International

Alex Barrera (@abarrera)

Growth Strategies

Berlin, November 2012

http://www.slideshare.net/press42 @abarrera #goGlobal

http://www.slideshare.net/press42 @abarrera #goGlobal

Pool Mansion

2007

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2012

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Local isn’t enough

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ShowMeThe

Money

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Changeour

mentality

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Local market = comfort zone

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VERY

Expensive

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Start local

Then global

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Back to reality

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Language

Barriers

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Content

VS

Interface

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“No one is a prophet in their own land”

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The grass is always greener on the other side

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LONG sales cycles

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Try it in Southern EU...

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Keep waiting...

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hold it... no, keep waiting...

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Faster

More money&

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Size matters?

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Going DOWN

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Going DOWN

No Gov

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Going DOWN

No Gov

GDP -1.1%

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Going DOWN

No Gov

Neutral

GDP -1.1%

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Going DOWN

No Gov

Neutral Music?

GDP -1.1%

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Going DOWN

No Gov

Neutral Music?

Poor neighbors

GDP -1.1%

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Going DOWN

No Gov

Neutral Music?

Poor neighbors

VodkaGDP -1.1%

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Once local, always local

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Oh my! Scary countries!

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Going global

Strategy(GGS)

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Mentality shift

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EnglishFIRST

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My province

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My province

My country

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Step 1: Grow your international network

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Engage

with

visitors

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Loca

te y

our h

ub

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Engage with international orgs

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Engage with people that live in planes

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#wheelsUp #touchdown

Engage with global connectors

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Step 2: Where next?

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Who is your customer?

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Socio-Economical analysis

Tech analysis

How about homework?

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Narrow your scope

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Limited resources

WE ARE STARTUPS

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3X

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Step 3: Learn the culture

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Culture MATTERS

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Culture is EVERYTHING

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NO, you just think you know

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Meet the locals...

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Step 4: Deploy the strategy

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Strategy IS

information

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Become known in the ecosystem

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Eventbrite, FB, Twitter, Digest, Plancast, Upcoming

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Find the orgs

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Efficient networking

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NYC VCTNW

Venture Village

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Ping them WAY before

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Be a speaker

Startup competition

Help the locals

Engage with the

community

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Give before you take

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Don’t WASTE time

FOCUS

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Find key players

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Build relationships

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ROI?

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Define the tactic & execute

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Who?

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Where?

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What?

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Sandwich technique

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Rinse & repeat

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Step 4: Scaling out

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Define hard trend strategy

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Use the force

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Cross sell across global orgs

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Be READY

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Keep FOCUSED

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Kayak / Hipmunk / Fly scanner

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Free lunch

speakers, customers, mentoring

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Redbull

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Fly on the wings of love...

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Coffee is expensive!

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Conclusion

Keep it simple, one at a timeGrow your international footprintDo your homework: Culture mattersEngage with the localsPartner with localsDeploy tactic and measureKeep the focus on the global strategy

http://www.slideshare.net/press42 @abarrera #goGlobal

THANKS!

Alex Barrera (@abarrera)alex@press42.com