Interent Marketing - Social Media - Tony Allred Class
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Transcript of Interent Marketing - Social Media - Tony Allred Class
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Social Media: Time To Get In The Conversation
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
Google+: Gplus.am/Alex
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Street Cred – Social Media
¤ 47,000+ Twitter Followers (Top 5 in Utah)
¤ 4,700+ Facebook Friends (public account)
¤ 50,000+ Blog Readers/Subscribers (active in 2011)
¤ 2,600+ LinkedIn Connections
¤ 1,000+ FourSquare Friends
¤ 1,000+ mobile apps downloaded
¤ Average 1,300+ clicks per link and 100K+ views per post
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Which Networks and Profiles? LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
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50M Users Put In Perspective
0 2 4 6 8 10 12 14
iPod
Internet
Radio
Years
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Twitter Stats
¤ 200M registered users
¤ Adding 500,000 per day
¤ 200 million unique visitors per month
¤ 150 million tweets per day
¤ 1 billion tweets per week
¤ Largest VC raise in history = $800M
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Facebook Stats
¤ 750+ million active users
¤ 50% log on once per day
¤ 130 friends
¤ 250 million active mobile users per month
¤ 30 billion pieces of content (links, news, blog posts, photos)
¤ 70% of Facebook users are outside of the United States
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Instagram Stats
¤ 7 million users & 150 million photos uploaded in 9 months
¤ 80% applied filters
¤ Took Flickr 2 years to get to 100 million photos
¤ Only on iOS!
¤ 4 employees
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Mobile Market Stats
¤ Average teen sends 1500 texts per month
¤ 76% of all phone subscribers use texting
¤ 2.3 trillion texts sent in 2010
¤ With only 19% smartphone market penetration
¤ Over 500,000 iPhone apps, 37% are free
¤ Within 5 years, mobile internet access > desktop access
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17% of Time Spent Online = Social
¤ Twitter and Facebook Users Under Age 35: ¤ 27% check status and post updates 10+ times per day
¤ 40% post updates while driving
¤ 30% use while on dates
¤ 64% post updates at work
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Advertising $ Follow Eyeballs
1995 2010
Global Internet Ad Revenue
$55MM $90B
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B
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Investors, Partners and Mentors
¤ AngelList (8,000 introductions, 400 investments)
¤ Due diligence on you via social – billboard worthy?
¤ Can you connect with customers?
¤ Talk to people you wouldn’t normally have access to ¤ Mark Suster (iActionable intro) ¤ Hank Haney (golf tips from Tiger Woods coach) ¤ Robert Scoble (introduction to potential partner) ¤ Chad OchoCinco (cell phone number) ¤ CBR Venture Capitalist ($20M raise) ¤ Scott Anderson (Zion’s Bank CEO)
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How Do I Use Social For Business?
¤ Be yourself
¤ Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner
¤ Customers talk to each other online
¤ It’s not a commercial
¤ Real photos, custom backgrounds, detailed info
¤ Be yourself
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Convinced? Ok, At Least Try…
¤ LinkedIn is a MUST ¤ 100% profile complete
¤ Use current photo
¤ Make sure everything is accurate
¤ Get recommendations
¤ Actively seek out connections in areas related to interests
¤ Investors, employers and partners will check you out here
¤ Paid account shows you who looks at your profile
¤ Keep it up to date
¤ IT IS YOUR RESUME
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Activity Equals Influence
¤ Either in or out
¤ Animals smell fear – customers smell insincerity
¤ Listen and Engage
¤ Time – no quick fix, no quick results
¤ Klout = free stuff
¤ SEO value à Rankings à Clicks à Customers
¤ Encourage employees to be social, don’t block it!
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Suggestions and Tools
¤ Send out using a scheduling tool like Bufferapp.com
¤ **Connect other networks (Twitter to LinkedIn, etc.)
¤ Be sure to reply to people where they replied to you
¤ Use a mobile application to share “live” updates
¤ Setup keyword searches and join conversations
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Suggestions and Tools
¤ Tweetdeck (demo)
¤ Klout (only a starting point, not of real value)
¤ NutshellMail (daily email summary)
¤ Bufferapp.com
¤ Google+ (many leaving to focus solely on this network)
¤ Twentyfeet.com (analytics)
¤ Crowdbooster
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Where and What?
¤ Which networks don’t you like, get or understand? ¤ FourSquare
¤ Youtube
¤ Tumblr
¤ Google+
¤ Klout
¤ Others?
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Takeaways
¤ Social media is not a toy for kids
¤ It is not a fad
¤ If you aren’t actively engaged now, you are behind
¤ Employers, partners, investors and customers are there
¤ The great equalizer
¤ You will need to use it for most businesses
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Remember This…
“Realize that the social media success equation isn’t big moves on the chess board, it’s little moves, made every day that eventually add up to a major shift.” -Jay Baer