International Congress and Convention Association

Demand for Latin American DestinationsGaston RamosConvention Center Group, Mexico City.

44th ICCA Congress & Exhibition, November 7th, 2005

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International Congress and Convention Association

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Convention Center Group, Mexico City

PCO

International Congress and Convention Association

Mexican Committee

14 Mexican ICCA members

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International Congress and Convention Association

Demand for Latin American Destinations

Where are we?

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International Congress and Convention Association

Rotation areas of association meetings

World/International 50%Europe 31%Asia/Pacific 5%Asia 4%Scandinavia 4%Latin America 2%Europe & North America 2%Other 4%

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International Congress and Convention Association

Market share per continent by number of meetings

Europe 60%Asia/Pacific 18%North America 10%Latin America 6%Australia 4%Africa 2%

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International Congress and Convention Association

Number of meetings per country:

04/001.USA 288 14.Brazil 106/1072.Germany 272 32.Mexico 51/ 343.Spain 267 35.Chile 38/ 134.France 204 39.Argentina 25/ 325.UK 196 42.Cuba 20/ 13 1,227 43.Ecuador 15/ -

50.Costa Rica 9/ 11 + 5.5% 264/210

+25%

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International Congress and Convention Association

Number of meetings per city:

04/001.Barcelona 105 27.Rio de Janeiro 34/552.Vienna 101 41.Santiago Chile 24/ 53.Singapore 99 45.Buenos Aires 21/244.Berlin 90 49.La Havana 19/115.Hong Kong 86 53.Sao Paulo 16/ -

481 60.Cancun 15/10 +82% Quito 15/ -

70.Mexico City 13/ 7 157/112

+40%

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International Congress and Convention Association

Average of participants per continent

North America 1,214Latin America 725Asia 723Europe 631Australia 611Africa 592

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International Congress and Convention Association

Estimated total of participants per country:

1.USA 365 11.Mexico 912.France 268 13.Brazil 853.Germany 221 31.Chile 284.Italy 170 32.Ecuador 265.Japan 166 35.Argentina 22Total: 1,190 46.Cuba 5

38% Total: 257 8.2%

Total of participants 2004: 3,138,548

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International Congress and Convention Association

Estimated total of participants per city:

1.Paris 154 10.Cancun 452.London 86 32.Quito 263.Vienna 78 36.Rio de J. 254.Munich 76 40.Mexico City 215.Barcelona 74 46.Sao Paulo 19Total: 468 47.B. Aires 18

15% 54.Santiago 16 66.S. de Bahia 11

Total: 1815.8%

Total of participants 2004: 3,138,548

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International Congress and Convention Association

Type of Congress Venue

•Conference/Exhibition Centre 44%

•Meeting facilities in Hotels 36%

•University 11%

•Other venues 9%

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International Congress and Convention Association

Number of participants:

50-249 37%

250-499 26%

500-999 20%

1,000-1,999 10%

2,000-2,999 3%

+3,000 4%

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International Congress and Convention Association

What’s happening in Latin America?

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International Congress and Convention Association

•TEAM WORK •INVESTORS

•QUALITY CULTURE

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International Congress and Convention Association

•INFRASTRUCTURE

•BEST CONECTIVITY

•CAPACITATION AND CERTIFICATION

•PCO ROLE

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International Congress and Convention Association

•FRIENDLY DESTINATIONS

•SAFETY AND SECURITY

•GOVERNMENT SUPPORT

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International Congress and Convention Association

•LONG TERM PLANNING

•STRATEGIC PLANNING/SWOT

•IDENTYFYING OUR DESTINATION’S VOCATION

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International Congress and Convention Association

“IT IS NOT THE STRONGEST SPECIES

THAT SURVIVE, NOR NECESSARILY THE

MOST INTELLIGENT, BUT THE ONES MOST

RESPONSIVE TO CHANGE”

CHARLES DARWIN

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International Congress and Convention Association

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Thank you!

¡Muchas gracias!