Internal workshop on Social Media
-
Upload
simonjchughes -
Category
Documents
-
view
858 -
download
2
description
Transcript of Internal workshop on Social Media
![Page 1: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/1.jpg)
Social Media – will it catch on?
![Page 2: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/2.jpg)
How are we going to do this?
![Page 3: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/3.jpg)
So what are we going to cover?
Social Media, Social Networking, what is it?
So what are these thing like Twotter, Wordpress and Bookface?
Other stuff you might want to ask us or the group
YOU as a brand
No laptop? Will my mikefluffykins@Gmail do? What about contacts?
![Page 4: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/4.jpg)
By the end of this session you will….
![Page 5: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/5.jpg)
What is social media?
So how many people are in the room?
http://youtu.be/lFZ0z5Fm-Ng
![Page 6: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/6.jpg)
Get that – so what is a social network?
You are at a party – the food is ok – what do you remember most?
![Page 7: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/7.jpg)
Twitter – what’s it for?
![Page 8: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/8.jpg)
![Page 9: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/9.jpg)
Blogging
![Page 10: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/10.jpg)
Try blogging in a safe environment first …
![Page 11: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/11.jpg)
Internet functionality Gmail, Reader and ….
![Page 12: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/12.jpg)
Your social media strategy
Why do I need one?
‘Rough this morning – too many beers with old colleagues – have to skip today – maybe cold coming on?’
Simon Hughes, Facebook circa 2008
‘Simon is an experienced senior manager, constantly professional, and focussed on delivery.’
Simon Hughes, LinkedIn circa 2009
Google Yourself
![Page 13: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/13.jpg)
How should I ‘be’?
Online YOU are the brand. What persona will you have?
Listen Be open
Don’t pretend Show gratitude
Be positive Be responsive
![Page 14: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/14.jpg)
Find your community (or communities) – they are peoplewhat problem are you solving for them?where do they hang out on line?wefollow.com, search.twitter.com
Build relationships and converse – that’s talk to you and medon’t sell or broadcast
Have a business site as well as facebook/twittter etc,.
Cross post and cross pollinate
Use a social media dashboard – it will save you time
Get peoples email address – use a blog which provides comments
Measure and track your results
What is your strategy?
![Page 15: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/15.jpg)
So what now?
![Page 16: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/16.jpg)
Some more help
http://23things.wetpaint.com/ multi media on line training
http://www.youtube.com/watch?v=MpIOClX1jPE&feature=related social media in plain english
![Page 17: Internal workshop on Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062510/54b536274a7959f8228b4623/html5/thumbnails/17.jpg)
To prove we haven't made it up!
BloggingApache Roller, Blosxom, Frog CMS, Jaws, Livejournal,
Serendipity, Slash, Subtext, Textpattern, Thingamablog, WordPress
Social NetworkingFacebook, Myspace, Bebo, list of social networking websites
MicrobloggingTwitter
TaggingWordle.net, Delicious.com
Social BookmarkingDiigo.com, Digg, StumbleUpon
LensesSquidoo
Cloud Computing