Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With...
Transcript of Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With...
![Page 1: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/1.jpg)
W W W . C H I C A G O L A N D R I S K F O R U M . O R G
Internally Marketing Your way to Success: The Risk Professional as Consultant
![Page 2: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/2.jpg)
2
Speakers:
• Liz Walker, Director, Enterprise Risk & Global InsuranceGroupon, Inc.
• Mary Friedl, Insurance and Claims ManagerRedbox Automated Retail LLC
![Page 3: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/3.jpg)
3
TRUE OR FALSE?
40% of Business Interruption Policies are Underinsured, with the average Shortfall being 45%
![Page 4: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/4.jpg)
4
Framing the Issue
THE PROBLEM: How Can I Reduce or Manage Risk if No One Wants to Talk to Me?THE PROBLEM: How Can I Reduce or Manage Risk if I Am Not Communicating Effectively?
THE SOLUTION: Demonstrate Trust and Value FIRST
Pivot how stakeholders think about risk, insurance, and your role by communicating your identity and purpose in a deliberate manner
![Page 5: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/5.jpg)
5
Understanding Trust
Why is it so important?
![Page 6: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/6.jpg)
6
Develop Your Identity
• Who are you within the organization?– What are your personal and/or professional goals? – “People don’t buy what you do, they buy why you do it.” -Simon Sinek
• Identify How You Align With Corporate Values And Strategy– How does your purpose align with your stakeholders’ goals?– Develop and use a consistent, common language
![Page 7: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/7.jpg)
7
Mind Your Language
Is there a Risk? Or an Opportunity?
![Page 8: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/8.jpg)
8
Mind Your Message
Are you seeking information? Or providing a service?
![Page 9: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/9.jpg)
9
Mind Your Form
WHAT ARE YOU TRYING TO COMMUNICATE? AND HOW?
The Data Dump The Limbic Appeal
The Bottom Line
![Page 10: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/10.jpg)
10
What percentage of a meeting do participants find unproductive?
34%
![Page 11: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/11.jpg)
11
Use of Meetings
What do you meet about?
― Exposure Review (renewals)― Claim Reviews― Training Opportunities
― M&A― Claims
― Operating Plans
![Page 12: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/12.jpg)
12
Reaping the Benefits
• Increased visibility of your identity and purpose – becoming part of the conversation
• Increased reach within the organization
• Better ability to forecast and prepare (proactive vs reactive)
• Cautions:– Patience (this is the long game)– Workload (when you offer to help, people will take you up on it)
![Page 13: Internally Marketing Your way to Success: The Risk ...€¦ · • Identify How You Align With Corporate Values And Strategy – How does your purpose align with your stakeholders](https://reader033.fdocuments.net/reader033/viewer/2022051912/6002804923fe2a33596b94bd/html5/thumbnails/13.jpg)
QUESTIONS?