Store Management Internship Project

My Client 2.0

By: Erika Goto

Lakewood Center

Summer 2016

Project Background

• Department = Ready to Wear

• Focus = Dresses & Levi’s

Why My Client 2.0?

• Sales & Magic are performing well

#1 Opportunity = My Client 2.0

Sales by Divisions Dresses Levi’s

$ DIFF PL (STD) $31.1 $37.1

$ DIFF LY (STD) $7.1 $48.5

My Client 2.0 Goal

Capitalize on new system and new Specialists

(Edith & Gaby) to boost My Client 2.0 participation

in the RTW department

Goal = Strong understanding of My Client 2.0 by

Specialists & Adding 2 quality potentials/wk

Pinpointing the Opportunities

1. Coaching & Knowledge of My Client 2.0

2. Analyze workload of Specialists

3. Maintain stock & Consistent

communication with team/partners

4. Recognition & Motivation

Opportunity # 1 | Coaching & Knowledge

Opportunities Action Plan

Train Specialists thoroughly Step-by-Step trial run with

Specialists

Show, Don’t Tell Have Specialists add you as a

client

Certification Implement certification in all FOBs

Keep Specialists up to date Looking into resources on the

portal

Utilize experienced Specialists Mentor/mentee system

Opportunity # 2 | Analyze Workload of Specialists

Opportunities Action Plan

Realize responsibilities & take

action

Divide time wisely for all tasks

Set Specialists up for success Schedule Specialists on prime

selling days

Coach & observe the team Make sure everyone is pulling their

weight

Opportunity # 3 | Stock & Communication

Opportunities Action Plan

Be aware of stock Constant check of stock on the

floor and in stock room

Analyze placement/product Specialists listening to customer

feedback

MTM/Visual/DM Communication Work together to impact My Client

2.0

Desirable stock > Brings customers to store > Connections on the floor > My Client!!

Opportunity # 4 | Recognition & Motivation

Opportunities Action Plan

Motivate & recognize good

effort/work

Be aware of behavior and write

Magic Cards

Follow-up with Specialists Review results and have

conversations

Incentives Create incentives and

communicate existing incentives

Incorporate friendly competition Adding My Client results on Star

Daily

Progression of My Client 2.0 in RTW | Pre-Project

Week 1

• Dresses: 0 potential, 0 converted, 0 total

• Levi’s: 1 potential, 1 converted, 16 total

Week 2

• Dresses: 0 potential, 0 converted, 0 total

• Levi’s: 0 potential, 0 converted, 16 total

*All results are WTD with exception to ‘total’ which is past 12 months

*‘Total’ = potentials + clients

Progression of My Client 2.0 in RTW | During Project

Week 3

• Dresses: 1 potential, 0 converted, 1 total

• Levi’s: 1 potential, 1 converted, 17 total

Week 4

• Dresses: 0 potential, 1 converted, 1 total

• Levi’s: 0 potential, 0 converted, 17 total

*All results are WTD with exception to ‘total’ which is past 12 months

*‘Total’ = potentials + clients

Progression of My Client 2.0 in RTW | During Project

Week 5

• Dresses: 0 potential, 0 converted, 1 total

• Levi’s: 1 potential, 0 converted, 18 total

Week 6

• Dresses: 0 potential, 0 converted, 1 total

• Levi’s: 0 potential, 0 converted, 18 total

*All results are WTD with exception to ‘total’ which is past 12 months

*‘Total’ = potentials + clients

Progression of My Client 2.0 in RTW | During Project

Week 7

• Dresses: 3 potential, 0 converted, 4 total

• Levi’s: 1 potential, 0 converted, 20 total

*All results are WTD with exception to ‘total’ which is past 12 months

*‘Total’ = potentials + clients

My Client 2.0 Observations & Suggestions

• Pamphlets + Signage

• My Client clientele special events

• Deep Dive Check-Ins

• My Client report on Star Dailys

Thank you!