100 big ideas

MARCH2013

idx130301_cvsub 1 3/11/13 5:47:51 PM

turn into a pumpkin

bigidea

When ING Direct Italia aquired a bricks-and-mortar home in Rome, the online bank charged two fi rms, New Architects and Newtone Architects, with making the storefront work as both a banking institution and a concept store. The designers started with the brand’s avatar, a pumpkin: reproducing its shape and shade of orange in the form of a 13-foot-long, 8-foot-high lacquered pod that sits in the

middle of the 4,800-square-foot branch. Customers enter to receive personalized services while seated on leather-covered banquettes in a cozy, enveloping environment. Glass slippers not included. —Georgina McWhirter

From top: The “pumpkin” at ING Direct Italia comprises prefabricated curved plywood elements, coated with lacquer and assembled on-site. Marco Michele Rossi’s pendant fi xtures illuminate his banquettes.

fi rms: new architects; newtone architects site: rome10

68 INTERIORDESIGN.NET MARCH.13

LEON

ARDO

ALO

I/COU

RTES

Y OF

ING

DIRE

CT IT

ALIA

idx130301_BigIdea100_nna 68 3/7/13 3:13:33 PM

168

WWW.INTERIORDESIGN.NET

03.1303.13ON THE COVER At Weinhandlung Kreis wine shop in Stuttgart, Germany, Furch Gestaltung + Produktion’s custom modules in

powder-coated steel wire store and display 12,000 bottles. Photography: Zooey Braun.

CONTENTS MARCH 2013 VOLUME 84 NUMBER 3

01-90bigideas

STEFAN KORTE/COURTESY OF DAVID ADAMO AND M

EHRINGDAMM

72

idx130301_TOC 13 3/8/13 8:01:42 PM

Cindy Allen

EXECUTIVE EDITOR Elena Kornbluth

DEPUTY EDITOR Edie Cohen (West/Southwest)

ARTICLES EDITOR Annie Block

SENIOR EDITORS Mark McMenamin

Deborah Wilk

MANAGING EDITOR Helene E. Oberman

EDITORIAL ASSISTANT Matthew Powell

DESIGNERS Zigeng Li

Karla Lima

ASSISTANT TO THE EDITOR IN CHIEF Athena Waligore

BOOKS EDITOR Stanley Abercrombie

EDITOR AT LARGE Craig Kellogg

CONTRIBUTING EDITORS Raul Barreneche

Aric Chen

Laura Fisher Kaiser

Nicholas Tamarin

Peter Webster

Larry Weinberg PRODUCTION MANAGER Sarah Dentry 646-805-0236 sdentry@interiordesign.net PREPRESS IMAGING SPECIALIST Igor Tsiperson

RESEARCH DIRECTOR Wing Leung 646-805-0250

REPRINTS Nick Iademarco 281-419-5725 fax 281-419-5712

Interiordesign.net

ASSOCIATE WEB EDITOR Meghan Edwards

ASSISTANT WEB EDITOR Olivia Farquharson

ASSISTANT RESEARCH EDITOR Ava Burke

WEB ASSISTANT Jonathan Basla

DESIGNWIRE DAILY CONTRIBUTORS Jesse Dorris

Sara Pepitone

Andrew Stone

Ian Volner

editor in chief

SUBSCRIPT ION INFORMATIONCONTINENTAL U.S. 800-900-0804

ALL OTHERS 515-247-2984

360 Park Avenue South, 17th Floor, New York, NY 10010646-805-0200

interiordesign.netCircle 33

idx130301_masthead 26 3/11/13 2:21:32 PM