Internal VS external coaching

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  1. 1. An Analysis by Chaim Rothstein
  2. 2. Outline Coaching Defined Advantages of coaching in general Current coaching statistics/ROI External Coaching Defined External coaching advantages External coaching disadvantages Internal Coaching Defined Internal coaching advantages Internal coaching disadvantages Main Similarities & Differences Conclusion/Recommendations
  3. 3. Coaching Defined Partnering with clients in a thought- provoking and creative process that inspires them to maximize their personal and professional potential.
  4. 4. Advantages of Coaching in a Business Setting Enhance Employee Skills Address Derailing Behaviors Maximize Productivity Boost Employee Engagement Cultivate High Potential Employees
  5. 5. Current Coaching Statistics/ROI - Coaching at Work Survey 2002: Coaching for all - MetrixGlobal 2001 Study: ROI = 788% - Personnel Management Association Report: Coaching combined with training = 88% increase in productivity - Manchester Inc. Survey: ROI of almost 6X the cost of the coaching - Metropolitan Life Financial Services: Retails sales people. $620,000 coaching cost delivered $3.2 million in measurable gains
  6. 6. External Coaching Defined An individual who is self- employed or employed outside the organization and provides coaching services within the organization.
  7. 7. External Coaching Advantages Professionally Certified Highly Trained Objective Perspective Specialized Skills Experience Exclusive Focus on Coachee
  8. 8. External Coaching Disadvantages Cost Small % of organization has access Lack of consistency in model Ad hoc engagements Lack of clarity around multiple factors Lack of measurability Attrition risk
  9. 9. Internal Coaching Defined Instead of paying for external coaches to come into the company, an organization trains its own professionals to be coaches for the organization.
  10. 10. Internal Coaching Advantages Cost Knowledge of the business/culture Expands traditional approach to leadership development More access to information about coachee Specific and relevant job knowledge Efficiency Promotes informal coaching across management Opportunity to connect across the organization
  11. 11. Internal Coaching Disadvantages Balancing multiple roles Attunement to conflicts of interest Managing multiple relationships Attending to confidentiality Difficulty listening objectively Abstaining from certain decisions Managing relationship boundaries
  12. 12. Main Similarities Sensibility and competencies Well-conceived coaching methods Clear contracting Confidentiality/Record keeping Resource to discuss conflicts of interest Matching process
  13. 13. Main Differences Frequency and scope Tenure of coachee; Coaching focus Formalization Duration Coachs source of knowledge and context Retention COST
  14. 14. Conclusion/Recommendations Coaching is an effective tool Pros and cons to both Internal & External Best to use in tandem Budget is a big factor Depends on what the goal is Internal would be ideal to promote a coaching culture
  15. 15. References 1. ATD at Work: Creating an Internal Coaching Program https://www.td.org/Publications/TD-at-Work/2014/Creating-An- Internal-Coaching-Program 2. Center for Coaching Solutions: Starting and Running an Internal Coaching Program http://www.centerforcoachingsolutions.com/white-papers.html 3. The Hudson Institute of Santa Barbara: Creating an Organizational Strategy for Coaching http://www.cenera.ca/documents/144.pdf 4. iCoach NY: Possibilities and Pitfalls of Internal Coaching http://www.icoachnewyork.com/news.php 5. Results Coaching Systems: Driving Change with Internal Coaching Programs http://www.davidrock.net/files/Driving_Organisational_Change_ with_Internal_Coaching_Programs.pdf 6. http://www.free-management-ebooks.com/faqch/principles- 05.htm 7. http://www.what-is-coaching.com/icfcoachingdefinition.html