Intercollegiate

VS.

Basic Educational StrategyStart with basic simulation capabilities

Limited number of airplanesLimited number of city pairs

Have students on teams divide up city pairsEach student focuses on one city pair

Initially only allow variation in one variableAllow students to see impact of specific

changes

Set up routes

Adjust frills

Change ad mix

Change prices

Open Simulation – Free to change all variables

The Multi-School Environment

Overview of DWC/Westminster Simulation

3 student teams – 4 students/team1 instructor run airline

5 student teams – 4 students/team1 instructor run airline

StartIdentical resourcesfor about 4 airplanes.Domestic service with about eight specific domestic cities.

LaterApply for monopoly international routes followed by Open Skies

Introduction of Simulation

Use a two round trial simulationResolve startup issuesAssure everyone understands the rulesIdentify errors in the simulationResolve any problems that arise due to

communication between schoolsRestart simulation with

same initial constraints

Benefits of multiple schools• Raises the level of excitement in playing the

game• Increases motivation• Helps make teams function more effectively

– less likely to have a non-participant• Competing against an “unknown”

competitor• Students seemed to be more focused on

beating teams from the other college• One instructor may teach a different

strategy which enrichens the game.

Oversight IssuesAgreement between instructors on the

teaching strategy is required More structure is requiredMore planning ahead of time is requiredChanges to the progression of the

simulation must be closely coordinated

ProblemsSimulation isn’t set up and priced as a

multi-institution game. It can be worked out, but it makes planning more difficult.

Differences in class schedules has an affect on when the simulation is run and when feedback is provided.

ScoringImportant to maintaining motivationTeams will invent their own criteria if you

don’t provide one.Simple numerical scores are OK, but a

graph is better – and it should be prominent

Measures provided by the simulation may not be appropriate.

Competitive data needs to be more accessible so that team actions can be accomplished more easily.

Support

Online tutoring provided to both teams on the operation of the simulation

Analyzing City Pair Data

Analyzing City Pair Data

Other possibilitiesDevelop teams with each team composed

of students at different institutions.“Unlimited” competition between multiple

schools - November 25 – December 5 and April 15 – 30

Exchange information on proposed UAA Aviation Management web site.

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“Problems” with the Simulation

• Inability to carefully (easily?) scale the demand

• Inability to limit the changes the students can make

• Pricing – Difficult to get a sense of elasticity of market, or cross elasticity between carriers.

• Relative frequency – impact on market share.• Marketing – Lack of theoretical underpinnings

for what might be done, and lack of feedback on marketing effort.

• Departure time – impact on market share