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    INTERNSHIP R EPORT

    ON

      Customer Satisfaction Analysis on General Banking Activities

    of Social Islami Bank Limited (SIBL).

     

    Social Islami Bank Limited (SIBL).

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    Internship Report

    On

    Customer Satisfaction Analysis onGeneral Banking of Social Islami

    Bank Limited (SIBL)

    Sumitted to

     

    Tam!idul Islam

    Lecturer o"

    BR#$ %NI&ERSIT'

    BR#$ B%SINESS S$HOOL

    Sumitted

    SINTHI# R#H#N

    I*+,--/-/-

      Pro0ram+ BB#

    a1or in arketin0

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      *ate o" sumission2 

    TABLE OF CONTENTS

      1 Letter of Transmittal.  2 Acknowledgement 1

      3 An oeriew of Social !slami Bank Ltd "S!BL# 1

      $ !ntrod%ction

      & Significance of t'e re(ort

      ) O*+ecties of t'e re(ort $

      , T-(es of researc' $

      /%estionnaires &

      0 Limitation of t'e st%d- &

     1 Cor(orate ission of S!BL )

      11 Cor(orate ision of S!BL )

     12 oal of S!BL ,

     13 eneral Banking of S!BL

     1$   0 1&

     1) Organogram of S!BL 1$

      1, Swat of S!BL 1$

      1 arketing mi4 1$

     10 ,(5s of S!BL 1$

     2 C%stomer satisfaction 1&

     21 Nat%re of c%stomers

     22 Findings from general *anking

     

    1,

     23 Findings from c%stomer satisfaction 1,

     2$ Concl%sion 1

     2& 6eferences 10

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    LETTER  O3 TR#NSITT#L

    7ate 8 21&

    Tam9id%l !slamLect%rer

    B6AC %niersit-

    B6AC *%siness sc'ool

    S%*+ect: S%*mission of !nterns'i( 6e(ort on C%stomer Satisfaction Anal-sis on eneral Banking of 

    S!BL.

    7ear Sir8

    T'is is a great (leas%re for me to s%*mit t'e interns'i( re(ort8 w'ic' is a (artial re;%irement for com(leting

    t'e degree of BBA

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    #$4NO5LE*6EENT

    First of all ! want to cone- m- earnest a((reciation to t'e almig't- Alla' for giing me strengt'

    all t'oro%g' t'e re(ort making and ena*ling me to finis' t'e re(ort.

    Com(letion of t'is re(ort made me t'ankf%l to a n%m*er of (ersons. ! want to t'ank m-s%(erisor and teac'er Tam!idul Islam 'el(ed me to im(roe m- re(ort *- (roiding necessar-

    g%idance and s%ggestions. is assistance and enco%ragement made it (ossi*le to accom(lis' t'is

    re(ort wit'in time.

    - 'eartiest gratit%de goes to r. Ali Noor "SA@

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    O7er7ie8 o"  Social Islami Bank  Ltd (SIBL)

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    INTRO*%$TION+ 

    Social !slami Bank Limited "S!BL# is a saing mone- organi9ation enlisted %nder t'e

    organi9ations Act 100$ wit' its 'eads office 1& 7ilk%s'a CA8 7'aka1. T'e *ank works as a *ooked *ank %nder a managing an acco%nt (ermit iss%ed *- t'e Banglades' Bank. T'e Bank 

     *egan its o(eration from 228 Noem*er 100&. S!BL is a (romoted new creating Bank wit' an

    a((roed ca(ital of Taka $ million in 2 and (aid %( ca(ital of Taka 130. million in2 f%rt'ermore 1110.&& million indiid%all- as of 7ecem*er 2,.

    !n t'e formal cor(orate segment8 t'is Bank wo%ld8 among ot'ers8 offer t'e most %(to

    information kee(ing mone- administrations t'ro%g' working of different sorts of store and

    s(ec%lation records8 financing e4c'ange8 giing letters of ins%rance8 o(ening letters of credit8gat'ering of *ills effecting 'o%se'old and glo*al e4c'ange8 renting of gear and s'o((er d%ra*les8

    contract *%- and (ortion deal for ca(ital (rod%cts8 interest in minimal effort lodging and

    administration of gen%ine domains8 (artici(ator- interest in different modern8 'ortic%lt%re8trans(ort8 instr%ctie and well*eing actiities t'%s no.

     !n t'e Nonformal noncor(orate segment8 it wo%ld8 among ot'ers8 incl%de in real mone- a;f 

    Certificate and adancement and administration of A/F and OS/?E (ro(erties and Tr%st

    stores. For arranging m- tem(orar- +o* ! 'ae *een s(ot in Social !slami Bank Limited8 ir(%r 6oad Branc' 7'aka. T'ere are 3 segments in N6 Branc'. T'e- are: 1# eneral Banking8 2#

    !nestment 7e(artment8 3# Foreign E4c'ange 7e(artment. ! s'o%ld commit m- most e4treme

    e4ertion and regard for take in inestorGs ca(acities. After finis'ing of t'e entr- leel (osition8 !will render m- eer-t'ing learning to dis(la- t'e re(ort on c%stomer satisfaction anal-sis on

    general *anking of si*l.

     Si0ni"icance o" the Report2

    T'e ma+or motie of t'is st%d- is to *ecome familiar wit' t'e (ractical *%siness world and to

    attain (ractical knowledge a*o%t t'e oerall Banking8 w'ic' is so m%c' essential for eac' andeer- st%dent to meet t'e e4treme growing c'allenges in +o* market. T'is re(ort finding5s will *e

     *eneficial for t'e management in attem(ting to im(roe t'e oerall serice ;%alit- and also to

     (romote t'e com(an-5s serices to c%stomers. So t'e st%d- will *e er- %sef%l for t'e to(management in im(roing t'e c%stomer satisfaction. Besides8 it wo%ld *e a great o((ort%nit- for 

    me to attain (ractical knowledge on t'e ario%s s('eres of *anking *%siness. So t'is st%d- is

    er- significant for *ot' t'e com(an- and me.

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    O1ecti7es o" the Report2

    Broad2

    C%stomer Satisfaction Anal-sis on eneral Banking Actiities of Social !slami Bank Limited.

    Short2

    T'e S'ort o*+ecties are:

    1. To anal-sis 'ow (eo(le are 'a((- wit' t'e serice of S!BL.

    2. To anal-sis c%stomer satisfaction on marketing mi4 of Social !slami Bank Limited.

    3. To anal-sis general *anking actiities of Social !slami Bank Limited.

    .$ash Section

    T'e cas' section of an- *ranc' (la-s er- significant role in general *anking de(artment.

    Beca%se8 it deals wit' most li;%id assets t'e S!BL Local Office Branc' 'as an e;%i((ed cas'section. T'is section receies cas' from de(ositors and (a- cas' against c'e;%e8 draft8

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     *# Secondar- So%rce

     ,. T'e 9Primar Sources: are as follows:

    7ata collected for t'e first time is called (rimar- data. T'e met'ods %sed to collect s%c' data

    incl%de:

    • Facetoface conersation wit' t'e res(ectie officers and staffs of t'e Branc'.

    • !nformal conersation wit' t'e clients.

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    Samplin0 Procedure

     Non(ro*a*ilit- conenience sam(ling met'od was %sed.

    Sample si!e

    T'e sam(le si9e is 3.

    T-(es of 6es(ondents No of 6es(ondents Total

    Em(lo-ee 1 3

    C%stomer 2

     *ata #nalsis and Reportin02

    7ata 'ae *een anal-9ed t'ro%g' (ro(er ;%antitatie and ;%alitatie tec'ni;%es and re(orted

    from time to time to t'e concerned a%t'orit-. After collecting data8 t'e- were coded and

     (rocessed8 anal-9ed and gra('icall- %sed S word8 S E4cel. Ta*les and gra('s were %sed tomake t'e data meaningf%l and com(ara*le.

    Limitation o" the stud2

     !t is eident t'at eac' st%d- 'as a few im(ediments. T'e st%d- ! 'ae made is of e4traordinar-significance and o*liged me gigantic work. T'ose restricting com(onents t'at 'am(ered m-smoot' workings in *ank lastl- in setting %( t'is re(ort are as taking after:

    a# T'e association kee(s %( strict (riac- a*o%t t'eir monetar- and ot'er data. T'e- fear an- sort

    of data s(illage to t'eir rials. So t'ere was de(enda*l- tro%*le to 'ae (ro(er data from t'em.

     *# 7%ration of t'e st%d- was too s'ort to 'ae a so%nd com(re'ension of t'e general managing

    an acco%nt.

    c# Sco(e of m- st%d- is wide to t'e (oint t'at logical and far reac'ing st%d- is im(ractical.

    d# Lack of ade;%ate *ooks8 (a(ers and diaries and so on.

     e# e* we*(age of t'e Organi9ation isnGt forward to assem*le im(ortant data.

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    The &ision2

    Social !slami Bank Limited *egan its +o%rne- wit' t'e idea of 21st Cent%r- !slamic (artici(ator-

    t'ree area managing an acco%nt model: i# Formal SectorCommercial kee(ing mone- wit' mostrecent innoationK ii# Nonformal SectorFamil- strengt'ening icrocredit D icro

    %ndertaking (ro+ect and iii# @ol%ntar- SectorSocial Ca(ital actiation t'ro%g' CAS A/Fand ot'ers. At long last8 7ecrease of

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      1.Acco%nt O(ening actiities.

      2.Bills and Clearing actiities.

    3.Cas' actiities.

      $.6emittance actiities.

      &.Closing of an Acco%nt actiities.

    #ccount Openin0 Section2

    ?nder t'is section8 S!BL officer o(ens different t-(es of acco%nt on t'e re;%est of clients. T'e

     (roced%re of o(ening acco%nt is gien *elow.

    Procedure and rules to open a ne8 account2

    udaraa Sa7in0 #ccount ($ode No2 ,/)

    Before o(ening of a saings Bank Acco%nt t'e following formalities m%st t'e com(leted *- t'ec%stomers:

    1. Acco%nt o(ening From: To *e filled in and signed *- eac' acco%nt 'older.

    2. Latest (ass(ort si9e ('otogra(' "2 co(ies# for eac' acco%nt 'older attested *- t'e

    introd%cer.

    3. Acco%nt (a-ee c'e;%e in faor of t'e acco%nt 'older or cas' de(osit.

    $. Co(- of @oter identit- cardard Commissioner Certificate.

    &. !ntrod%ction of acco%nt 'older "andator-#: To *e signed *- introd%cer wit' !7 and

    acco%nt n%m*er.

    ). 1 "One# co(- of nominee5s ('otogra(' "attested *- t'e acco%nt 'older#.

    ,. Co(- of oter identit- card "nominee#.

    . !nitial de(osit TM. 1 "One t'o%sand taka onl-#

    After f%lfilling a*oe formalities8 o(en an acco%nt for t'e client and (roide t'e c%stomer wit' a

    de(osit *ook and a c'eck*ook.

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    #l+5adiah $urrent account (Indi7idual) = ($ode No2 ,)

    1. Acco%nt o(ening From: To *e filled in and signed *- eac' acco%nt 'older.

    2. Latest (ass(ort si9e ('otogra(' "2 co(ies# for eac' acco%nt 'older attested *- t'e

    introd%cer.

    3. Attested co(- of alid Trade license.

    $. Attested co(- of (ass(ort of t'e (ro(rietor.

    &. Com(an- seal and T!N "Ta4 identification N%m*er# Certificate.

    ). Co(- of @oter identit- card.

    ,. !ntrod%ction of acco%nt 'older "andator-#: To *e signed *- introd%cer wit' !7 and

    acco%nt n%m*er.

    . 1 co(- of nominee5s ('otogra(' "attested *- t'e acco%nt 'older#.

    udaraa Special Notice #ccount ($ode No2 ,>)

    1. An- com(an-8 *%siness entit-8 de*t of t'e got. organi9ation and tr%st or an- (erson can

    o(en t'is acco%nt.

    2. T'is acco%nt is o(erated %nder %dara*a (rinci(le.

    3. An- amo%nt can *e wit'drawn or transferred to al adia' c%rrent acco%nt or an- ot'er acco%nts after (lacing a notice of seen da-s.

    $. C'e;%e *ooks are (roided for t'ese acco%nts.

    &. T'e (rofit rate is com(aratiel- lower.

    *eposits #ccount SIBL2

    udaraa Sa7in0 *eposits (S*) ($ode No2 ,/)

    T'ese are (rofit *earing de(osit acco%nt. T'e drawings are restricted in res(ect of *ot' t'eamo%nt of wit'drawal and t'e fre;%enc- t'ere of so t'e (a-ment of interest does not *ecome an-

    com(ensating for t'e *anker. Some time t'e restrictions are ignored against t'e de(ositor5s

    written confirmation to forgo 'is claim for interest on t'e total *alance for t'e w'ole mont' of wit'drawal.

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    Some Special Sa7in0 Scheme

    1. %dara*a a++ Saing Sc'eme

    2. %dara*a Ed%cation Sc'eme

    3. %dara*a illionaire Sc'eme

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    T'e !nterest rate followed *- S!BL

    For 3 mont' 0

    For ) mont' 0

    For 1 =ear 0

     #l+5adiah $urrent *eposit ($ode No2 ,)

      !. AL A7!A C%rrent 7e(osit Ac5s are o(ened (ro(er introd%ction wit' minim%m initialde(osit fi4ed *- t'e Bank.

     !!. AL A7!A 7e(osit is acce(ted on AL A7!A (rinci(les w'ic' mean al Amanat wit'

     (ermission to %se. According to t'is (rinci(le Bank can %se t'e f%nd of t'e acco%nt along wit'

    ot'er f%nds as (er S'aria' at *ank5s own risk. Acco%nt 'olders will not s'are an- (rofitloss.

    !!!. T'e Law and reg%lation of Banglades'8 %s%al c%stoms and (roced%res common to *anks inBanglades' incl%ding !slamic Banking

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    1. !nward clearing c'e;%e

    2. O%tward clearing c'e;%e

    #. In8ard $he?ue

    !nward c'e;%es are t'ose ones drawn t'e res(ectie *ranc' w'ic' 'ae *een (resented on ot'er  *anks and will *e cleared'onored t'ro%g' t'e clearing 'o%se of Banglades' Bank. For e4am(le

    t'e c'e;%e drawn on S!BL Local Office Branc' t'en t'e c'e;%e is called inward c'e;%e of S!BL

    Local Office Branc'.

    #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 C%stomer5s AC 1 S!BL eneral AC

    B.Out8ard $he?ues2

    O%tward c'e;%es are t'ose ones drawn on ot'er *ank *ranc'es w'ic' are (resented on t'e

    concerned *ranc' for collection t'ro%g' clearing 'o%se of Banglades' Bank. T'ese c'e;%es are

    called o%tward c'e;%es.

    $.Out8ard ills "or $ollection (OB$)2

    B- OBC8 we mean t'at t'ose c'e;%es drawn on ot'er w'ic' are not wit'in t'e same clearing

    'o%se. Officer gies OBC seal on t'is t-(e of c'e;%es and later sends a letter to t'e manager of 

    t'e *ranc' of t'e some *ank located in t'e *ranc' on w'ic' c'e;%e 'as *een drawn. After collection of t'at *ill *ranc' adices t'e concerned *ranc' in w'ic' c'e;%es 'as *een (resented

    to credit t'e c%stomer acco%nt t'ro%g' !nter Branc' Credit Adice "!BCA#.

    !n a*sence of t'e *ranc' of t'e same *ank8 officer sends letter to manager of t'e *ank on w'ic'

    t'e c'e;%es is drawn. T'at *ank will send (a- order in t'e name of t'e *ranc'. T'is is t'e (roced%re of OBC mec'anism.

    *. $learin02

    T'e sc'ed%led *anks clear t'e c'e;%es drawn %(on one anot'er t'ro%g' t'e clearing 'o%se. S!BLis a sc'ed%led Bank. According to t'e Article 3, "2# of Banglades' Bank Order8 10,28 t'e *anks

    w'ic' are t'e mem*er of t'e clearing'o%se are called as Sc'ed%led Banks. T'is is anarrangement *- t'e central *ank w'ere eer-da- t'e re(resentatie of t'e mem*er *anks gat'ers

    to clear t'e c'e;%es. T'e (lace w'ere t'e *anks meet and settle t'eir d%es is called t'e

    clearing'o%se. T'e clearing'o%se sits for two times a working da-.

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    T'e S!BL Local office Br. sends t'e instr%ments t'ro%g' !nter Branc' 7e*it Adice "!.B.7.A#.

    S!BL Local Office acts as an agent in t'is case. For t'is8 Local Office *ranc' gies t'e following

    entries8

    #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 S!BL eneral AC 1 C%stomer5s AC

    !f t'e instr%ment is dis'onored8 t'e instr%ment is ret%rned to t'e Local Office *ranc' t'ro%g'

    !.B.7.A. along wit' t'e following entries8

    #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 C%stomer5s AC 1 S!BL eneral AC

     

    E. Recei7in0 $he?ues "or $ollection2

    !n S!BL8 c'e;%es of its c%stomers are receied for collection from ot'er *anks. !n case of 

    receiing c'e;%es8 following (oints s'o%ld *e c'ecked er- caref%ll-.

    1. T'e c'e;%es s'o%ld not carr- a date older t'an t'e receiing date for more t'an ) mont's.!n t'at case it will *e a Hstale c'e;%e5 and it will not *e allowed for collection. Again t'e

    date of t'e c'e;%e s'o%ld not *e more t'an 1 da-5s forward t'an t'e receiing date.

    2. T'e amo%nt in fig%res and words in *ot' sides of t'e (a-insli( s'o%ld *e same and its'o%ld also *e same wit' t'e amo%nt mentioned in fig%res and words in t'e c'e;%e.

    3. T'e name mentioned in t'e c'e;%e s'o%ld *e some in *ot' sildes of t'e (a-insli( and it

    s'o%ld *e t'e same wit' t'e name mentioned in t'e c'e;%e.

    $. T'e c'e;%e m%st *e crossed.

    3. $he?ue and $rossin0

    A IC'e;%eJ is a *ill of e4c'ange drawn on a s(ecified *anker and not e4(ressed to *e (a-a*leot'er wise t'an on demand. "According to section)8 Negotia*le !nstr%ment Act8 11#.

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    A c'e;%e ma- *e classified into:

    !. An o(en c'e;%e w'ic' can *e (resented for (a-ment *- t'e 'older at t'e co%nter of t'e

    drawer5s *ank.

      !!.A crossed c'e;%e w'ic' can n

    ,. #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 Cas' AC 1 C%stomer5s AC

    ;.*isursin0 $ash

    T'e drawn w'o wants5 to receie mone- against c'e;%e to t'e (a-ment co%nter and (resents 'is

    c'e;%e to t'e officer. e erifies t'e following information:

    1. 7ate of t'e c'e;%e

    2. Signat%re of t'e AC 'old

    3. aterial alteration

    $. 'et'er t'e c'e;%e is crossed or not

    &. 'et'er t'e c'e;%e is endorsed or not

    ). 'et'er t'e amo%nt in fig%re and in word corres(ondent or not

    T'en 'e c'ecks t'e c'e;%e from com(%ter for f%rt'er erification. ere t'e followinginformation is c'ecked:

    1. 'et'er t'ere is s%fficient *alance or not

    2. 'et'er t'ere is sto( (a-ment instr%ction or not

    3. 'et'er t'ere is an- legal o*str%ction "arnis'ee Order# or not

    After c'ecking eer-t'ing8 if all are in order t'e cas' officer gies amo%nt to t'e 'old and

    records in t'e (aid register.

    #ccount treatment2

    *r. $r.

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    SL NO. Particular #mount SL. NO. Particular #mount

    1 C%stomer5s AC 1 Cas' AC

    T'e cas' section of S!BL deals wit' all t-(es of negotia*le instr%ments8 cas' and ot'er 

    instr%ments and treated as a sensitie section of t'e *ank. !t incl%des t'e a%lt w'ic' is %sed ast'e store of cas' instr%ments t'e a%lt is ins%red %( to TM. ) laces. !f t'e cas' stock goes

     *e-ond t'is limit8 t'e e4cess cas' is t'en transferred to ead Office. 'en t'e e4cess cas' is

    transferred to S!BL ead Office t'e cas' officer iss%es !B7A.

    #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 S!BL eneral AC 1 Cas' AC

     

    'en cas' is *ro%g't from S!BL ead Office t'en8

    #ccount treatment2

    *r. $r.

    SL NO. Particular #mount SL. NO. Particular #mount

    1 Cas' AC 1 S!BL eneral AC

    Remittance o" 3unds

    6emittance of f%nds is ancillar- serices of S!BL. !t aids to remit f%nd from one (lace to anot'er  (lace on *e'alf of its c%stomers as well as nonc%stomers of *ank .S!BL 'as its *ranc'es in t'e

    ma+or cities of t'e co%ntr- and t'erefore8 it seres as one of t'e *est medi%ms for remittance of 

    f%nds from one (lace to anot'er.

    T'e main instr%ments %sed *- S!BL8 Local Office Branc' for remittance of f%nds.

    1.

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    T'e (a- order is an instr%ment iss%ed *- *ank8 instr%cting itself a certain amo%nt of mone-

    mentioned in t'e instr%ment taking amo%nt of mone- and commission w'en it is (resented in

     *ank. Onl- t'e *ranc' of t'e *ank t'at 'as iss%ed it will make t'e (a-ment of (a- order. T'e *anker5s c'e;%e m%st come t'e *ranc' for (a-ment w'ereer it is (resented.

    Issuin0 o" Pa Order2

    T'e (roced%res for iss%ing a

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    $losin0 o" an #ccount

    For two reasons8 one can *e closed. One is *- *anker and ot'er is *- t'e c%stomer.

    1. B anker2 !f an- c%stomer doesn5t maintain an- transaction wit'in si4 -ears and t'e

    AC *alance *ecomes lower t'an t'e minim%m *alance8 *anker 'as t'e rig't to close anaC.

    2. B customer2  !f t'e c%stomer wants to close 'is AC8 'e writes an a((lication to t'e

    manager %rging 'im to close 'is close 'is AC.

    7ifferent (roced%res are followed in cas' of different t-(es of AC to close. Fi4ed de(osit AC isclosed after t'e termination of t'e (eriod.

    $losin0 process "or current sa7in0 #@$2

    1. After receiing c%stomer5s a((lication t'e officer erifies t'e *alance of t'e AC.

    2. e t'en calc%lates interest and ot'er c'arges acc%m%lated on t'e AC.

    3. !f it *ears a credit *alance8 t'e officer writes adice o%c'er. e gies necessar-

    acco%nting entries (ost to acco%nts section.

    $. T'e *alance is ret%rned to t'e c%stomer. And lastl- t'e AC is closed.

    B%t in (ractice8 normall- t'e c%stomers don5t close AC willingl-. At times8 c%stomers don5t

    maintain an- transaction for long time. !s t'is sit%ation at first8 t'e AC *ecomes dormant and

    %ltimatel- it is closed *- t'e *ank.

      Or0ano0ram o" SIBL

     

    ANA!N 7!6ECTO6 

    A77!T!ONAL ANA!N

    7!6ECTO6 

    7E

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    ?N!O6 OFF!CE6 

    ASS!STANT OFF!CE6 

    OFF!CE ATTEN7ANT

    S!BL SOT Anal-sis:

    • Stren0th:

    Strengt' means t'e (ositie internal factor t'at a com(an- can %se to accom(lis' itmission8 goals8 D o*+ecties. T'e- mig't incl%de:

    • C%stomer satisfaction

    • Serice ;%alit-

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      O((ort%nities are t'e e4ternal o(tion t'at a firm can e4(loit to accom(lis' its mission.

      T'e- mig't incl%de:

    • Sales force effectieness

    • C%stomer retention

    • !nnoation effectieness

    • Threat2

    T'reats are negatie e4ternal forces t'at restrict a com(an-5s a*ilit- to ac'iee itsmission8 goal8 D o*+ecties. T'reat to t'e *%siness can take ariet- t-(e of forms s%c'

     as:

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    c%stomer satisfaction. ig'l- satisfied c%stomers (rod%ce seeral *enefits for t'e com(an-.

    Satisfied c%stomers are fewer (rices sensitie8 remain c%stomers for a longer (eriod8 and talk 

    faora*l- to ot'ers a*o%t t'e com(an- and its (rod%cts D serices.

    arketin0 iC2

    ,. Product2 

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    • arket Segmentation t'e (rocess of diiding a market into distinct gro%(s of *%-ers

    wit' different needs8 c'aracteristics or *e'aior.

    • Target arketing t'e (rocess of eal%ating eac' market segments8 attractieness and

    selecting one or more segments to enter.

    • arket

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    . Reason "or openin0 an account2

     Aro%nd ,P wit' "2# res(ondents said t'at t'e- 'ae c'osen t'e *ank *eca%se it is 'as a good

    re(%tation in t'e comm%nit- s%c' as IS'aria'*ased !slami BankJ. $P "12# res(ondents 'aesaid t'at it is a relia*le *ank and (roide *etter serice and 23P said t'e- (refer for conenient

     (lace. 13P and 1 P res(ondents c'oose t'e *ank *eca%se of attractie rate and t-(es of acco%nts offered res(ectiel-.

    /. Respondent opinion aout "ees and ser7ice char0es2

     

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    c%rrent client. And rest 3$P res(ondents 'ae seen t'e different media adertisements and

     *ill*oards.

    G. $ustomer opinion aout SIBL place2

     3)P res(ondents said S!BL 'ae good wit' t'e locations. a- *e t'is is *eca%se it is a foreigne4c'ange and !nestment *ased site as well as a S'aria'*ased *ank. T'at5s t'e reason (eo(le are

    'a((- wit' 'aing transaction oer 'ere. T'e- are 'aing class serices and %( to date facilities8

    good comm%nication facilities. On t'e ot'er 'and8 &$P res(ondents said against wit' t'is iss%eand 1P res(ondents said no comments.

    ,-. SIBL has a 7er 0ood documentation process2

      S!BL 'as er- good traditional doc%mentation (rocess. T'e- (resered all t'e *anking

    doc%ments in a er- well and (resentl- wa-. T'%s t'ose are fo%nd an- time w'en t'ose are

    needed. 1) res(ondents "&3P# said agree wit' t'e statement. T'at t'e- neer seen an- mistakes

    or faced an- (ro*lems regarding t'e doc%mentation (rocess. & res(ondents "1,P# gie a ne%tralo(inion. T'is is not (ositiel- marked *%t not negatie as well. On t'e ot'er 'and 3P

    res(ondent said negatie wit' t'is iss%e.

    3indin0s on 0eneral ankin0 acti7ities2

    Social !slami Bank is entirel- a new *anking s-stem w'ic' is ado(ting for a *etter c'ange in

    social economics condition and to make t'e *anking f%nction d-namic. B- t'e constr%ction of 

    ca(ital (rod%ction em(lo-ment o((ort%nities !nestment and strong economical str%ct%re t'is *ranc' ! (erforming ma+or role to meet %( t'e demand of socialit-.

    !. T'e Clients of S!BL (refer to maintain Saings Acco%nt.!!. Social !slami Bank Limited 'as er- good traditional doc%mentation (rocess for general

     *anking.!!!. C%stomers like t'e *rand name of Social !slami Bank Ltd. And f%ll- satisfied wit' t'is.

    !@. C%stomers like for t'e s%(erior serice.

    @. C%stomers like for t'e moderate serice c'arge.

    a1or 3indin0s on the research in client satis"action2

    1. Social !slami Bank Ltd. 'as er- good traditional doc%mentation (rocess. Alt'o%g' t'e- arenot following an- 'ig' tec'nolog- or so *%t t'e- 'aing a er- good record of t'e doc%ments

    and filing s-stem also t'e serial is *een (ro(erl- maintained too.

    2. a+orit- of c%stomers are an acco%nt 'older of t'is *ank *eca%se t'e- 'ae t'e o((ort%nit- toc'oose ario%s t-(es of S'aria' *ased Acco%nts. !n t'is *ranc' c%stomers (refer saings and

    c%rrent de(osits and ot'er acco%nts.

    3. C%stomers like t'e *rand name of Social !slami Bank Ltd. and f%ll- satisfied wit' t'is.

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    $. T'is *ank c'arges moderate al%e toward t'e c%stomers. a+orit- are fo%nd to *e medi%m

    al%e w'ic' t'e- are a*le to (a- to get t'e (rod%ct or serice. oreoer credit card c'arge also

    reasona*le and 'as some clear conditions.

    &.

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    T'e management s'o%ld consider reise t'e rem%neration (ackage in order to attract ;%alit-

    '%man reso%rce.

    $ON$L%ISION2 

    S!BL is r%nning s%ccessf%ll- and for its good de(osit (erformance t'e *ank occ%(ies 2nd

     (ositionin t'e !nestment Banking Sector. Taken all in all8 it can *e safel- said t'at S!BL action (rogram

    is directed towards deelo(ment of an a%t'entic (artici(ator- econom- *e-ond market econom-.

    T'e famil- em(owerment credit (rogram of Social !slami Bank is gaining gro%nd at t'e grassroot field leel in Banglades'. Famil- em(owerment micro credit and micro enter(rises (rogram

    m%st *e designed in a manner so as to make a# finance *# (rod%ction c# marketing d# trading e#

    local s(ecific s%re- and researc' as well as moral integrit- in one (ackage.

    !n S!BL a((roac'8 credit cone-s t'e totalit- in life and clearl- linked to social conte4t andc%lt%ral setting in conformit- wit' S'aria'. T'ere is a *etter c'ance in (roision for social

    s%*sid-. 7esec%lari9ing credit ma- lead to rewriting new economics.!t is t'%s felt t'at t'e

    linking credit to social goals and assignments will 'ae farreac'ing t'eoretical im(lications for deelo(ment of an alternatie conce(t of new t'eories of income8 o%t(%t and em(lo-ment. T'is

     *ank e4(resses its sincere t'anks to t'e goernment of t'e

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