Interactive Marketing for Foundations of Marketing
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Transcript of Interactive Marketing for Foundations of Marketing
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INTERACTIVE MARKETINGMitchell Hislop
Foundations of Marketing
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And why do I care?
Who is this guy
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Mitchell Hislop
21 Been in
interactive for 2 years
Currently with SMCPros
Active with SMBMSP, MIMA, MinneBar
Presented at…
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Online Marketing 2.0
What is interactive?
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Online 1.0
Display ads Keywords Site/$$ focus No focus on users
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Interactive Marketing
All about users Help Connect Build relationships $ will follow CSR/Marketing/PR
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Tools/Tactics
SEO Social Media Design PR
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SEO
Search Engine Optimization Find what they are looking for “If its good for users, its good for search” Not gonna cover it today
Too techie I could talk for days about it Not totally marketing
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Its kind of a big deal
Social Media
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SOCIAL MEDIA:Users connecting, sharing, and building relationships online
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Social Media 101
Users=champions Make everything sharable Encourage 1:1 dialogue, as well as
conversing Control != social media Join the conversation
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Your brand is what others say when you aren’t in the room
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Basic Tools
Twitter Facebook Flickr YouTube Ning
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Web Design
Not my forte Mykl Roventine I’m a developer and a strategist Focus on users
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The Good, The Bad, and The Ugly
Case Studies
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Bad
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Good
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Bad:
Didn’t listen Didn’t react Made a damn dumb call
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Good:
Listen first Leverage your fans Enable users Engage users
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Tools don’t matter
Paradigm shift One to many Sharing Users
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YOUR TAKEAWAYS
“Homework”
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Social Media and you!
Connections To future employers To future friends
Personal Brand
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ALL FRIENDS FROM SOCIAL MEDIA
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Social Media and relationships Long tail Find people:
Like you Think like you Think differently than you Can help you You can help
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You, online and in real life
Personal Brand
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Some Quick Stats
~1400 Followers ~700 FB friends My content is seen by (potentially) 2100
people Website gets ~1000 uniques/month
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WTF???
Im 21 Build a personal brand as an expert People care what I say Cost next to nothing You can do it too You might be doing it That’s people to help you, too
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What do you want to talk about?
Quick experiment
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In Closing,
For more info, help getting started, or to tell me how wrong I am: http://www.mitchellhislop.com http://twitter.com/mitchellhislop Google “Mitchell Hislop” [email protected]
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QUESTIONS?
Ask Them!!!