Creative Freelancers - Save yourself from endless client requests
Internal Communication 2009 / 1st place / Save Resources and Change Yourself
-
Upload
baltic-pr-awards -
Category
Technology
-
view
1.389 -
download
0
description
Transcript of Internal Communication 2009 / 1st place / Save Resources and Change Yourself
![Page 1: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/1.jpg)
Project: Save Resources and Change Yourself
![Page 2: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/2.jpg)
Intro (video)
![Page 3: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/3.jpg)
ClientTEO LT, AB Group is the largest Lithuanian broadband Internet access and voce telephony services operator, providing integrated telecommunication, IT and TV services to residents and business;
More than 3000 employees.
![Page 4: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/4.jpg)
Idea / ChallengeShift of corporate culture towards more environmental- friendly one;
Environment protection becoming a value for the employees;
Challenge for the Agency: combine communications and human resources approaches.
![Page 5: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/5.jpg)
Goals
![Page 6: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/6.jpg)
Strategic PrinciplesVoluntary nature;
Transparency;
Word of Mouth / Organic Growth;
Environment protection must be fun!
Message: Small eco-habits may have huge accumulated impact.
![Page 7: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/7.jpg)
![Page 8: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/8.jpg)
Topical 3 Eco-Seasons
![Page 9: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/9.jpg)
Each Season:New set of eco-obligations;
Information about season issues (video/ audio/ links; facts, tips &tricks);
Events for the employees;
Eco-section in the Newspaper “My TEO”.
![Page 10: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/10.jpg)
E-Factor: Real Time Matters
![Page 11: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/11.jpg)
Results: Change Yourself
![Page 12: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/12.jpg)
Do You Protect Environment at Workplace?
Environment concern at workplace increased by 23%
![Page 13: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/13.jpg)
Results: Save Resources83 % started saving paper;
71 % started saving energy;
70 % started sorting trash at workplace;
63 % started saving water.
45 % stopped using plastic cups.
![Page 14: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/14.jpg)
Post Scriptum: for CSRCSR is real only when taken by each employee personally;
…32 % of employees became interested in TEO activities related to Environmental Issues;
…51 % encouraged their family and friends to save environment.
![Page 15: Internal Communication 2009 / 1st place / Save Resources and Change Yourself](https://reader035.fdocuments.net/reader035/viewer/2022070318/557830efd8b42a9b438b51e5/html5/thumbnails/15.jpg)