International Armoured Vehicles

Leading International DecisionMakers, Setting The Future ForArmoured Vehicles

+44 (0)20 7368 9737 | www.internationalarmouredvehicles.com | [email protected]

WHAT'S NEW FOR 2012? Exclusive Brand New Features:• Increased international representation from the Middle East, Asia andSouth America

• Exciting new location at the FIVE in Farnborough

• SpotMe Networking Devices: Ensuring you meet the right people onsite

• 2012 Innovation Awards: Direct product feedback from key militarydecision-makers

• New holistic agenda covering the armoured vehicle community's currentchallenges to post-Afghan threats

THE WORLD'S LARGEST MEETING PLACE DEDICATED TO THE ARMOURED VEHICLES COMMUNITY

Dr. JohnGutteridgeStrategy &BusinessDevelopmentDirectorBAE SystemsGlobal CombatSystems

Minister Peter Luff, MPMinister for DefenceEquipment, Support andTechnologyUK Ministry of Defence

Unprecedented Representation From Senior Government Officials And International Flag Officers

Meet The Industry's Key Leaders In The First Ever Dedicated Commercial Strategy Debate

Lieutenant General Dennis J. HejlikCommanderUS Marine Corps Forces Command(MARFORCOM)

Muhammad Asif, HI(M)Director General, Joint StaffPakistan Armed Forces

General Sir Peter Wall,KCB, CBE, ADC Gen.Chief of the General StaffBritish Army

Lieutenant General Michael BarberoDirectorJoint Improvised ExplosiveDevice Defeat Organization(JIEDDO)

Lieutenant General Chander PrakashCommander, MONUSCO Mission to DRCUnited Nations(Indian Army)

Lieutenant General Robert LennoxDeputy Chief of Staff, G-8(Programs), Department ofthe ArmyUS DoD

Major General (Ret) Antonios ChatzidakisGeneral ManagerNAMSA

Lieutenant GeneralJean Tristan VernaDirector, IntegratedOperational LandEquipment Maintenance(SIMMT)French MoD

Lieutenant General Rafael Comas AbadCommanderNATO Deployable Forces(Spain)

Major General Berndt GrundevikChief of StaffSwedish ArmyLieutenant General

Brigadier General N Lee S PriceCommand, Control &Communications Tactical ProgramUS DoD

Dr. VernonJoyntChiefTechnologyOfficerForceProtection

Major General(Ret) ChrisWilsonStrategy DirectorThales LandDefence (UK)

Noah ByersDirector,InternationalBusinessDevelopmentOshKosh

Mr. FrédéricBoutyVP, StrategyNexterSystems

Neil McCabeDirector,VehicleSystems andSpecialProjectsLockheedMartin

20 - 23 February 2012FIVE, Farnborough, UK

It's a great venue to listen to current ideas, and to learn and see what technologies are doing for the future aswe prepare. – Major General Robert Brown, Commanding General, US Army Manoeuvre Center of Excellence

In developing the role and level of input from senior OEMs in the market, I think this year's InternationalArmoured Vehicles is really striding forwards in the content and the value it's providing within the industry.The G6 Panel especially is sure to bring out some great new insights into the vendor market and hopefully startsome lively debate across the board! – Dr. Vernon Joynt, Chief Technology Officer, Force Protection

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20 - 23 February 2012 • FIVE, Farnborough, UK

Dear Colleagues,

As Chairman of the Advisory Panel for InternationalArmoured Vehicles, it is my pleasure to invite you to come andjoin us next February in Farnborough to take part in our largestand most international show yet. Now in its 11th year,International Armoured Vehicles provides the premier forum forthe global armoured vehicle community to engage in wide-ranging discussion on long term strategies, the sharing ofoperational feedback and advances in armoured vehicletechnologies.

At a time when armoured vehicle requirements must balancebetween the evolution of asymmetrical threats and the futurepotential of manoeuvre warfare, it is clear that lessons-learnedare vital. Examining international experiences in the selectionand integration of new capabilities offers the potential forgreater cooperation amongst allies and improved materiel forour forces.

It's a big subject, but with thousands of attendees, experts fromover 40 countries, and a speaker faculty featuring key flagofficers and technical experts from countries including Canada,India, Italy, Oman, Pakistan, Sweden, Africa, Spain,Germany, Denmark, Finland, the Netherlands, the UN andNATO, it's one that we're well placed in getting to grips with.

Always striving to be bigger and better, we're bringing forwardsome tremendous new changes this year. We'll be increasingthe level of input from international military from the MiddleEast, Asia and Africa. Alongside this we'll be gathering greaterinsight from senior industry leaders such as BAE, ForceProtection, Renault Trucks, Saab, Thales, Nexter, OshKosh,Lockheed Martin, Fedders Lloyd and Barco on theprogrammes and requirements which will be shaping the futureof armoured vehicle development, both in our brand new G6Industry Leaders Strategy Debate and our greatly enhancedInnovation Stage.

It's going to be quite a show, and I hope that you can come andjoin us to be a part of the world's largest dedicated armouredvehicles event.

Best wishes,

Lieutenant General Sir John Kiszely, KCB MCChairman, International Armoured Vehicles AdvisoryPanel

As operations in Afghanistan start drawing to a close, it'sbecoming more urgent than ever to start discussing the futurefor armoured vehicles. It's a big question, and one that requiresthe input of the senior industry leaders who are shaping theequipment that will take centre stage in future conflicts.

This year, International Armoured Vehicles takes you ahead ofthe learning curve with the opportunity to find out first handthe strategies shaping the future of armoured vehicles from thearmoured vehicles industry's key decision makers and thoughtleaders, including:

Dr. John GutteridgeStrategy & Business DevelopmentDirectorBAE Systems Global CombatSystems

Dr. Vernon JoyntChief Technology OfficerForce Protection

Major General (Ret) Chris WilsonStrategy DirectorThales Land Defence (UK)

Noah ByersDirector, International BusinessDevelopmentOshKosh

Mr. Frédéric BoutyVP, StrategyNexter Systems

Neil McCabeDirector, Vehicle Systems and SpecialProjectsLockheed Martin

Taking place on the opening morning of the main conference theG6 Industry Leaders Panel Global Strategy Debate gives youdirect insight into the critical questions facing the AV industry:• What are top industry leaders targeting as the major

battlespaces of the future?• What do vehicle manufacturers and systems integrators see

as the key areas for long-term investment in R&D?• What new priorities are decision-makers setting for the 'Iron

Triangle' and how will this affect the armoured vehiclemarket?

• What future balance needs to be met between manned andunmanned vehicles?

• What will be the main characteristics of future conflicts andwhat key threats are the industry keeping front of mind?

With more input from the leading OEMs and systemsintegrators across the globe than ever before, and thechance to consult with the top decision-makers in the industry,International Armoured Vehicles 2012 invites you to be a part ofthis truly unique event.

Want to ask our industry leaders something specific? Makesure you register now to get the chance to have yourquestion posed during the debate!

REGISTER AND PAY BY 21ST OCTOBER 2011 AND SAVE UP TO £1298 OFF STANDARD RATES!2

WHAT'S NEW FOR 2012?Evolving To Meet Your Requirements

Improved Networking Capabilities

Meet with those key military representatives and programme managers who are your top priority:• Private Meeting Areas - for more sensitive “off-line” discussions or meetings• Speed Networking Sessions - meet with a wider breadth of military, industry and R&D

representatives, and put a face to the name of the key players you're looking to meet• SpotMe Devices - a great instant messaging and G.P.S. tool allowing you to arrange meetings

or locate key delegates across a crowded conference hall or exhibition area. Find out more atwww.spotme.com/experience+spotme

Increased International Representation

This year, we will be bringing you our most international show ever. Working together with the London Chamber of Commerce and Industry (LCCI)we're planning to bring in those key international players from the Middle East, Asia and South America to share their experiences and requirementssurrounding the armoured vehicles equipping process to the wider SME market. All of this is in line with the input and advice of our senior Advisory Panel:

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Direct Product Feedback: The 2012 Innovation Awards

Bringing together 5 judging panels, each consisting of senior military, OEMs and R&D representatives, we'll be assessing and consideringthe leading products in the armoured vehicles market, in categories including:

• Best Future Vehicle Technology and Capability • Best Heavy Vehicle Technology • Best Light Weight Vehicle Capability • Best Vehicle Innovation Technology • Best Product Improvement

Call us on +44 (0) 207 368 9737 or email [email protected] today to have the chance to nominate your most exciting productfor the consideration of senior decision makers, including:

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Exciting New Location

A key UK centre for large scale events, it's our pleasure to team up with the FarnboroughInternational Venue & Events centre to provide a level of innovation previously unseen in the10 years of our history.

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Lieutenant General (Ret) Sir John KiszelyChairmanInternational Armoured Vehicles

Lieutenant General C PrakashCommander, MONUSCO Mission to DRCUnited Nations (Indian Army)

Major General (Ret) Antonios ChatzidakisGeneral ManagerNAMSA

Brigadier General Norbert HuberHead of Force Development DivisionAustrian MoD

Brigadier Alistair Deas MBEDirector, Defence College Of Logisticsand Personnel AdministrationUK MoD

Colonel Thomas B. Murphree IIICommander, Troop Support Europe & AfricaDefense Logistics Agency

Lieutenant General Sir John KiszelyFormer DirectorUK Defence Academy

General William ScottWallaceFormer CommanderUS Army Training andDoctrine Command

Lieutenant General J. P. SinghFormer Deputy Chiefof Army StaffIndian Army

Major General Vincent DesportesFormer ChiefFrench Joint Forces Defence College

New Holistic Agenda

This year we want to take you on a journey, from the urgent requirements facing troops in current operations, through the strategiesand new integrations which will be shaping operations for armoured vehicles in the near future, to the longer-term blue sky thinking onwhat exactly future armoured vehicle capabilities and requirements will look like post-Afghanistan. In order to achieve this we'veintegrated four targeted pre-conference and post conference focus days, as well as four topic specific streams during our MainConference.

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Featuring briefings and direct insight from industry experts rangingfrom key OEMs to the SMEs providing new and innovative solutionsfor current requirements, the Innovation Stage provides you with theinsight you need into the future of the armoured vehicles market.

The Innovation Stage is located at the heart of the exhibition, and isabsolutely free for all attendees. Make sure you get ahead of thelearning curve with:

• Direct insight into upcoming vehicle programmes andrequirements for key OEMs

• Understanding of the procurement criteria being set by industryleaders for new subsystems and products

• Heightened awareness of the new innovations taking placewithin the SME community

If you have a product or system innovation that you think the marketneeds to hear, make your voice heard:

• Raise awareness of your brand among the market leaders• Showcase your thought leadership in the development of

innovative new products• Respond directly to the concerns presented by key system

integrators and OEMs on stage, and show how your producttakes into account their key challenges

• Ensure that your face is known within the community, to besttake advantage of the networking opportunities within theexhibition

The full agenda will be ready by the end of October, but withkeynote speakers coming in from such major players as FeddersLloyd and Barco NV, this year's already shaping up to be a ground-breaking event.

If you want to take advantage of this unique opportunity, make sureyou contact Nick Harragin before the 18th October at +44 (0)207 368 9714 or email [email protected] to discuss howyou can showcase your thought leadership to the armoured vehiclecommunity.

Showcase New Innovations

Meet Key Industry Leaders

Attract New Investment Opportunities

THE 2012 INNOVATION STAGEShowcase Your Thought Leadership To Top Industry Leaders

The innovation briefing basically gives you the occasion to veryspecifically relay your message. It's short, 20 minutes, a low barrier forpeople just to hop in and hop out and that’s why we like it!– Ivo Oerlemans, Marketing Manager, Vehicle Protection EMEA, DSM Dyneema

What’s interesting is that since I’ve left there I’ve been stopped about4 or 5 times on the way back to the stand, where people say 'Wellthat’s good we’d like to know a little bit more about that' or 'Wedidn’t realise you were doing that', so with regards to raising theOshKosh profile and some of the work we’re doing particularly on theinnovation side that’s been fantastic– Barry Gee, UK Support Manager, OshKosh Truck UK

+44 (0)20 7368 9737 | www.internationalarmouredvehicles.com | [email protected]

6 Key Reasons To SponsorMaintain your Existing Client Base and Enter Emerging Markets All In One PlaceAs a UK based event, we're proud to provide the best possible service that we can to the UK MoD and British Forces. As the largest dedicated eventfor the global armoured vehicle community, however, we also pride ourselves on gathering together key decision makers from across the world todiscuss the advances being made by a broad spectrum of international forces. In doing so, we provide you with the opportunity to reinforce yourexisting relationships with UK and European forces, as well as showing your successes to the wider international community without having tobreak the budget in going to an overseas trade fair.

Launch New Products or ServicesInternational Armoured Vehicles has always provided the perfect forum to launch and promote the latest products or systems. With the most seniorfigures from the industry in attendance, plus carefully selected media partners and press at the event, innovative new technology will alwaysgenerate a buzz. In bringing together specific decision makers from the armoured vehicle community as well as the key programme managersdeciding on specific requirements, all of whom have strong business reasons for attending the event, we can ensure a much greater impact for yournew product and a higher conversion rate for investment.

Position your Company Brand and Demonstrate your Thought Leadership to the CommunityInternational Armoured Vehicles has a strong tradition of showcasing products and thought leading presentations from the key service providers inthe sector. Through an integrated mixture of exhibition stands, branding and/or presentations, you're able get across your message in the mosteffect way possible. Indeed, with a mix of presentations, panel discussions and exhibitions already confirmed from decision makers and thoughtleaders in major companies including Renault Trucks, Saab, Beth El, RUAG, Force Protection, BAE, Thales, OshKosh, Nexter, Fedders Lloyd,and Barco, you'll be in good company!

BRAND NEW! Focus Day and Topic Streams Chairing OpportunitiesThere's nothing more central to an event than its chairmen. This year, as the sponsor of one of our specific focus days or topic streams you'llimmediately become the leading event representative in the field (be it C4ISR, Training and Simulation, Armouring, Through Life Support etc).As well as providing the opening introduction for the day's proceedings, you'll have the opportunity to kick off Q&A discussions after presentationswith a tailored question, and most importantly keep in close contact with our leading speakers in order to discuss and shape the day's proceedings.

BRAND NEW! Enjoy Our Exclusive Pre-Conference Ice BreakerWe know how hard can be to take advantage of networking opportunities at events: by the first break you've met a few interesting people, bylunch you're putting faces to the names of the key delegates you want to meet, and by the time you get to talk with them it's the end of the day.Our Pre-Conference Ice-Breaker solves this issue, bringing together our senior delegates and sponsors for a few drinks and a few rounds of golf onour specially installed indoor golf simulator on the evening before the Main Conference, so that you can build the contacts you need ready forthat all important first day of the conference.

Experience The Dual Benefits of an Integrated Conference and ExhibitionWe know what it's like seeing stand after stand of products, or trying to showcase your technology to a large crowd. So often a ground-breakinginnovation or that vital sense of urgency to find new solutions is forgotten as exhibition fatigue sets in. At International Armoured Vehicles webelieve the solution is in "targeted viewing": using our conference and Innovation Stage as a means to define the urgent operational and marketrequirements, and then allowing our senior military, industry and R&D representatives to assess a tailored range of solutions to these requirementsin the exhibition space.

For more information on sponsoring or exhibiting at International Armoured Vehicles 2012, please contactNick Harragin at +44 (0) 207 368 9714 or email [email protected]

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Sponsors:

Lead Sponsor:

Media Partners:


The 2012 International ArmouredVehicles event is taking place at:

FIVE, Farnborough

ShowCentre, ETPS Road Farnborough,Hampshire, GU14 6FD Telephone: +44(0)1252 532800Fax: +44(0)1252 376015Email: [email protected]

Located a short train ride fromHeathrow international airport andnear the heartland of the British Army,Farnborough provides the easy accessneeded for both the international andUK military community, great carparking facilities and a selection of tophotels adjacent to the venue.Moreover, positioned just South Westof Central London, attendees can takeadvantage of the many top rated UKgolf courses, health clubs, andshooting ranges nearby or take theeasy 30 minute train ride to Waterloostation and experience all of thevibrant theatres, museums, iconiclandmarks and top internationalrestaurants that London has to offer.

Venue:

The Aviator Hotel: 0.5 miles from FIVERooms available from 20th-24thFebruary 2012 at £165.00 inc VATper room per night.

Accommodation:Holiday Inn Farnborough: 0.3 miles from FIVERooms available from 19th-23rdFebruary 2012 at £140.00 B&B incVAT per room per night.

The Village Hotel: 0.9 miles from FIVERooms available based on a 4-night stayfrom 19th February 2012 at £149.00 B&Binc VAT per room per night.

Find out more about Visitor Information on www.internationalarmouredvehicles.com.

Networking with International Armoured Vehicles

The Armoured Vehicles Linkedin group is a greatopportunity for military, government, academic and industryprofessionals to connect and discuss common interests in

armoured vehicles. Joining gives you numerous opportunities tonetwork with not only those who are attending but also like mindedpeers in the industry. To join simply follow this link:http://www.linkedin.com/e/gis/162026

Stay connected by sharing information with your industrypeers and keeping up to date with the latest in thearmoured vehicles industry. Follow us on twitter and

connect with key military, government, academic and industryprofessionals. To follow us simply link to:http://twitter.com/iavehicles or use the hash tag #iavs

Communicate, network and share information moreefficiently with your co-workers and keep up to date withthe latest trends in the armoured vehicles community by

following us on Facebook. To become a fan of InternationalArmoured Vehicles simply follow this link: http://bit.ly/c9fymm

20 - 23 February 2012FIVE, Farnborough, UK

Read and discuss the latest content available for thearmoured vehicles community at our dedicatedInternational Armoured Vehicles blog. Express your views

and insights on a platform dedicated to military, government,academic and industry professionals. Follow us onhttp://www.international armouredvehicles.com/blog

Defence IQ is an authoritative news sourcefor high quality and exclusive commentary andanalysis on global defence and military-

related topics. Sourcing interviews and insights directly from seniormilitary and industry professionals on air defence, cyber warfare,armoured vehicles, naval defence, land defence and many moretopics, Defence IQ is a unique multimedia platform to discuss andlearn about the latest developments within the defence sector. Sojoin over 50,000 defence professionals today to claim yourexclusive video interviews, podcasts, articles and whitepapers thatare updated on a daily basis at www.defenceiq.com - and all forfree. Join the community: http://www.defenceiq.com/join.cfm


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