International

AD

Agencies

DDBDoyle Dane Bernbach

1200 clients75 countries

FOUNDER

NED DOYLE

BILL BERNBACH MAC DANE

GURU

CULTURE

Work life balance

23Dell

37FedEx

40Johnso

n &

Johnson

42Knorr

5Lipton

34McDona

ld

24Nestlé

23Nokia

23PepsiC

o

28Philips

8Tropican

SUCCESFUL AD CAMPAIGN

COMPANY : VOLKSWAGON

PRODUCT : BEETLE

CAMPAIGN -

THINK SMALL

YEAR : 1959

CLIENT CONFLICT

CAUSE OF

CONFLICT :

MERGER

BETWEEN DDB

AND NEEDHAM

NEW AD AGENCY :

WIEDEN AND

KENNEDY

JWT, the fourth largest marketing communications network in the world, has

nearly 10,000 employees in more than 200 offices in over

90 countries, serving over 1,200 clients.

Bob Jeffrey is the Chairman and CEO of JWT

Worldwide, the world’s best-known marketing

communications brand. As JWT’s CEO, Jeffrey is

responsible for 200 offices and nearly 10,000

employees in more than 90 countries.

Jeffrey closely oversees relationships with blue-chip

global clients including HSBC, Johnson & Johnson,

Kimberly-Clark, Kraft, Nestlé, Nokia, Royal

Caribbean, Schick, Shell and Unilever.

Jeff Benjamin

Jeff Benjamin, former Partner and Chief Creative

Officer at Crispin Porter + Bogusky, joins JWT in this

February as Chief Creative Officer.

Jeff is charged with implementing a bold creative

vision for the agency, as well as leading and

inspiring JWT’s creativity globally

Chief Creative Officer:

Air Canada

Bayer

Ford

HSBC

Johnson & Johnson

Kellogg’s

Kimberly-Clark

Macy’s

Nokia/Microsoft

Rolex

Royal Caribbean

Energizer/Schick

Shell

Tata

Tim Horton's

Unilever

United States Marine

Corps

Nestlé

Major Clients:

CLIENTS

An Advertisement for the J. Walter Thompson Company from 1903

• Creative

• Digital

• Global

• Interactive

• Market research

• Total branding solutions across all communication

•Marketing

•Planning

•Research

•Specialized

Communications

•Strategic

Communications

Agency Type:

Competitors

Founded in 1948 by David Ogilvy which became

Ogilvy and Mather

History

believes in “Every advertisement is part of the long-

term investment in the personality of the brand”

Tham Khai Meng- Chief Creative Officer ,Worldwide

Miles Young- CEO and Chairman worldwide since

1982

Background ofFounded in 1948

450 offices in 120 countries

18,000 employees worldwide

Services Fortune Global 500 companies

including:

•American Express

•BAT

•BP

•Cisco

•Coke

•DuPont

•Ford

•Gillette

•IBM

Services Provided By Ogilvy focuses on advertising, marketing, and public

relations.

•Advertising

•Brand Identity

•Creative Design

•Customer Analytics

•Crisis and Issues

Management

•Direct Marketing

•Digital Production

•Digital Media & Search

Marketing

•Digital Marketing

•Experiential Marketing

•Media Relations

•Promotional Marketing

•Public Relations

•Public Affairs

•Retail Design

•Strategic Planning

•Sustainability

•Sales Acceleration

•Trade Marketing

•Viral Marketing

•Loyalty Marketing

Competitors:

Complaint by customers about worms in dairy

milk chocolates a month before Diwali

Sales dropped by 30% in just 10 weeks

Challenge was to restore confidence in key

Stakeholders

Set of media desk, leaflets and posters

With contact numbers

New purity sealed packaging testimonial Add

on tv

The famous Case of Cadbury

Gold Winners

Ogilvy India

Vodafone "Zoozoos

Ogilvy Delhi

Coca-Cola Sprite "Seedhi

Baat, No Bakwaas

Ogilvy Hyderabad:Bajaj

Pulsar

Silver Winners

Vodafone "Zoozoos on your mobile

Awards

Hathaway Ad Campaign

Designed By- David Ogilvy

One of the best Ad Campaign

Award winning Ads

• Founded by Leo Burnettin 1935

• He was responsible forthe creation of some ofthe most well knowncharacters in the world ofadvertisements such asTony the Tiger, Marlboroman, Charlie the tuna etc.

• He is known forestablishing relationshipwith multinational clientssuch as Coca-Cola,Mc,Donalds, Kellogg’s etc

Leo Burnett Worldwide

• A private company formed in 1935 functioning

under the name of ‘Leo Burnett Company’

• The agency started with a working capital of

50’000 dollars, 8 employees and 3 clients.

Ad Gurus:

Tom Bernadin, Global CEO:

Tom Bernadin has been the

global chief executive officer of Leo

Burnett since April, 2005. Tom

Bernadin believes that ‘creativity is

the most important asset in

business’. Tom says “Creativity now

commands the worlds attention, it is

our cultural connective tissue and it

will give businesses the advantage

they need in marketplaces”.

• Mark Tutssel, Global Chief Creative

Officer:

Mark Tutssel, one of the most-awarded

creative directors in the industry,

oversees the work of Leo Burnett

Worldwide and its 95 plus global

offices. He is passionately dedicated to

finding and cultivating the very best

creative talent and spreading the global

company’s commitment to Human

Kind communications

Major Clients:

• Kellogg’s, 1949

• Pfizer, 2012

• Fiat, 1995

• Samsung, 2005

• P&G, 1952

• Coca-Cola, 2007

• McDonald’s, 1982

Ad CampaignsMARLBORO MAN:

• The Marlboro Man advertisement campaign is said to be the one of the most brilliant ad campaigns of all time as it transformed a feminine campaign into one which was masculine.

Parent Companies

WPP Publicis

Omni

Group

W P PWire and Plastic Products Plc

Martin Sorell

WPP plc is a

British multinational advertising and public

relations company with its main management office

in London, England, and its executive office

in Dublin, Ireland.

It is the world's largest advertising company by

revenues, and employs around 162,000 people in

3,000 offices across 110 countries

Revenue : € 12 Billion

W

P

P

Grey Global Group

Ogilvy & Mather Worldwide

Dentsu

Young & Rubicam

JWT

Hill & Knowlton

Burson-Marsteller

GroupM

Cohn & Wolfe

The Brand Union…Other 359 Ad Agencies

Publicis was named the third largest marketing group worldwide.

revenue € 6.61 billionThe group has operations in over 202 cities in 105 countries

Publicis

Global networks

Leo Burnett Worldwide

Publicis Worldwide

Saatchi & Saatchi

Bartle Bogle Hegarty (BBH)

Fallon Worldwide

Burrell Communications Group

Bromley Communications

RED Communication Arts

…Other 80 Major Firms

Maurice Levy

Omnicom Group, Inc. is an American marketing and corporate communications holding

company, headquartered in New York City

OMNICOM GROUP

Revenue : $14.5 billion Global networks

BBDO

DDB Worldwide

TBWA Worldwide

Diversified Agency Services (DAS)

Omnicom Media Group (OMG)

Javelin

Proximity Worldwide

Rapp

Brodeur Worldwide, Fleishman-Hillard, G+

Europe, Ketchum

Resolution Media

formed in 1986

…Other 126 Major FirmsJohn d. Wren