Intern Project - Erika Goto

Click here to load reader

  • date post

    09-Jan-2017
  • Category

    Documents

  • view

    85
  • download

    1

Embed Size (px)

Transcript of Intern Project - Erika Goto

  • Store Management Internship Project

    My Client 2.0

    By: Erika Goto

    Lakewood Center

    Summer 2016

  • Project Background

    Department = Ready to Wear

    Focus = Dresses & Levis

    Why My Client 2.0?

    Sales & Magic are performing well

    #1 Opportunity = My Client 2.0

    Sales by Divisions Dresses Levis

    $ DIFF PL (STD) $31.1 $37.1

    $ DIFF LY (STD) $7.1 $48.5

  • My Client 2.0 Goal

    Capitalize on new system and new Specialists

    (Edith & Gaby) to boost My Client 2.0 participation

    in the RTW department

    Goal = Strong understanding of My Client 2.0 by

    Specialists & Adding 2 quality potentials/wk

  • Pinpointing the Opportunities

    1. Coaching & Knowledge of My Client 2.0

    2. Analyze workload of Specialists

    3. Maintain stock & Consistent

    communication with team/partners

    4. Recognition & Motivation

  • Opportunity # 1 | Coaching & Knowledge

    Opportunities Action Plan

    Train Specialists thoroughly Step-by-Step trial run with

    Specialists

    Show, Dont Tell Have Specialists add you as a

    client

    Certification Implement certification in all FOBs

    Keep Specialists up to date Looking into resources on the

    portal

    Utilize experienced Specialists Mentor/mentee system

  • Opportunity # 2 | Analyze Workload of Specialists

    Opportunities Action Plan

    Realize responsibilities & take

    action

    Divide time wisely for all tasks

    Set Specialists up for success Schedule Specialists on prime

    selling days

    Coach & observe the team Make sure everyone is pulling their

    weight

  • Opportunity # 3 | Stock & Communication

    Opportunities Action Plan

    Be aware of stock Constant check of stock on the

    floor and in stock room

    Analyze placement/product Specialists listening to customer

    feedback

    MTM/Visual/DM Communication Work together to impact My Client

    2.0

    Desirable stock > Brings customers to store > Connections on the floor > My Client!!

  • Opportunity # 4 | Recognition & Motivation

    Opportunities Action Plan

    Motivate & recognize good

    effort/work

    Be aware of behavior and write

    Magic Cards

    Follow-up with Specialists Review results and have

    conversations

    Incentives Create incentives and

    communicate existing incentives

    Incorporate friendly competition Adding My Client results on Star

    Daily

  • Progression of My Client 2.0 in RTW | Pre-Project

    Week 1

    Dresses: 0 potential, 0 converted, 0 total

    Levis: 1 potential, 1 converted, 16 total

    Week 2

    Dresses: 0 potential, 0 converted, 0 total

    Levis: 0 potential, 0 converted, 16 total

    *All results are WTD with exception to total which is past 12 months

    *Total = potentials + clients

  • Progression of My Client 2.0 in RTW | During Project

    Week 3

    Dresses: 1 potential, 0 converted, 1 total

    Levis: 1 potential, 1 converted, 17 total

    Week 4

    Dresses: 0 potential, 1 converted, 1 total

    Levis: 0 potential, 0 converted, 17 total

    *All results are WTD with exception to total which is past 12 months

    *Total = potentials + clients

  • Progression of My Client 2.0 in RTW | During Project

    Week 5

    Dresses: 0 potential, 0 converted, 1 total

    Levis: 1 potential, 0 converted, 18 total

    Week 6

    Dresses: 0 potential, 0 converted, 1 total

    Levis: 0 potential, 0 converted, 18 total

    *All results are WTD with exception to total which is past 12 months

    *Total = potentials + clients

  • Progression of My Client 2.0 in RTW | During Project

    Week 7

    Dresses: 3 potential, 0 converted, 4 total

    Levis: 1 potential, 0 converted, 20 total

    *All results are WTD with exception to total which is past 12 months

    *Total = potentials + clients

  • My Client 2.0 Observations & Suggestions

    Pamphlets + Signage

    My Client clientele special events

    Deep Dive Check-Ins

    My Client report on Star Dailys

  • Thank you!