Intercultural Business
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INTERCULTURAL BUSINESS Case 5 : Language
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LANGUAGE
Important to understand a common language
If not: third party
Rapport talk <> report talk
Nonverbal communication
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LANGUAGE:
High- and low-context language
High-context language (Japan) Indirect & nonverbal
Low-context language (U.S) Direct & verbal
Diversity and numbers
Diversity of dialects and accents
Number usage (35.5 / 35,5)
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LANGUAGE: LINEAR AND NONLINEAR
Linear language: how people think and communicatie
Nonlinear language: circular
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LANGUAGE: VOCABULARY EQUIVALENCE
Language is influenced - various aspects of culture
Mistranslation
Is forbitten to steal hotel towels please (polite)
Please leave your values at the front desk Specialist in women and other diseases
Different connotations (LOVE)
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LANGUAGE: CONVERSATION TABOOS
Topics who are considered to be inappropriate
SMALL TALK !
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LANGUAGE
• Religion & politics• Health• Salary• Weight
• World War II• Personal life
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LANGUAGEWeather, job, surroundings, countries
International politics, hobbies, soccer
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LANGUAGE : GUIDELINES
Avoid
Politics & Regligion
Personal questions
Questions that would imply criticism
Ethnic jokes
Stay positive!
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LANGUAGES AND CULTURAL INTERACTION
Unifying & divisive
Understanding the culture is difficult without understanding the language
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HYPOTHESIS
Sapir-whorf hypothesis
Edward Sapir & Benjamin Lee Whorf
= Perception is influenced by language
Examples
Blauw – Lichtblauw (Dutch – Russia) Eskimo’s (snow) Hopi-indians (time)
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HYPOTHESIS
Bernstein Hypothesis
Basis Bernstein
= Social environment determines your language
Problem
lower class less success
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HSBC
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HSBC
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LANGUAGE
Thank you
Merci beaucoup
Dank u
Vielen dank
Gracias
Grazie