Introduction to Interactive Media 07: Color in Interactive Digital Media.
Interactive media
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Interactive media Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc. Interactive media has change the media industry completely within the past 5 years as it is used for research, interaction with audiences and advertising which links it to the advertising.
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Transcript of Interactive media
Interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc.
Interactive media has change the media industry completely within the past 5 years as it is used for research, interaction with audiences and advertising which links it to the advertising.
Size, shape and structure of this sector
Interactive social media has changed within the past 5 years and has ranked in Billions of pounds annually and employs around 34,300 people and 1.11 billion People on Facebook.
Companies
FacebookFacebook was founded by Mark Zuckerberg and Accel Partners invested in Facebook and it became a public sector company in February 1, 2012. There is now a owner of Facebook but is a shareholder business .
TwitterTwitter is private sector company and was created by Jack Dorsey, twitter doesn’t have a owner as it is a share holder business.
Facebook and twitter both receive both there funds from online ads.
Ownership
Accel Partners funds companies from beginning through the growth stage. Accel has helped entrepreneurs build over 300 successful companies, including Glam Media, Angry Birds, Walkmart.com, Spotify and many more companies such as Instagram.
Twitter is a private sector company that dose not own or sister company with any other business.
Media industries such as TV/Music use twitter for promotions and marketing for example they can use twitter to connect with customer, also company's tweet about new deals and coupons codes to help give your company the extra boost.One of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE.
Relates to other creative industries
The interactive media industry is related to many of the other industries for example the TV industry because many shows will have a website for example the Xfactor have a online website and the presenter will tell the audience to go and vote online or tweet in there views on the show.
