Source:

Conceptad.co.uk/

JUST TO REMEMBER

PUBLIC RELATIONS is the state of the relationship between a

company/organization/entity(person doing business activities)

or celebrity and its publics.

For Example: Aon Risk Ltd and their employees, shareholders,

customers.

Internal PR

Internal publics are people employed by a firm or members of

an organization and they are intimately related with the

functioning of the organization. (Star Lyngdoh)

WHO ARE THEY?

INTERNAL PR

INTERNAL PR

Internal PR

Family

Paid Staff

Volunteers

Bussiness partners

Share holders

Mission

Vision

Strategy

Internal communic

ation

Source: Document of

Andrés Juárez

The person responsible for PR with shareholders must be an

expert in finance, economics, management, marketing

and/or accounting.

The information shall be not only mentioned in numbers but

also described and reported in text.

Shareholder deserve fair treatment and opportunate

information.

SHAREHOLDERS

Are the bone structure of the company.

They need:

Respect

Motivation

Appraisal

Recognition Growth/Promotion

Proper Training/Induction.

Update on latest events of an organization.

Employees

How would you manage PR for employees in your company?

Think in:

- Events

- Internal events

- Recreational activities

- Celebrations

- Intranet

- Birthday emails

- Internal magazines

Activity 1.

The are the face of the company.

Internal PR need to announce them:

- Prizes

- Discounts

- Monetary and non monetary benefits.

- Awards

Distributors/Dealers/Retailers

Families are an important part of every member of any

organization. Internal PR should also focus to include

employee’s relatives.

BBVA Bancomer’s employees are planting trees to help the

environment.

Some multinational companies have kinders at their

corporations.

Family

• Share key messages with all the members

• Give recognitions

• Keep image.

• Motivate.

• Form union among different areas of a company.

• What other functions can you mention?

Internal PR do’s:

External Publics are people and organizations that are clients

doing business with a firm or agency or company.

They concentrate on:

- Attitudes of company

- Values

- Policies

- What company does for any kind of publics

- Corporate Social Responsibility

External PR

External Publics

External PR

Strategic PR

Clients doing business

Consumers

Customer

Community

Mass Media

Government

FinancialInstitution

Action Groups

General Publics

Source:

Document of

Andres Juarez

What does a word customer mean for you?

Is he/she always right?

How would you communicate with them?

CUSTOMER

Source: Google.com

• Marketing research

• Customers polls (surveys)

• Customer satissfaction

• Customer service

• Word of mouth

• Consumer confidence index university of michigan

• Loyalty

Important areas related to customers

The 4Cs Model

Customer value: it is the value that you provide that determines your position in the sector or market/s

Cost: instead of thinking of price, think of what the customer has to pay

Communication: customers are engaged in meaningful interactions

Convenience: customers are busy and have many choices, so makeit easy for them to choose you

(Business-survival-toolkit.co.uk)

Customers

This means coordinating directly with the people responsible

for producing the news and features in the mass media.

The goal of media relations is to maximize positive coverage in

the mass media without paying for it directly through

advertising.

Media relations refer to the relationship that a company or

organization develops with journalists.

Working with the media

Students will design a communication dynamics among their

companies and customers.

(Social media strategies are welcome).

Activity 2

Launch of a new product/service

Initiation of new factories/offices

Financial results

Organization sponsored events or awards

Launch of organization promotional campaigns

Recent disasters, strikes or organizational closures

Awards/accolades for the company

Visits from company dignitaries/celebrities

Involvement in local/community activities

Community Engagement

Working with the media

The person responsible for PR with shareholders must be an

expert in finances, economics, marketing and/or

accounting.

Areas to be covered:

- Marketing/Social Media

- Financial analysis

- Present net value

- Fundamental and Technical Analysis

- Focus on strategic management.

Financial Information

Example Coca Cola Analysis

Source:

bloomberg.com

References

http://www.slideshare.net/sslyngdoh/internal-and-external-publics-of-

public-relations-by-shaining-star-lyngdoh?qid=edb0fbfd-eba1-4f89-966c-

f004a148743a&v=qf1&b=&from_search=2

http://business-survival-toolkit.co.uk/stage-four/marketing-and-

communications2/the-marketing-mix-the-4cs

http://conceptad.co.uk/

http://www.google.com

http://www.wikipedia.com

Document of Andrés Juarez retrieved from gmail.com