Interactmedia Uk Ltd. Overview

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Create - Engage - Motivate - Reward - Communicate Interaction Made Simple Jon Parker 07710 359420 Delivering the Interactive Customer Journey Scott Davies 07545 808481

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Transcript of Interactmedia Uk Ltd. Overview

Page 1: Interactmedia Uk Ltd. Overview

Create - Engage - Motivate - Reward - Communicate

Interaction Made Simple

Jon Parker07710 359420

Delivering the Interactive Customer Journey

Scott Davies07545 808481

Page 2: Interactmedia Uk Ltd. Overview

Create - Engage - Motivate - Reward - Communicate

Executive Summary - Service Overview

Delivering the Interactive Customer Journey

Page 3: Interactmedia Uk Ltd. Overview

Create - Engage - Motivate - Reward - Communicate

Executive Summary (2)

Features

• Interactive service to promote brand and spend• Incorporates SMS, video, email and the mobile website• Managed Service – used in print, in-store, online and TV/radio ads.• InteractMedia uses specific campaign codes to measure effectiveness in

order to drive better results and increase interactions.

Benefits

• Low cost subscription/licence based model.• Real-time leads generated reporting solution• All campaigns are measurable.• Drives engagement & sales whilst lowering the cost of acquisition.

Brilliant Technology for Brilliant MarketingDelivering the Interactive Customer Journey

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Create - Engage - Motivate - Reward - Communicate

Executive Summary – Here’s what we do in a

nutshellSteps for Success

1. We work with you to plan your

campaigns and align them with

business & marketing objectives

2. All services are created along a

customer timeline and incorporate

calendar dates and events specific to

the customer within the campaign

framework

3. We build and test your campaign ideas

4. We launch and monitor results

5. We adjust & improve as we go.

6. We provide performance MI for your

consideration

Delivering the Interactive Customer Journey

Page 5: Interactmedia Uk Ltd. Overview

Create - Engage - Motivate - Reward - Communicate

InteractMedia - Who are we?

Specialists In Mobile Marketing Activities with over 15 years experience of consumer mobile interaction & marketing.

Specialising in…

• Interactive Consultancy• Mobile Strategies• Mobile Based Interactive Campaigns• Interactive Digital Signage• Mobile to Online / Mobile to Store Footfall

Delivering the Interactive Customer Journey

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Consumer Steps

SMS offers the first communication step to a wider delivery of content…

100% market penetration100% readershipCheapest communication routeNo data package requiredNo service issues (e.g. 3G/Low Service)

Responsive

Short Message ContentActivitiesRegistrationsVoucher/Barcode Delivery3rd Party ConnectivityData Collection

Social MediaWAPMobile SitesOnline SitesApp Download

SMS Content Connecting to…

Delivering the Interactive Customer Journey

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Apps

SMS/MMS

Web/WAP

3rd Party Data

Social Media

Email

Coupons

Dynamic build tools

Cross platform communication

Instant Reports

CRM/User Data

3rd Party Feeds

Moderation

Push to….

Online/DOOH

DIALOGUE MANAGE PUBLISH

Delivering the Interactive Customer Journey

Our Platform

Page 8: Interactmedia Uk Ltd. Overview

Create - Engage - Motivate - Reward - Communicate

Brand Awareness to Accelerated Sales

Billboards / Digital Signage

Print / Magazines

Television Advertising

On Pack Promotion

In Store PromotionCreate an ongoing dialogue with your customer while they are on the move

Delivering the Interactive Customer Journey

Cross Platform – Cross Media – Cross Channel

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Create - Engage - Motivate - Reward - Communicate

Product information - Txt / WAP / URL

Subscriptions, VIP offers, news, alerts

Competitions, games, registration drivers

Polling opinions/feedback, voting

Registration requests / sampling request

Voucher code distribution, online drivers

Barcode redemption, QR code launch

Interaction comes from many sources

Interaction isn’t just about collecting numbers. Implementing the correct service for the right reasons will create a more detailed database, track users, drive deeper relationships with consumers, drive footfall and ultimately increase revenue.

Customers will text for

Data collection

Profiling

Voucher redemption

Tracking

Delivering the Interactive Customer Journey

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Our Tools

InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns.

Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget.

We visually create your solution, instantly manage the content and data, launch quickly.

Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com

VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH

Delivering the Interactive Customer Journey

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The Possibilities…

The possibilities are endless!

Mobile is the only 24/7 communication device that connects directly to the consumer.

Attracting the consumer is only half the battle… the next steps are to…

Engage With simple calls to action can generate interaction with rich media.

MotivateBy creating a value added service

RewardCustomers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards.

CommunicateWith ongoing dialogues strengthening brand awareness and sales opportunities.

… why not!Delivering the Interactive Customer Journey

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Create - Engage - Motivate - Reward - CommunicateDelivering the Interactive Customer Journey

InteractMedia UK Ltd

43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.

 Tel +(44) 7710 359420 E: [email protected] W: www.interactmedia.co.uk