Internal Social Network & The Future Workspace
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1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Internal Social Network & The Future Workspace
Peter H. Reiser Social Business Evangelist WebCenter @peterreiser
Spotlight Tag am 7.12.2012
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2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Safe Harbor Statement
The following is intended to outline our general product direc6on. It is intended for informa6on purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or func6onality, and should not be relied upon in making purchasing decisions. The development, release, and 6ming of any features or func6onality described for Oracle’s products remains at the sole discre6on of Oracle.
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3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiG, 2011
Organiza(ons with high levels of employee engagement outperform the total stock market index and post total shareholder returns that exceed the average by
22%
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4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Trends in Global Employee Engagement, Aon HewiG, 2011
Companies with low levels of employee engagement have total shareholder returns that are lower than the average by
28%
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ok let’s do a reality check
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6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
1st Generation Social Enterprise: Social Revolution
BID Mngt. Product Crea6on Market Sell Deliver Support
Business Applications
Tagging Collaboration
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7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
1st Generation Social Enterprise: Social Graph
CRM HCM
ERP Portal BPM
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8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
1st Generation Social Enterprise: Users Dilemma
Tagging
Collaboration
BPM
Portal
CRM
ERP
HCM
Which social tool should I use? How does it relate to my job?
What’s In It For Me?
(WIIFM)
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9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Of knowledge workers interviewed claim they were overwhelmed by information to the point of incapacitation. !
94%
-‐ Jonathan Spira, 2011. Informa5on Overload: None Are Immune. Informa5on Management, 21(5), 32.
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10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
so – how can we fix this?
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11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
1. Build (on) your Enterprise Collabora6on Strategy 2. Connect the Enterprise Social Graph 3. Leverage the Power of Social Insight 4. Engage your Employees through Social Adop6on
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12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Build (on) your Enterprise Collaboration Strategy
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13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Business Applications
Fix 1: Enterprise Collaboration Strategy From Social Silos to Enterprise Social Collaboration
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Collabora6on
Social Collaboration embedded in Core Applications
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14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Centralized Content Hub
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15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Business Application Integration
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16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Connect the Enterprise Social Graph
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17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Fix 2: Connect the Enterprise Social Graph
CRM HCM
ERP Portal BPM
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18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Socialize with Oracle Social Network
3rd Party App
CRM
HCM ERP
Custom App
Self Forming Teams
Defined Teams
App Informa(on
Content
Experts
Escala(on
Team Project
New Hire
New Contract
Disrup(on
Oracle Social
Network
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19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Social Network with Customer Experience
• Find the person with the best skills to assist with the issue
• Real-time collaboration in context of the issue
• Track an Agent’s collaboration contributions
• Identify and contribute relevant knowledge back to the system
Optimal Customer Response
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20 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Social Network with Financials
• Enable Finance departments to collaborate instantly during quarter close with real-time information access
• Enable finance professionals in the back office to easily interact with the rest of the company
• Provide privacy when discussing sensitive financial results within Conversations
Highly Collaborative Financial Management
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21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Social Network Social Marketing • Discuss, plan and develop social (and
traditional) marketing campaigns • Preview external campaigns for
review or engagement on the corporate social network
• Share, review and prepare responses to specific posts across lines of business
• Run internal employee focused campaigns over the corporate social network
Employee Brand Engagement
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22 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Social Network Deployment Integration with Fusion CRM – Internal Deployment
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23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Leverage the Power of Social Insight
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24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Usage
Fix 3: Social Insight
ROI Insight
Recommend
Oracle Social
Network
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25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Data
Business + Social Insight
Business Applications
BID Mngt. Product Crea6on Market Sell Deliver Support
Business Data
Context
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26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
Recommend & Insight
• Who to follow • Who is the expert • Active Content • Which document
• Who is the proven expert • Which is the best document • Which groups get results • What is the Best process
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27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social CRM Example
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28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
• CLOSE DEALS FASTERS • CLOSE MORE DEALS • TIME TO RESOLUTION • ONBOARD PEOPLE QUICKER
Return on Investment
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29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Inside ROI can be measured Example: Social Re-Use versus Win/Loss Rate and Project Margin
BID Mngt. Product Crea6on Market Sell Deliver Support
Enterprise Social Collabora6on -‐ secure – scalable – compliant
14% higher Win Rate 20% higher Margin metrics metrics metrics
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30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
ROI on Social Collaboration (Sun Microsystems)
ROI Calcula(on Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-‐Use: 1,320 Millions
Average win rate improvement : 10 %
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31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Engage your Employees through Social Adoption
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32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Adoption How to build vibrant communities
Move from Web centric to People
centric
• The new Intranet is the myProfile of each user
Embrace mobile and ByoD “Bring your own Device”
• Any 6me, Anywhere on Anything
Embed Social Adop6on into your Company Culture
• move from knowledge is power to sharing is power
• Answer the WIIFM ques6on “What’s In It For Me”
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33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Start with Socializing Your Intranet From Web centric to People centric
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34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Mobilize Your Content Any time, Anywhere – on Anything
Medtronic iPad Solu6on Oracle Social Network
Fusion CRM
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35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Add Social Capital to Company Culture The Power of Recommendations & Gamification to build vibrant communities
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36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Adoption
Sales Team Tech Team
Next Fiscal year -‐ you can choose between:
5% more salary or
work on a cool project
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37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Community Methodology
MMFI – Make Me Feel Included What is the common cause ? Do you listen to me? Do you understand me? MMFV – Make Me Feel Valued Can I trust you? Do you trust me? Do you value me? How ? WIIFM – What Is In it For Me Can you provide what I need any time, anywhere on any device?
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38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Community Equity
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39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
How it works
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40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Tag Equity
Info 1 IQ=10
Info 2 IQ=20
Java TQ=30
Ruby TQ=20
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41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Tag Equity
Info 1 IQ=10
Info 2 IQ=20
Info 3 IQ=30
Java TQ=60
Ruby TQ=60
Info 4 IQ=40
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42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Tag Equity
Info 1 IQ=10
Info 2 IQ=20
Info 3 IQ=30
Java TQ=60
Ruby TQ=60
TQ(Java)=30 TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30 TQ(Ruby)=40
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43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
User Benefit (WiiFM)
! Social Ranking
! Recognition (Incentive)
! Expertise and Skills discovery
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44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Benefit Example: Enterprise Search
Expertise Discovery
Personalized Recommendations
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45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social Adoption Example: Technology Leadership
Engineer
Principal
Fellow
Senior Engineer HR Levels HR Promo6on Process
Peer Review
Candidate Pipeline Criteria's ! Internal Outreach ! External Outreach ! Intellectual Proper6es ! .... ! .... ! Over average Community Equity
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46 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Oracle Social Enterprise Solutions Ready to Bridge the GAP
Interact Collaborate Work
Social Employee Social Customer
Sales Marke6ng Service
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48 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.