Interactive Screen A. A Overview Copyright Legal Solution Structural Solution Audience...
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AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
Broad Goals: To keep ideas free(12-bar blues)
To facilitate collaboration across space and time by eliminating transaction costs
To further facilitate the democratization of content production and distribution
AInteractive Screen
Specific Goals: To enable people to build a pool of content they can draw from in returnTo make that content searchable in a distributed way
AInteractive Screen
Creative Commons Highlights:
•A standard way to share content on the Net
•A way to make remixing and distributing content, easy and legal
•Written about in the NY Times, Wall Street Journal, Business 2.0, among many other publications
•4,000,000 web pages with Creative Commons licenses (text, audio, video, images) that can be shared or remixed by anyone, legally
•Content growth rate of 50% a quarter
•~$3.5 million in funding from the MacArthur Foundation, the Hewlett Foundation, the Omidyar Network Fund, the High Q Foundation, and the Center for the Public Domain to fulfill our mission
Creative Commons Highlights Continued:
•Integrated into MacBand.com, DMusic.com, Soundshelf.com, Archive.org, Garageband.com, Opsound.org, and MacJams.com, Soundclick.com, Movable Type, Openphoto.net, etc.
•Wired Magazine will release a Creative Commons sampling friendly CD in October 2004, including tracks from Chuck D, David Byrne, Gilberto Gil, Spoon, Thievery Corporation, Paul Westerberg, Cornelieus, and others. All tracks will be available for the public to remix (using software like GarageBand) and post to the Web for commercial or noncommercial use
AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
Challenges to the current copyright system:
Works are naturally copyrighted
Copyright is a bundle of rightsThere is no easy way to give some, or all of those rights away
Current climate hurts innovation
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More challenges given new technologies:
Internet gives worldwide distribution
New software makes it easy to build on culture (Garageband, iMovie)
Current online distribution leaves terms-of-use vague
Current climate hurts innovation
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AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
Every Creative Commons licenses allows the world to distribute, display, perform, or webcast a work. In addition one may apply the following conditions:
Attribution
No Commercial UseNo Commercial Use
No Derivative Works
Share Alike
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There are eleven total combinations.
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AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
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Answer three simple questions to choose a license.
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Slide 13
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Then, you’ll get a logo to put on your web page.
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The logo links to the Commons Deed.
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The Commons Deed links to the Legal Code.
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In total, the license is a three Layer Interface:
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AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
QuickTime™ and aTIFF (LZW) decompressorare needed to see this picture.QuickTime™ and a
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RDF Search Engine
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tomQuickTime™ and a
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joe
“alien dog” remix
“alien dog”
“volcano”
jane
“volcano”remix
“have not”
“have not”remix
MIXTER: exposes connections between music and people.
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Mixter
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Get Music:
GarageBandusers take Creative Commons licensed sound from the pool to remix
Benefits to the user:
More sounds to play with
Put Music:
GarageBand users use Creative Commons licenses to put music in the pool for others to share and remix
Benefits to the user:
Increased exposure
unmixed tracks
Supreme Court Audio
Apple Loops mp3s
Wired CD tracks
Creative Commons Open Sound Pool
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*http://creativecommons.org/technology/embedding
File Embedding
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Pulls info out of MP3 ID3 tag
Search Embedded Files
iRATE Radio Reads MP3 ID3 Tags
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iRATE Radio Reads MP3 ID3 Tags
AInteractive Screen
OverviewCopyrightLegal SolutionStructural SolutionAudienceDemocratizationProjectsAdoption
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•According to Yahoo!, one out of every 1,200 web pages has a CC license on it
•Google “creative” and we’re #2
•Google “commons” and we’re #1
Daily Requests (includes GIFs served from our site and other sites)
0
200000
400000
600000
800000
1000000
1200000
12/22/021/22/032/22/033/22/034/22/035/22/036/22/037/22/038/22/039/22/03
10/22/0311/22/0312/22/031/22/042/22/043/22/044/22/045/22/04
Date
Requests Per Day
1028% from Dec 02 until June 04(50% quarterly growth rate)
Google: Search on "This work is licensed under a Creative Commons license"
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
2/15/033/15/034/15/035/15/036/15/037/15/038/15/039/15/0310/15/0311/15/0312/15/03
1/15/042/15/043/15/044/15/045/15/046/15/04
Date
Page Hits
1127% growth from Feb 03 to June 0452% quarterly growth rate
License Distribution via Yahoo! on March 31, 04100%=2953602 Linkbacks
3%7%
3%
23%
8%
38%
14%
0%
1%
0%
1% 2%
publicdomainattributionattribution-noderivativesattribution-noncommercial-noderivativesattribution-noncommercialattribution-noncommercial-sharealikeattribution-sharealikenoderivativesnoderivatives-noncommercialnoncommercialnoncommercial-sharealikesharealike
license distribution
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
attribution derivative works commercial use
97 percent require attribution
3 percent don't require attribution
67 percent don't allow commercial
33 percent allow commercial use
33 percent restrict derivative works
67 percent allow derivative works
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MacBand
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CC Music Labels forming the IMCA (International Music Commons Association)
Telltale Weekly
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Indymedia Content Management Systems
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Indymedia Content Management Systems
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Price of Loyalty Government Documents
Broad Goals: To keep ideas free(12-bar blues)
To facilitate collaboration across space and time by eliminating transaction costs
To further facilitate the democratization or content production and distribution
AInteractive Screen
Specific Goals: To enable people to build a pool of content they can draw from in returnTo make that content searchable in a distributed way
AInteractive Screen