International Business Model Competition Booklet 2016

8/18/2019 International Business Model Competition Booklet 2016

1/362016

THE FIRST AND LARGEST INTERNATIONAL

LEAN STARTUP COMPETITION


2/36

45 Teams

59 Teams

1,383 Teams

2,418 Teams

5,113 Teams

3,832 Teams

6 Schools

7 Schools

143 Schools

209 Schools

482 Schools

276 Schools

$357,000 Awarded

$755,600 Awarded

$663,000 Awarded

$644,500 Awarded

2 Countries

1 Country

10 Countries

19 Countries

29 Countries

15 Countries

2011

2012

2013

2014

2015

2016


3/3612016 IBMC

Jeff Brown

[email protected]

801.367.3936

Brennan Steiner -

[email protected]

435.232.9797

Joe Davison -

[email protected]

801.232.2252

If you have any questions regarding the

competition, please contact one of the IBMC

administrators listed above.

IBMC Administrators


4/3602 Competition Booklet

Nathan FurrCo-founder, International Business Model Competition

FOUNDER’S MESSAGE

AS THE INTERNATIONAL BUSINESS MODEL COMPETITION REACHES ITS SIXTH an

niversary, we are living in a world that has been transformed by the perspectives tha

inspired the competition—lean startup, business model innovation, design thinking and

so forth. Entrepreneurs are using these sets of tools to create new businesses more frequently

and more effectively, changing the world in which we live and changing the lives around them

As the competition has transformed from a handful of teams to an international move

ment, we want to remember the reason for the competition: as opposed to the old

business plan competition in the past that rewarded grandiose claims and slick sales

pitches, the IBMC rewards the process of discovering and testing your assumptions

As teams improve, we should also improve our ability to clearly state our hypotheses

about the business model (the customer need, solution, and other business model ele

ments), to test these using rapid low cost experiments, and to communicate the results

of these experiments). Let’s remember to reward the process, not just big promises

Let’s also remember an even more foundational principle. Innovation is about solving

problems in the world around us. So whether the teams participating win or lose in the

competition is less important than our ultimate goal … to change the world for the better

Thank you for being a part of the competition and please, no matter the outcome of the

competition, go out and change the world.


5/36032016 IBMC

04

06

09

11

12

27

30

32

SCHEDULE

MAPS

SPEAKERS

PRIZES

COMPETING TEAMS

JUDGES

SUCCESS STORIES

HELPFUL HINTS

Contents



SCHEDULE

Friday | April 29, 2016Microsoft Visitor Center (Building 92)

Transportation

Check-In & Networking

Lean Startup Thought Leader Conference Morning Keynote

Lean Startup Thought Leader Conference Breakout Session 1


Lunch

Dinner & Evening Keynote


Quarterfinal Preparation (cont.) & Transportation

Break

Quarterfinal Mentoring Sessions & Preparation

Welcome and Orientation

7:30-9:30 AM

8:00-9:00 AM

9:00-9:50 AM

10:00-10:50 AM

11:00-11:50 AM

12:00-1:00 PM

1:10-2:00 PM

2:00-3:00 PM

3:45-6:45 PM

7:00-8:30 PM

8:30-10:30 PM

3:00-3:30 PM

A shuttle will be provided to transport attendees to the Microsoft Visitor Center (Building 92)

on the Microsoft campus. The last shuttle will leave the hotel at 9:15 AM.

Attendees will check in and have the opportunity to network with one another.

Attendees will be oriented about the conference and hear from the morning keynote

speaker, James Whittaker.

Attendees will have the opportunity to choose between a number of concurrent conferencesessions.

Attendees will have the opportunity to choose between a number of concurrent conference

sessions.

Teams will be assigned a space to work on their presentations. During the three hour block,

mentors will visit each team to provide valuable feedback on their presentation.

Attendees will eat lunch and have the opportunity to network with one another.

Attendees will eat dinner and hear from the evening keynote speaker, Brant Cooper.

Attendees will have the opportunity to choose between a number of concurrent conference

sessions.

Teams will have the opportunity to return to their assigned space to continue working on thei

quarterfinal presentation. We will provide a shuttle to transport guests back to the hotel. The

last shuttle will leave Microsoft campus at 10:15 PM.

Attendees will be oriented on the competition and on the rest of the day and the next day’s

activities.


7/36052016 IBMC

SCHEDULE

Saturday | April 30, 2016Microsoft Visitor Center (Building 92)

Transportation

Quarterfinal Round Judge Orientation

Quarterfinal Round

Lunch & Quarterfinal Results

Semifinal Mentoring Sessions & Preparation

Semifinal Round

Dinner & Semifinal Results

Final Event & Awards Ceremony

Post-Finals Networking & Transportation

7:30-9:30 AM

8:15-8:45 AM

9:00-11:30 AM

12:00-1:00 AM

1:00-3:00 AM

3:00-5:00 PM

5:30-6:30 PM

7:00-8:30 PM

8:30-10:30 PM

A shuttle will be provided to transport attendees to the Microsoft Visitor Center (Building 92)

on the Microsoft campus. The last shuttle will leave the hotel at 9:15 AM.

Quarterfinal round judges receive orientation.

Teams will be divided into 4 rooms and present for 10 minutes to a panel of judges with up

to 3 minutes of Q&A. Teams are encouraged to watch the presentations of the other teams

in their room.

Attendees will eat lunch and the results of the quarterfinal round will be announced.

Mentors will be assigned to meet with the semifinalist teams to help them prepare for the

semifinal round.

Teams will be divided into 3 rooms and will present for 10 minutes to a panel of judges with

up to 5 minutes of Q&A. Teams are encouraged to watch the presentations of the other

teams in their room.

Attendees will eat dinner and the results of the semifinal round will be announced.

The finalists will compete for the title of “Global Champion” and the winner will take home

the IBMC traveling trophy as well as the top cash prize. Teams will present for 10 minutes

to our all-star judging panel. The Q&A for this round will be 5-8 minutes depending on how

many finalists are selected.

Attendees will have a chance to network with one another after the final event is over. We

will provide a shuttle to transport guests back to the hotel. The last shuttle will leave Microsoft

campus at 10:15 PM.



MAPS | REDMOND WASHINGTON AREA


9/36072016 IBMC

MAPS | MICROSOFT VISITORS CENTER



SPEAKERS

Guest Speakers

Brant Cooper helps organizations big and small innovate. He is the author of the New York

Times Bestseller, The Lean Entrepreneur, and the popular “The Entrepreneur’s Guide to

Customer Development.” His most recent book project is The Lean Brand, bringing the

rigor of lean startup principles to the marketing black box of branding. As a sought afte

keynote speaker, startup advisor and corporate mentor, Brant travels the globe speaking

with entrepreneurs and intrapreneurs, debunking the Myth of the Visionary, teaching Lean

Startup and Customer Development principles, and empowering employees to create

new value.

Brant Cooper (Evening keynote)

Paul Ahlstrom

Paul Ahlstrom author, investor and entrepreneur is Managing Director and co-founder o

Alta Ventures and Alta Growth Capital. Through Alta Ventures and prior seven VC funds

Paul has invested in Jott, VidAngel, Converus, Ancestry.com, Altiris, LanDesk, Rhomobile

SpaceMonkey and more than 125 startups throughout the US and Latin America. Paul is

the author of the BigIdeaCanvas.com and the startup book Nail It, Then Scale It. Through

his investment platform of Alta Ventures and the Alta Innovation Institute, Paul is focused

on accelerating positive venture outcomes for entrepreneurs and creating knowledge

economy jobs in the US, Latin America and the Caribbean.

James Whittaker’s career spans academia, start-ups and top tech companies and starts

in 1986 as the first computer science graduate hired by the FBI. James then worked as afreelance developer, most notably for IBM, Ericsson, SAP, Cisco and Microsoft, specializ

ing in test automation. He joined the faculty at the Florida Institute of Technology where

he continued his prolific publication record in software testing and security. In 2002 his

security work was spun off by the university into a startup which was later acquired by

Raytheon. James’ first stint at Microsoft was in Trustworthy Computing and Visual Studio

He then joined Google as an engineering director and led teams working on Chrome

Maps and Google+. In 2012 James rejoined Microsoft. James is known for being a creative

and passionate leader and sought after speaker and author. Of his five books two have

been Jolt Award finalists. Follow him on Twitter @docjamesw.

James Whittaker (Morning keynote)


11/36092016 IBMC

SPEAKERS

Stephen Paterson is the Co-Founder and Program Coordinator of the Mekong Business

Challenge, which is an entrepreneurship program and competition involving universities

from Bhutan, Cambodia, Laos, Myanmar, Thailand, Vietnam and Yunnan Province, China

The Mekong Challenge is conducted in partnership with the international consulting firm

McKinsey & Company. Stephen has been involved in entrepreneurship education in Cam

bodia and the ASEAN region for the past 20 years. He currently serves as a Senior Adviso

and Program Coordinator for Entrepreneurship & Innovation at the National University o

Management in Phnom Penh. In addition to teaching several courses on entrepreneurship

and innovation, Stephen also serves as the Coordinator for the BMC Startup Accelerato

Program in Cambodia and is also actively involved in the National BMC Competition in

Yangon, Myanmar. Stephen is a Canadian citizen and received his Master’s Degree from

the University of Toronto, and his Bachelor’s Degree from Queen’s University, Kingston

Ontario, Canada.

Dr. Dale Jasinski is a professor of entrepreneurship at Quinnipiac University and a seriaentrepreneur who has founded 6 organizations, four for profit companies and two non-profits

He has successfully raised venture capital and exited a technology venture.. His first ven

ture, Automation Partners, designed and sold computer systems to law firms. Its successfu

exit enabled him to go back to school and earn a PhD in Strategy and Entrepreneurship

from the University of Colorado at Boulder. Since joining the Quinnipiac faculty in 2000

he has launched a consulting practice, a media company, and two non-profits one that

provided students with an alternative to college to learn to be an entrepreneur and one

that provided career transition services to current and retired professional athletes. His

current new venture is an education technology company that provides a learning and

development platform and content for professional and elite athletes.

Stephen Paterson

Dale Jasinski

Professor Carlos is a professor of entrepreneurship in the Marriott School of Managemen

at Brigham Young University. Prior to obtaining his Ph.D. in management from CornelUniversity, he worked as a consultant in Silicon Valley, where he specialized in serving

clients in the technology sector. Professor Carlos’ research focuses on issues related to

entrepreneurship and innovation in contexts such as health care and alternative energy. He

has taught courses on entrepreneurship and innovation to undergraduate, graduate, and

executive education students in the US, Europe, and the Middle East and has consulted

with innovative organizations, such as Google, Cisco, GE, and Hitachi.

Chad Carlos



SPEAKERS

Brian Reschke is an assistant professor of entrepreneurship at Brigham Young Uni-

versity’s Marriott School of Management. He earned his PhD in business administration from the University of California, Berkeley. He studies the social and cogni-

tive processes whereby markets evaluate novel products, ideas and organizations

In recent projects, he has studied the role of language in the success of crowd

funding campaigns and the implications of prestigious awards for scientific careers

Nile Hatch earned his Ph.D. at the University of California, Berkeley and is now an entre

preneurship professor at Brigham Young University. He teaches innovation, economics

and strategy in the Marriott School of Management. Nile’s research focuses on learning

and innovation as determinants of entrepreneurial success and corporate agility. His mos

recent work focuses on how firms innovate to solve the needs of heterogeneous customers

and how those decisions lead to disruptive innovations. He is also the area leader of the

BYU entrepreneurship program.

Brian Reschke

Nile Hatch


13/36112016 IBMC

PRIZES

Prizes

IBMC Champions

5th

6th

7th-41st

1st

2nd

3rd

4th

$5,000

$3,000

$2,000

$30,000

$20,000

$10,000

$6,000

Veritas Medical

Kaitek Labs

University of Utah

Pontifical Catholic Univ. of Chile

Kurt Workman, Jordan Monroe, Jacob Colvin,

Tanor Hodges, Zach Bomsta, Adam Rogers

Ken Frei

Zachary Allaun, Jorge Espinoza

Nate Rhodes, Martin de la Presa,

Mitch Barneck

Emilia Diaz, Cristobal Aller

Brigham Young University


American University

Owlet Baby Monitors

XoomPark

Gamegnat

2014

2015

2013

2012

2011

Every year, the winner of the International Business Model Competition takes home the IBMC traveling trophy. This year, the

trophy comes to the competition via the Pontifical Catholic University of Chile, home of last year’s winner Kaitek Labs. The 2016

competition is a new year and a new champion will be crowned. Bring your best to the IBMC and you may take home more

than just prize money.



Competing Teams

3MEALS

Beetech

BioAesthetics

Borealis Wind

Brand Hero

Capacitech Energy

ClickDish

Crickets as Fish Feed

Dollow

Edemy

ExVivo Labs

EZplate

Gamezop

Grizzly

Guardana

Hewa

Hippy Feet

Information Dental

iOCargo

Latitude

locKay

Lumos Energy Strips

Lundí

Mohyi Labs, LLC

Nisoltus Medical, LLC

Ohm Wearables

ORGANizer

Periodiza

Prev UPP

Protein Pod

ProTell

Quench

Sangria Sage

SeeMePly

Sensytec

Soteria Solutions

Sweelevia

SwineTech

Tolkidz

Wavio

Whistic


15/36132016 IBMC

3MEALS

Beetech

BioAesthetics

Dalhousie University

Brawijaya University

Tulane University

With the ever growing population, many people are wondering how we

are going to feed the expected 9 billion people by 2050. 3MEALS could

be the solution to this problem. We offer a sustainable and nutritious pro-

tein supplement, made from mealworms locally produced in Nova Scotia.

Entomophagy, the consumption of insects, is a leading trend in agriculture,

and currently a third of the world’s population is consuming insects as their

main protein source. Our journey through the business model canvas has

allowed us to tap into the consumers’ perspective, regarding insects as a

food source, and has given us insight into how the public would prefer to eat

this nontraditional product. With the knowledge we have gained from our

customer interviews and market research, we have developed a fantastic

prototype, which will interest even the most squeamish eaters.

Beetech is an innovative honey processing tool, designed as a solution

to the beekeepers problems of maintaining time effi ciency and providing

high quality honey. Our tool has two main features, an automatic extractor

and water detectors. The automatic honey extractor has been equipped

with a DC motor that can rotate constantly in order to maximize results.

Water content detectors can measure the level of quality honey digitally in

a cost-effective manner.

BioAesthetics was founded in 2015 as a Tulane University spin-out with the

mission to improve reconstruction options for breast cancer patients afterthey undergo mastectomies. The BioAesthetics’ initial product is a tissue

engineered nipple-areolar complex (NAC). This product will be provided

to plastic and reconstructive surgeons as an off-the-shelf ready, acellular,

NAC graft. During the breast reconstruction phase, after a mastectomy,

the surgeon would engraft the NAC graft in position onto the patient’s re-

constructed breast. The patient’s body would then use this NAC graft as a

building frame to regenerate their own NAC. This patent-pending product

is currently in the pre-clinical phase.

COMPETING TEAMS



Brand Hero

Capacitech Energy

Quinnipiac

University of Central Florida

Brand Hero is a tool designed for college students, job seekers, and anyone

looking to increase their online presence in order to improve their ability to

be noticed by hiring managers and job recruiters. We found that 74% of job

recruiters agree that a visual resume is the number one personal branding

tool to help them quickly learn more about a candidate and understand if

they are a fit based on their personality and skills. Brand Hero allows a user

to emended introduction videos, their skills, portfolio projects, involvement,and other tangible and intangible skills though a visual experience.

Capacitech Energy is developing a Cable Based Super Capacitor (CSC) that

can simultaneously store and transport electricity on a copper wire. Thereare many applications for this technology; however, we are specifically fo-

cused on applications to create energy storing advanced textiles for military

use, source filtration for wind turbines, and energy storage in electric/hybrid

vehicles. In these applications, the CSC delivers value by reducing weight

and cost, while increasing productivity (or effi ciency). The CSC is a “value

add” technology and will help commercialize other emerging technologies

from consumer electronics to directed energy weapon systems.

Borealis WindUniversity of British Columbia

Borealis Wind aims to increase the effi ciency of wind turbines by reducing

the downtime caused by icing. Wind turbine icing causes power production

losses, turbine damage, and overhead hazards. Wind farms in Canada alone

lose $100 Million in revenue every winter due to blade icing, while $3 billion

is lost worldwide. We have designed a deicing device that is easy to install

in any turbine, requires minimal alterations to the turbine, and is far more

inexpensive than any other solution.

COMPETING TEAMS


17/36152016 IBMC

Crickets as Fish Feed

Dollow

ClickDish

Waseda University


The University of Queensland

Crickets as Fish Feed’s main goal is to create a more sustainable fish farming

system. After interviewing the owners of Japanese aquaculture businesses,

we have learned that the fish farming industry produces cultured fish by

feeding them anchovies. With the increase in price of anchovies and the

cost of feed accounting for 70% of the total production costs, we believe

that crickets could be the solution. Crickets are high-quality, sustainable,

and are also eco-friendly because they can be fed wasted vegetables.This new form of aquaculture contributes to sustainable fishery resources

through affordable, organic and high-protein crickets as fish feed.

The #1 pain for the majority of social media marketers is calculating return

on investment. Most social platforms provide soft metrics such as likes,tweets, and follows, but without true ROI information, marketers are unable

to evaluate the effectiveness of their social media efforts, essentially go-

ing in blind. Dollow removes the blindfold from social media marketing by

linking sales to real time followers. Not only does this solve the #1 pain of

social media advertising, the analysis of the Dollower demographic provides

companies with a targeted way to qualify other high potential customers.

The Dollower process has been proven with several major companies. By

providing social media ROI, Dollower analytics, and high potential leads,

Dollow empowers marketers to get more bang for their social media buck!

(dollowers.com)

ClickDish is an online catering marketplace where event organizers can

get the best food from the best caterers in just a few clicks. ClickDish

provides a web portal where event organizers can quickly define their

catering requirements. Food providers register with ClickDish to receive

catering requests and then bid on the ones they want. The bids are then

returned with value adds to the event organizer, who then select a caterer.

The food provider then caters the event. Finally, the event organizer and

food provider mutually review each other.

COMPETING TEAMS



Edemy

ExVivo Labs

EZplate

Colorado State University, National University of Management, Royal University of Phnom Penh

University of Waterloo

Peruvian University of Applied Sciences

We offer a quality English education that is 50% cheaper than the cheapest

fee most rural Cambodian students pay. Our students study 50% of the

time with an offl ine technology and 50% of the time with a local facilitator.

Our current model is able to operate in areas where there are no Internet

connection and no teachers. Our vision is to be able to provide the most

affordable and accessible quality English education in the ASEAN region.

Currently, we have about 100 students in two rural areas paying between

$2-5 a month.

ExVivo Labs is developing next generation medical diagnostic tools. Our

non-invasive technologies make testing procedures safe, simple and certain.

The first product line will be a series of skin patches that allow for at-home

allergy testing without the need for any allergic reaction. The company

operates out of the University of Waterloo’s Velocity Foundry incubator in

Waterloo, Ontario (Canada).

EZplate is a innovated and social way to connect people through cooking.

We offer working people who don’t have time to cook and are tired of fastfoods the possibility to order homemade food prepared by housewives

who live near their work places. In this way we also give housewives who

don’t have stable incomes, the opportunity to earn money by cooking from

their homes.

COMPETING TEAMS


19/36172016 IBMC

Gamezop

Grizzly

Guardana

Delhi University

University of Waterloo

Northern Caribbean University

Gamezop is a casual gaming platform that allows users to play smartphone

games without installing apps. Working closely with Intel, Gamezop leverages

the full potential of browsers to enable games to run across any smartphone,

tablet, or Smart TV. With users in 65 countries, Gamezop aims to integrate

playing and sharing games into messaging apps just like music or videos

and eradicate the download-deletion fatigue altogether.

Grizzly enables researchers to automate the process of finding the right

participants at the right time through the use of web-based media tech-

nology. Researchers need to connect to people that match the specific

demographics and attributes of their study. Unlike traditional ways of finding

human participants with posters, ads and flyers, Grizzly enables research-

ers to hand in detailed recruitment strategies into their research proposal

through an online platform. The Grizzly mobile and web application allowsparticipants to discover, connect, be compensated, and stay engaged

through content delivery provided by researchers. Grizzly is bringing re-

search closer to people.

Guardana is an organic mosquito repellent lotion that acts a 3 in 1 product

to protect people from mosquitoes, while giving them the convenience andeffectiveness that they desire. It is a combination of plant and essential oils

that are beneficial for the body and benign to the environment. The product

was developed as a natural response to the outbreak of the Chikungunya

virus and other mosquito borne diseases that affect thousands of people.

COMPETING TEAMS



Hewa

Hippy Feet

Information Dental Technology

Monterrey Institute of Technology

University of Wisconsin-River Falls


In cities with poor air quality there is a high rate of inhalation and exposure

to particulate matter, especially inside vehicle cabins due to a phenomenon

known as tunnel effect. Studies have shown that, because of the proximity

with other automobiles, pollutants can be 10 times more concentrated inside

a car than they are outside. Inhalation of particle-size pollutants results in

a series of respiratory and cardiovascular diseases such as asthma, heat

attacks and even lung cancer. Hewa is a company dedicated to manufacture

and commercialize filters made with nanometric fibers capable of providing

clean air (free of particulate matter PM2.5 and PM10) to any person who

is in a closed environment, starting with those traveling inside a vehicle’s

cabin. Our filters can easily be installed in the ventilation system of any

automobile, have a high effi ciency, a low cost and prevent respiratory andcardiovascular diseases.

Did you know that the most requested item in homeless shelters across the

nation is socks? Hippy Feet, a social enterprise, provides a solution to this

pervasive problem by offering a buy-one give-one product. Purchasing this

organic, durable wool sock allows the customer to give back, as a pair is

automatically donated to a local homeless shelter. It is the mission of Hippy

Feet to truly service, and provide opportunity for, the homeless community.

We fabricate 3D surgical guides for tooth replacement surgery, decreasing

surgical time from 4 hours to 45 minutes for potentially millions of patientseach year. The surgical guides are acrylic mouthpieces dentists use during

surgery made from 3D printers. Surgical guides allow dentists to do sur-

gery a lot more accurate than doing it freehand, giving surgeons that use

a surgical guide a competitive advantage. Also, it allows the surgeon to do

surgeries they would not have been able to do without the guide. Currently

it takes 30 days for a surgeon to get a surgical guide and patients are not

willing to wait 30 days when they can get surgery the same day without a

surgical guide. We differentiate in that our guides are ready on the same

day. Our current beta tester has increased usage from 2% to 86% in only

a few months with our system.

COMPETING TEAMS


21/36192016 IBMC

Latitude

locKay


Brawijaya University

Latitude is a platform for taking the world’s best audio tours on your smart-

phone. There are many problems with the guided tour industry. Latitude

provides a very simple way for tour guides and companies to create and

sell mobile versions of their tours. With our app, travelers can be at any

landmark in the world, press play on their phone, and listen to a professional

tour guide unfold the stories and history about that location. Beginning next

month, over 75 tour guides and companies will be selling Latitude passesto their customers in NYC, London, and Paris.

We create technological solutions to motorcycle security problems. In de-

veloping countries, especially Indonesia, a very large number of people

use motorcycles as their means of transportation. The increasing numbers

of motorcycles has also increased the amount of thefts. The main problem

lies in the motorcycle lock system that is easily breakable. A thief only needs

30 seconds to break most systems. We decided that we need something

different. locKay brings new innovations that make motorcycle users able

to monitor their motorcycles easily and quickly.

COMPETING TEAMS

Lumos Energy StripsQueens University

Lumos is focused on delivering people what they want, faster, and in a

healthier way. Our focus is on naturally caffeinated products. Our businessis positioned to be a one stop shop for delivering the supplements you

need. Lumos Energy Strips deliver the immediate effect of half a cup of

coffee using an all-natural source of caffeine, while also providing a burst

of fresh mint flavour. With no sugar, no fillers, and no hassle, Lumos is the

solution to today’s caffeine market where currently consumers find there is

no product that that delivers everything they need. The business started out

of the Queen’s Innovation Connector last May, and the cofounders will be

continuing full time after graduation as part of Canada’s Next 36 in Toronto.



Mohyi Labs, LLC

Lundí

Nisoltus Medical LLC

Michigan State University

Harvard Business School

Tulane University

The purpose of Mohyi Labs is to create the future we have all been dream-

ing of. Mohyi Labs is a product development umbrella company currently

focused on developing a cutting-edge Bladeless Drone. Mohyi Labs has

pioneered a breakthrough ducted counter-vortex diffuser technology that

will revolutionize not only the consumer drone industry, but the future of

logistics and personal transportation. Its patent pending geometry works

by altering the airflow out of a vortex pattern and converting it into usablethrust. Additional advantages of the technology include the potential to

exceed the effi ciencies of existing bladed propulsion and the ability to

operate both in the air and in sub-aquatic environments.

Lundí creates luxury women’s boots that allow you to be fashionable while

still staying warm. Embedded heating technologies warm your feet while at

work, on the street, or wherever you may be. Smartphone integration lets

you set the temperature to whatever you would like it to be, resulting in

maximum comfort throughout the day. Women will no longer have to chose

between looking great and being warm.

Nisoltus Medical is a company committed to developing products that monitor

and prevent pressure ulcers, also known as bedsores. Nisoltus was foundedin 2015 as a spinoff from Tulane University. Our debut product, Sensifoam

System, is designed for perioperative use. Application of the device prior

to surgery helps hospital staff establish a baseline before the procedure

begins and ensure that the patient is positioned safely for the duration of

the surgery. Intraoperatively, real-time feedback ensures that surgical staff is

aware of their patient’s well-being, and can make adjustments if necessary

at their discretion. Postoperatively, staff can be aware of any areas that may

need special care. Together, Sensifoam can keep your loved ones safer by

preventing physical, psychological and financial detriment.

COMPETING TEAMS


23/3622016 IBMC

Ohm WearablesUniversity of British Columbia

Ohm Wearables is an early stage company founded on the principle of

living a healthier and more authentic life through technology. Our product

is a wearable belt that tracks breathing patterns and provides real-time

feedback when users are shallow breathing. Deep breathing is not only

vital to our health, but it is also the vessel to engage in greater awareness

and calmness in the mind. Our company is rooted in yoga and meditation,

where the idea was first conceived. We are currently creating a community

around wellness and technology as well as testing and iteratively designing

our prototype to prepare for sales.

COMPETING TEAMS

ORGANizer

Periodiza

University of Iowa

Federal University of São Carlos

ORGANizer is a medical software company developing a suite of products

designed to improve the productivity, communication, and coordination sur-

rounding organ transplant recovery. At ORGANizer, we are using collaborative

and communicative technologies to tackle some of healthcare’s greatest

problems. Our products utilize the versatility of smartphone technology and

the internet to provide intelligent communication and coordination between

organ donation professionals. Organ donation is one of the largest fieldsin healthcare, accounting for $5.2 billion of claimed expenses. Each day

79 people receive a life saving organ by donation, 22 people die waiting

for organs, and 111 organs authorized-for-donation are not recovered. OR-

GANizer aims to reduce the number of unrecovered organs by improving

the coordination of organ recovery professionals.

Many exercise falsely thinking they know how to be effective, which often

causes injuries and frustration in not achieving their goals. In desperationthey seek out a personal trainer to help them reach their goals. Personal

trainers usually employ a methodology called periodization. Periodization

involves specific training variables that require planning from their coaches.

Periodiza assists gym professionals to optimize the training routines for their

clients by automating the periodization process. It provides improvement in

interaction between professionals and their clients. With Periodiza, clients

will be more motivated to exercise and will be able to visualize short and

long term goals



Protein Pod

ProTell

Unversity of Wisconsin-River Falls

Saint Mary’s University

Protein Pod combats the diffi culties many individuals experience when

attempting to consume a daily protein on the go, at work or in the gym.

All you have to do is drop our Protein Pod into a bottle with water and the

film dissolves, releasing the protein concealed inside. Transferring powder

from bulky containers into small ones to transport, or just waiting until you

get home are some of the traditional methods of protein consumption, but

they are messy, time consuming, and ineffi cient. Protein Pod makes gettingthe proper protein intake an effortless process. The Protein Pod’s target

customers range anywhere from elite level athletes, who seek to get the

proper protein intake in order to boost recovery, to the everyday individual

who is looking to conveniently add protein into their diet.

ProTell is a technology company focused on developing wearable technol-

ogy that monitor and track key physiological vitals in Sickle cell patients.Sickle cell crises lead to pains and complications in various parts of the

body. With ProTell, patients will be informed of early warning signs, giving

them the opportunity to better prepare themselves and quickly take pre-

ventive measures. Vitals will also be shared remotely among the patients’

family, friends and emergency units. This goes a long way to reduce the

rate of crisis occurrence in a month or in a year, saving the patients lots of

money, time and physical pain. Currently, patients have no real time method

of monitoring and staying ahead of upcoming crisis, trend analysis, data

mining will be performed on this data over time to identify hidden patterns

and provide better accuracy and predictability.

COMPETING TEAMS

Prev UPPFederico Santa Maria Technical University

Pressure ulcers are injuries that affect the majority of all wheelchair users.

They are caused by sustained pressure over time on a single area of the

body, damaging the skin, muscles, and in some cases even the bones of

the individual. Prev UPP is a mat that detects the distribution of the user’s

pressure points while in a sitting position, sending an alarm to the user’s

smartphone warning them to change their posture. This will allow the user

to appropriately shift positions to prevent in this injury.


25/36232016 IBMC

QuenchCalifornia Polytechnic State University

Quench is the only company that keeps customers fully hydrated without

adding any contaminants to your water. We have developed a hydra-

tion-tracking accessory that, with the help of our mobile app, calculates

water consumption, how much water you should drink, and when you

should drink it. The smart hydration tracking accessory fits on the base of

all size bottles and keeps track of the amount of water you drink. Based

on temperature, altitude and your cardio activity it reminds you to drink

water. We’re the first company to use a special water displacement sensor

to keep track of water intake. We want to reduce the deaths and health

problems caused every year due to insuffi cient consumption of water. We

would like to compare ourselves to a medical device which helps solve

the problem of de-hydration.

COMPETING TEAMS

Sangria Sage

SeeMePly

Fisk University

Saint Mary’s University

We are a company that realizes how diffi cult it is for college students to

afford the textbooks and other tools that they need to be successful; thus,

we have created a system to rectify this problem. We provide a person-

alized, socially capable, interactive digital library on our website and app

through a subscription to our service by their school. We take this one step

further by providing an educational suite that would further create an ideal

educational community.

SeeMePly is an online platform that streamlines the application process

for private secondary schools in Africa. SeeMePly connects parents withschools and provides an electronic alternative to the current manual ap-

plication/admissions systems. By using SeeMePly, parents save time and

make better informed decisions. On the other hand, schools increase their

candidate pool and significantly reduce the time and money required to

manage applications.



Soteria Solutions

Sweelevia

Mumbai University

University of the West Indies

Soteria Solutions is a group of enthusiastic, budding entrepreneurs trying

to make a deep social difference. They are using refurbished technology

like smartphones to build products in the IOT field. Our first product, Novis2,

is a state of the art wireless digital IP surveillance system based on smart-

phones - easy to operate, install, and service remotely. It boasts loads of

essential & unique features, all bundled up into a sub-$60 USD price point

to meet the demands of the average Indian consumer, as well as largerpotential customers such as the Indian government. The private market is

worth over $4.6 billion. What Soteria provides is a much cheaper, more ef-

fective solution to surveillance needs. Their team consists of 3 engineering

graduates from BITS Pilani, a student from California, and technical mentors

based from Moscow and San Fransisco.

Sweelevia Company Limited was developed based on the demand by

consumers and creates products including natural sweeteners such asstevia. Our aim is to supply the demand of consumers for a natural zero

calorie sweetener in their products. The demand for products with natural

sweetener is not currently being supplied, hence Nature’s Teas. Sweelevia

Company Limited has latched on to this outstanding demand as an entry to

the market and intends to provide our customers with a variety of naturally

sweetened instant tea bags. We intend to commence production on May

1, 2015. We will start locally in the commercialization stage with two flavors:

Ginger and Peppermint. As we expand our variety of flavors we plan to tap

into the international markets.

COMPETING TEAMS

SensytecUniversity of Houston

With Sensytec’s breakthrough technology, Smart Cement, it is now possible

to monitor the conditions of cement structures in real-time. Smart Cement

gives users data on cracking, contamination, corrosion, temperature changes,

and mechanical pressures within their structures. With this data, users can

ultimately prevent catastrophic structural failures. We created Smart Cement

directly in response to the 2010 Deepwater Horizon oil spill where the well

cement was not properly set, causing a whole blowout. If this technology

had been implemented in the well, the disaster could have been avoided

entirely. Such problems are quite common, and there is already a huge

demand for our technology in oil and gas. The potential applications for

our system, however, are endless. We intend to reach out wherever we can

make a difference and have comprehensive plans to do so.


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SwineTechUniversity of Iowa

SwineTech is an Iowa-based company located in New Sharon, Iowa and

formed as a Delaware C Corp. SwineTech creates solutions to reduce the

amount of piglets that die on farrowing facilities. SwineTech’s mission is

to help farmers increase production in order to play their part in helping

feed the world. SwineTech’s first product, Echo, reduces the incidence of

piglet mortality due to crushing by the mother sow by analyzing the crates

temperature and piglets’ squeals in a particular crate. Echo detects when

a piglet is being laid on and then communicates to a belt-like structure on

the sow which alerts the sow to stand up. This allows farmers to receive

real time health analysis of each sow and whether any abnormal activities

are occurring within the facility.

COMPETING TEAMS

TOLKIDZ

Wavio

University of Technology, Malaysia

Brigham Young Universiy

TOLKIDZ is an innovative device intended for children with learning dis-

abilities in order to help parents and caretakers identify their emotional

states. The device acts as a wristband monitor that is wirelessly paired

with a mobile application for the caretaker. The app allows caretakers to

see the emotional well-being (good or bad) of the children during their

daily activities, which helps to reduce parents’ stress in taking care of their

children. TOLKIDZ can also help parents identify their disabled childrens’hidden talents earlier on in their development.

Wavio is a small device that allows hands-free talking and texting to outdoor

enthusiasts when they’re off the grid. Skiers, climbers and other action sport-ers are often in situations with no cell signal and need a way to communicate.

Wavio connects to users’ own headphones and phones to provide instant

communication, even while listening to their music. Sports Technology is a

growing $2 billion market with 83 million Americans participating in outdoor

sports alone. Wavio is the only hands-free off-grid device on the market,

and at a price point of only $99, it fits well within the spending habits of this

growing target audience.



WhisticBrigham Young Universiy

Whistic is a cloud-based platform that uses a unique approach to address

the challenges of third-party risk management. Our diligence platform

provides workflow solutions that automate the vendor risk management

process and saves IT personnel hours each week communicating with

vendors and evaluating assessment results. In addition, Whistic’s crowd-

sourced algorithm provides vendor risk scoring based on the insights of

thousands of industry professionals. Coupled with machine learning, the

Whistic platform and risk score improve over time to give organizations

increasingly valuable information and guidance.

COMPETING TEAMS


29/36272016 IBMC

JUDGING

2016 Judging CriteriaEach round of the International Business Model Competition is generally judged

using the following questions:

* these two criteria serve as tie breakers

Did the team use the Business Model Canvas or similar tool to identify and trackhypotheses?

Did the team clearly state their hypotheses?

Did the team identify the most crucial hypotheses to test first (the ones that could

kill their business)?

Did the team design low cost, rapid, but reliable tests of these hypotheses?

Did the team conduct the tests in a reliable manner?

Number of tests–should be adjusted for industry, product type (web vs physical product), and

business type (B2B vs B2C).

Quality of tests - interviews are high quality, surveys and focus groups are much lower

quality (you don’t know which questions to ask) unless interviews have been conducted first.

Did the team clearly state their insights and learning, how those validated orinvalidated a hypothesis, and if that informed any pivots (changes)?

If changes were made, was the pivot the team made supported by evidence ordid they fail to pivot when the evidence clearly stated it?

If appropriate, has the team developed a prototype or minimum viable product()? Does the team understand the hypothesis they are testing with a prototypeor ? Is the prototype or appropriate to answer those assumptions?We want to reward prototypes over full products unless the product is the result of many prototypes

tested with customers—in other words, we want to reward testing hypotheses and building from proto-

types up to products.

Is the team solving a significant problem (defined in terms of money or impact)?*

Does the team have significant evidence that the solution is validated (i.e. lettersof intent, purchase contracts, sales, partners, etc.)?*

01.

03.

02.

04.

05.

06.

07.

09.

10.

08.

a:

b:

NOTE: Because web-based businesses are easier to test, these companies can often pivot faster. Please do not penalize

physical product companies or health-related businesses because they have not performed as much testing and validation as

web-based businesses.



JUDGES

2016 Final Judges

Alex Osterwalder

Nathan Furr

Brant Cooper

Alex is an entrepreneur, speaker and business model innovator. He is co-founder of Strate

gyzer, a leading SaaS company that helps organizations develop new growth engines, bet

ter value propositions and powerful business models via online applications and facilitatedonline courses. In 2015 Alex won the strategy award by Thinkers50, called the “Oscars o

Management Thinking” and ranks #15 among the leading business thinkers of the world

Alex is lead author of Business Model Generation and Value Proposition Design, which have

sold over a million copies in 37 languages. He also invented the Business Model Canvas, a

strategic management tool to visualize, challenge and (re)invent business models. Leading

organizations and start-ups around the world use it. Alex is a frequent keynote speaker a

Fortune 500 companies and has held guest lectures in top universities around the world

including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.

Nathan is a recognized expert in innovation, entrepreneurship, and value creation, co-au

thoring The Innovator’s Method (published by Harvard Business Review Press, 2014), Nail I

then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation

and multiple articles in Harvard Business Review and Sloan Management Review. Nathan is

an assistant professor of strategy at INSEAD where he teaches innovation and technology

strategy. Nathan has acted as the founder or advisor to corporations and startups in health

care, clean technology, professional services, internet, retail and financial services industries

He also sits on the investment board of the Kickstart Seed Fund, an innovative early-stage

venture fund. Nathan earned his PhD from the Stanford Technology Ventures Program at

Stanford University and has held permanent or visiting positions at INSEAD, ESSEC, and BYU

Brant Cooper helps organizations big and small innovate. He is the author of the New York

Times Bestseller, The Lean Entrepreneur, and the popular “The Entrepreneur’s Guide to

Customer Development.” His most recent book project is The Lean Brand, bringing the rigo

of lean startup principles to the marketing black box of branding. As a sought after keynote

speaker, startup advisor and corporate mentor, Brant travels the globe speaking with en-

trepreneurs and intrapreneurs, debunking the Myth of the Visionary, teaching Lean Startup

and Customer Development principles, and empowering employees to create new value.


31/36292016 IBMC

Paul Ahlstrom

Tim Enger

Paul is a serial entrepreneur. He has founded several high-tech startups and understands

the process of success. He is managing director and co-founder of Alta Ventures Mexicoa venture capital fund focused in Mexico. He is a regular keynote speaker and an avid

supporter of Utah’s entrepreneurial community, and a member of the Utah Angels. In 2000

he co-founded vSpring Capital, Utah’s leading venture capital fund. In 2007, he co-founded

Alta Growth Capital, based in Mexico City and Kickstart Seed Fund based in Salt Lake City

Tim is an entrepreneur, investor, and business development expert. He is currently focused

on building the Microsoft Ventures Accelerator in Seattle. Tim co-founded SocialNexus

Inc., a firm focused on a number of ventures nationally and internationally with a focus in

Brazil. In addition to the ventures in Brazil, SocialNexus built a large digital asset touching

more than 30 countries which was later acquired by a major digital agency. Tim ran all sale

and business development efforts in New England for Entrata, a rapidly growing company

that went from 400-800 employees during his time at the company. He holds a Bachelor’s

degree in Business from Brigham Young University.

JUDGES



2015 Success Stories

SUCCESS STORIES

Kaitek Labs are transforming bacteria into computers. Kaitek Labs uses microorganisms’ natura

capacity to gather and process information about its surroundings. This natural functionality givesboth a purpose and a human interface to turn bacteria into information gathering machines

capable of expressing their findings to human users. Founded in 2013 by Emilia Diaz in Santia-

go, Chile, the company has expanded and gained support of the Chilean government granting

Kaitek $350K for development. Reflecting on the 2015 IBMC Emilia said, “Do not underestimate

what lean methodology can do for you. At first I honestly thought there was absolutely no way

I could apply it to slow, expensive biotech, but I actually found it a great tool when it comes to

trying to move as quickly as possible….We have used it many times before and after IBMC to

decide what experimental line to pursue.” Kaitek Labs has been awarded many prizes both in

national and international contests, including BYU’s “IBMC” (USA, 2015), AAAS’s “GIST” (Morocco

2014), Copec-UC’s “Aplica tu idea” (Chile, 2014), Emprende UC’s “Jump” (Chile, 2012), totaling

over $50,000 in prize money in three years.

Kaitek Labs (First Place)

After trying to help his wife, who is from South Korea, secure a green card, Sam Stoddard, armed

with a masters degree in accounting and experience with confusing tax laws and forms, threw

in the towel. “I assumed that if TurboTax can condense mountains of tax law into a few easy

questions, something similar must exist for green cards.” Stoddard was wrong, and the idea fo

SimpleCitizen was born. From signup to citizenship, SimpleCitizen guides applicants through

the entire immigration and visa processes providing a truly comprehensive solution that’s fast

accurate, and affordable. Over the past year they have raised over 200K from prestigious venture

capital partners and recently announced their $700,000 seed round led by Kickstart Seed Fund“If we have learned anything from the IBMC, it’s that figuring this stuff out require endless hours

and dedication to the scientific method of having an assumption, testing that assumption, and

either validating it or invalidating it,” said Stoddard. SimpleCitizen’s growth displays a welcomin

sign to those traveling the road to US citizenship.

Simple Citizen (Finalist)


33/36312016 IBMC

With over eighteen years of stem cell tissue engineering research experience, the managemen

team at D&P Bioinnovations are biomedical entrepreneurs capable of translating biomedicaacademic research from “benchside” to “bedside”. Their pilot product is an implantable, biore

sorbable medical device to functionally regenerate a damaged esophagus within the body. D&P

Bioinnovations has been very busy since participation in the 2015 IBMC. They have won awards

as finalists at the India C-Camp/QB3, Johns Hopkins MedTech Venture Challenge, M2D2 $100K

Challenge, Baylor New Venture Challenge, Global TiEcon, OneStart Americas 2015 and GEW

50 Global Startup Open all within the last 5 months. ”Specifically, the IBMC has taught us how

to change our product based on customer needs,” said Derek Dashti, founder and CSO at D&P

Bio Innovations. said Dashti, “We have been in contact with many prominent thoracic surgeons

and hospital administrators to understand both the utility and reimbursement strategies of ou

product.” His advice to entrepreneurs is to “have open communication with your customers

This is key in developing a sound product and will also lead to potential partners to help you

startup advance quicker.”

D&P Bio Innovations (Honorable Mention)

SUCCESS STORIES

Local Line is a modern commerce system for local food. They serve those in the service industry

through their state-of-the-art software that connects purchasers, suppliers, and food hubs al

directly together. Since competing in the IBMC, Local Line has improved transaction volume

by three times and has participated in several local funding rounds. Validation has been a key

principle that has helped drive the success of this venture. “There’s no shortcut to validation,”

said Cole Jones, (CEO of Local Line), “customer validation is experience you have to go through

Lean Methodology and customer development have been key drivers for Local Line post-launch

“This strategy is present in our current day product development.” said Cole, “We define what wedo based on our company vision, then ask specific questions within a well-defined scope. We

prioritize, we build, we launch, repeat.” Local Line is anticipating the launch of its new software

and databases for Food Hubs in early summer 2016.

Using the bathroom at night is serious business. No one enjoys stumbling around in the dark o

turning on bright lights and waking themselves up in the middle of the night! IllumiBowl is ded

icated to helping you have the best late night bathroom experience possible. While a studen

at BYU, Matt Alexander launched a Kickstarter that has raised $95,399 on an original $20,000goal. The IllumiBowl is an LED light that lasts 100,000 hours that clips on the side of the toile

and shines a soft light into the bowl, eliminating “bathroom blindness caused by bright lights

when going in the middle of the night. To date they have sold over $1 million worth of produc

– over 50,000 units. In March 2016, Illumibowl competed on Shark Tank and walked away with

$100,000 for a 25% equity stake from Kevin O’Leary. It recently made the shelves at Bed Bath

and Beyond and has been featured nationally in Forbes, BuzzFeed, CNetm Good Morning

America, Daily Mail, engadget and many others.

Local Line (Semifinalist)

Illumibowl (Quarterfinalist)



HELPFUL HINTS

What Winning Teams Do:

If you watch any past winner present, you will see that they start by connecting to the audience through

a compelling, but truthful story about their business. In your story, describe the pain you uncovered and

how you plan to solve it.

Start with a blank canvas and step-by-step show your hypotheses , how you tested them, and the results.

Demonstrate visually which hypotheses were validated and which were not. Don’t throw all of your infor-

mation on the canvas at once, walk the judges through your validation in digestible portions.

Each test has to lead to the lessons learned and future plan of action. Show what each test taught you,

what was validated, what wasn’t, and what hypotheses and tests you made next.

Most of you had to pivot or change a portion of your business in response to customer feedback. Wewant you to justify your pivots with concrete data. Just saying that you made a pivot is not enough.

Realizing that your hypothesis is inaccurate is not a weakness, but evidence that you learned something.

Each hypothesis you make has to be accompanied with a test or an activity that aims to prove or disprove

your hypotheses. Zoom in close on all of your tests and explain the hard work you did. We want you to

justify your decision-making and the course of your business with real data from credible sources.

The purpose of the International Business Model Competition is to reward the process student entrepreneurs follow to elimi-

nate uncertainty in their businesses. We encourage smart entrepreneurs that identify and test key business hypotheses, seek

input from potential customers, and make necessary changes based on what is learned. Remember, this is not abusiness plan or venture pitch competition!

Tell us your story.

Use the Business Model Canvas.

Highlight the lessons learned.

Explain your pivots.

Describe the validation.

In conclusion, judges want to see multiple rounds of hypotheses and tests. One or two tests is not enough to show that

you thoroughly researched your business idea. It is not possible to walk through the entire canvas in 10 minutes, so focus

on a few hypotheses and tests that are crucial to your business.


35/36

IBMC

2015-2016

around the world

global competition qualifiers


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International Business Model Competition Booklet 2016

Documents

Transcript of International Business Model Competition Booklet 2016