INterNatIoNal DeStINatIoN expoasta.files.cms-plus.com/pdf/IDE2008LyonBrohcure.pdfcruises, tours and...

Successfully MaSter europe’s top Niche Markets

INterNatIoNal DeStINatIoN expo

aprIl 12 - 16, 2008lyoN, FraNce

the International Destination expo

is the only event where you’ll

take home expert knowledge and

intimately experience the region’s

extraordinary sights and attractions.

All AgentS Welcome

the International Destination expo 2008 is brought to you by

France’s top travel companies. Meet the following at the event.

Sell europe Beyond Your clients’ expectationsendless sales possibilities are waiting for you at the International Destination expo in lyon, France! Become equipped to enrich every client’s european experience plus discover new ways to easily capture more sales in this market.

this unrivaled show offers a diverse combination of specialized education, hands-on participation and premium networking events right here in lyon, the hub between Northern and Southern europe.

event overviewFind the tools to expand Your european Business the International Destination expo (IDe) is the industry’s most rewarding international show, where you’ll gain the expertise to successfully sell europe’s hottest travel destinations.

Become a certified expert on europe

Gain certification in europe’s leading niches – culinary and wine, honeymoons, river barging, ❏

rail travel, soft adventure and mature adult travel

Familiarize Yourself with the Region

Five days of complimentary sightseeing in the rhône-alps ❏

Discounted pre- and post-tours within France and other european destinations ❏

Unique activities include vineyard tours, food and wine tasting, hotel inspections & more! ❏

Increase Your Sales Potential

Meet europe’s unique suppliers during the trade show and one-on-one business ❏

appointments

learn about the latest travel solutions through innovative product showcases ❏

Network with hundreds of other travel professionals at four evening events ❏

register today, visit www.asta.org/expo

photos noted with photographer names within this brochure are courtesy of lyon tourist office and convention Bureau cover photos: lyon, city of lights, clocher eglise StGeorges © Marie perrin, place Bellecour © philippe Bastie , Hotel tour roseInside front cover: clocher eglise StGeorges ©Marie perrin, amphiteatre palaisDescongres © UMr cNrS Map eNSal, arc de triomphe, paris, Haroue palace, near Nancy, France

Fete lumieres-Fontaine Des Jacobins © Nicolas rigaud

Program of eventsFRIdAY, APRIl 11

2:30pmcomplimentary Sightseeing tours

SAtuRdAY, APRIl 12

10:30amcomplimentary Sightseeing tour

2:30pm – 4:30pm Specialty Seminar

profitable Sales opportunities for Selling Hotels in ❏

Western europe

certification Seminarsthe Sugar and Spice of France ❏

5:00pm oPenIng geneRAl SeSSIon And Welcome eventcourtesy of lyon tourism and their partners

SundAY, APRIl 13

9:00am – 11:00am certification Seminars

Become a France Destination Specialist and ❏

Maximize your european revenue

travel Using your Senses – culinary tourism – the ❏

Hidden Harvest

top 10 european Honeymoon experiences that ❏

Will WoW your customers and turn them into customers for life!

an Insider’s View – river Barges and cruises in ❏

France

11:15am – 12:00pm product Seminars

Destination Germany ❏

Hotel Barge Holidays on the Midi ❏

Intercontinental Hotels Group on France and ❏

Western european Markets

1:00pm – 1:45pm product Seminar

Marriott’s travel agency Friendly Sales ❏

Support programs

2:00pm – 5:00pm trade Show

7:30pm gAlA dInneR At the hotel de vIlle

mondAY, APRIl 14




top 10 european Honeymoon experiences ❏

that Will WoW your customers and turn them into customers for life!

c’est Magnifique – Selling France to Mature ❏

travelers

the Sugar and Spice of France ❏

10:45am – 12:45pm trade Show

2:00pm – 3:00pm General Session

3:15pm – 5:15pm certification Seminars

travel Using your Senses – culinary tourism ❏

– the Hidden Harvest

c’est Magnifique – Selling France to Mature ❏

travelers

europe on tracK – Getting the Most ❏

out of rail travel

an Insider’s View – river Barges and ❏

cruises in France

7:00pm evenIng oF ShoPPIng And dInIng

With multiple opportunities for educational seminars, sightseeing and events you will want to plan your days out.

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JuSt Added!

tueSdAY, APRIl 15


top 10 european Honeymoon experiences that ❏

Will WoW your customers and turn them into customers For life!

c’est Magnifique – Selling France to Mature travelers ❏

an Insider’s View – river Barges and cruises in France ❏

off the Beaten path: capturing France’s Best Spots ❏

for your Soft adventure clients

10:45am – 12:45pm certification Seminars



travel Using your Senses – culinary tourism ❏

– the Hidden Harvest

europe on tracK – Getting the Most out of rail ❏

travel

off the Beaten path: capturing France’s Best ❏

Spots for your Soft adventure clients

Afternoon Half-Day complimentary Sightseeing tours

7:30pm FInAl gAlA At the cItÉ centRe de congRÈScourtesy of South african tourism

WedneSdAY, APRIl 16

Full-Day and Half-Day complimentary Sightseeing tours

thuRSdAY, APRIl 17

complimentary Sightseeing tours

event details

educational Sessions . . . . . . . . . . . . . . . . . . . . . . 4

complimentary Sightseeing tours . . . . . . . . . 7

pre- and post- tour Information. . . . . . . . . . . . 9

evening events . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

conference Hotels. . . . . . . . . . . . . . . . . . . . . . . . 12

Hotel Map. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

registration Form . . . . . . . . . . . . . . . . . . . . . . . . 16

complimentary Sightseeing Sign-up Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

With multiple opportunities for educational seminars, sightseeing and events you will want to plan your days out.

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educationthe International Destination expo features four full days of specialized seminars focused on the destination and niche markets of europe. Benefit from a variety of sessions led by industry leaders in addition to exclusive panel sessions on marketing topics important to you.

this is your chance to invest in yourself and expand your business! take advantage of opportunities that will provide you with the knowledge and skills to succeed in the european market.

ceRtIFIcAtIon SemInARS

An Insider’s view – River Barges and cruises in France Brought to you by the Niche cruise Marketing alliancepresented by lawrence Dessler, ctc, executive Director

learn how to open the door to huge commissions by establishing yourself as the river barge and cruise expert in France. river barging and cruising has been one of the fastest growing products in the world, yet it is virtually unknown by many North american travel agents. the secret to this market is understanding the unique attributes of barges and cruises and how you can market them to key consumer audiences.

By attending this in-depth seminar, you’ll find out how these proven programs satisfy the most discriminating travelers. a 25-year veteran of the cruise and travel industry, lawrence Dessler will provide you with the inside track on what makes this product generate big results.

Become a France destination Specialist and maximize Your european RevenueBrought to you by the travel Institute

this session will prepare you to successfully sell France, one of the world’s most popular destinations. Discover the beauty and romance of France through maps, photographs and detailed information about France’s famous foods and wines. plus, find out how you can unlock commissionable opportunities in vineyard tours and barge cruising products!

leave as a certified France Destination Specialist equipped with a wide range of knowledge about this lovely country’s climate, history, transportation, accommodations, special events, dining, entertainment and shopping.

c’est magnifique – Selling France to mature travelerspresented by George Bauer, creator and Host of american public television’s the Seasoned traveler ™

Baby boomers, perhaps the fastest growing segment of the U.S. population, have special wants and needs, and travel agents play an important role in helping them get the most out of their travel experience in this wonderful country. George Bauer will provide insight on catering to the baby boomer travel market as well as suggest obvious destinations like the beaches of Normandy as well as lesser known places found in paris, along the rhine river and more.

learn how to tap into this lucrative niche market by joining the Seasoned traveler ™ for a guide to what’s great in France for middle-aged and aging adventurers.

europe on tRAcK – getting the most out of Rail travelBrought to you by rail europe

From rail passes to rail tickets and single/multi-country rail passes to scenic rail journeys, our experts will assist you in helping your clients see the best of europe – comfortably and efficiently the rail europe way. In today’s fiercely competitive industry, this seminar provides invaluable benefits that will enrich the quality of european travel that your business offers.

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By attending, you’ll become certified as a european rail expert™, enabling you to add a whole new group of clients to your agency. the rail europe experts will teach the virtues of train travel while showing you the best way to market them.

off the Beaten Path: capturing France’s Best Spots for Your Soft Adventure clients Brought to you by Savoie Mont Blanc tourism

Savoie Mont Blanc is a stunning area of lakes and mountains next door to lyon. Hiking, fishing, boating, cycling, golfing, skiing, and pretty much everything else dealing with outdoor activities is the basis of any tourist package of this area.

Savoie Mont Blanc invites you to meet with professionals such as mountain guides, ski or mountain bike instructors. they will present the assets of the region, outdoor activities, their jobs and how they work with international clients.

the Sugar and Spice of France: Part 1: History, Heritage and Beauty Come Together in the Rhône-Alps Brought to you by rhône-alps tourismpresented by olivia poncy, promotions Manager

Situated on main trade routes, the rhône-alps region is a melting pot of people and cultures, which accounts for the wealth of its heritage. With a mix of continental, alpine and Mediterranean natural features, the region’s unique landscapes and activities offer a spectacular experience in both summer and winter. come learn how the rhône-alps region will seduce your clients.

Part 2: Lyon Urban Life and the Beaujolais CountrysideBrought to you by rhône tourism, lyon convention & Visitors Bureau and their partners

experience the French “art de vivre” in one single day and two different ways. only in lyon can you find both the joyful atmosphere of a Mediterranean

city and excitement of a highly inventive town, full of imagination. Walk through 2,000 years of history and taste the cuisine of the capital of French gastronomy.

the Beaujolais countryside, located less than 20 miles from the city center, is an astonishing and attractive contrast of different territories, landscapes, traditions and heritages. It is a land enriched by its past and open to the future, where the vineyards dance with forests and villages of golden stone. Join us in familiarizing with these two beautiful places and how they will surprise your clients.

top 10 european honeymoon experiences that Will WoW Your customers and turn them into customers for life!presented by Mark McMullen, ctc, executive Vice president of the Integer Group and published expert of travel industry sales and marketing

this seminar will help you increase familiarity, dynamics and psychology of selling tour packages to honeymooners. enhance your expertise by understanding the different types of european river cruises, tours and destination experiences offering honeymoon sales opportunities. you’ll also hear about 10 unique european holiday itineraries that are perfect for honeymooners of all types. With the tips you gain, you’ll be able to effectively profile honeymooners and match the right destination to the right customer segment.

Become the expert on this specialty sector – you’ll become skilled in selling affordable all-inclusive package options that will allow you to beat “dollar deflation” and make these customized packages attractive to U.S. honeymooners!


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travel using Your Senses – culinary tourism – the hidden harvest Brought to you by the International culinary tourism associationpresented by Harold D. partain, ctc, Vice chairman

a new niche – culinary tourism – is sweeping the world’s travel industry and brings millions of dollars through direct and indirect spending to a destination. Discover the basics of culinary tourism and profitable consumer segments that are worth your time and financial investments. Gain valuable background information on important culinary movements, where to find potential business and the future growth you can expect for this increasingly popular niche.

you’ll leave with the enriched knowledge and resources to understand and connect with culinary tourists. plus, you’ll know how to sell France as a culinary tourism destination, presenting your clients with personalized experiences ranging from river barges and cruises, local cooking programs, special events and much more.

SPecIAltY SemInAR

Profitable opportunities for Selling hotels in Western europeBrought to you by Marriott International presented by Frederick Miller, Vice president of Industry relations

Discover the many different types of properties and programs provided by Marriott to meet the demands of today’s travelers in continental europe. you’ll hear about the recent redesign of their european hotels, which further adapts to the region’s customs and lifestyles while still satisfying important customer needs.

In addition, find out about their hottest development plans that are coming soon to europe’s top destinations.

PRoduct SemInARS

destination germanyBrought to you by the German National tourist office

Germany is an expansive destination, where the opportunities are endless for new travel experiences. you can send your clients through the magnificent castles, palaces and abbeys that are the epitome of German romanticism. take them deep into the vibrant cities that offer amazing architecture, fabulous shopping, lively nightlife, enchanted medieval villages, traditional wine villages with friendly festivals, regional specialties and picturesque countryside views.

learn about this destination with a thousand different possibilities for your clients from the German National tourist office and German partner organizations.

hotel Barge holidays on the midiBrought to you by Midi Hotel Bargespresented by: Danielle Belsham, earl pilatti, Hazel young & alasdair Wyllie

Don’t miss the chance to discover the exciting world of river barging. Sit back and relax as you view an illustrated description of the six independent hotel barges offering cruises on the Midi in Southwest France. take your knowledge to the next level by understanding how the canal system works as well as the superb excursions that are taken during the cruises.

marriott’s travel Agency Friendly Sales Support ProgramsBrought to you by Marriott International Moderated by Frederick Millerpanelists: reenah Blank, annie Brooks, Jeremy Strauss & Benedikt Wellmann

Hear from a Marriott panel of experts, who will discuss the travel agent sales support programs and how you can profit from them. Benefit from Marriott’s latest resources, including their Hotel

excellence training program and special online tools, tips and discounts to help you sell the vast

selection of Marriott brands to travelers.

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complimentary SightseeingFurther your knowledge of lyon and the surrounding rhône-alps region through five days of complimentary sightseeing tours!

choose from exciting excursions down the croix-rousse hill, through lyon’s colorful food markets, into the medieval villages along the rhône, deep inside the Vienne and Beaujolais wine regions and more.

Space is limited, so be sure to register today for your first choice of complimentary sightseeing tours.

hAlF-dAY SIghtSeeIng touRS

the murals of lyon experience the city’s 2,000-year history via “imperial découverte” coach – from the hill of Fourvière and old lyon to the presqu’ile and the hill of la croix-rousse.

lyon Renaissance district and Its “traboules” (Alleyways)

Discover the unique heritage inside the cathedral, the ancient streets with their

courtyards, cornices, alleyways and the hotel cour des loges.

lyon, Silk capital: down the croix-Rousse hill through the traboules to a Silk Printing Workshop

tour the famous silk workers’ district on the slopes of la croix-rousse and the Museum of

Fabrics and Museum of Decorative arts. Visit a workshop and see the old looms and demonstra-tions of weavings.

lyon, capital of gastrono-my: “halles de lyon” - the markets: the heart of the lyon Art of “good living”

experience lyon’s most delectable

cuisine from traditional bouchon, mâchon and nouvelle dishes. Stroll through the “Halles de lyon” market and find a marvelous blend of flavors, colors and aromas of the south! Includes a visit to the Hotel radisson.

lyon, from Fourvière to old lyon: From the gallo-Roman to the Renaissance Period

experience the grandeur of lyon in roman time at the Basilica of Fourvière. travel via

cable car to old lyon and visit the Hôtel Villa Florentine, the renaissance district and its “traboules”.

lyon from the Water take part in the pleasure of drifting with the Saône from the quays of lyon to either the unusual Ile Barbe and its little oasis of greenery or the most magical and mythical of all places - the confluent.

lyon, Birthplace of the Inventors of the cinema: Institut lumière, museum of cinema Discover the extraordinary inventions of the lumière brothers, including auto chromes (first color photographs) and the cinematograph that projected the world’s very first cinema screening in 1895.

lyon and Roman civilization Discover lyon’s vast roman heritage – visit the archeological site and the Gallo-roman

Museum.

Rally in lyon experience the district of presqu’ile and old lyon in a playful way by participating in a team

scavenger hunt. you will leave with an abundance of knowledge on lyon. Includes a visit to the cour des loges.

Select touRS Include

excluSIve hotel InSPectIonS!

Fete lumieres © Muriel chaulet


Be sure to wear good walking shoes

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half-day trip to Perouges explore the medieval village of perouges towering over the rhône and ain rivers. this exceptional city, registered as one of the most beautiful villages of France, is quite well-known for its puff pastry cake.

Beaujolais: golden Stones and Wine tastingDiscover the enchanting villages in the “Golden Stones country” (color of local stones), where your tour will begin. then, enjoy a wine tasting of several vintages at the cellar of Villié-Morgon.

trip to the South of lyon: gallo-Roman heri-tage and “cotes du Rhône” Wine tastings take the “Monts du lyonnais” route and tour the Gallo-roman site and museum of Saint romain en Gal. Visit ancient Vienne and condrieu, where you’ll enjoy tasting the famous côte du rhône wines.

Full-dAY SIghtSeeIng touRS

Surprising Beaujolais: landscapes and golden Stones Discover the variety of landscapes and buildings of the Beaujolais right outside of lyon. tour the quaint villages, meet the local wine growers and savor local specialties at a restaurant on the bank for lunch.

Prestigious Beaujolais: castles and vineyards on this route in the prestigious wine region of Beau-jolais, learn of many well-known tourist attractions. Visit two chateaus, enjoy a special Beaujolais lunch and visit a countryside quality guest house.

Fascinating Beaujolais: history and local traditions Discover the hilly countryside of the Beaujolais, in the “pierres Dorées” (golden stones). plus, visit the historical capital city of the Beaujolais region and two deluxe chateau hotels in the vineyards.

trip to lake Annecy Wander at your leisure and experience the grand history of annecy and its amazing lake, also known as the “Venice of the French alps.” annecy is ideally located near Geneva and chamonix Mont Blanc.

côte-Rôtie vineyards & vienne Journey to Vienne, a town focused on cultural activ-ity year round, with the highlight being the Vienne Jazz Festival. this event features a one-hour cruise on the rhône and scenic drive through the steep slopes of ampuis and condrieu.

Facades Bord Saone © Marie perrin

Marche de Noel © Vincent Formica

rueSaint Jean © Nicolas rigaud

Fete lumieres

© Marie perrin

Fete lumieres © Nicolas rigaud

place_des_terreaux©laurent_Berthier-ot_lyon.jpg

place des terreaux © laurent Berthier

tours Within France

lyon to the loire: castles and cultureApril 17-20experience the magic of France’s castles and cathedrals and enjoy a wine tasting during your visit through Beaune, autun, Nevers, orléans and loire Valley.price per person: €485-650 €120-195 (single supp)

tour on the French Riviera April 17-20one of the most famous resort areas in the world, the French riviera has it all! Discover the Southern coast of France with this four-day visit to aux en provence, Nice, eze, Monaco, Saint paul de Venice, Monte carlo, Grasse and cannes. price per person: €894

Wine tasting and Initiation to oenology in lyon April 17 or 18 Meet in a lyon city center wine shop where you will be introduced to French wines and the Beau-jolais as well as an initiation into the art of tasting wines. enjoy a practical tutored tasting of six selected wines.price per person: €35

Full-day oenological tour in the BeaujolaisApril 11 or 17experience the Beaujolais region with a full-day tour that includes a vineyard visit, wine and a three course gastronomic delight at a traditional Beaujolais restaurant. price per person: €89

Boat cruise to Arles on the River RhôneApril 11embark on a one-day river cruise to arles on the rhône river. enjoy the beautiful scenery and delicious flavors of the regions cuisine prepared by the chef. price per person: €95

half-day culinary Sessions April 11, 12 or 17learn the secrets of an experienced French chef during this hands-on program! Join him in discov-ering the pleasures of delectable French cuisine. price per person: €81-116

French viticulture Adventure: champagne and Burgundy April 8-11Begin your adventure in champagne, the heart of internationally famous vineyards. you’ll also get to visit reims, Dijon and the côte de Nuit vineyards, well known for its 16 different types of wines. price per person: rates start at €395

3-day tour through drome and Provence April 9-11explore Drome, provence, avignon and the chateauneuf du pape, where they produce their renowned côte du rhône red wine. take the Mastrou, an authentic train, to see the International School of chocolate and the Gallo-roman Museum. price per person: €360 sharing twin €440 single room

Full-day tour to chamonix April 17Discover all that chamonix has to offer from glaciers to mountain scenery with amazing views on this one-day tour.price per person: €94

Five Star Pre- and Post-toursIn addition to complimentary sightseeing of the rhône-alps region, the International Destination expo provides discounted pre- and post-tours that go deep into europe’s most charming attractions.

lyon is located in the heart of europe making it convenient and affordable for you to visit other nearby destinations. For full tour details and to register go to www.AStA.org/expo.

huRRY And RegISteR todAY: PRe- And PoSt-touRS ARe FIllIng uP quIcKlY!

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Full-day tour of Aix les Bains April 17a full day of contrasts devoted to the discovery of aix les Bains and its exceptional surroundings.price per person: €84

one-day Wine and chocolate tour April 18Indulge in wine and chocolate during this one-day tour along the rhône river. Visit the International School for chocolate and learn the “sweet” truth about this delicious food.price per person: €95

colors of Burgundy April 9-12 or 16-19Stay in chef Katherine’s lovely home, where she’ll teach you how to prepare beef bourguignon, coq au vin and tarte tatin. See the medieval town of Semur en auxois and Dijon, the Duke of Burgundy’s home. price per person: $675 USD based on double occupancy

Bonjour Provence at domaine de valmourine tour April 9-12 or 16-19Spend three nights at Domaine de Valmouriane, a lovely four-star hotel in provence with owners Martina and philippe capel, where you’ll learn to prepare herbed provencal rack of lamb among other recipes.

price per person: $675 USD based on double occupancy

champagne and Burgundy - 4-day escorted Wine tour April 9-12on this tour, you’ll enjoy incredible sites, delectable gourmet dinners, fine wines and exciting nightlife! tour the cathedral of Notre Dame in reims and the Hospices de Beaune, cluny and the vineyards along “route des

Grands crus.” price per person: €860-1650

Burgundy and loire valley - 5-day escorted Wine tour April 17-21Wine lovers will uncover some of the most famous wines of cote d’or and visit the chateau clos Vou-geot. take time to explore the Middle ages town of amboise, chateau du clos lucé and wine tasting in the royal city of amboise. price per person: €985-1690

tours outside of France

take off for venice, the city of RomanceApril 8-11explore the enchanting city of Venice, including piazza San Marco, the basilica and Il ponte dei Sospiri. plus take a boat ride to the Island of Murano, which is famous for its beautiful blown glass. price per person: €679 additional €65 (single supp)

trip to tyrol & Salzburg as mozart’s cityApril 7-11experience the many treasures of austria and Ger-many in Salzburg, Innsbruck, tyrol and rattenberg. Spend a day at the Baviere and Neuschwanstein castles and watch the waterfalls of the rhine river.price per person: €599

Italy & Switzerland April 17-25 Discover Monaco, pisa, rome, Florence, Milan, lugano, Berne and paris on this amazing nine-day tour. See the leaning tower of pisa, the Vatican, the Sistine chapel, the colosseum and the eiffel tower among many others!price per person: €908 in twin

the great european cities April 17-25explore all that europe has to offer with this amazing 9-day tour. Visit the capital of Spain, Madrid; rome and Vatican city; the German capital, Berlin; and many major landmarks in paris. price per person: Varies with number of participants

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place Bellecour © philippe Bastie

networking & Special events

Saturday, April 12dinner at the cité centre de congrès (ccc)the lyon convention Bureau invites you to a dinner like no other! Don’t miss this culinary French dream, where you’ll experience fabulous lyon cuisine from start to finish. this seated, plated dinner will quench your longing for French food and wine, from the origin of the ingredients to the steps in preparation. Bon appetite!

Sunday, April 13gala dinner at the hotel de ville (lyon town hall)the beautifully ornate Hotel de Ville offers you the chance to see old europe at its best. From gorgeous chandeliers to gold leaf mirrors and fantastic artwork, this venue will be a feast for the senses. Get an up-close and personal culinary experience as the chefs of lyon prepare amazing dishes for you. Wander about the area and enjoy the décor as you taste the wonderful cuisine of lyon and the surrounding areas. listen as the chefs explain the preparation of the food and sample from the wide variety of offerings.

monday, April 14evening of Shopping and dining! as you plan your evening out on the town in lyon, make sure you include a stop at the wonderful department store printemps, which will host an IDe-only evening! From 7pm - 9pm, the store will be closed to all but IDe delegates. this is the perfect opportunity to see the latest in european fashions and decor. afterwards, you will be able to sample lyon’s amazing restaurants in a dine-around.

tuesday, April 15gala at the cccJoin the host of the 2009 Ide - South Africa, as they welcome you to their country with an evening of South african food and entertainment. enjoy a sneak preview of the wonders that await you in South africa and take advantage of the discounted early bird rate for IDe09. Network with your new contacts and plan your trip to South africa!

evening events

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open-Floor trade Showthe International Destination expo provides the perfect setting for the industry’s top professionals to succeed in this continually growing market. this is your chance to network with europe’s top suppliers right in their backyard to establish lucrative relationships, that will allow you to customize every unique client’s vacation.

exhibitors from France, Germany, Italy, estonia, turkey, Belgium, romania and the U.S. are among those already registered to exhibit with many more to come.

Business Appointmentsthis is the only in-country training program that provides you with the ability to meet one-on-one with local suppliers. Utilize this unique opportunity to gain a competitive edge and increase your profits by gaining in-depth knowledge about their products and services.

dIne At the BeAutIFul lYon toWn hAll

Best Western hotel charlemagne ✩✩✩23, cours charlemagne, 69002 ph: 33 (0) 4 72 77 70 10Fx: 33 (0) 4 78 42 94 [email protected] €65 s/d Breakfast includedThis charming hotel upholds the Lyon tradition of hospitality and prestige in an ideal location, just a stone’s throw from Lyon Perrache Main Train and Metro Stations in the center of the city.

collège hotel ✩✩✩5, place Saint paul, 69005 ph: 33 (0) 4 72 10 05 05Fx: 33 (0) 4 78 27 98 [email protected]€70 s/dBreakfast includedFeatured in an ideal location in the heart of Old Lyon, this hotel was named a UNESCO world heritage site.

cour des loges ✩✩✩✩2, 4, 6, 8, rue du Bœuf 69005 ph: 33 (0) 4 72 77 44 44Fx: 33 (0) 4 72 40 93 [email protected]€189 s / €215.65 d (classical/Superior)€278 s/d for piazzetta/jr. suite/aptBreakfast includedThe Cour des Loges is in the heart of the Renaissance district in Old Lyon, a unique and prestigious setting. Featuring 62 rooms and six reception rooms as well as the Great Patio for meetings and events.

globe et cecil ✩✩✩21, rue Gasparin, 69002 ph: 33 (0) 4 78 42 58 95Fx: 33 (0) 4 72 41 99 [email protected]€80 s/d Breakfast includedThis gracious, traditional hotel is situated downtown, less than one mile from Perrache train station and 18 miles from Saint Exupery Airport.

grand hotel des terreaux ✩✩✩16, rue lanterne, 69001 ph: 33 (0) 4 78 27 04 10Fx: 33 (0) 4 78 27 97 [email protected] €90 s/dBreakfast includedIt is one of the oldest hostels in Lyon just a few minutes walk from the Opera, Célestins Theater, Fine Arts Museum, Old Lyon and all of the entertainment and cultural life of the city center.

grand hotel mercure chateau Perrache✩✩✩✩ 12 cours de Verdun rambaud, esplanade de la gare 69002 ph: 33 (0) 4 72 77 15 00Fx: 33 (0) 4 78 37 06 56contact: claire rivoire [email protected]€100 s/d (chambres Supérieurs)€115 s/d (chambres de luxe) Breakfast includedThe hotel is located on the path of the Perrache train station between the Rhône and Saône Rivers. In a prestigious and luxurious setting, different customized solutions are available according to the season for all types of customers.

hilton lyon✩✩✩✩70 Quai charles de Gaulle, 69463ph: 33 (0) 4 78 17 50 50Fx: 33 (0) 4 78 17 52 52€127 s / €139 d Breakfast includedThe Hilton Lyon is an integral part of the Cité Internationale complex and borders Tête d’Or Park. It provides all of the services of an international business hotel, equipped with state-of-the-art facilities.

hotel de la cité concorde ✩✩✩✩concorde 22, quai charles de Gaulle 69006 ph: 33 (0) 4 78 17 86 86Fx: 33 (0) 4 78 17 86 99€100 s / €120 dBreakfast includedIn the heart of the Cité Internationale complex, the La Cité Concorde is the reference of luxury hotels. Elegance and modernity are key advantages that will ensure the success of your stay in Lyon.

le Phénix hotel ✩✩✩ 7, Quai de BondyF 69005 lyonph : 33 (0) 4 78 28 24 24Fax : 33 (0) 4 78 28 62 [email protected] €100 s/dBreakfast includedcity tax at 1.10 €/person/nightwww.hotel-le-phenix.fr Ideally located in Lyon’s interesting Old Town, classified by UNESCO as part of our world heritage, the Phenix Hotel is a residence of refined character and superbly decorated hotel with an incomparable view of the river Saône.

hotel lyon metropole & Spa ✩✩✩✩85 quai Joseph Gillet, 69004ph: 33 (0) 4 72 10 44 44Fx: 33 (0) 4 72 10 44 [email protected]€100 s/d Breakfast includedLocated on the banks of the Saône River and five minutes from Bellecour Square, Lyon Metropole Hotel is ideal for combining work and leisure and features the largest urban spa in France.

hotel mercure carlton ✩✩✩ 4 rue Jussieu 69002 ph: 33 (0) 4 78 42 56 51Fx: 33 (0) 4 78 42 10 71contact: cécile [email protected]€100 s/d Breakfast includedThe hotel offers 83 air-conditioned rooms with unique decoration and atmosphere and charm. Each morning, a magnificent buffet awaits you in the breakfast room, where everyone can start the day.

hotel mercure lyon Beaux-Arts ✩✩✩ 75, rue du président edouard Herriot, 69002 ph: 33 (0) 4 78 38 09 50Fx: 33 (0) 4 78 42 19 19contact: Jean-pierre tardy [email protected] €100 s/d Breakfast includedThe 75-room hotel is located in the heart of the world patrimony of UNESCO and two miles from the Fourvière Basilica in Lyon’s city center. It also features amazing Lyon-naise architecture and a lovely bar.

conference hotels

12

to book the hotel of your choice, please contact them directly by using the provided information.

hotel Royal✩✩✩✩20, place Bellecour 69002 ph: 33 (0) 4 78 37 57 31Fx: 33 (0) 4 78 37 01 36contact: Barbara carbonnel [email protected]€100 s (chambres Marine)€125 s/d (chambres royal)€145/155 (chambres ambassadeur) Breakfast not includedA majestic location near the Renaissance districts of Saint-Jean and Saint-George as well as the main museums, Opera and theaters, Hotel Royal offers the finest in the grand French tradition of service.

la Reine Astrid, All Suites Warwick Residence ✩✩✩✩24 Boulevard des Belges, 69006 ph: 33 (0) 4 72 82 18 00Fx: 33 (0) 4 78 93 80 [email protected] or [email protected] €120 s/d Breakfast includedIdeally located in the elegant residential quarter across from the Tête d’Or Park, Reine Astrid includes a traditional French restaurant with room service, private un-derground parking and a private garden with a terrace to add to the ambiance.

le Pavilion de la Rotonde & Spa ✩✩✩✩3, avenue du casino, 69260, charbonnières les Bains ph: 33 (0) 4 78 87 79 79Fx: 33 (0) 4 78 87 79 [email protected] €168 s / €203 d (deluxe room) €268 / €303 (junior suite)taxes includedIts majestic architecture, refined decor, 16 sumptuous rooms and junior suites, elegant landscaped park and exceptional spa meet the most rigorous requirements and demanding taste.

mercure grand hotel Saxe lafayette ✩✩✩✩29 rue de Bonnel, 69003 ph: 33 (0) 4 72 61 90 90Fx: 33 (0) 4 72 61 17 54contact: Sophie Belmont [email protected]€100 s/d (chambres tradition)€115 s/d (chambres privilège) Breakfast includedCompletely renovated in 1999, this beautiful hotel is situated in the heart of Lyon on the left bank of the Rhône River near the peninsula.

mercure lyon Plaza République ✩✩✩ 5 rue Stella, 69002 ph: 33 (0) 4 78 37 50 50Fx: 33 (0) 4 78 42 33 34contact: cecile Djakovic [email protected]€100 s/d Breakfast includedStay at the Hôtel Mercure Plaza République and be in the midst of the major shopping streets in the heart of Lyon. The hotel is a classic Haussmann-style building adorned with stunning sculpted masks.

Park & Suites Part-dieu ✩✩✩✩111 Bld Vivier Merle, 69003ph: 33 (0) 4 72 84 10 40Fx: 33 (0) 4 72 84 10 [email protected].€85 s / €90 d Breakfast includedThe Park & Suites Part-Dieu is in the busi-ness area of Lyon, close to the TGV railway station and next to the city center. It boasts elegance and contemporary style, decorated with the Orient-Express theme.

Radisson SAS hotel lyon ✩✩✩✩129 rue Servient, 69326ph: 33 (0) 4 78 63 55 00Fx: 33 (0) 4 78 63 55 17contact: Melle Sing yeh [email protected] €100 s/d Breakfast includedThe hotel is located next to the Part-Dieu TGV train station and a five-minute tram ride away from the historic city center. Europe’s highest hotel boasts breathtak-ing views over Lyon and surrounding countryside.

Residence temporim cite Internationale ✩✩✩✩35 Quai charles de GaulleDieu, 69006 ph: 33 (0) 4 37 47 57 67Fx: 33 (0) 4 37 47 58 68€160 s/d Breakfast includedThe Residence Temporim Cite Internationale is just like home! It offers beautiful suites located at the Cité Internationale within walking distance of the convention center.

Sofitel lyon ✩✩✩✩place Bellecour, 69002 ph: 33 (0) 4 72 41 20 20Fx: 33 (0) 4 72 40 05 50contact: Fré[email protected]€175 s/d Breakfast not includedOn the banks of the Rhône River, the hotel has a favored location near Old Lyon. For more than 30 years, it has captured the hearts of the local people and has become a notable reference point in Lyon.

villa Florentine ✩✩✩✩promotion 95 25, 69005ph: 33 (0) 4 72 56 56 56Fx: 33 (0) 4 72 40 90 56contact: claire [email protected]€250 s/d Breakfast not includedRight in the heart of Old Lyon and on the slopes of Fourvière with a sweeping view of the city, the Villa Florentine has 28 warmly decorated rooms and eight elegant suites.

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dIScounted hotel, AIR And RAIl

An unbeatable business value for all

travel professionals! receive discounted rates on hotel ac-

commodations plus transportation in

lyon – including rail europe and major

airlines such as air France, air canada,

continental airlines and US airways.


hotel map1. Best Western hotel

charlemagne ✩✩✩

2. collège hotel ✩✩✩

3. cour des loges ✩✩✩✩

4. globe et cecil ✩✩✩

5. grand hotel des terreaux ✩✩✩

6. grand hotel mercure chateau Perrache ✩✩✩✩

7. hilton lyon ✩✩✩✩

8. hotel de la cité concorde ✩✩✩✩

9. hotel le Phénix✩✩✩

10. hotel lyon metropole & Spa ✩✩✩✩

11. hotel mercure carlton ✩✩✩

12. hotel mercure lyon Beaux-Arts ✩✩✩

13. hotel Royal ✩✩✩✩

14. la Reine Astrid, All Suites Warwick Residence ✩✩✩✩

15. le Pavilion de la Rotonde & Spa✩✩✩✩

16. mercure grand hotel Saxe lafayette ✩✩✩✩

17. mercure lyon Plaza République ***

18. Park & Suites Part-dieu✩✩✩✩

19. Radisson SAS hotel lyon ✩✩✩✩

20. Residence temporim cite Internationale ✩✩✩✩

21. Sofitel lyon✩✩✩✩

22. villa Florentine ✩✩✩✩

14

15


How to Register

Online: www.ASTA.org/EXPO

Fax: 703.739.3268

Mail: ASTA Meetings, Dept. 0624, Washington, DC 20073-0624

Call: 1.800.ASK.ASTA (U.S. Only) 703.739.2782

Registration Fees

q Travel Agents $339

q ASTA/NACTA Members SAVE $50 – $50

q Guest of Registered Delegate $389

GRAND TOTAL $______________

Attendee information Please print the information exactly as it should appear on your badge. To update your information, email [email protected] or call 800.ASK.ASTA or 703.739.2782.

Full Name ____________________________________________________ (Jr., CTC, Esq., etc.) _________________________________

Informal name (for badge) ______________________________________ Title ____________________________________________

Company _____________________________________________________________________________________________________

Address _______________________________________________________________________________________________________

City _____________________________________State _______________ Country _____________Zip _________________________

Telephone ____________________________________________________ Fax _____________________________________________

Web site _________________________________E-mail _______________________________________________________________

q Please check box if you are a registrant with a disability or special need.

Exhibit The purchase of a booth is required for any person or company who sells a product or service to travel retailers. For more information on this please contact:

Brooke Daniels [email protected] 703.739.8709

PaymentFor complete processing, payment in full must accompany this registration form.

q American Express q MasterCard q Visa

q Discover q Diners Club

Card No. ___________________________ Exp. Date (MM/YY): __________

Name on Card: ______________________________________________

Signature: ___________________________________________________

q Check, Payable to ASTA, Ck#__________ (Check must be in U.S. dollars)

q Delegate information is available for purchase by exhibiting suppliers for pre and post show follow-up literature and information. If you wish to be excluded from these conference lists, please check here.

Registration Refund PolicyFor cancellations received on/before:

Dec. 21, 2007

Full refund less $50.00 per person

Dec. 22, 2007 - Jan. 22, 2008

50% of full registration fee per person

On/After Jan. 23, 2008

No refund

ASTA reserves the right to consider incomplete any registration application that has been submitted without signature. For complete processing, payment in full must accompany this registration form. Any registrations submitted without payment and still unpaid by the early bird deadline of Dec. 21, 2007 will be automatically charged the regular rate.

No one under the age of 21 is permitted to attend any part of the International Destination Expo.

International Destination Expo — Conference Registration FormApril 12-16, 2008 • Lyon, France

IDE08-074 l 1/2007 l EDBROCH

Please answer the following questions, check only one unless otherwise noted.

Please indicate your delegate type.

How did you hear about the International Destination Expo?

Check the title that most closely describes you:q Agency Owner / Manager / VP / Director

q Retail Travel Agent

q Home-based Agent / Independent Contractor

Choose the range that represents your annual sales volume:q Under $1 Million

q $1 Million - $2 Million

q $2 Million - $4 Million

q Over $4 Million

Indicate the type of business you specialize in - check all that apply:q Corporate

q Leisure

q MICE

Have you booked travel to Europe in the last 12 months?q Yes q No

If yes, choose a range that includes your annual bookings to Europe.q < 25% q 25-50%

q 50-75% q > 75%

16

q Mail

q Email

q Trade Publications

q Past Show

q Colleagues

q Other: ____________

q Travel Agent (US)

q Internationall Travel Agent

q Travel Educator

q Travel Agent/Travel Educator

q Student

q Guest

Section A. please number your choices in order of preference for eacH Day, 1 being your first choice. the deadline to register for sightseeing is march 12, 2008. Information is tentative and subject to change. current as of Nov. 20, 2007.

Section B. pre/post Day complimentary Sightseeing (please note, this is available in addition to the one half-day and one full-day tour available to you during the conference sightseeing days.

Section A. official complimentary Sightseeing

(choose one tour from this column – number choices)

monday, April 14:

___ 9pm – 10:30pm lyon by Night, city of lights

tuesday, April 15:

___ 2pm – 5:00pm lyon, Silk capital

___ 2pm – 5pm lyon, capital of Gastronomy

___ 2pm – 5:30pm lyon, From Fourviere to old lyon

___ 2pm – 5:30pm lyon, Birthplace of the Inventors of the cinema

___ 2pm – 5:30pm lyon and roman civilization

___ 2pm - 4:30pm lyon renaissance District and Its“traboules”

___ 2:15pm – 3:30pm lyon World Heritage tour

___ 2:30pm – 3:30pm lyon from the Water

___ 2:30pm – 5:30pm Discover rally in lyon (minimum 20 people)

___ 2:45pm – 6:15pm lyon, From Fourviere to old lyon

___ 2:45pm – 6:15pm lyon and roman civilization

___ 3pm – 4:15pm lyon World Heritage tour

___ 3:30pm – 6pm lyon renaissance District and Its “traboules”

___ 3:30pm – 4:45pm lyon from the Water

___ 3:45pm – 5pm lyon World Heritage tour


___ 5pm – 6pm lyon from the Water


(choose one tour from this column – number choices)

Wednesday, April 16

___ 8am–12:30pm Half Day trip in the South of lyon

___ 8:30am–5:30pm Full Day trip to côte rôtie Vineyards & Vienne

___ 9am – 12:30pm Half Day lyon, capital of Gastronomy

___ 9am – 6pm Full Day trip in the Beaujolais – Surprising Beaujolais

___ 9am – 6pm Full Day trip in the Beaujolais – prestigious Beaujolais

___ 9am – 6pm Full Day trip in the Beaujolais – Fascinating Beaujolais

___ 9am – 7pm Full Day trip to the lake annecy

___ 9:30am - 1pm Half Day lyon, Birthplace of the Inventors of the cinema:

___ 10am–11:15am Half Day lyon World Heritage tour

___ 10:45am-12pm Half Day lyon World Heritage tour

___ 11:30am-12:45 Half Day lyon World Heritage tour

___ 12:15pm – 1:30 Half Day lyon World Heritage tour

___ 1pm – 2:15pm Half Day lyon World Heritage tour

___ 2pm – 4:30pm Half Day lyon renaissance District and Its “traboules”

___ 2pm – 5pm Half Day lyon, Silk capital

___ 2pm – 5:30pm Half Day lyon, Birthplace of the Inventors of the cinema

___ 2pm – 7pm Half Day trip in the Beaujolais

___ 2pm – 6:30pm Half Day trip in the South of lyon

___ 2:15pm – 6pm Half Day trip to perouges


___ 2:30pm – 3:30 Half Day lyon from the Water

___ 3pm – 4:15pm Half Day lyon World Heritage tour

___ 3:30pm – 4:45 Half Day lyon from the Water

___ 3:45pm – 5pm Half Day lyon World Heritage tour


___ 5pm – 6pm Half Day lyon from the Water


International Destination Expo — Complimentary Sightseeing Form Lyon, France • April 12-16, 2008

IDe08-074 l 12007 l cSIGHt

pleaSe coMplete & Fax IMMeDIately WItH reGIStratIoN ForM to 703.739.3268

Full Name ___________________________________________________(Jr., CTC, Esq., etc.) __________________________

Company _____________________________________________________________________________________________

Telephone ___________________________________________________Fax _______________________________________

E-mail ______________________________________________________Hotel in Lyon ______________________________

Section B. Pre/Post complimentary SightseeingFriday, April 11: ___ 2:30pm – 5:30pm the Murals of lyon


Saturday, April 12: ___ 10:30am – 12:30pm lyon renaissance Districtand Its “traboules”

thursday, April 17: ___ 9:30am – 12:30pm the Murals of lyon

___ 9:30am – 12:30pm lyon World Heritage tour

___ 10:30am – 12:30pm lyon renaissance District and Its “traboules”

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