors: Shakeela Banu

Paper Title: Marketing Agricultural Output with the help of ICT- A Research of Chickballapur District of

Karnataka

Abstract: Research was conducted in Gauribidanur Taluk of Chickballapur District. According to 2011 census

the total population of Gauribidanur was 80,673, Agriculture plays a prominent role here. Maize, ragi, coconut,

sunflower, silkworm are the main crops. Karnataka is considered as the role model for agricultural products

marketing. The use of technology to market agricultural products is seen as the most formidable measures by the

government. The Karnataka government has implemented Agriculture Produce Market Committee (APMC) in

the state through an act of APMC Model Act 2003. The state has 161 APMCs to help the farmers. The online

sale of agricultural products was a great hit among the farmers, the state government introduced the -Unified

Market Platform (UMP) which integrated the APMCs to form a strong structure and a centralized mechanism to

sell the farmer’s produce. The idea of “My Product My Price” is being promoted to ensure that farmers go on-

line. Karnataka makes its agricultural market digital with Unified Market Platform. 103 APMCs have been

integrated into the UMP system. 39 lakh farmers are registered under UMP, & 18,000 commission agents.

Two objectives and two hypotheses have been picked up from the thesis and presented in a form of paper.

Questionnaire was drafted to collect and analyze the data. Data was analyzed at three levels Macro Perspective-

Kruskal-Wallis Test, Mann-Whitney U Test, Micro Perspective- ANOVA, Focused Path Analysis. (Thesis title:

“Determinants for Adoption of ICT for Marketing Agricultural Output: An Analytical Study”)

187-191

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30.

Authors: Manali Jamkar, Ashish Deokar

Paper Title: Armed Conflicts and Peace Efforts: Paradigm shift towards New world Order

Abstract: Conflicts and the ways of conflict resolution have prevailed since prehistoric times. Even when the

Second World Warconcluded in 1945, it is observed that the number of armed conflicts hasn’t been reduced. On

the contrary, there has been a rise in these numbers. Opportunely the 20th century has also seennumerous peace

building efforts. A New World Order perceived by the then leaders, is seen take shape even though it is

extremely dynamic in nature. This article studies the statistics of the state-based armed conflicts and peace-

building efforts in the form of treaties that were taken at that time to resolve the conflicts.

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