o Leader: Victoria Gerardo Knowledge Manager: Jade Peridouo Speaker: Woojin Kimo Illustrator: Thibault Fliche

Trendy new technologies in the nightclub industry

ECONOMY OF DANCE AND FASHION

Fashion (in clothing ) and Dance Fashion (standing for Trendy) and Dance

Exhibitions and shows

School of fashion

Industry of Nightclubs and trendy new

technologies

DJ on fashion and related industry

Fashion designers with interests for

dance

Economy of Dance and Fashion

International business – presentation n°1

Trendy dancing over time

International business – presentation n°1

ABOUT THE TRENDY NEW TECHNOLOGIES IN THE NIGHTCLUB INDUSTRY . . .

• Nightclubs’ market: €17 billion

The most profitable (in Las Vegas) makes €70 million

• 20% of clients result in 80% of the total revenues

• Today 100 nightclubs use mobile apps (Yossa, Tablelist)

• Social medias play important:

Facebook: 1.28billion active users a month

Twitter: 255million active users a month

• Clubs are ready to invest more than $400,000 in equipment to stay on top.

International business – presentation n°1

DEMAND AND SUPPLY FOR THE NIGHTCLUB

INDUSTRYREVENUES IN THE NIGHTLIFE

INDUSTRY IN THE US

Supply 1 Supply 2Demand for 20%

Demand for 80%Aggregate DemandAggregate Demand2

Prices

Quantities

P*

Explanations

P2

Q* Q2

International business – presentation n°1

PERNOD RICARD IDENTITY CARD

International business – presentation n°1

KEY FIGURES ABOUT PERNOD RICARD

ASIA & ROW – 38%3 031M€

AMERICA – 27%2 142M€

EUROPE – 35%2 773M€

S A L E S BY R E G I O N S

International business – presentation n°1

THE CORPORATE’S INTERNATIONAL STRATEGY

1. BRANDS

2. PREMIUMISATION

3. DECENTRALISATION

4. CULTURE5. COMMITMENT TO ETHICS

International business – presentation n°1

TYPOLOGY OF CHINESE CLIENTS

THE FIRST KEY TO SUCCESS WOULD BE KNOWING “WHO” CONSUMES “WHAT

International business – presentation n°1

THE CHINESE CHANGING ENVIRONMENT IMPACTING PERNOD RICARD

Health and safety concerns led to an increasing popularity of

non-alcoholic drinks

New laws negatively impacting the business

2006: law prohibiting sales of alcoholic beverages to people below 18.

2009: tax increases on strong alcohol to promote healthier habits

Economic Boompubs development increasing purchasing power

Pubs and females’ consumptionwine’s market dramatically grew (14% CAGR from 2009 to 2014)

Governmental regulationsWTO’s reduction of import duties on foreign alcohol

International business – presentation n°1

PERNOD RICARD’S LARGE COMPETITION

Diageo - $15.9

Bacardi Martini – $4.5

LVMH – $4.7

Brown Forman - $4

SAB Miller- $22.3

Coca-cola- $46.7Danone – water $4

PernodRicard

Pepsico - $32

Tsingtao brewery - $4.5

ABInbev - $43

Beijing Yanjing Beer – $2.2

Molson Coors - $4.2

International business – presentation n°1

THE IMPACT OF MOVINGCURRENCIES’ EXCHANGE RATES ON MARGINS

Margins doubled up from January 2010 to January 2015 thanks to the variation of currencies’ exchange rates