International Business Research and Strategy Development for Banking in Malaysia
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Transcript of International Business Research and Strategy Development for Banking in Malaysia
R u n n i n g H e a d : B a n k i n g i n M a l a y s i a P a g e | 1
Banking in Malaysia
MGM355-1203A-02 International Business Practices
Phase 5 Individual Project
Sabrina Mergenthaler
Colorado Technical University Online
Professor Asmeret Beyene
August 13, 2012
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Abstract
Business expansion undergoes many considerations prior to action. As businesses travel
across oceans and country lines to engage, greater needs arise in order to ensure the
success of the business. One such need includes banking. Regional banks are businesses
that also take part in overseas expansion to facilitate certain business functions. Not
unlike any other company, challenges can be anticipated based on the region in which the
bank pursues setup. The challenges may be related to the culture, economics, and
government of the nation in which there is intention to enter. Throughout this document,
we will explore some of the challenges to be expected when expanding a regional bank
into the country of Malaysia. Particularly addressing the culture, political, legal and
economic conditions of Malaysia will lend to an assessment of the risks and benefits
associated with such an expansion. The final assessment will contribute to a conclusive
decision of pursuit or termination of the plan to engage.
B a n k i n g i n M a l a y s i a P a g e | 3
Introduction
Once a dependant nation, Malaysia has risen as a diversified country by developing an
economy upon manufacturing, services, and tourism (Malaysia, 2012). The diversification of
Malaysia contributed greatly to the country’s rise as a large financial center. The growth of
technology has further strengthened the country’s role in the banking industry; and as such, is the
focus of regional banking expansion from the United States (History of Banking, n.d.).
The New Environment: A Challenge or a Welcome Mat?
Malaysia is greatly diversified, not only in its product, but in its people as well. While
Malaysians make up 50% of the population, the next largest group—the Chinese—have
ingrained a lot of culture on the country; for example, in religion, cuisine, and policy (Malaysia,
2012). However, it is these same aspects that create Malaysia’s “close-to-home” appeal for
American businesses.
Though the main language of Malaysia is Malay commerce and banking is typically
conducted in English. Similar to America, the educational system of Malaysia is conducted
under the guidance of the government; and starting at age six, children are required to attend
public school (or another acceptable educational facility). A slight difference provides students
the opportunity of attending post-secondary educational facilities funded entirely by the
government (Hsu, 2009).
Education has immensely affected the nation, as well. As more and more Malaysian
graduates enter the working-class, a growth of individualism has sparked. In fact, the rise in
Malaysia’s individualistic approach in society has increased the concern of many nationalists of
Malaysia who address the “new attitude” as being linked to greed and arrogance (Hsu, 2009).
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Political and Legal Systems
While much of the social and educational standards of Malaysia do not deviate from the
familiar types of the US, the government and legal systems have a slightly varied approach. For
example, the ruler, or King is elected to serve for a five year term by the hereditary rulers of the
nine states. Nomination of the King is based on a rotation of those state rulers (Malaysia, 2012).
Though the role of the king is primarily ceremonial, the ruler appoints the representatives
of the specific branches of government. Under the Constitution of Malaysia, the king is granted
the power to elect these officials in order to safeguard the country’s position and interest (Means,
1991). The branches of government define policies and carry out rulings based on the mixed
legal system of English common law, Islamic law, and customary law (Malaysia, 2012).
Intervention in the Private Sector
The granting of such a broad role has been a reward to the private sector which works
hand-in-hand with the public sector to achieve maintaining the position and interest of Malaysia.
In fact, Malaysia has remained an attractive location for businesses through policies that favor
business growth and profit. To facilitate such an environment, the Malaysian government goes to
great lengths to keep an open line of communication and consultation between government and
businesses (Why Malaysia, 2010). With influence from companies fueling policies, political
decisions, and tax breaks, a financial institution in the country can only improve its bottom line
and position.
Economics and International Trade
Restructuring efforts continue in the four pillars of economic freedom, and more than
ever before, the regulatory framework has become more efficient as business procedures have
become streamlined. This reform is largely accredited to the implementation of policies which
B a n k i n g i n M a l a y s i a P a g e | 5
support open markets and encourage an effervescent private sector and have been communicated
by the companies of the nation. The result is enhanced investment flows and the improved
strength and amount of entrepreneurship (Malaysia, n.d.).
Having gained its independence in 1957, Malaysia has gradually relaxed its economy.
Government now stakes ownership in sections such as banking, media, automobiles, and airlines.
Though it has come a long way from its dependence on the export of natural resources, Malaysia
still engages in exports of electronics, agriculture, and information technology products
(Malaysia, n.d.). In fact, the country has maintained a positive trade balance: exporting more
than it imports (Malaysia—International, 2012).
This growth in international trade is representative of the government’s role in building
the country’s attractiveness. Through Malaysia’s Ministry of International Trade and Industry
(MITI), strives to put policies and incentives in place to coerce trade and agreements between
nations. In pursuit of creating a more liberalized and fair global trading market, Malaysia has
entered into trade agreements with many countries, including: the US, Japan, Pakistan, New
Zealand, India, Chile, and Australia to name a few (Malaysia’s FTA, 2012). Coupled with the
stability in Malaysia’s banking industry, the work of the government to establish and maintain
such a strong global trading market only increases the potential for expansion of a bank within
the Malaysian nation.
Presence in Malaysia: A Potential Benefit for Future Investments
Because Malaysia pushes so eagerly to build trade between nations, it is without a doubt
the bank can pursue greater interests using Malaysia as a starting point. The country is currently
invested in a regional integration with many provinces of the island of Sumatra in Indonesia, and
southern Thailand. Established in 1993, the Indonesia-Malaysia-Thailand Growth Triangle
B a n k i n g i n M a l a y s i a P a g e | 6
(IMT-GT) only hopes to expand into additional neighboring lands. In fact, Malaysia has taken
fervent action towards engagement with the Association of Southeast Asian Nations
(ASEAN) for several years, and encourages a speedier process by the Asian nations to complete
the expanse of free trade into those member nations by 2015 (Malaysia Says, 2006).
Personal Address
Previous to the research conducted for this document, little was known regarding
Malaysia to the writer. I saw a movie called Entrapment many years ago in which Catherine
Zeta-Jones and Sean Connery were thieves. Working together the two concocted a plan to “rob”
the International Clearance Bank located in Kuala Lumpur. After a minor search, I found the
referenced bank was real and located in a state of Malaysia. While this was the initial intention
behind selecting Malaysia, I was quite pleased throughout my research to find the region was so
supportive of investing businesses and the banking industry more specifically. This laughable
approach led me to select and stick with Malaysia as a choice-nation for advancing a regional
bank.
Assessment
As a manager, and the researching agent for the pursuit of this particular endeavor (opening
an overseas office in Malaysia for a regional bank of the United States), all findings point to
concluding that such a movement would be in the best interest of this bank. Because the
government of Malaysia takes an active role in expanding and supporting growing businesses, it
goes without saying that any advancement into the nation will be welcomed and assisted. In
addition to being a nation open to and attractive to businesses, the Malaysian government
actively participates in communication with companies to ensure that its policies are made to
maintain the appealing corporate environment. Such an appeal inspires this writer to believe that
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any financial investment to the nation is well worth the risks. The stakeholders, including the
vendors, investors, customers, and employees of our bank, can rely on the continuous stability of
the banking industry in Malaysia to provide a satisfactory return on investment (ROI).
Malaysia has also proven that diversity has lent an immense texture to the cultural, social,
political and educational aspects. As well, these diversities have greatly contributed to the
individualistic attitude and behaviors similar to the United States. Adaptation for our
representatives will likely be less difficult due to the similarities discussed. In fact, with such
similarities and the active role of government, one can expect that the greatest challenge will lie
in managing the change itself, combating the resistance to the change by staff, and providing the
support tools necessary to make such a great transition (Robbins & Judge, 2010).
Presence in Malaysia
Not entirely unlike the U.S., Malaysia recognizes businesses as sole proprietorships,
partnerships, and registered companies. Because the bank has shareholders, it is advisable that
engagement of a presence in Malaysia be conducted under a registered company to meet our
objectives. A registered company is legally independent of its owners. Essentially, the company
become an artificial person which can own property, pay taxes, and be sued regardless of who
holds the highest shares. Governed under the Companies Act of 1965, such a presence would
protect our investors and shareholders in the event of tragedy (Registered Company, n.d.).
Conclusion of Part I
Businesses expand with crucial input on the host nation of choice. As they move their
operations abroad, their needs for conducting simple business functions also expand with them.
As a financial institution, it is in the best interest to pursue engagements abroad to ensure that
other businesses can function accordingly. It is additionally important to protect the interests of
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the bank, and in so doing, much research should be invested into selecting an adequate host
nation. Malaysia is a country not unlike the United States—with similar interests, cultures, and
pursuits in business. The stability of the nation during its rise to whole economic freedom speaks
volumes about the promising future and the potential benefit which could be gained by pursuing
an expansion. With a government focused on increasing fair global trade, entrance into the nation
of Malaysia can only be viewed as a portal which will inspire the future growth of this bank.
Additionally, the entrance of the bank into the global market greatly contributes to a sense of
trust and brand identity for our clients who conduct business overseas. To overlook such an
opportunity would be as caustic as shutting the doors to the bank on payday and cutting all
investments. Advancement into any nation will come with challenges. Those challenges are part
of the growth a company must endure and overcome into to be successful in any endeavor. This
bank should be no different in its efforts to expand.
Part II
Introduction
To further demonstrate the benefit of such a move, we can look to our role as provider for
GlobiTech. GlobiTech is one of our multinational corporation clients. The company advances
aerospace technology across the globe to governments and widely funded space programs. The
intellectual level of the company contributes to an atmosphere of competence, reliability, and
superiority in product, which puts them among the most notable companies in their industry.
GlobiTech’s next endeavor includes designing a plant in Chile. Making up one of our
largest clients, the founder and current president of the company has requested the advice of the
bank’s top advisors. As such, a team has been developed to investigate the factors lending to a
B a n k i n g i n M a l a y s i a P a g e | 9
decision, including: foreign currency exchange, government regulation, inflation, and interest
rates.
Affecting Financing
Options
GlobiTech is, like any company, with limited resources to carry out its operations. The
organization has three options for obtaining the necessary funds to expand into the Latin
American region of Chile: borrowing (which will create a debt with financial institutions),
issuing equity (or stocks), and internal funding (from parent companies or international
subsidiaries) (Wild & Wild, 2012).
Foreign Exchange and Currency Risks
While each option has its pros and cons, a bigger issue of concern is the transference of
finances across nations. There are many risks to be aware of when financing international
operations. First and foremost will be the rate of exchange, whereby in some nations the cost to
fund processes will greatly outweigh the benefits to be gained due to the exchange rate.
However, even the exchange rate is secondary to the convertibility of funds in certain nations.
With supply and demand acting as the force which determines the convertibility of currency,
nations without strong financial positions or adequate reserves of foreign currencies may not
readily exchange funds (Wild & Wild, 2012).
Hedging
Governments will often implement policies that restrict currency exchange as well. Such
policies include multiple exchange rates, import deposit requisites, and quantity restrictions.
Nations may pass such policies in order to conserve hard currencies, safeguard currencies from
speculators, and to keep native residents and businesses from investing in other countries. For
B a n k i n g i n M a l a y s i a P a g e | 10
these very reasons, the company will require to insure its finances against possible losses due to
unexpected changes in the exchange rate. Also known as currency hedging, this practice will
decrease the risk connected to the transfer of international funds, as well as protect the company
in credit-based transactions (Wild & Wild, 2012).
Instruments of Exchange
In addition to hedging currency, GobiTech can employ the use of foreign exchange
instruments. The instruments are broadly defined as standard contracts in which foreign
exchange is the primary asset. There are many types of instruments available and it would be
wise to investigate each one to precisely determine the best solution for GlobiTech. However, in
light of Chile’s emerging marketing, with an exchange that is not entirely free, it would be a
great interest to Globitech to employ a foreign exchange option (FEO). An FEO is a contract
which allows the buyer to buy or sell currency at a defined rate within a certain period of time.
Use of this particular instrument eliminates much of the risk while allowing potential profits to
grow unrestrained (Sekirin, n.d.).
Government Regulations of Chile
In light of these risks, Chile has strengthened itself as a business-friendly country. As
such, Chile is also involved in many trade agreements. Growth of the nation is widely influenced
by its market-based economy, and the government of Chile is fixated on continuing the growth
through active engagement in creating business-friendly policies. However, the Chilean
government strictly controls the stock market of Chile, and works closely with businesses to
disperse economic wealth throughout the country through public employment programs
(Financial Times, 2010).
The Time to Decide: Inflation and Interest Rates
B a n k i n g i n M a l a y s i a P a g e | 11
Despite the many risks to consider when engaging GlobiTech into the new market, timing
will greatly be influenced by inflation and interest rates. Inflation reflects supply and demand,
and ultimately is dependent on interest rates. When interest rates are low, more debt is eagerly
consumed. This impacts supply and demand as having access to low-interest credit increases
consumer demand, which increases the need for suppliers to supply. The movement of the cycle
requires GlobiTech to be aware of the movement of interest rates in order to capture funding at
the lowest rate, and profit at the greatest rate. Though this does not necessarily indicate the need
for Chilean rates to be low, it does indicate the need to have a balance on the side of Malaysian
interest rates and Chilean exchange rates (Wild & Wild, 2012).
Conclusion
As the advising and financial representative for GlobiTech, it crucial to adhere to and
understanding how the foreign exchange market operates. It is possible for GlobiTech to obtain
low interest rates from a Malaysian financial institution and exchange the funds in their Latin
American location. However, timing is pertinent. Low interest rates must be compatible with
Chile’s inflation rates and current economic conditions in order for GlobiTech to achieve a
maximum profit.
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References
Financial Times. (2010). Retrieved from Chile Surges Forward on Good Policies, Good Timing: http://blogs.ft.com/beyond-brics/2010/10/06/chile-surges-forward-on-good-policies-good-timing/
History of the Banking Industry in Malaysia. (n.d.). The Association of Banks in Malaysia. Retrieved from http://www.abm.org.my/history_of_the_banking_industry_in_malaysia.aspx
Hsu, D. (2009). Malaysia and a Declining Standard of Social Behavior. Dr. Hsu on Malaysia. Retrieved from http://hsudarrenpress.com/2009/09/16/5489/
Malaysia. (2012). The World Fact Book. Central Intelligence Agency. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html
Malaysia—International Trade. (2012). Encyclopedia of the Nations. Retrieved from http://www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Malaysia-INTERNATIONAL-TRADE.html
Malaysia’s FTA Involvement. (2012). Ministry of International Trade and Industry. Retrieved from http://www.miti.gov.my/cms/content.jsp?
id=com.tms.cms.section.Section_8ab55693- 7f000010-72f772f7-46d4f042
Malaysia Says Southeast Asia Must Speed Up Economic Integration. (2006). Association of Southeast Asian Nations. Retrieved from http://www.aseansec.org/afp/167.htm
Means, Gordon P. (1991). Malaysian Politics: The Second Generation. Oxford University Press: England. Retrieved from: http://journals.cambridge.org/action/displayAbstract?
fromPage=online&aid=3697900
Registered Company. (n.d.). My Government—Malaysia’s Official Government Portal. Retrieved from http://www.malaysia.gov.my/EN/Relevant%20Topics/MakeaBusiness/Business/PlanBusiness/FormsOfBusiness/Company/Pages/company.aspx
Robbins, S. & Judge, T. (2010). Essentials of Organizational Behavior: Tenth Edition. New Jersey:Prentice Hall.
Sekirin, E. (n.d.). Foreign Exchange Instruments. EHow Money. Retrieved from http://www.ehow.com/list_6793287_foreign-exchange-instruments.html
Why Malaysia. (2010). Malaysian Investment Development Authority. Retrieved from http://www.mida.gov.my/env3/index.php?page=government-policies
B a n k i n g i n M a l a y s i a P a g e | 13
Wild, J. J., & Wild, K. L. (2012). International Business: The Challenges of Globalization. SixthEdition. Upper Saddle River, NJ: Pearson Prentice Hall.