Interactive Marketing 2010
22
Interactive Marketing 2010 Erin Steinbruegge November 2010
-
Upload
the-loud-few -
Category
Career
-
view
631 -
download
3
description
This presentation provides an overview of interactive marketing strategy and career options for college students.
Transcript of Interactive Marketing 2010
Interactive Marketing 2010Erin Steinbruegge
November 2010
Some Background information…
[email protected]@steinburglarlinkedin.com/in/erinsteinbrueggefacebook.com/erin.steinbrueggetheloudfew.com/blog
How You Can Reach Me:
Partner and Lead Marketing Strategist at The Loud Few.
Consultant and Instructor at Buzzhound Learning Labs.
Board Member of Social Media Club (@SMCSTL) Francis Howell North / Wash U Grad
Goals & Objectives for Today
What is Interactive Marketing?
What We Do
Who We Are
How I Got Here
What I Wish They Had Told Me in College
Interactive Marketing – What Is It?
It’s a shift in marketing towards a marketing conversation, and it’s facilitated by internet technology.
And what this guy says in Wikipedia
Interactive Marketing – What Is It?
A few phrases you’ve probably heard used synonymously with interactive marketing:
New Media
Digital Media
Online Marketing
Internet Marketing
Emerging Media
What Are Our Goals?
Identifying
Engaging
Sharing
Listening
Measuring
Optimizing
Where Does the Loud Few Focus?
Website Design
Search Engine Marketing
Social Media Strategy
Content Strategy
Web & Mobile Applications
Website Analytics
Search Engine Marketing
Fun Stats: Search Engine Marketing
In 2009, US Senior Marketing Executives ranked SEO as the most effective strategy for generating conversions.
A 2010 Marketing Sherpa Report concurred.
Social Media Strategy
Beyond the Cocktail Party: Making Social Media Work for You
Fun Stats: Social Media
2010 Study: 72% of Senior Marketing Executives say their business has a social media strategy NOW.
2010 Kingfish Media
Email Marketing
Fun Stats: Email Marketing
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.
October 2009 Direct Marketing Association
Mobile Marketing
Mobile ads
SMS
Mobile apps
Location based services
QR CodesAugmented Reality
Mobile couponsGeoFencing
Is 2010 The Year of Mobile?
67% of the world’s population, are mobile subscribers--far outweighing online access.
91% of Americans have their cell phones within arms reach 24 hours a day.
Texting generates response rates 2 to 10 times higher than Internet display ads.
Neustar 2010 SMS Shortcode Webinar, CTIA Wireless Quickfacts
So Who Are We?
Web Designers
Web Developers
SEO’s
Social Media Professionals
Website Analytics Ninjas
PPC Analysts
Copywriters
Project Managers
Account Managers
Just Some of the Opportunities in this Field:
So How Did I End Up Here?
3 Things I Wish I Knew in College
3 Things I Wish They Told Me…
“What Do You Want to Be When You Grow Up?”
DON’T ANSWER.
3 Things I Wish They Told Me…
Relationships are More Important Than Classes.
3 Things I Wish They Told Me…
Question Everything.
Some Recommended Resources
Search Engine Land
SEOMoz
Mashable
Tech Crunch
Web Designer Depot
Smashing Magazine
Social Media Examiner
Web Analytics Blog
The Loud Few Blog
