DUTCH

6 CREDITS MAY 18 -JULY 15

INTERNATIONAL INTERNSHIPS

CULTURAL IMMERSION

T H E

l ive amp work EXPERIENCE

SUMMER 2017

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

Welkom I invite you to join me to explore and gain awareness about yourself and the world around you while living and working in the heart of the Netherlands Amsterdam

On our journey you can expect to broaden your culture horizons and business acumen while gaining unique work experience This an immersive 8-week 6 credit experiential learning opportunity during which you will bull achieve unparalleled personal growth and cultural consciousness bull gain rich understanding of business by interacting with business

leaders and government agenciesbull have the unique opportunity to hone your professional skills through

custom internships chosen just for you based on your major skillsand experience

Additionally we will engage in the Dutch culture through excursions to museums historic and culturally relevant sites visits to restaurants and cooking lessons shopping and just hanging out We will work hard but we will have an amazing time as we take it all in

All Purdue students are eligible to apply but space for this program is limited and it may close before March 1st

If you have any questions or would like to chat further about this program feel free to email me at srathodpurdueedu or textcall me at 6184206579

All my best

Sandy Rathod PhD Visiting Professor amp Study Abroad Program Director Purdue University Distinguished Service Professor Marketing University of St Thomas

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

Welkom I invite you to join me to explore and gain awareness about yourself and the world around you while living and working in the heart of the Netherlands Amsterdam

On our journey you can expect to broaden your culture horizons and business acumen while gaining unique work experience This an immersive 8-week 6 credit experiential learning opportunity during which you will bull achieve unparalleled personal growth and cultural consciousness bull gain rich understanding of business by interacting with business

leaders and government agenciesbull have the unique opportunity to hone your professional skills through

custom internships chosen just for you based on your major skillsand experience

Additionally we will engage in the Dutch culture through excursions to museums historic and culturally relevant sites visits to restaurants and cooking lessons shopping and just hanging out We will work hard but we will have an amazing time as we take it all in

All Purdue students are eligible to apply but space for this program is limited and it may close before March 1st

If you have any questions or would like to chat further about this program feel free to email me at srathodpurdueedu or textcall me at 6184206579

All my best

Sandy Rathod PhD Visiting Professor amp Study Abroad Program Director Purdue University Distinguished Service Professor Marketing University of St Thomas

L A S T Y E A R S T R I P

SUMMER2016

Will Schrock junior in Health andHuman Sciences

ldquoThisexperience is

beyond expectation

ldquohellip If you would like to

expand your knowledge of

business explore a new

culture or meet people from

all walks of life this trip is for

you Youll spend plenty of

time exploring the

breathtaking streets of

Amsterdam and its culture

with professor Sandy Rathod

master of all things business

and Dutch She truly changes

the experience from a study

abroad to an experience

abroad She will push you to

step outside your comfort

zone but always make sure

youre getting the most of

your time abroad

A FEW PAST EXPERIENCES

The winning component of

this trip however Is the

opportunity to work closely

with a local business in

Amsterdam on real relevant

projects

This type of international

business

experience is in my opinion

the single greatest thing you

can do to expand your reach

and horizon into the world of

business and a new culture

I couldnt think of any better

way to spend 8 weeks of my ndash Jacob Sophomore MGMT summerrdquo

Will Schrock junior in Health andHuman Sciences

ldquoThisexperience is

beyond expectation

dy abroad in the Netherlands is the

t choice that Irsquove ever made As an

A FEW PAST EXPERIENCESI decided to study abroad my final semester of my senior year so it was a little last

minute but 110 worth it Our group was lucky enough to live in Amsterdam at the

Student Hotel City which had an amazing location and was really nice The way

Sandy structured the class was absolutely perfect--instead of sitting and listening to

lectures we were out in Amsterdam talking to local business owners and entrepreneurs it was hands down one of the

most worthwhile classes I took at Purdue

Living in the Netherlands and experiencing

their way of life and progressive views as a

country forced me to look critically at my

own life and really changed how I view the

world This study abroad program exceeded

the expectations I had it was truly an

incredible experience ~ Olivia Senior Dietetics

ldquoStu

bes

international student studying at Purdue

I learnt not only Dutch culture but also

American culture during this trip I made

so many new friends and it was such an

amazing experience to talk to different

people who come from everywhere in

the world This trip made me feel more

confidence about myself after I

conquered a lot of challenges Trust me

you will not regret to choose to study

abroad in Netherlandsrdquo

~ An Dong Junior Financial Planning

Y O U R L U X A C C O M M O D A T I O N S

THE STUDENT HOTEL CITY I N L U D E

P R I V A T E R O O M S W I T H K I T C H E N E T T E amp P R I V A T E B A T H G Y M O N P R E M I S E S B I K E R E N T A L O R G A N I Z E D A C T I V I T I E S C L E A N I N G S E R V I C E

DR SANDY RATHODHi I am Sandy Rathod and I will be your Program Director I have a long history with Purdue a Boilermaker through and through While I am currently a Distinguished Service Professor of Marketing at the University of St Thomas every summer for the past 5 years I have partnered with Purdue to deliver amazing study abroad programs in South America and Europe

Prior to completing my PhD in Consumer Behavior at Purdue my family and I lived in the Netherlands

for 10 years so it is my second home and I am excited to share it with you

I have had the distinct pleasure to have a career that has spanned both academia and industry While in the Netherlands I worked as a research-based strategy consultant for some Fortune 500 clients including KLM Airlines NS Reisigers (Dutch railway) Philips Electronics T-Mobile and Braun just to name a few I was also fortunate to teach at one of the best business schools in Europe the University of Maastricht When my family and I returned to the United States in 2008 I continued my consulting work for such companies as The North Face and Safeway while completing my PhD

Today I am a Distinguished Service Professor of Marketing at the University of St Thomas in Minneapolis MN I teach a wide range of graduate and undergraduate marketing classes including Marketing Principles International Marketing Consumer Behavior Marketing Strategy Applied Business Research and Market Research Additionally I have the recent privilege of teaching International Marketing at Purdue in addition to leading Study Abroad Programs during the summers My academic research focuses on consumer identity My academic research is currently exploring consumer ego identity how we can harness social media to measure NPS wisdom of crowds (how more heads are better than the best)But nothing makes me happier than taking students abroad and helping them better understand the world around them by understanding the importance of culture in everything we do I look forward to working with you

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

Will Schrock junior in Health andHuman Sciences

ldquoThisexperience is

beyond expectation

ldquohellip If you would like to

expand your knowledge of

business explore a new

culture or meet people from

all walks of life this trip is for

you Youll spend plenty of

time exploring the

breathtaking streets of

Amsterdam and its culture

with professor Sandy Rathod

master of all things business

and Dutch She truly changes

the experience from a study

abroad to an experience

abroad She will push you to

step outside your comfort

zone but always make sure

youre getting the most of

your time abroad

A FEW PAST EXPERIENCES

The winning component of

this trip however Is the

opportunity to work closely

with a local business in

Amsterdam on real relevant

projects

This type of international

business

experience is in my opinion

the single greatest thing you

can do to expand your reach

and horizon into the world of

business and a new culture

I couldnt think of any better

way to spend 8 weeks of my ndash Jacob Sophomore MGMT summerrdquo

Will Schrock junior in Health andHuman Sciences

ldquoThisexperience is

beyond expectation

dy abroad in the Netherlands is the

t choice that Irsquove ever made As an

A FEW PAST EXPERIENCESI decided to study abroad my final semester of my senior year so it was a little last

minute but 110 worth it Our group was lucky enough to live in Amsterdam at the

Student Hotel City which had an amazing location and was really nice The way

Sandy structured the class was absolutely perfect--instead of sitting and listening to

lectures we were out in Amsterdam talking to local business owners and entrepreneurs it was hands down one of the

most worthwhile classes I took at Purdue

Living in the Netherlands and experiencing

their way of life and progressive views as a

country forced me to look critically at my

own life and really changed how I view the

world This study abroad program exceeded

the expectations I had it was truly an

incredible experience ~ Olivia Senior Dietetics

ldquoStu

bes

international student studying at Purdue

I learnt not only Dutch culture but also

American culture during this trip I made

so many new friends and it was such an

amazing experience to talk to different

people who come from everywhere in

the world This trip made me feel more

confidence about myself after I

conquered a lot of challenges Trust me

you will not regret to choose to study

abroad in Netherlandsrdquo

~ An Dong Junior Financial Planning

Y O U R L U X A C C O M M O D A T I O N S

THE STUDENT HOTEL CITY I N L U D E

P R I V A T E R O O M S W I T H K I T C H E N E T T E amp P R I V A T E B A T H G Y M O N P R E M I S E S B I K E R E N T A L O R G A N I Z E D A C T I V I T I E S C L E A N I N G S E R V I C E

DR SANDY RATHODHi I am Sandy Rathod and I will be your Program Director I have a long history with Purdue a Boilermaker through and through While I am currently a Distinguished Service Professor of Marketing at the University of St Thomas every summer for the past 5 years I have partnered with Purdue to deliver amazing study abroad programs in South America and Europe

Prior to completing my PhD in Consumer Behavior at Purdue my family and I lived in the Netherlands

for 10 years so it is my second home and I am excited to share it with you

I have had the distinct pleasure to have a career that has spanned both academia and industry While in the Netherlands I worked as a research-based strategy consultant for some Fortune 500 clients including KLM Airlines NS Reisigers (Dutch railway) Philips Electronics T-Mobile and Braun just to name a few I was also fortunate to teach at one of the best business schools in Europe the University of Maastricht When my family and I returned to the United States in 2008 I continued my consulting work for such companies as The North Face and Safeway while completing my PhD

Today I am a Distinguished Service Professor of Marketing at the University of St Thomas in Minneapolis MN I teach a wide range of graduate and undergraduate marketing classes including Marketing Principles International Marketing Consumer Behavior Marketing Strategy Applied Business Research and Market Research Additionally I have the recent privilege of teaching International Marketing at Purdue in addition to leading Study Abroad Programs during the summers My academic research focuses on consumer identity My academic research is currently exploring consumer ego identity how we can harness social media to measure NPS wisdom of crowds (how more heads are better than the best)But nothing makes me happier than taking students abroad and helping them better understand the world around them by understanding the importance of culture in everything we do I look forward to working with you

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

Will Schrock junior in Health andHuman Sciences

ldquoThisexperience is

beyond expectation

dy abroad in the Netherlands is the

t choice that Irsquove ever made As an

A FEW PAST EXPERIENCESI decided to study abroad my final semester of my senior year so it was a little last

minute but 110 worth it Our group was lucky enough to live in Amsterdam at the

Student Hotel City which had an amazing location and was really nice The way

Sandy structured the class was absolutely perfect--instead of sitting and listening to

lectures we were out in Amsterdam talking to local business owners and entrepreneurs it was hands down one of the

most worthwhile classes I took at Purdue

Living in the Netherlands and experiencing

their way of life and progressive views as a

country forced me to look critically at my

own life and really changed how I view the

world This study abroad program exceeded

the expectations I had it was truly an

incredible experience ~ Olivia Senior Dietetics

ldquoStu

bes

international student studying at Purdue

I learnt not only Dutch culture but also

American culture during this trip I made

so many new friends and it was such an

amazing experience to talk to different

people who come from everywhere in

the world This trip made me feel more

confidence about myself after I

conquered a lot of challenges Trust me

you will not regret to choose to study

abroad in Netherlandsrdquo

~ An Dong Junior Financial Planning

Y O U R L U X A C C O M M O D A T I O N S

THE STUDENT HOTEL CITY I N L U D E

P R I V A T E R O O M S W I T H K I T C H E N E T T E amp P R I V A T E B A T H G Y M O N P R E M I S E S B I K E R E N T A L O R G A N I Z E D A C T I V I T I E S C L E A N I N G S E R V I C E

DR SANDY RATHODHi I am Sandy Rathod and I will be your Program Director I have a long history with Purdue a Boilermaker through and through While I am currently a Distinguished Service Professor of Marketing at the University of St Thomas every summer for the past 5 years I have partnered with Purdue to deliver amazing study abroad programs in South America and Europe

Prior to completing my PhD in Consumer Behavior at Purdue my family and I lived in the Netherlands

for 10 years so it is my second home and I am excited to share it with you

I have had the distinct pleasure to have a career that has spanned both academia and industry While in the Netherlands I worked as a research-based strategy consultant for some Fortune 500 clients including KLM Airlines NS Reisigers (Dutch railway) Philips Electronics T-Mobile and Braun just to name a few I was also fortunate to teach at one of the best business schools in Europe the University of Maastricht When my family and I returned to the United States in 2008 I continued my consulting work for such companies as The North Face and Safeway while completing my PhD

Today I am a Distinguished Service Professor of Marketing at the University of St Thomas in Minneapolis MN I teach a wide range of graduate and undergraduate marketing classes including Marketing Principles International Marketing Consumer Behavior Marketing Strategy Applied Business Research and Market Research Additionally I have the recent privilege of teaching International Marketing at Purdue in addition to leading Study Abroad Programs during the summers My academic research focuses on consumer identity My academic research is currently exploring consumer ego identity how we can harness social media to measure NPS wisdom of crowds (how more heads are better than the best)But nothing makes me happier than taking students abroad and helping them better understand the world around them by understanding the importance of culture in everything we do I look forward to working with you

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

Y O U R L U X A C C O M M O D A T I O N S

THE STUDENT HOTEL CITY I N L U D E

P R I V A T E R O O M S W I T H K I T C H E N E T T E amp P R I V A T E B A T H G Y M O N P R E M I S E S B I K E R E N T A L O R G A N I Z E D A C T I V I T I E S C L E A N I N G S E R V I C E

DR SANDY RATHODHi I am Sandy Rathod and I will be your Program Director I have a long history with Purdue a Boilermaker through and through While I am currently a Distinguished Service Professor of Marketing at the University of St Thomas every summer for the past 5 years I have partnered with Purdue to deliver amazing study abroad programs in South America and Europe

Prior to completing my PhD in Consumer Behavior at Purdue my family and I lived in the Netherlands

for 10 years so it is my second home and I am excited to share it with you

I have had the distinct pleasure to have a career that has spanned both academia and industry While in the Netherlands I worked as a research-based strategy consultant for some Fortune 500 clients including KLM Airlines NS Reisigers (Dutch railway) Philips Electronics T-Mobile and Braun just to name a few I was also fortunate to teach at one of the best business schools in Europe the University of Maastricht When my family and I returned to the United States in 2008 I continued my consulting work for such companies as The North Face and Safeway while completing my PhD

Today I am a Distinguished Service Professor of Marketing at the University of St Thomas in Minneapolis MN I teach a wide range of graduate and undergraduate marketing classes including Marketing Principles International Marketing Consumer Behavior Marketing Strategy Applied Business Research and Market Research Additionally I have the recent privilege of teaching International Marketing at Purdue in addition to leading Study Abroad Programs during the summers My academic research focuses on consumer identity My academic research is currently exploring consumer ego identity how we can harness social media to measure NPS wisdom of crowds (how more heads are better than the best)But nothing makes me happier than taking students abroad and helping them better understand the world around them by understanding the importance of culture in everything we do I look forward to working with you

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

DR SANDY RATHODHi I am Sandy Rathod and I will be your Program Director I have a long history with Purdue a Boilermaker through and through While I am currently a Distinguished Service Professor of Marketing at the University of St Thomas every summer for the past 5 years I have partnered with Purdue to deliver amazing study abroad programs in South America and Europe

Prior to completing my PhD in Consumer Behavior at Purdue my family and I lived in the Netherlands

for 10 years so it is my second home and I am excited to share it with you

I have had the distinct pleasure to have a career that has spanned both academia and industry While in the Netherlands I worked as a research-based strategy consultant for some Fortune 500 clients including KLM Airlines NS Reisigers (Dutch railway) Philips Electronics T-Mobile and Braun just to name a few I was also fortunate to teach at one of the best business schools in Europe the University of Maastricht When my family and I returned to the United States in 2008 I continued my consulting work for such companies as The North Face and Safeway while completing my PhD

Today I am a Distinguished Service Professor of Marketing at the University of St Thomas in Minneapolis MN I teach a wide range of graduate and undergraduate marketing classes including Marketing Principles International Marketing Consumer Behavior Marketing Strategy Applied Business Research and Market Research Additionally I have the recent privilege of teaching International Marketing at Purdue in addition to leading Study Abroad Programs during the summers My academic research focuses on consumer identity My academic research is currently exploring consumer ego identity how we can harness social media to measure NPS wisdom of crowds (how more heads are better than the best)But nothing makes me happier than taking students abroad and helping them better understand the world around them by understanding the importance of culture in everything we do I look forward to working with you

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

Department of Consumer ScienceDepartment of Consumer ScienceDepartment of Consumer Science

Department of Consumer Science

What you can expect International Internships International internships are a great way to accelerate your professional and personal growth Additionally international internships allow you to

increase your cross-cultural skills amp understanding become more independent learn amp refine transferable skills build an international network of contacts gain experience in your field amp new skills earn academic credit STAND OUT to future employers

Each internship is chosen specially for you based on your major skills and interests You will work a total of 140 hours amp be expected to attend weekly internship meetings to further your understanding and make sure you are getting the most from your experience In the past internships have been focused on entrepreneurial firms

The major industries in the Netherlands are transportation amp distribution financial services tourism computer services telecommunications agribusiness metal and engineering products electrical machinery and equipment chemicals petroleum construction and microelectronics

Business amp Culture Business amp Culture a class like no other We will go out and interact with business leaders from all walks of life small companies to large multi-nationals in a wide variety of industries You will learn how they identify opportunities and face challenges in the ever changing and fast-paced global business environment

In addition we will explore Dutch culture through immersive experiences such as visiting museums interacting with Dutch university students experiencing cultural sites participating in cooking lessons working with children at an international school exploring things off the beaten path t further our cultural understanding

We will have time every week to reflect upon our experiences and fully explore the similarities and differences between our original cultures and our new culture in order to more fully understand our new cultural sensitivity

These courses apply towards your ENTR certificate as either an elective or capstone requirement

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

AM

FUNDING YOUR TRIP

ed Costs y Purdue199

PROGRAM INFORMATION PROGRCOST

Estimat billed b

$5

assumes $2000 Purdue MOVES scholarship

$500 Deposit due by

March 1 2017

It is possible that the program will

close prior to the deadline

so sign-up NOW

CREDITS

6 Credits

CSR 390 - International

Internships in the Netherlands

CSR 390 - Culture and Business

may also be used to fulfill ENTR certificate

credits

If you receive financial aid andor work study there are

more resources available to help pay for study abroad

experience The key to finding financial aid funding is

to visit the financial aid office early in the Spring

semester

Youd be surprised at the resources that are available

and how much they can help

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

The NetherlandsThe Netherlands or the low lands is one of the most amazing places in the

world Located in Western Europe Around 20 of the Netherlands is below

sea level and an entire providence is reclaimed from the sea The

Netherlands is bordered by Germany to the East Belgium to the South and

the North Sea to the West and North The Netherlands plays critical roles in

both the EU and World economy While the Netherlands currently has the

63rd largest population in the world it has the 17th largest economy and is

the 2nd largest exporter of agricultural products (just behind the United

States) The Netherlands is an economic powerhouse with a number of

renowned global companies calling the it home including Unilever

Heineken KLM Philips TomTom Bookingcom and Royal Dutch Shell

The Dutch people are known for their egalitarian individualistic and

progressive views who are known for their directness The Dutch are some

of the happiest people in the World (7th) About 90 of all Dutch people

are fluent in English so getting around is never an issue

Some other interesting facts about the Netherlands include

the Dutch are the tallest people in the world drink the most coffee per capita (24 cupsday compared to 09 in USA) there are more than 18000000 bikes in the Netherlands (more than one per person) Tulips dont really come from the Netherlands There are more than 4000 km of canals

These are just a few of the interesting things we will experience during our

time in the Netherlands

Amsterdam Location Location Location Welcome to our classroom Join me in Amsterdamour home away from home and the home to a number of famous Nederlanders including Anne Frank Van Gogh and Rembrandt Amsterdam is the largest city in the Netherlands with a metro population of nearly 2500000 While Amsterdam is the commercial and cultural capital of the Netherlands Den Haag (the Hague) is actually the seat of the Dutch government Not only is Amsterdam an amazing place to have as home base but it is also just a short economical flight or train ride to other major European cities such as London Paris Munich Barcelona etc

Amsterdam is a vibrant progressive city known for its high quality of life great infrastructure cultural diversity and innovativeness You can expect to enjoy winding canals world-class museums and galleries diverse architecture great shopping and festivals all summer long

Off the Beaten Path One of the unique aspects of this trip is that we will have the ability to travel offthe beaten path and pursue our interests together

Giethoorn

We will visit the Wadden Islands in Freisland They are off the north coast of the Netherlands While we are there we will watch seals wild horses and wadlopen otherwise known as walk the mud flats On another excursion we will visit Giethoorn often referred to as the Venice of the Netherlands It is a small town in the north east of the Netherlands that is car-free

In addition to all of the planned activities you will have plenty of opportunity to explore things that are of special interest to youthe beach the windmills the castles and so much more

for more info contact

join us

A r e y o u r e a d y f o r T H E

DUTCH l ive amp work EXPERIENCE

for more info contact

srathodpurdueeducalltext 6184206579

Off the Beaten Path One of the unique aspects of this trip is that we will have the ability to travel offthe beaten path and pursue our interests together

Giethoorn

We will visit the Wadden Islands in Freisland They are off the north coast of the Netherlands While we are there we will watch seals wild horses and wadlopen otherwise known as walk the mud flats On another excursion we will visit Giethoorn often referred to as the Venice of the Netherlands It is a small town in the north east of the Netherlands that is car-free

In addition to all of the planned activities you will have plenty of opportunity to explore things that are of special interest to youthe beach the windmills the castles and so much more

for more info contact

join us

A r e y o u r e a d y f o r T H E

DUTCH l ive amp work EXPERIENCE

for more info contact

srathodpurdueeducalltext 6184206579

for more info contact

join us

A r e y o u r e a d y f o r T H E

DUTCH l ive amp work EXPERIENCE

for more info contact

srathodpurdueeducalltext 6184206579

APPLICATION DEADLINE

MARCH 1 2017

SSPPAACCEE IISS LLIIMMIITTEEDD

APPLY NOW

ldquoTwenty years fromnow you will be moredisappointed by thethings you didnrsquot do than by the ones youdid So throw off the bowlines sail awayfrom the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo

- MARK TWAIN American Writer Entrepreneur

Publisher amp Lecturer

ldquoTwenty years fromnow you will be moredisappointed by thethings you didnrsquot do than by the ones youdid So throw off the bowlines sail awayfrom the safe harbor Catch the trade winds in your sails Explore Dream Discoverrdquo

- MARK TWAIN American Writer Entrepreneur

Publisher amp Lecturer