INTERNAL COMMUNICATIONS

We have a good story to tell

We have an important role

Why We Do Internal Communications

Internal Communications Defined

Multi-Channel Communications

Sitrion Employee Mobile App

Employee App Highlights

• Communications

• Alerts

• Regional info

• Onboarding

• Role-specific information

• Lookups

• Check-ins

• Entries

GD TV Reaches the Unconnected

Internal Communications Strategies

Leadership Communications

Leadership Conferences

Leadership articles, white

papers, profiles, blogs, etc.

Videos of leaders

Vision, Values, Why and Brand

Messages

Middle Management

Communications

Manager instructions and

information distribution

Manager Toolbox

Manager specific emails

Brand ambassadors and product

education

Employee Communications

GD TV

Safety, Culture and Finance sections on

Connect

Email signature standards

Revive Bulletins via GD Connect

Update Outlook mailing lists

Employee Recognition

Communication Education

Employee App

Retail Channel Communications

Dealer Focus monthly

newsletter Brand guidance

Social media plans for branches

Vision, Values, Why We Exist

Phase 2

Internal Communications Roadmap

Future Communications Projects

• Promote, safety, health, our brand

• Show more video messages

• Metrics analysis, surveys

• 2-way communication

• Crisis communications planning

• Sustainability

• Community involvement

• Retiree communications

How to tell a good story

• Keep it short and to the point • Give it punch and emphasize a key message • No jargon, clichés and acronyms • Highlight what’s happening • Explain why it is important, what it means • Use numbers • Make it timely and newsworthy • Explain who is helped, who benefits • Highlight a problem solved • Recognize those who did good work

A Future State

We champion the needs of our customers by ensuring the safe and efficient delivery of goods,

and champion the needs of our employees by creating a dynamic environment for growth.